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Jay R. Brooks on Beer

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Beer In Ads #975: One Beautiful Beer

September 12, 2013 By Jay Brooks


Thursday’s ad is for Schmidt’s of Philadelphia, from around the 1960s. Showing a couple preparing for a party, the husband is pulling one beautiful beer — Schmidt’s, naturally — out of the refrigerator.

schmidts-one-beautiful

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer Type Taste Guide By Ale & Lager

September 12, 2013 By Jay Brooks

beer-styles
Today’s infographic was created by Eddie’s Alehouse in Sun Prairie, Wisconsin, showing many of the types of beer they carry on a chart showing where each falls on two axis, one for fruity and malty, and the other sweet and bitter.

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Click here to see chart full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics, Pubs, Wisconsin

21st Amendment’s Rickshaw Run For Reading

September 12, 2013 By Jay Brooks

21A-circle
This is a fun one. I just heard from Shaun O’Sullivan at 21st Amendment Brewery that they’re sponsoring a team in the Rickshaw Run, which is a two-week, 2,000 mile journey across Northern India in what can best be described as a glorified lawnmower. O’Sullivan believes that “the sponsorship seed was planted last summer at Boneyard Beer in Bend, Oregon,” when this photo of him was taken.

ShaunIndia
21-A co-owner Shaun O’Sullivan encouraging you to finish your beer … for India.

Several months back, a friend of the 21-A (and beer PR consultant) Renée, told Shaun that she was driving a motorized rickshaw across India, and he tells me “I couldn’t stop thinking how cool it would be to have the 21A logo on an Indian rickshaw.” So they decided to sponsor her team in the Rickshaw Run, which they affectionately refer to as the “Gangetic Blunder.” All the money they’re raising — as in 100% of it — goes directly to Room to Read, a San Francisco-based charity that promotes children’s literacy in India. Their team, the Reading Rickshaw, consists of four team members and you can follow their progress on a map, and also on the adventurists, which also has a live map along with a list of all the teams, including Reading Rickshaw (2) — which is Renée and Gabriel — and also Reading Rickshaw (1) — which is Thuy and Vatsal.

rickshaw-run
The four intrepid members of team Reading Rickshaw, with 21st Amendment logo.

21st Amendment will be sharing the Reading Rickshaws’ travel updates on twitter and the 21A blog, as these Bay Area adventurers make their way, slowly, through the land of Kingfisher beer. You can follow along using the links above, or better still, donate to the Room to Read.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Bay Area, California, Games, San Francisco

Beer In Ads #974: There’s Only One Favorite

September 11, 2013 By Jay Brooks


Wednesday’s ad is yet another one for Miller High Life, this one from May of 1950. Showing cartoons of American leisure, and the many occasions when a beer might be in order, it’s a stylish, if a little chaotic, ad. I don’t recall High Life labels having “Old Original” on them, just below the word “Beer?” Anybody remember that?

miller-toon

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

How Much Alcohol Is In Your Favorite Drink?

September 11, 2013 By Jay Brooks

alcohol
Today’s infographic, entitled How Much Alcohol Is In Your Favorite Drink?, answers that very question by listing the relative average strengths of beer, wine, fortified wins, spirits and other drinks.

alcohol-in-your-drink
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Infographics

Beer In Ads #973: For The Taste Of Your Life

September 10, 2013 By Jay Brooks


Tuesday’s ad is another one for Miller, this one from 1957. Showing quite a steak dinner spread, and the tagline “For the taste of your life ‘Go first class.'” Who’s hungry now?

miller-1st-class-57

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Porter Vs. Stout Infographic

September 10, 2013 By Jay Brooks

porter-icon
Today’s infographic, since it’s my son Porter’s 12th birthday, is Porter vs. Stout, showing the modern differences between the various types of beer called porter or stout. Historically, it’s well-settled that they were essentially the same beer, but have diverged in recent decades. The poster was created by Ethan John, of Geek Beer, who used BJCP descriptions and info from Ray Daniel’s book Designing Great Beers.

porter-vs-stout
CLick here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #972: Put The Finest Label … On Your Table

September 9, 2013 By Jay Brooks


Monday’s ad is for Miller, from the buttoned-down 1950s. Getting ready for what I assume is a cocktail party, complete with a ham and casserole, paired with Miller High Life. Looks like it should be some swinging party.

miller-label-table

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

The Remedy: Hangover Cures From Around The World

September 9, 2013 By Jay Brooks

hangover-vise
Today’s infographic is entitled The Remedy: Hangover Cures From Around The World, using a simple, but clever design, to show various concoction from various places around the world to cure your hangover. Remind me to never get drunk in Poland. To me, that cure sounds worse than the disease!

the-remedy
Click here to see the poster full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: Health & Beer, Infographics

Porter’s Porter Day

September 8, 2013 By Jay Brooks

porter-icon
My son Porter turns 12 this coming Tuesday. In his dozen years, he’s visited more breweries than the average adult. He’s listened to countless tour guides, brewers, Daddy’s beer friends, and me ramble on about beer and brewing for his entire life. Apparently it started to sink in. A few years ago, he began asking me if we could homebrew together. A casual question initially, but his desire intensified over time and earlier this year I promised him we could start homebrewing when he turned twelve.

