Thursday’s ad is another one for Rainier Pale Beer, made by the Seattle Brewing & Malting Co. The ad is from 1907, and also features a lovely woman holding up a glass of beer. ALso using the “vigor” theme, there’s another priceless tagline at the end: “Bubbling with life and sparkling with snappy zest.”
Today’s infographic is a wonderful Hop Chart, created by Zeke Shore. You can get a large size poster for $30 at the Hop Chart website. I’ve posted about it before. I have one hanging in my office, it’s pretty cool.
Click here to see the chart full size, or here.
California State Senator Noreen Evans, from District 2, honored Russian River Brewing Co. with a Resolution from the California Legislature. The resolution was also signed by Assemblyman Wesley Chesbro, who joined me and the crew from the Celebrator Beer News, at Beer Camp #93 at Sierra Nevada. Evans was also joined on stage by State Senator Alex Padilla, from District 20 (the San Fernando Valley) so that both the southern and northern parts of the state were represented.
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Senator Padilla, Natalie and Vinnie Cilurzo and Senator Evans presenting a joint legislative resolution from the State of California yesterday.
The joint legislative resolution “recognizes RRBC’s outstanding community and customer service, exemplary business ethics and liquid craftsmanship that have provided the county with huge local economic benefits through jobs, sales and distinction.”
Senators Alex Padilla and Noreen Evans, Tom McCormick, Executive Director of the CCBA, and Natalie and Vinnie Cilurzo yesterday at the Russian River brewpub.
Congratulations to Vinnie and Natalie, and all of the Russian River Brewing employees, for this great honor.
Below is a short video I shot of the ceremony (using Sean Paxton‘s camera because mine was unwell, and who also shot the above photos for me — thanks Sean).
UPDATE: Here’s the actual resolution:
Wednesday’s ad is for Rainier Beer, made by the Seattle Brewing & Malting Co. The ad is from around 1900, and features a lovely woman holding up a glass of beer to the sky. I particularly love that tagline at the bottom: “There’s New Vigor and Strength in Every Drop.”
Yesterday, searching for some information about the phrase “Eat, Drink and be Merry” — it’s from the Bible BTW, Luke 12:19 — when I discovered this historial gem, a booklet put out by the Christian Moerlein Brewing Co. in 1890. It was published in their hometown of Cincinnati, Ohio, by The Henderson-Achert-Krebbs Lithographic Company. The advertising booklet for Moerlein’s Beer is part of the John and Jane Adams Trade Card Collection, which is in the San Diego State University Library’s digital collection. A few of the poems are from children’s literature, which would undoubtedly drive the anti-alcohol winguts even nuttier if it was published today. I’m not sure who this advertising piece was targeting, but it sure looks like it was for children.
The cover.
Page 1:
No wonder Rip would go away,
And in the mountains roam,
For without Moerlein’s Lager Beer
There is no joy at home.
Page 2:
Mary had a little lamb,
It’s fleece was white as snow,
And every where that Mary went
Why Moerlein’s Beer did flow.
Page 3:
This is a happy little crowd,
As they drink, and laugh, and eat
‘Tis Moerlein’s Beer they praise aloud,
For they know it can’t be beat.
Page 4:
On and on we go, over hill and dale,
Bless me, ’tis pleasant riding on the rail,
Moerlein’s Lager Beer, always kept on ice,
Oh, it’s quite refreshing, and it’s awful nice.
Page 5:
Who steals my purse, steals trash,
But he who robs me of my bottle of Moerlein’s,
Robs of that which not only enriches him,
But makes me poor indeed.
Page 6:
Now to every story some moral you’ll find
And the moral to these is the very best kind
“If long would you live and ill health never fear
Drink plenty of
Pure Moerlein’s Lager Beer”
Back cover.
Moerlein’s was originally founded in 1853, and was reintroduced in 1981, and then again in 2004 as Moerlein Lagers & Ales.
Today’s infographic is a third Periodic Table of Beer Styles, this one apparently by a Reddit user known as Delirium Tremens.
Tuesday’s ad is for Miller High Life, from what looks to me to be the 1960s. At least that’s my guess based on the look of the ad and the size of the lapels and the tie. What cracks me up is what makes up “A man’s world.” That includes “Shiny wood, smoke, pretzels and good conversation.” Oh, and Miller High Life. Not so sure about that last one. But shiny wood? Oh, yeah.
I’ve been saying this for years, that the beer belly is a myth and that drinking low-calorie diet light beer is a foolish decision, especially since it’s a sacrifice of too much flavor for too little discernible positives for your health or your waistline. Here’s the nutshell overview, the first paragraph from the UK Telegraph’s coverage — sure to make the head of the average neo-prohibitionist uncontrollably spin with rage — “The ‘beer belly’ is a myth as there is no scientific evidence to suggest that the beverage causes weight gain, a new report has claimed.”
In fact beer, the country’s national drink, has nutritional and wellbeing benefits similar to wine when consumed in moderation, it is claimed.
Nutritionist Dr Kathryn O’Sullivan, who carried out the review of the scientific review, believes that swapping beverages for beer may actually be a sensible way to diet.
Although the industry-sponsored research may seem incredible to some it in fact adds to an emerging body of thought that the beer belly is a myth.
Beer has fewer calories per 100ml than wine, spirits, and even orange juice, it is claimed.
“Unfortunately beer has this image as a high-calorie, high-fat drink,” Dr O’Sullivan told The Times. “It is very unfair.”
The study itself is called “Beer & calories; a scientific review” and I’d love to read the whole thing, but so far it doesn’t appear to be available online.
And an Irish report, “Study: ‘Beer belly’ is a myth” adds the following:
The study does note that if you drink vast amounts of beer (or pretty much anything for that matter) you will gain weight, and Dr O’Sullivan also does not dispute the evidence that drinking too much can lead to an early death.
However, Dr O’Sullivan said that swapping two large glasses of wine a day with two bottles of lager could save 58,240 calories a year (that equates to roughly 106 Big Mac’s a year).
“Beer drinking has become regarded by many as a vice and not a component of a healthy balanced lifestyle. But this is contrary to the latest scientific evidence,” she said.
“Enjoyed in moderation, beer, like wine, can provide many essential vitamins and minerals and moderate consumption may also protect against many conditions such as heart disease, osteoporosis and diabetes.”
This new study also is consistent with an earlier study in Denmark, where Professor Arne Astrup, who’s at the Department of Human Nutrition at The University of Copenhagen, found “that there is no concrete scientific evidence to support the idea of the ‘beer belly.'”
Today’s infographic is a Home Brewing Calendar listing the best months to brew certain types of beer. It was created and may be purchased or downloaded at HomeBrewing.com.
Click here to see the calendar full size.
Monday’s ad is for Tsingtao, but it’s not an old one, but instead is from this year, as the Chinese New Year began yesterday. This year is the Year of the Snake, and that’s what this ad is all about. Happy New Year.
