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Beer Myths Debunked

June 4, 2013 By Jay Brooks

gryphon
Today’s infographic is courtesy of the Karl Strauss Brewery in San Diego, who created this Beer Myths Debunked infographic.

Karl-Strauss-beer-myths-v5
Click here to see the infographic full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Infographics, Mythology, Science of Brewing

Proving Adulthood

June 4, 2013 By Jay Brooks

old-age
As I inch closer to senior citizenship — gallop really — few things cheese me off more than continually having to prove I’m old enough to buy a drink. It’s been 33 years since I became an adult (36 really, but they changed the definition from 18 to 21 while I was in between the two). Of course, what it means to be an adult is quite the loaded question. The standard responsibilities, obligations and rights include voting, the ability to enter into contracts, marry and several others, including of course, drinking alcohol. The fact that these standards vary from nation to nation, and culture to culture, should convince you that they’re a product of each individual community, and really ought to reflect the values of the populace. And once upon a time, they did, but in my lifetime those values have been hijacked by a minority of fanatics who are committed to forcing their own values on the rest of us.

While the common sense argument that fighting for one’s country should include at least the ability to vote lowered the voting age from 21 to 18, the reverse of that argument was used to raise the drinking age from 18 to 21. People 18 to 20 could be counted on to protect our freedoms — and die for their country — but neo-prohibitionists argued that they weren’t ready to enjoy a beer. A specious argument to be sure, but they managed to tie raising the drinking age to federal highway funds, and no state could afford to remain sensible.

But for anti-alcohol fanatics even that wasn’t enough, it was just a start. And neo-prohibitionists ever since have been working tirelessly to tighten the noose on all manner of restrictions on alcohol. I remember when I was in my early 20s, signs at cash registers warned that if you look 25 or older, be prepared to show your I.D. By the time I was in my 30s, the signs had changed, too, saying roughly the same thing but making 30 the threshold. As I’ve aged, the needle keeps moving. A few years ago, Tennessee passed a law that every person, no matter how old, has to prove they’re at least 21, even if they have one foot in the grave, no exceptions.

People invariably tell me I should be flattered to look so young, and chuckle as they say it, as if I should be amused. Well, I’m not. It has nothing to do with youth. It has to do with control, and having to keep proving I’m an adult is a ridiculous indignity that grows more insulting with each passing year. We live in an increasingly Kafkaesque world where as the older I look, the more I have to prove it. As late as my 40s, I was refused service because I left my wallet at home, despite there being little doubt I was more than twice the age of majority. It’s become the modern equivalent of having to “show us your papers” (say it with a thick German accent), a sad cliche become real. Adulthood has responsibilities and obligations, of course, but it should also have a few benefits, like not having to carry our “papers” with us wherever we go.

But now Somerset, the county in southwest England, has taken this absurdity one step farther. According to a story in the This is Somerset newspaper — a Grandfather, 77, falls foul of shop’s booze rules — an elderly gentlemen was refused his purchase of beer because he was shopping with his teenage grandson. Apparently, the overzealous cashier thought the 77-year old man was buying beer for the teenager, but even after he confirmed they were related, the sale was still refused. He sent his grandson outside, but the cashier still wouldn’t budge. Commenters to the story insist that she was right to refuse the sale because that’s what the law says. And that’s probably correct, but it’s the law that’s wrong. We have to stop trying to make a perfect society through such absurd legislation. When an elderly man can’t shop with his grandchild and buy something he’s legally entitled to purchase because he could potentially turn around and do something illegal with it, that’s going too far. That’s trying to fix a perceived problem by creating a different problem for many more people than were affected by the original problem. But this is the neo-prohibitionist strategy in a nutshell. They want to make it as difficult as possible for as many people as possible. It’s using a bazooka to kill a fly. It’s about punishing everyone who drinks, not about keeping alcohol away from minors.

And so neo-prohibitionists insist that 4/5th of the adult population, or more, has to suffer on the off chance a 16-year old might get his hands on a beer. That’s not what it should mean to be an adult in any society.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Anti-Alcohol, Law, Prohibitionists

Beer In Ads #901: You’ll Love The Difference!

June 3, 2013 By Jay Brooks


Monday’s ad is for Schlitz, from 1961. Showing a woman wearing too much makeup, and a party dress, lying in a hammock with a mug of beer, with a curious rhombohedron drawn around the can of Schlitz. I”m not even sure why.