Regular readers will no doubt know at least a little about Porter. By age three, he barely spoke. We visited numerous specialists and eventually he was diagnosed as being autistic. I quit my job as the General Manager of the Celebrator Beer News to stay home and do whatever we could to help our son. We found a special pre-school, hired tutors, took him to physical therapy, worked with endless flashcards, and basically did anything we could in the hopes of changing Porter’s fate; we read so many horror stories about worst case scenarios that we were committed to preparing him for a best possible future, at least. Happily, he responded magnificently, and by the end of the first year he was doing well-enough that I started freelancing. That’s also when I started the Brookston Beer Bulletin. Porter’s progress continued, but we decided to hold him back from starting kindergarten for a year (primarily because we’d been convinced that all boys tended to do better in school the later they started). Whatever it was we did, at least some of it worked. Academically, Porter flourished. His math and science (scores and grades) were off the chart. And perhaps more importantly, he caught up in language. When people meet him now, they’re astonished to learn he once didn’t talk. He’s certainly made up for lost time. In his last round of state-mandated testing, he scored perfects on four out of the five math sections, and even managed three perfects in language skills.

His autism mostly manifests itself these days in social awkwardness — but then he has me (and Sarah) for parents, so that’s not too surprising. We notice little things because we’re hyper-attuned to him from years of closely monitoring his behavior and progress. But most people don’t, and he appears more and more like a typical middle-schooler each year. He plays in band, loves Minecraft and was an all-star in little league baseball, where his team won the league championship this year. He even has a girlfriend and several good friends, something we thought impossible as recently as five years ago. The other way that his autism manifests itself is that he’s incredibly detail oriented. Some might say anal retentive. He often takes things literally, missing the nuance of humor or sarcasm. But I’m working on him. But that attention to detail I also thought would serve him well in homebrewing. A lot of brewing is precision and consistency.

DSCN3204

I’d been eyeing Russian River Brewing’s pilot brewery — a 20-gallon brew sculpture from MoreBeer — and over time had asked brewer Vinnie Cilurzo how he liked it. I wanted to recreate commercial brewing at home, as best we could, for Porter to learn the brewing process along with the chemistry and science behind it. I spoke to Chris Graham, COO at MoreBeer, about getting a slightly smaller 10-gallon system for Porter and me to brew on. In anticipation of homebrewing, Chris recommended that Porter read John Palmer’s How to Brew. He made it through 18 chapters before he decided it was getting too complicated and felt overwhelmed. Chris and I lamented the fact that there were no books on “homebrewing for kids,” and suggested I work on the problem.

Because the last time I homebrewed was over twenty years ago (when I was a messy carboy homebrewer at best), I thought I’d ask a few friends if they would be willing to help. To my delight, everybody I asked enthusiastically agreed and we set a date, September 7. Vinnie Cilurzo, from Russian River Brewing, agreed to come and brew with Porter for his first time, and we concluded that his first beer most certainly had to be a porter. I thought we’d use one of Vinnie’s old porter recipes, but he surprised us by creating a brand new porter recipe, which he named “Porter’s Porter.” We also got some help from Rich Norgrove, from Bear Republic, Sean Paxton — the Homebrew Chef — and Dave Keene, owner of the Toronado.

DSCN3178
Since we were going to do all-malt brewing, our first job was milling the barley, which Porter’s sister Alice seemed to love doing. Along with some friends, she ran the mill and got ready about twice as much of the base malt as we needed, just because she was enjoying herself so much. She’s now talking about becoming a maltster when she grows up.

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The next step was weighing and measuring out the base malt and specialty malts needed to start the brewing. Porter weighed it out and kept track of the grain build.

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Then Vinnie and Porter started the homebrew and got things really going. If you noticed that camera in the corner, my friend Justin Crossley, from the Brewing Network, brought a film crew to record Porter’s brew day. He interviewed father and son, along with all of the helpers, and is planning on creating a short film about families brewing. After the beer is finished, we’ll take some to the Brewing Network studio, and everyone except Porter will try the beer for the first time on the Sunday show. Should be fun.

DSCN3187
Vinnie watching the numbers, while Porter measures the kettle, getting ready to move the wort for the hop additions.

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Porter making the first hop addition.

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Porter trying the sweet wort for the first time.

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Getting everything set up to transfer the wort to the fermenter using a counterflow chiller, while Vinnie and Rich lamented the fact that we had no glycol.

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Brewmaster Porter and his intern/assistant Vinnie Cilurzo posing for a photo after the brewing was done.

After a six-hour brew day, the wort was in the fermenter and we had to wait for the temperature to drop so we could pitch the yeast. In between, we drank some great beer, ate some tasty food, and enjoyed a beautiful day in Sonoma County. We can’t thank Vinnie and Natalie Cilurzo enough for making Porter’s first brew day such a special one. He was thrilled and excited the entire day. In addition to Vinnie and Natalie, it was great seeing (and having the help of) Rich, Tami and Sam Norgrove, Dave and Jennifer Keene, and Sean, Arlene and Olivia Paxton. Five families getting together to eat, drink and brew. And thanks to Justin Crossley for recording it all for posterity. What a day!

DSCN3207
Porter’s Porter fermenting. Stay tuned to see how it all turned out in a couple of weeks.

Filed Under: Beers, Birthdays, Events, Just For Fun, News, Related Pleasures Tagged With: Bay Area, California, Family, Homebrewing, Northern California, Personal

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