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Jay R. Brooks on Beer

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Beer In Ads #712: Blatz Lawn Mower

October 10, 2012 By Jay Brooks


Wednesday’s ad is for Blatz Beer, from 1953. The ad shows a man sitting on lobster red riding mower, as his comely wife, in shorts and Italian tablecloth shirt, serves him a Blatz beer; a true lawnmower beer, apparently. I love that he’s wearing tasseled loafers and argyle socks to mow the lawn, because that’s what I always wear, too.

Blatz-1953-mower

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Fiji Beer

October 10, 2012 By Jay Brooks

fiji
Today in 1970, Fiji gained their Independence from the United Kingdom.

Fiji
fiji-color

Fiji Breweries

  • Fiji Malthouse Brewery
  • Island Brewing Company

Fiji Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

fiji

  • Full Name: Republic of Fiji
  • Location: Oceania, island group in the South Pacific Ocean, about two-thirds of the way from Hawaii to New Zealand
  • Government Type: Republic
  • Language: English (official), Fijian (official), Hindustani
  • Religion(s): Protestant 55.4% (Methodist 34.6%, Assembly of God 5.7%, Seventh-Day Adventist 3.9%, Anglican 0.8%, other 10.4%), Hindu 27.9%, Roman Catholic 9.1%, Muslim 6.3%, Sikh 0.3%, other or unspecified 0.3%, none 0.7%
  • Capital: Suva (on Viti Levu)
  • Population: 890,057; 161st
  • Area: 18,274 sq km, 157th
  • Comparative Area: Slightly smaller than New Jersey
  • National Food: Fijian Kokoda
  • National Symbols: The Tabua (a whale’s tooth); Medinilla waterhousei; Lion; Columbidae
  • Affiliations: UN, Pacific Community
  • Independence: From the UK, October 10, 1970

fiji-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 (to drink); 21 (to buy) [Note: The drinking age was 21 from 2006 to 2009 but was lowered to 18 in 2009.]
  • BAC: 0.08%
  • Number of Breweries: 4

fiji-money

  • How to Say “Beer”: beer / bia
  • How to Order a Beer: One beer, please / Dua bia, yalo vinaka
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A

fiji-map

Alcohol Consumption By Type:

  • Beer: 71%
  • Wine: 1%
  • Spirits: 28%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 1.43
  • Unrecorded: 1.00
  • Total: 2.43
  • Beer: 1.46

WHO Alcohol Data:

  • Per Capita Consumption: 1.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 21
  • Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

fiji-pacific

Filed Under: Beers, Breweries Tagged With: Fiji, Oceana, Pacific

Beer In Ads #711: No Deposit No Return

October 9, 2012 By Jay Brooks


Tuesday’s ad is a generic beer ad, either by the industry or by a glass manufacturer and likely is from the transition period from returnables to throwaways. Throwaways were first introduced in the late 1930s, but didn’t become standard until at least the 1960s, so this ad may have been from sometime during that period, but it’s hard to tell with so little information in the ad. Doesn’t it look just a little bit like the Toronado’s logo?

Beer-generic-btl

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bottles, Glassware, History

Uganda Beer

October 9, 2012 By Jay Brooks

uganda
Today in 1962, Uganda gained their Independence from the United Kingdom.

Uganda
uganda-color

Uganda Breweries

  • Nile Breweries (SABMiller)
  • Parambot Breweries
  • Uganda Breweries (East African Breweries)

Uganda Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

uganda

  • Full Name: Republic of Uganda
  • Location: East-Central Africa, west of Kenya, east of the Democratic Republic of the Congo
  • Government Type: Republic
  • Language: English (official national language, taught in grade schools, used in courts of law and by most newspapers and some radio broadcasts), Ganda or Luganda (most widely used of the Niger-Congo languages, preferred for native language publications in the capital and may be taught in school), other Niger-Congo languages, Nilo-Saharan languages, Swahili, Arabic
  • Religion(s): Roman Catholic 41.9%, Protestant 42% (Anglican 35.9%, Pentecostal 4.6%, Seventh-Day Adventist 1.5%), Muslim 12.1%, other 3.1%, none 0.9%
  • Capital: Kampala
  • Population: 33,640,833; 37th
  • Area: 241,038 sq km, 81st
  • Comparative Area: Slightly smaller than Oregon
  • National Food: Matoke
  • National Symbol: Grey Crowned Crane
  • Affiliations: UN, African Union, Commonwealth
  • Independence: From the UK, October 8, 1962

uganda-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.08%
  • Number of Breweries: 6

uganda-money-2

  • How to Say “Beer”: beer
  • How to Order a Beer: One beer, please
  • How to Say “Cheers”: cheers
  • Toasting Etiquette: N/A

uganda-map

Alcohol Consumption By Type:

  • Beer: 4%
  • Wine: <1%
  • Spirits: 2%
  • Other: 94%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 10.91
  • Unrecorded: 1.00
  • Total: 11.91
  • Beer: 2.05

WHO Alcohol Data:

  • Per Capita Consumption: 10.9 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Hours, places, intoxicated persons
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: N/A

Prohibition: None

uganda-africa

Filed Under: Beers, Breweries Tagged With: Africa, Uganda

Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People

October 8, 2012 By Jay Brooks


Monday’s ad is for Dow Breweries, from — I assume — the 1950s, when bowling was king. Plus that was when ad copy was obsessed with the idea of modernity. Dow’s slogan, “The up-to-date ale for up-to-date people” is quite a mouthful, but it’s meant for modern people, since the beer is also “brewed to the modern taste,” whatever that means. How did they do that? Simple, it was “cool control” brewed, of course.

Dow-Ale

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Happy Birthday To The Microbrewery

October 8, 2012 By Jay Brooks

new-albion-banner
Today is the 36th anniversary of the day that New Albion Brewery incorporated, which happened on October 8, 1976. New Albion Brewery was the first modern microbrewery, the first small brewery to be built from scratch, mainly from scrap and discarded industrial equipment.

To me, and many others, that makes it the first modern microbrewery and its legacy should be remembered, revered and celebrated. Its founder, Jack McAuliffe, essentially shied away from the brewing community after the brewery closed in 1983, returning to his original profession as an engineer. As a result, few people — except us old-timers and historians — give McAuliffe his due. A lot of young brewers and fans don’t know his name, though that, happily, is changing.

Maureen Ogle managed to track down McAuliffe through his daughter for her book, Ambitious Brew, and in it she gives a great account of New Albion Brewery.

jack
Jack McAuliffe back in the day.

Last year, of course, Sierra Nevada persuaded McAuliffe to come to Chico to collaborate on a beer for their 30th anniversary. Jack & Ken’s Ale, a black barley wine. At that point, more people began writing about him. Here are a few articles from last year:

  • John Holl had a great piece he did for CraftBeer.com, New Albion Brewing.
  • Eric Braun in the San Antonio Express-News, McAuliffe’s new home, wrote Jack McAuliffe is Namesake of Commemorative Sierra Nevada Beer.
  • Greg Kitsock in the Washington Post writes The father of craft brewing comes out of retirement.

Since then, Jack has finally started to embrace his legacy. He came to the Craft Brewers Conference this past May, when it was in San Francisco. He stayed an extra week with a good friend from the old days in Sonoma. He had lunch at Russian River Brewery in Santa Rosa, and the next day gave owners Vinnie and Natalie Cilurzo, along with myself, a tour of the spot where the brewery had been originally located.

Below are some photos taken in 1979 and ones I took earlier this year when I toured the old site.

new-albion-79-1
The side and front of the brewery in 1979.

P1030781
The front in 2011

new-albion-79-3
The back and side in 1979.

P1030785
The same side this year, with Jack McAuliffe and Vinnie and Natalie Cilurzo.

P1030793
Jack showing us that the brewery used to be … right … here.

The old photos are from a lengthy article about the brewery in Brewers Digest in November 1979. They also did a shorter follow-up in 1980. Breweriana collector Jess Kidden has a page online on the New Albion Brewing, where he has scans from the original articles. He was kind enough to send me the original scans, from which I clipped out more of the photos, which you can see in the slideshow below.

I had hoped to make today an official, or at least semi-official holiday, but alas, politics got in the way. So I’ll have to resort to the old-fashioned way of just celebrating it every year and hoping that eventually enough other people begin to recognize it. Really, that’s all it takes to create a holiday. So as far as I’m concerned October 8 is the “Birthday of the Microbrewery” or perhaps more simply “Microbrewery Day.” To that I’ll raise a glass each year to Jack McAuliffe and his pioneering New Albion Brewery. Thank you, Jack. This one’s for you.