Schlitz-1961-hammmock

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Diagram Of Yeast Production

June 3, 2013 By Jay Brooks

yeast-cell
Today’s infographic is a Diagram of Yeast Production, created by the website Explore Yeast.

diagram-yeast-production
Click here to see the diagram full size.

Filed Under: Breweries, Just For Fun Tagged With: Infographics, Yeast

Mensa’s Best Beer

June 2, 2013 By Jay Brooks

mensa
Today’s infographic is from Mensa, believe it or not, showing American Mensa members favorite beers. If it shows anything, it’s that Mensa members aren’t quite as smart as they think they are. It’s not that Blue Moon or Samuel Adams Boston Lager are bad beers — they’re fine, really — but their top ten also includes Heineken, Corona, But Light and Stella Artois — which aren’t. Really there’s only three beers on their list I truly like and another I think is okay, if overrated. Of course, they only gave members a list of thirty beers chosen for their popularity and brand recognition (though no word on how they determined brand recognition), so maybe that was the bit that wasn’t terribly smart.

The-Pulse-Beer
Click here to see the infographic full size.

Filed Under: Beers, Just For Fun Tagged With: Humor, Infographics

The Brewing Process Diagram

June 1, 2013 By Jay Brooks

brewhouse
Today’s infographic is another diagram of the Brewing Process, this one from the Beer Masons, a beer appreciation society in Australia.

brewingprocessdiagram
Click here to see the diagram full size.

One interesting addition is they point out that beer is known by many names in the process from grain to glass, and list them in a flowchart.

productprocessflowdiag
Click here to see this one full size.

Filed Under: Breweries, Just For Fun Tagged With: Australia, Infographics, Science of Brewing

Beer In Ads #900: Columbia Brewing Co.

May 31, 2013 By Jay Brooks


Friday’s ad is for the Columbia Brewing Co. of St. Louis, Missouri, from 1896. I love these old 19th century ads that were such artistic marvels. It’s hard not to love such patriotic posturing, trying to rule the world of beer.

Columbia-brewing-1896

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Missouri

Orchestrated Beer

May 31, 2013 By Jay Brooks

brewhouse
Today’s infographic is from Orchestrated Beer, which is business management software for craft breweries. They created the infographic below to visually show what their software can help breweries do, showing the supply chain from farm to consumer.

OrchestratedBEER-1
Click here to see the infographic full size.

There’s also another version of the graphic, only slightly different. And the graphic design website Behance, features yet a third version of the infographic, this was designed for a brochure.

OrchestratedBEER-3
Click here to see the infographic full size.

Filed Under: Breweries, Just For Fun Tagged With: Business, Infographics

Beer In Ads #899: Anheuser-Busch Brewing Association

May 30, 2013 By Jay Brooks


Thursday’s ad is for the Anheuser-Busch Brewing Association, from the 1890s. I love these old 19th century ads that were such artistic marvels. Though I confess I’m not sure why there’s a baby about to fall, but who’s still hanging on to their empty glass.

Anheuser-Busch-1890s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History

CrowdBrewed: A Kickstarter For New Breweries

May 30, 2013 By Jay Brooks

crowdbrewed
Here’s an interesting development. In hindsight it’s probably inevitable, especially given the sheer number of breweries in planning. There’s a new crowdfunding website that just launched. It’s called CrowdBrewed, and as its name implies, it’s specifically aimed at helping potential brewers and brewery owners raise the money they need to get started. It appears to work like Kickstarter, just with an emphasis on breweries.

Personally, I love Kickstarter. So far I’ve backed well over 100 projects through the crowdfunding website, and a few more on other similar ones. I find the idea of crowdfunding appealing, though I’ve spoken with plenty of people who feel otherwise, and they’re welcome, of course, not to participate. But if you like helping others or feeling like a small part of something you find worthwhile, take a look. Kickstarter is the king, at least for now, but there’s also Indiegogo, RocketHub, GoFundMe and many more.

As for beer, searching for it on Kickstarter reveals 311 results, so there’s certainly a ready base of potential folks for CrowdBrewed. I’ve sponsored more than a few brewery and beer-related projects, and since I’m drawn to them, it might be nice to have a single place to see what people are trying in the world of beer. Will it work, catch on, and help get some breweries started? Only time will tell.

CrowdBrewed

Filed Under: Breweries, Food & Beer, Related Pleasures Tagged With: Announcements, Business, Kickstarter

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