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Jay R. Brooks on Beer

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Great Brewers Style Guide

April 12, 2013 By Jay Brooks

beer-styles
Today’s infographic is yet another beer spectrum poster, this one from Great Brewers. This one is done in a wheel format.

Great-Brewers-Beer-Style-Wheel
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #843: Treat Yourself A Little Better

April 11, 2013 By Jay Brooks


Thursday’s ad is also for Budweiser, from 1956. Anheuser-Busch did a few of these ads, with a scene shown through a glass of beer. This one appears to be a musical rehearsal or party where the attendees are singing a lot. It uses the “Where there’s Life … there’s Budweiser” slogan that was popular in the Fifties, but I love the tagline at the bottom best of all. “Treat Yourself A Little Better….”

Bud-1956-glass

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

British Brewers Inspired By American Craft Beer?

April 11, 2013 By Jay Brooks

uk
The BBC’s News Magazine has an interesting article, US Craft Beer: How It Inspired British Brewers, that gives an overview of the rise of craft beer in America. Despite moving New Albion Brewing from Sonoma to San Francisco, the article does get most of the history reasonably right. And it’s also nice seeing my friend Melissa Cole quoted.

But the article doesn’t really deliver on the title, which I don’t mean as a criticism per se. It’s just that it’s more about craft beer becoming “fashionable,” trendy even in Great Britain than about British brewers being inspired by our beer. Certainly some are, and by everything I’ve seen and heard, it’s happening more and more, but I’ve also talked to British brewers who are convinced that UK consumers don’t want our hoppy or extreme beers. Yet when I was at GBBF a few years ago, the American brewers section was crowded all day long for the entirety of the festival. And when I accompanied Matt Brynildson to Marston’s in Burton-on-Trent to brew a collaboration beer for the J.D. Wetherspoon chain, the brewer — a terrifically nice person — refused to put in as many hops as Brynildson’s recipe called for, and he ended up having to adjust it. Even so, it proved to be one of the most popular beers at J.D. Wetherspoon’s festival that year. So I think that British beer drinkers are more interested in American-style beers than their brewers tend to believe is the case. At least that’s my anecdotal take, anyway.

P1120175
Matt Brynildson and Melissa Cole at a J.D. Wetherspoon pub in London.

Filed Under: Breweries, Editorial Tagged With: History, UK

The Neo-Prohibitionist Agenda: Punishment Or Profit

April 11, 2013 By Jay Brooks

target-alcohol
Regular bulletin readers know well my disdain for the hypocritical anti-alcohol organizations trying their damndest to remove all alcohol from society or, failing that, make everyone who makes, sells or enjoys alcohol as miserable as they are. Not surprisingly, at the recent Alcohol Policy 16 Conference, which took place in Arlington, Virginia in early April, they revealed just how far their hypocrisy extends yet again.

Angela Logomasini, who attended the conference on behalf of Wine Policy, noted that during a panel discussion on alcohol tax policy that the “entire discussion revolved around how to lobby for taxes and profit in the process.” Given that the subtitle of the entire conference was “Building Blocks for Sound Alcohol Policies,” she can be excused for believing that the discussion might involve “research related to the impact of taxes on alcohol abuse” or whether “higher taxes really reduce alcohol abuse.” Such reasonable topics, however, were not even discussed. Instead, as I said, the entirety of the talk “revolved around how to lobby for taxes and profit in the process.”

Logomasini continued her description of the panel discussion:

Rebecca Ramirez of the Bloomberg School of Public Health at Johns Hopkins University presented her qualitative research on the framing of pro-tax messaging for use in lobbying campaigns. It included interviews with policymakers and activists involved in these campaigns. Ramirez’s discussion eventually turned to earmarking, which is apparently the key reason many groups are involved. Officials with one disability advocacy group, she noted, told her flat out they simply didn’t care about the public health impacts of taxes. They were in the game solely to get some of the tax revenue steered toward their organization.

She wonders aloud how that might serve the public good, and it appears she’s not the only one. Surprisingly enough, Bruce Lee Livingston, sheriff of my local anti-alcohol posse Alcohol Justice, disagrees, apparently believing profiting from lobbying efforts does not serve the public health. He takes a different view. Livingston “commented during the question and answer portion that activists are unable to get taxes high enough to actually produce positive public health benefits. Rather, he called for a ‘charge-for-harm’ approach, which is based on the assumption that anyone who drinks deserves to be punished.” That’s the same bullshit approach he took trying to get an additional tax on alcohol in San Francisco in 2010, all but writing the script for Supervisor John Avalos’ ultimately failed Alcohol Mitigation Fee Ordinance.

So, as Angela Logomasini observes, there were only two approaches or reasons to raise alcohol taxes brought up by essentially every neo-prohibitionist group in the country, or at least in attendance. As I’ve been ranting for years now, none of those reasons had anything to do with public health, or safety, or any other lofty goals. These self-proclaimed “public health advocates” only want to raise taxes on alcohol for two reasons: either to enrich themselves and profit from the alcohol companies their groups target or to punish every single person who dares to enjoy a pint of beer or glass of wine. And yet they still maintain non-profit status.

If nothing else, this should teach us that like many modern charitable organizations, they’ve strayed very far from their original purpose and self-preservation and profit are their only motives now. As I’ve said many, many times, they need a reason to exist and so they keep reinventing themselves in order to survive and keep their — in the parlance of Mel Brooks’ Blazing Saddles — phony baloney jobs. And so raising money becomes the driving force, not any interest in bettering the world, instead just pandering to their members’ fears, paranoia and prejudices. And if all of us who enjoy beer, and drink responsibly, get punished in the process, so what? Apparently, that’s just a bonus.