P1000136
Jack and Jim Koch during GABF last week in Denver.

And finally, my most recent newspaper column was my latest attempt at commemorating October 8, and a tribute to New Albion, entitled Jack McAuliffe, craft beer pioneer, although my original title was You Don’t Know Jack.

Filed Under: Birthdays, Breweries, Events, Just For Fun Tagged With: Bay Area, California, History, Northern California

Croatia Beer

October 8, 2012 By Jay Brooks

croatia
Today in 1991, Croatia gained their Independence from Yugoslavia.

Croatia
croatia-color

Croatia Breweries

  • Apitrade
  • BUP
  • Buzetska Pivovara
  • Carlsberg Croatia
  • Daruvarska Pivovara
  • Fructus
  • Karlovačka Pivovara
  • Mini Pivovara i Pivnica Zlatno Pivo
  • Osijecka Pivovara
  • Osjecko
  • Pivovara Daruvar
  • Pivovara i Pivnica Cimper
  • Pivovara i Pinvice Medvedgrad
  • Pivovara Ličanka
  • Proizvodnja i ugostiteljstvo Charlie
  • Proizvodno-trgovački obrt Dobra
  • Zagrebačka Pivovara (StarBev)
  • Zagrebačka Pivovara
  • Zlatorog Varaždin

Croatia Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%; Zero for professional drivers and drivers under 24 years of age, 0.05% for all others.

croatia

  • Full Name: Republic of Croatia
  • Location: Southeastern Europe, bordering the Adriatic Sea, between Bosnia and Herzegovina and Slovenia
  • Government Type: Presidential/parliamentary democracy
  • Language: Croatian (official) 96.1%, Serbian 1%, other and undesignated (including Italian, Hungarian, Czech, Slovak, and German) 2.9%
  • Religion(s): Roman Catholic 87.8%, Orthodox 4.4%, other Christian 0.4%, Muslim 1.3%, other and unspecified 0.9%, none 5.2%
  • Capital: Zagreb
  • Population: 4,480,043; 123rd
  • Area: 56,594 sq km, 127th
  • Comparative Area: Slightly smaller than West Virginia
  • National Food: Jota and Strukli
  • National Symbols: Dalmatian, Marten; Iris croatica; Slavonian Oak; Checkerboard (šahovnica), Croatian wattle; Chequy; red-white checkerboard
  • Affiliations: UN, NATO
  • Independence: From Yugoslavia, Independence Day, October 8, 1991 Note: June 25, 1991 was the day the Croatian parliament voted for independence; following a three-month moratorium to allow the European Community to solve the Yugoslav crisis peacefully, Parliament adopted a decision on October 8, 1991 to sever constitutional relations with Yugoslavia

croatia-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 (to drink); 21 (to buy)
  • BAC: 0.05%
  • Number of Breweries: 22

croatia-money

  • How to Say “Beer”: pivo
  • How to Order a Beer: N/A
  • How to Say “Cheers”: Uzdraulje or U zdravlje / Zivjeli
  • Toasting Etiquette: N/A

croatia-map

Alcohol Consumption By Type:

  • Beer: 37%
  • Wine: 47%
  • Spirits: 15%
  • Other: 1%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 12.61
  • Unrecorded: 2.50
  • Total: 15.11
  • Beer: 4.66

WHO Alcohol Data:

  • Per Capita Consumption: 12.6 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Places, specific events, intoxicated persons
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: No

Patterns of Drinking Score: 3

Prohibition: None

croatia-eu

Filed Under: Beers, Breweries Tagged With: Croatia, Europe

Beer In Ads #709: Here’s A Real Man’s Ale …

October 5, 2012 By Jay Brooks


Friday’s ad is for Labatt’s India Pale Ale, from the 1950s, one of the few IPAs available at that time. ANd not only an IPA, but a “Full Strength I.P.A.” And I love this ad copy. “Labatt’s India Pale Ale has an honest, masculine directness.”

Labatts-IPA-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Portugal Beer

October 5, 2012 By Jay Brooks

portugal
Today in 1143, Portugal gained their Independence from the Kingdom of Leon.

