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Give An AlcoHoot

March 1, 2013 By Jay Brooks

alcohoot
This looks promising, although it’s not yet out on the market. A new device that pairs with your smartphone, Alcohoot, will apparently be a police grade breathalyzer. But not only that, it can direct you to the nearest restaurant for a cup of coffee, start a timer until your body should be below a preset BAC, or if all else fails call a friend or a taxi. It can even give your exact position using GPS even if you’re too far gone to know where you are.

I could do without the scary statistics that begin the video below, but I know their goal is to make sales, so it’s understandable, at least. You can safely skip the first 30 seconds and get to the meat of it. Unfortunately, as I mentioned, it’s not on the market just yet, but it may be soon. The suggested price it should be around $95, and may even drop as sales increase, which given everything it does seems like a bargain, especially when compared with the cost of standard low-tech breathalyzers.

PopSci also has a short video of the two founders of the company demonstrating the Alcohoot at an event at the New York Stock exchange recently. If it delivers on its great promise, it may be quite the device. I know I’d like to give it a try. I have an e-mail out to the company to see if I can find out more about it and when they think they’ll begin selling Alcohoot.

alcohoot

Filed Under: Beers, Editorial, News, Politics & Law, Related Pleasures Tagged With: gadgets

Firestone Walker’s Newest Brewer

March 1, 2013 By Jay Brooks

firestone-walker-long
Just got some great news this morning. Matt Brynildson, brewmaster at Firestone Walker, and his lovely wife Alison, had their first child this Wednesday. Alison gave birth to Mateo near the end of the day on February 27, arriving right on schedule. According to the proud papa, “Mateo Peter Brynildson was brewed, fermented and finally born to the sweet sounds of Bob Marley’s Babylon by Bus – Exodus. Both mom and baby are perfectly healthy and happy and still resting at [the] Hospital in SLO. The father is wondering why FW is not on tap here. Can’t wait to show him the brewhouse!”

Particulars:

Original Gravity: 7 pounds, 2 ounces
IBUs: 20 in.
Style: Boy
Release Date: February 27, 2013
Label: Mateo Peter Brynildson

Mateo-Brynildson
Matt and Alison’s new son Mateo. “Healthy, Blonde — Blue Eyes — No Beard … so far!

Filed Under: Breweries, Just For Fun, News Tagged With: Announcements, California

The Family Tree of Beer Styles

March 1, 2013 By Jay Brooks

periodic-table
Today’s infographic is a Family Tree of Beer Styles, created for a B.O.P. in Massachusetts, Deja-Brew.

family
Click here to see the chart full size.

Filed Under: Beers, Just For Fun Tagged With: Beer Styles, Infographics

Beer In Ads #812: Bieres de La Meuse

February 28, 2013 By Jay Brooks


Thursday’s ad is French, another Bieres de La Meuse poster, promoting beers from the Meuse region of northern France. Mucha did a more famous one, but I like this one, too. Very elegant presentation.

Bieres-de-la-meuse-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Family Tree Of English Hop Varieties

February 28, 2013 By Jay Brooks

hop-leaf
Today’s infographic comes from Charles Faram & Co., a UK hop merchant, showing the Family Tree of English Hop Varieties.

english-hop-family-tree
Click here to see the tree full size.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics, UK

Brew Beer In 10 Steps

February 28, 2013 By Jay Brooks

home-brew-graphic
Today’s infographic shows the ten basic steps of Homebrewing. It was created by Ryan Smith.

Freelance template
Click here to see the chart full size.

Filed Under: Breweries, Just For Fun Tagged With: Homebrewing, Infographics

Beer In Ads #811: Genuine Golden Ale Flavor

February 27, 2013 By Jay Brooks


Wednesday’s ad is for Ballantine, from 1957. Showing a dinner party, or really a soup party, paired with buckets of Ballantine Ale. In a rarity for beer advertising, they’re touting the hops used to brew the beer, a British hop known as “Brewer’s Gold.” According to HopUnion’s hop varieties booklet, Brewer’s Gold was developed in Great Britain as primarily a bittering hop by a Professor Salmon in 1934. Ballantine refers to it as a “rare, choice hop.” And hop about this great tagline at the end? “Enjoy the genuine — it’s the trend, friend!”

