Monday’s ad is for the German brand, Kulmbacher Mönchshof Bräu, from 1935. It’s a beautifully simple ad, with just a nice illustration of a brewing monk, the name of the brewery and the year they started, 1349.
Saba Beer
Today in 2010, Saba became part of the Netherlands after the dissolution the Netherlands Antilles.
Saba
Saba Breweries
Saba Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.05%
- Full Name: Saba
- Location: The Caribbean, south of Saint Martin and northwest of Saint Kitts and Nevis
- Government Type: Constitutional monarchy
- Language: Dutch (official), English
- Religion(s): Roman Catholic (majority), and also Wesleyan Church Holiness, Jehovah’s Witnesses, Anglican, Seventh-day Adventist, Muslim and Jewish
- Capital: The Bottom
- Population: 1,971
- Area: 13 sq km
- Comparative Area: Slightly less than one-tenth the size of Washington, D.C.
- National Food: Funchi, Pan Bati and Carni Stoba (goat stew)
- National Symbols: Audubon’s Shearwater; Black-eyed Susan
- Affiliations: UN
- Independence: Saba, including the islet of Green Island, became a special municipality within the country of the Netherlands after the dissolution of the Netherlands Antilles, October 10, 2010
- Alcohol Legal: Yes
- Minimum Drinking Age: 16 (under 15% a.b.v.); 18 (15% a.b.v. and over)
- BAC: 0.05%
- Number of Breweries: 0
- How to Say “Beer”: bier
- How to Order a Beer: Un bier, ahls-yer-bleeft
- How to Say “Cheers”: Geluch / Gezondheid / Proost / Prut / Santé / Schol
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 44%
- Wine: 1%
- Spirits: <1%
- Other: 55%
Alcohol Consumption Per Capita (in litres):
- Recorded: 4.97
- Unrecorded: 2.60
- Total: 7.57
- Beer: 2.05
WHO Alcohol Data:
- Per Capita Consumption: 5 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 21
- Sales Restrictions: Time, location
- Advertising Restrictions: Yes
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 3
Prohibition: None.
Beer In Ads #714: Nippon Beer
Friday’s ad is for the Japanese brand, Nippon Beer. I don’t know when the ad is from, but the spartan look makes me think 1960s. It’s a very simple ad, just a beautiful girl and a bottle of beer. What else do you need?
Equatorial Guinea Beer
Today in 1968, Equatorial Guinea gained their Independence from Spain.
Equatorial Guinea
Equatorial Guinea Breweries
- Beaufort
- Soeguibe
Equatorial Guinea Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.00%
- Full Name: Republic of Equatorial Guinea
- Location: Central Africa, bordering the Bight of Biafra, between Cameroon and Gabon
- Government Type: Republic
- Language: Spanish (official) 67.6%, other (includes French (official), Fang, Bubi) 32.4%
- Religion(s): Nominally Christian and predominantly Roman Catholic, Pagan practices
- Capital: Malabo
- Population: 685,991; 166th
- Area: 28,051 sq km, 146th
- Comparative Area: Slightly smaller than Maryland
- National Food: Succotash
- National Symbol: Bombax, Silk Cotton Tree
- Affiliations: UN, African Union
- Independence: From Spain, October 12, 1968
- Alcohol Legal: Yes
- Minimum Drinking Age: None
- BAC: 0.00%
- Number of Breweries: 1
- How to Say “Beer”: cerveza
- How to Order a Beer: Una cerveza, por favor
- How to Say “Cheers”: Salud
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 10%
- Wine: 90%
- Spirits: <1%
Alcohol Consumption Per Capita (in litres):
- Recorded: 5.31
- Unrecorded: 0.77
- Total: 6.08
- Beer: 0.45
WHO Alcohol Data:
- Per Capita Consumption: 5.3 litres
- Alcohol Consumption Trend: Inconclusive
- Excise Taxes: No
- Minimum Age: None
- Sales Restrictions: No
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 3
Prohibition: None
Beer In Ads #713: Leisure’s Light Refresher!
Thursday’s ad is for Schlitz, and it’s probably just the artwork from a larger ad, although the headline is intact, “Leisure’s Light Refresher.” The ad shows a couple relaxing on the carpet, watching television on a tiny TV, which probably offers a clue as to when the ad is from. I can’t quite tell if they’re watching a dance show or a baseball game, although I’m leaning toward the latter.
Beer In Ads #712: Blatz Lawn Mower
Wednesday’s ad is for Blatz Beer, from 1953. The ad shows a man sitting on lobster red riding mower, as his comely wife, in shorts and Italian tablecloth shirt, serves him a Blatz beer; a true lawnmower beer, apparently. I love that he’s wearing tasseled loafers and argyle socks to mow the lawn, because that’s what I always wear, too.
Fiji Beer
Today in 1970, Fiji gained their Independence from the United Kingdom.