Portugal
portugal-color

Portugal Breweries

  • Bebidas de Portugal
  • Beerhouse Madeira
  • Central de Cervejas SA
  • Cervejeira Lusitana
  • Empresa Cerveja da Madeira
  • Sagres
  • Sagres TV
  • Sociedade Central De Cervejas E Bebidas S.A.
  • Super Bock
  • União Cervejeira SA (Unicer)

Portugal Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Beer in Portugal

Guild: APCV-Portuguese Brewers Association

National Regulatory Agency: General Directorate for Inspection and Control of Food Quality (Direcção Geral de Fiscalização e Controlo da Qualidade Alimentar)

Beverage Alcohol Labeling Requirements: Labels must include the following information: Name under which the product is sold (No trademark or brand name may substitute for the generic name, but may be used in addition; Net quantity of pre-packaged beverage in metric units (e.g., liter, centiliter, milliliter); Indication of the acquired alcoholic strength; The labeling of beverages containing more than 1.2% by volume of alcohol must indicate the actual alcoholic strength by volume, i.e. showing the word “alcohol” or the abbreviation “alc.” followed by the symbol “% vol.”; Date of minimum durability; According to the Commission Directive 87/250/EEC on the indicationof alcoholic strength by volume, the tolerances allowed in respect of the indication of the alcoholic strength by volume are; 1% vol. for beers having an alcoholic strength exceeding 5.5 % vol. and beverages classified under subheading 22.07 B I of the Common Customs Tariff and made from grapes; ciders, berries, fruit wines, and the like; beverages based on fermented honey.

Drunk Driving Laws: BAC 0.05%

portugal

  • Full Name: Portuguese Republic
  • Location: Southwestern Europe, bordering the North Atlantic Ocean, west of Spain
  • Government Type: Republic; parliamentary democracy
  • Language: Portuguese (official), Mirandese (official, but locally used)
  • Religion(s): Roman Catholic 84.5%, other Christian 2.2%, other 0.3%, unknown 9%, none 3.9%
  • Capital: Lisbon
  • Population: 10,781,459; 77th
  • Area: 92,090 sq km, 111th
  • Comparative Area: Slightly smaller than Indiana
  • National Food: Bacalhau; Cozido à Portuguesa
  • National Symbols: Galo de Barcelos; Cork oak; Belém Tower, Armillary sphere; Armillary sphere, The five Quinas (escutcheons), Cross of the Order of Christ
  • Affiliations: UN, EU, NATO
  • Independence: From the Kingdom of Leon, October 5, 1143 / Republic proclaimed, October 5, 1910

portugal-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18
  • BAC: 0.05%
  • Number of Breweries: 11

portugal-money-1

  • How to Say “Beer”: cerveja
  • How to Order a Beer: Uma cerveja, por favor
  • How to Say “Cheers”: A sua saúde / Saúde (“to your health”) / tim tim
  • Toasting Etiquette: Portuguese people will often toast to health, “Saude!” (pronounced sah-ood), or will merely say “Tchin tchin,” an onomatopoeic toast replicating the sound of glasses clinking.

portugal-map

Alcohol Consumption By Type:

  • Beer: 31%
  • Wine: 55%
  • Spirits: 10%
  • Other: 4%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 12.45
  • Unrecorded: 2.10
  • Total: 14.55
  • Beer: 3.75

WHO Alcohol Data:

  • Per Capita Consumption: 12.5 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Places, specific events, intoxicated persons
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: Yes

Patterns of Drinking Score: 1

Prohibition: None

portugal-eu

Filed Under: Beers, Breweries Tagged With: Europe, Portugal

Session #68: The Novelty Of Novelty Beers

October 5, 2012 By Jay Brooks

n-novelty
Our 68th Session is hosted by Tiffany Adamowski who writes at 99 Pours. The topic she’s chosen is “Novelty Beers,” those oddball beers that range from interesting idea to what the fuck were you thinking:

With the onslaught of even weirder beards … erm … beers … than before, I can’t help but wonder if novelty beers are going too far. Or maybe not far enough? LOL! As a merchant of beer, I can see the place for novelty beers, as I am choosing for some customers who say, “I want the strangest beer you have.” We’ve even seen some novelty beers in our top-sellers. But beer traditionalists sometimes frown on these new and bizarre concoctions. And I can’t help but wonder if Martyn Cornell will participate, sharing bizarre but notable historic brews.

And what better time for novelty, than the month that holds Halloween? That’s six weeks from now, so get out and explore the novelty beers out there. Publish your Novelty Beer Session on Friday, October 5th, then share your posts here.