Ballantine-1957-soup-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Hop Varieties Cloud

February 27, 2013 By Jay Brooks

barley
Today’s infographic is another word cloud, again created by Mash Sparge Boil, this time featuring hop varieties in a colorful cloud of hop green hues.
hop-cloud-web
Click here to see the poster full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Hops, Infographics

Beer In Ads #810: Refreshing As All Outdoors

February 26, 2013 By Jay Brooks


Tuesday’s ad is another one for Schlitz, from 1956. Showing another backyard barbecue, or “cookout,” it’s another group of well-dressed hipsters, enjoying some brewskis with grilled meat. The barbecue man is even wearing a chef’s hat and white apron. And according to the ad, Schlitz is not only the “World’s Largest-Selling Beer” but is also as “refreshing as all outdoors!”

Schlitz-1956-bbq

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Class Action Suit Alleges ABI Watering Down Bud & Michelob

February 26, 2013 By Jay Brooks

ABI
Just when you think things can’t get any stranger, beer drinkers in three states — California, Pennsylvania and New Jersey — have filed a class action suit against Anheuser-Busch InBev. The L.A. Times is reporting in Beer drinkers accuse Anheuser-Busch of watering down brews, that the lawsuit alleges the following:

Ten Anheuser-Busch products were named in the lawsuits: Budweiser, Michelob, Michelob Ultra, Bud Ice, Bud Light Platinum, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.

Former employees at the company’s 13 breweries — including some in high-level positions — are cooperating with the plaintiffs, said San Rafael, Calif., lawyer Josh Boxer, the lead attorney in the case.

“Our information comes from former employees at Anheuser-Busch, who have informed us that as a matter of corporate practice, all of their products [mentioned in the lawsuit] are watered down,” Boxer said, according to the Associated Press. “It’s a simple cost-saving measure, and it’s very significant.”

The excess water is added just before bottling and cuts the stated alcohol content by 3% to 8%, he said.

ABI, naturally, is calling the lawsuit “groundless,” but it will be interesting to see how it all plays out.

You_re_right__he_is_watering_down_the_beer
Cartoon by Tony Husband.

UPDATE: NBC News is also now reporting this story, in Budweiser waters down its beer, lawsuit alleges. Apparently, Bloomberg broke the story earlier today, and also the AP, the BBC and Business Day have all weighed in.

UPDATE 2: I’ve seen a lot of commentary on this story in the interwebs suggesting that since there appears to be no test results from the Plaintiffs in this case that perhaps they are simply confusing high-gravity brewing with actively lowering the final alcohol percentage, which is a reasonable assumption. But there may be another possibility. Thanks to Stan at Appellation Beer for pointing out a post from last October by Gary Spedding at his Alcohol Beverage Testing News. I’ve known Gary for a number of years. He runs a lab in Kentucky called Brewing and Distilling Analytical Services, LLC and also most years presents an orientation exercise for GABF judges the day before we start each year. It’s sort of a continuing education component of the judging experience. His presentations are always interesting and informative and, needless to say, Spedding’s expertise is unassailable.

Last October, he posted Gaining its airs and losing its graces — a Tale of Two Buds, which he wrote in response to a popular article last fall from Bloomberg Business Week entitled The Plot to Destroy America’s Beer. In addressing the suggestion in the article that Budweiser beer had changed after InBev took control of Anheuser-Busch, noted the following experiences he’d had with the beer in recent months.

Bud has been our control beer in our laboratory … for calibrating our alcohol instruments Bud goes in after calibration to see hopefully 5.00% abv. pretty much on the nose. Not so recently. Now as low as 4.94% after slipping from 4.98% earlier in the year. Losing it graces by higher airs it may be toppling from its top spot and is no longer our control beer of choice. But it is changing. A tale of two Buds (early and late) would reveal much more. Over the years the international bitterness content has declined from about 12 in the late 90’s to 7-8 today — another parameter to watch.

That original post also included a discussion of increasing oxygen levels, but Spedding had a lengthy discussion with Paul Cobet, who’s the Director of the Technical Center for ABI in St. Louis. The oxygen question is apparently now less of a concern and appears to be instrument-driven, and Gary updated that with a newer post, Regaining its Graces — Driving Oxygen Down — Good for Budweiser. So while the plaintiffs may not have tested the beer — still odd, admittedly — there is apparently some reason to think their case may hold water after all.

Filed Under: Breweries, News, Politics & Law Tagged With: Anheuser-Busch InBev, Business, California, Law, New Jersey, Pennsylvania

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