No alcoholic beverages

Filed Under: Editorial, News, Politics & Law Tagged With: Anti-Alcohol, Charity, Prohibitionists

Tiger Woods Hits Hole In One Into Fan’s Beer Cup

April 11, 2013 By Jay Brooks

golfball
It’s now being widely reported, including by Business Insider, that at the Masters at Augusta National earlier today golfer Tiger Woods on the third hole drove his ball into a cup of beer held by someone along the fairway watching the golf tournament. Apparently there’s no picture or video because inexplicably one of golf’s most famous events is not being televised.

Tiger Woods

Filed Under: Just For Fun, News Tagged With: Humor, Sports

Know Your Beer Styles

April 11, 2013 By Jay Brooks

beer-styles
Today’s infographic is another beer spectrum poster, this one from the Blue Sky Brewery in Cairns, Australia, showing their beers along with some other popular beers along the spectrum.

Know-your-beer-styles
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #842: Something More Than Beer

April 10, 2013 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1951. With the tagline “Something more than Beer” followed by “… a mark of good taste,” a couple is apparently unwrapping wedding gifts. The expression on the woman’s face is priceless as she looks over a statue she’s just opened, while her new hubby arrives to rescue her with a tray of beers and snacks.

Bud-1951-gifts

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Micro-Malting

April 10, 2013 By Jay Brooks

beer-barley
The publishers of a new online magazine, Modern Farmer, let me know about an interesting article in their latest issue, Meet The Micro-Malts, about the trend of locally grown barley and wheat for brewing. I’ve been hearing more and more from brewers looking for ways to get their ingredients closer to home, and this is certainly one of the first steps in making that more of a reality. We also need more small, regional malting houses, too. I wonder if anybody’s addressing that need?

malt-circle

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Malt

Sonoma Film Festival Beer Dinner Thursday Night

April 10, 2013 By Jay Brooks

Home-Brew-Chef film
I know it’s late notice but Sean Paxton, the Homebrew Chef, is doing a beer dinner tomorrow night, Thursday April 11, in conjunction with the Sonoma Film Festival. The dinner is sponsored by New Belgium Brewing but also features beer from several breweries. It starts at 6:30 p.m. and will be held at Ramekins Culinary School & Inn located at 450 West Spain Street in Sonoma. Tickets for the four-course dinner are $75 and can be purchased at Eventbrite. Sean’s dinners tend to be amazing, and I’m confident this one will be no different. And because it’s a school night, it’s a modest dinner by his standards, a good one to start with if you haven’t been to one his extravaganzas before.

Here’s the menu:

Pre-Movie Snacks

Popcorn
Duck fat fried heirloom popcorn, dusted in fennel pollen, grains of paradise and truffle salt
cedar smoked bacon fat popped popcorn with tomato powder, thyme salt and porcini mushroom dust

Flatbread
“The Bejkr” dough baked in the wood oven with Russian River Consecration barrel staves, shaved fennel, Sonoma Dry Jack, local olive oil, sea salt and chili

Paired with Hoppy Bock and Fat Tire

First Course

Unicorn Sashimi
Carpaccio of beets, carrots, radishes, fennel fond, arugula, shaved Cypress Grove Midnight Moon, hazelnut sesame sunflower seed butter, tarragon, sunflower sprouts, Ranger IPA foam

Paired with Rampant Imperial IPA

Second Course

The Man Who Lived on His Bike
Sea scallops poached in Sunshine Wheat and bergamot peel, sautéed lacinato kale with sage, green beans, and Tripel coriander sabayon

Paired with Brewery Vivant Biere De Garde

Third Course

Bird and Business
Sonoma County chicken and duck, mixed with Lips of Faith Cascara Quad soaked dates, caramelized shallots, black garlic sausage on a breaded Paul’s Produce rutabaga film reel, escarole & green garlic topped with a abbey coffee mustard sauce

Cheesy Movies
Pt. Reyes Bay Blue, Laura Chenel Cheese, Delice de la Vallee with Abbey Ale orange peel honey, La Folie beer jelly, clove smoked cashews, hop salt, local breads and crackers

Paired with Lost Abbey Bretta Beer and Prickly Passion Saison

Concession Stand

Movie Treats
1554 beer brittle topped with dark chocolate, toasted pistachio and smoked salt with Heavenly Feijoa beer marshmallow dipped in white chocolate with rose dust

Liquid Nitrogen Ice Cream
Peach Porch Lounger ice cream with Tripel caramel ripple with Biere de Mars goat milk sherbet

Paired with Imperial Coffee Chocolate Stout and Transatlantique Kriek

A toast by the Homebrew Chef, Sean Paxton
Sean Paxton, the Homebrew Chef

Filed Under: Beers, Food & Beer Tagged With: Announcements, Beer Dinner

Beer Balance Value: Bitterness Units To Gravity Units

April 10, 2013 By Jay Brooks

home-brewing-graphic
Today’s infographic is a homebrewing chart showing the balance value of different types of beer based on their bitterness units and their gravity units. It was created by a homebrewer and posted on his own personal homebrewing website.

bvchart
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Homebrewing, Infographics, Science of Brewing

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