What novelty beer comes to mind when you think: Is this beer just to strange to stay around? Why in the world would they choose ingredients most beer drinkers have never heard of …what the heck is a qatar fruit? If it’s okay for beer to taste like tea or coffee, why not pizza? If wild yeasts are allowed to ferment beer, then why not beard yeast? If oysters, why not bacon? If pumpkin’s good enough for pie, why not beer? Since hops are flowers, why not brew with actual flowers?

session_logo_all_text_200

I’ve had beer out of a bottle in a taxidermied stoat, pizza beer, beer containing Sam Calagione’s spit, beer that was 30+ years old (and not built for aging), beer with redwood tips instead of hops and who knows what else. If they brewed it, I’ve tried it. I guess I have no scruples about what I’ll at least try, beerwise, anyway. I tell myself it’s the job, that I should at least taste every beer that someone took the time to make and market. But the truth is I’m keen to try them, often just because of the novelty. As a result, I’ve had my fair share, perhaps more than my fair share, of novelty beers.

Novel, of course, means new, which is why we still call many books of fiction novels, a throwback to when the idea of writing fiction was, well … novel. Novelty, likewise, is also something new, unique and, ultimately, transitory, fleeting, ephemeral. Many people once thought craft beer was a passing fad. Hopefully, that notion no longer holds any weight outside the wishful thinking of many larger beer companies.

Novelty beers are meant to come and go. That’s what makes them novel. If they stick around, and are accepted, they lose their novelty status and become part of the canon. Did anyone except perhaps Vinnie Cilurzo think Double IPAs would take off they way they did? I doubt it.

peanut_peanut

For me, one of the novelty beers that I seek out is one that few people I’ve talked to share my passion for, which is why I thought it a good topic for this Session. I love peanut butter; always have. Creamy, that’s the only way. You crunchy fans? You’re wrong. Such is my passion for creamy peanut butter.

I lived in the south for a few years, where I discovered peanut butter pie. Somewhat like cheesecake in texture, and decadently rich, and often made even better with the addition of chocolate. I became obsessed, and would not only order it every time I’d find it on a menu, but even started actively seeking out new restaurants just to see if they made one. After I moved to California, it became much harder to find, and I only occasionally found any PBP. So far, most are not nearly as good as the ones I had in North Carolina, sadly.

But I did find a restaurant here in the Bay Area — Spettro’s in Oakland — that has a peanut butter specialty that I also love: peanut butter pizza. They take a thin layer of pizza dough, coat it with a layer of peanut butter, then add another layer of dough on top. Next, they make the pizza normally, with just one topping, the perfect choice to pair with peanut butter: bacon. It’s rich and delicious. Yum.

So imagine my surprise when I discovered that people were making peanut butter beer. A few years ago at GABF, someone was talking about it, but they couldn’t remember who made it. I was on a quest. Eventually, I hit pay dirt. It turned out to be, surprisingly enough, a Blue Moon product, and draft only, I later discovered.

So how was it? Pretty good, to my way of thinking. Most of the peanut butter flavor was in the nose, though it lingered through the flavors, too, just not as intensely. A light colored golden beer, it’s brewed with pale, caramel and munich malts; Chinook and Saaz hops (but only 12 IBUs); and weighs in at 5.4% a.b.v.

I later judged with Keith Villa, Blue Moon’s founder who came up with the peanut butter recipe. Apparently, they use jars of creamy peanut butter — JIF, I think he told me — right off the grocery store shelves, and the brewers hate having to spoon it into the kettle by hand. I can only imagine the clean-up afterwards is a nightmare, as well. And so, they don’t make it very often, he told me.

blue-moon-pb

I later discovered that they weren’t the only ones, either. Short’s also made Uber Goober, and I’ve heard that Ohio’s Willoughby Brewing makes a Peanut Butter Cup Coffee Porter, also on draft only. A few others have tried their hand at a Peanut Butter Porter or Stout, too, and a search for “peanut butter” on Beer Advocate turns up 19 different efforts, of which two are retired. A similar search on Rate Beer found 25. So apparently I’m not alone in my love for all things peanut buttery. I just printed out the list to take with me to GABF next week. Fingers crossed, maybe I’ll find a few more peanut butter beers. Now all I need is a raspberry or strawberry beer to pair with it.

Filed Under: Beers, Just For Fun, The Session

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