Fiji
Fiji Breweries
- Fiji Malthouse Brewery
- Island Brewing Company
Fiji Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%
- Full Name: Republic of Fiji
- Location: Oceania, island group in the South Pacific Ocean, about two-thirds of the way from Hawaii to New Zealand
- Government Type: Republic
- Language: English (official), Fijian (official), Hindustani
- Religion(s): Protestant 55.4% (Methodist 34.6%, Assembly of God 5.7%, Seventh-Day Adventist 3.9%, Anglican 0.8%, other 10.4%), Hindu 27.9%, Roman Catholic 9.1%, Muslim 6.3%, Sikh 0.3%, other or unspecified 0.3%, none 0.7%
- Capital: Suva (on Viti Levu)
- Population: 890,057; 161st
- Area: 18,274 sq km, 157th
- Comparative Area: Slightly smaller than New Jersey
- National Food: Fijian Kokoda
- National Symbols: The Tabua (a whale’s tooth); Medinilla waterhousei; Lion; Columbidae
- Affiliations: UN, Pacific Community
- Independence: From the UK, October 10, 1970
- Alcohol Legal: Yes
- Minimum Drinking Age: 18 (to drink); 21 (to buy) [Note: The drinking age was 21 from 2006 to 2009 but was lowered to 18 in 2009.]
- BAC: 0.08%
- Number of Breweries: 4
- How to Say “Beer”: beer / bia
- How to Order a Beer: One beer, please / Dua bia, yalo vinaka
- How to Say “Cheers”: cheers
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 71%
- Wine: 1%
- Spirits: 28%
Alcohol Consumption Per Capita (in litres):
- Recorded: 1.43
- Unrecorded: 1.00
- Total: 2.43
- Beer: 1.46
WHO Alcohol Data:
- Per Capita Consumption: 1.4 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 21
- Sales Restrictions: Time, location, specific events, intoxicated persons, petrol stations
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: 3
Prohibition: None
Beer In Ads #711: No Deposit No Return
Tuesday’s ad is a generic beer ad, either by the industry or by a glass manufacturer and likely is from the transition period from returnables to throwaways. Throwaways were first introduced in the late 1930s, but didn’t become standard until at least the 1960s, so this ad may have been from sometime during that period, but it’s hard to tell with so little information in the ad. Doesn’t it look just a little bit like the Toronado’s logo?
Uganda Beer
Today in 1962, Uganda gained their Independence from the United Kingdom.
Uganda
Uganda Breweries
Uganda Brewery Guides
Other Guides
- CIA World Factbook
- Official Website
- U.S. Embassy
- Wikipedia
Guild: None Known
National Regulatory Agency: None
Beverage Alcohol Labeling Requirements: Not Known
Drunk Driving Laws: BAC 0.08%
- Full Name: Republic of Uganda
- Location: East-Central Africa, west of Kenya, east of the Democratic Republic of the Congo
- Government Type: Republic
- Language: English (official national language, taught in grade schools, used in courts of law and by most newspapers and some radio broadcasts), Ganda or Luganda (most widely used of the Niger-Congo languages, preferred for native language publications in the capital and may be taught in school), other Niger-Congo languages, Nilo-Saharan languages, Swahili, Arabic
- Religion(s): Roman Catholic 41.9%, Protestant 42% (Anglican 35.9%, Pentecostal 4.6%, Seventh-Day Adventist 1.5%), Muslim 12.1%, other 3.1%, none 0.9%
- Capital: Kampala
- Population: 33,640,833; 37th
- Area: 241,038 sq km, 81st
- Comparative Area: Slightly smaller than Oregon
- National Food: Matoke
- National Symbol: Grey Crowned Crane
- Affiliations: UN, African Union, Commonwealth
- Independence: From the UK, October 8, 1962
- Alcohol Legal: Yes
- Minimum Drinking Age: 18
- BAC: 0.08%
- Number of Breweries: 6
- How to Say “Beer”: beer
- How to Order a Beer: One beer, please
- How to Say “Cheers”: cheers
- Toasting Etiquette: N/A
Alcohol Consumption By Type:
- Beer: 4%
- Wine: <1%
- Spirits: 2%
- Other: 94%
Alcohol Consumption Per Capita (in litres):
- Recorded: 10.91
- Unrecorded: 1.00
- Total: 11.91
- Beer: 2.05
WHO Alcohol Data:
- Per Capita Consumption: 10.9 litres
- Alcohol Consumption Trend: Stable
- Excise Taxes: Yes
- Minimum Age: 18
- Sales Restrictions: Hours, places, intoxicated persons
- Advertising Restrictions: No
- Sponsorship/Promotional Restrictions: No
Patterns of Drinking Score: N/A
Prohibition: None
Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People
Monday’s ad is for Dow Breweries, from — I assume — the 1950s, when bowling was king. Plus that was when ad copy was obsessed with the idea of modernity. Dow’s slogan, “The up-to-date ale for up-to-date people” is quite a mouthful, but it’s meant for modern people, since the beer is also “brewed to the modern taste,” whatever that means. How did they do that? Simple, it was “cool control” brewed, of course.
