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Jay R. Brooks on Beer

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Next Session Pales In Comparison

May 16, 2012 By Jay Brooks

session-the
For our 64th Session, our host, Carla Companion — a.k.a. The Beer Babe — who these days is writing at Beer Utopia, among others. She’s posted her Session announcement at both The Beer Babe and Beer Utopia, and it looks like you can leave a comment with your Session contribution on either page. Her topic, Pale in Comparison, is a return to our roots with a focus on a particular style of beer: Pale Ale. Here’s how she explains her plan:

What is the one beer style usually makes up the first position in the sample flight, but yet is usually the one that we never get really excited about? The Pale Ale.

While this style serves as the foundation to its big-hoppy-brother the India Pale Ale, lately “Pale Ale” has become a throwaway term. I hear bartenders and servers using it to describe everything from Pilsners to unfiltered wheat beers (I wish I was kidding).

Whether American (typically a bit hoppier) or English (a little more malty), these brews can be complex, interesting and tasty, and are all too often fast-forwarded through in a tasting or left as the “eh, guess I’ll have a pale ale” decision.

Your mission — if you choose to accept it — is to seek out and taste two different pale ales. Tell us what makes them special, what makes them forgettable, what makes them the same or what makes them different.

schlafly-pale-ale

So that sounds like a fun task. She’s right about Pale Ales getting overlooked these days. It used to be one of the most popular styles. In the early days of the microbrewery, everybody had a pale ale. So stay out the sun — and keep your complexion pale — and
be here June 1 to tell us about your pale drinking experiences.

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Blogging

Beer In Ads #607: Heineken Tastes Tremendous

May 15, 2012 By Jay Brooks


Tuesday’s ad is for Heineken. It looks like it’s from the 1960s or so, but it was definitely before 1991, when Heineken bought their importer, Van Munching & Co. One interesting thing I’m pretty sure isn’t on their neck label any more is the suggestion to “Serve at 45°-50° F.” Not sure about their claim of tasting “tremendous,” that’s not been my personal experience.

Heineken-tremendous

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

The Lagunitas Beer Circus Is Coming To Town Again

May 15, 2012 By Jay Brooks

lagunitas-circle
This weekend — Sunday May 20 to be exact — the circus is once again coming to the town of Petaluma as the fourth annual Lagunitas Beer Circus will be held on the grounds of the Lagunitas Brewery. If you haven’t been to the beer circus before, it’s one of the most amazing events of the beer festival season. As their press release promises; “Come One, Come All to Petaluma! Witness death-defying aerialists acts, be amazed by human marvels, laugh at outrageous clowns, get thrilled by exotic burlesque dancers, head-spinning sideshows and so much more to dazzle your mind.”

Lagunitas Beer Circus Girl IPA closeup

Tickets are a reasonable $40, which includes gets you a commemorative glass and 3 tokens good for three 16oz. beers, but you can always buy additional beers. Tickets can be be purchased at either online, by phone at 707.769.4495 or at the Lagunitas Brewery Schwag Shop, located on the same spot as where the circus will take place: 1280 N. McDowell in Petaluma. The event is for adults only, goes from 1:00-6:00 p.m., and will benefit the Petaluma Music Festival and Music In Schools.

The circus acts and musical groups performing on Sunday include the Vau de Vire Society, the Extra Action Marching Band, The Moral Minority, The Ferocious Few, the Sour Mash Hug Band, Wanderlust Circus, Kehoe Nation, Cyclecide, artist Neal Barbosa painting live, “Bed of Nails, Roller Girls, Sword Swallowers, Snake Dancers, Burlesque Dancers, Contortionists … and so much more!”

But wait, there’s more, here’s the food and beer listing from the press release:

Great food! Beyond the Glory (wings, pork sliders, pork shanks), Extreme Pizza, Hog Island Oysters, Bros BBQ (bbq & paella), Sift (cupcakes), Roy’s @ the Yard (hot dogs), Tres Hombres (burritos, tacos), Toad in the Hole (bangers on a bun) Cotton Candy, and Those Fabulous Frickle Brothers… and much more!

Great Beer! Lagunitas, Moylan’s, Marin, Russian River, 3rd St. Aleworks, Stumptown, 21st Amendment, Moonlight, Dempsey’s, Anchor Brewing, North Coast, Iron Springs, Napa Smith, Henhouse Brewing, Palo Alto Brewing, Sonoma Springs, and Ace Cider.

LagunitasBeerCircus2012_poster

Filed Under: Breweries, Events, Just For Fun, News Tagged With: Announcements, Bay Area, California

Beer In Ads #606: The Neighbors

May 14, 2012 By Jay Brooks


Monday’s ad is for Budweiser and I suspect it’s from the late 1960s or 70s, when the big breweries seemed to finally discover that not everybody was white. They’re still using the “Where There’s Bud … There’s Life” campaign. Also, check out the clasp on the back of the jeans worn by the man on the left. Does anybody remember jeans like that? I’m not exactly a fashion maven, but I don’t remember that particular trend. Do you?

Bud-neighbors

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Paraguay Beer

May 14, 2012 By Jay Brooks

paraguay
Today in 1811, Paraguay gained their Independence from Spain.

Paraguay
paraguay-color

Paraguay Breweries

  • Cervecería Asunción

Paraguay Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.08%

Paraguay

  • Full Name: Republic of Paraguay
  • Location: Central South America, northeast of Argentina, southwest of Brazil
  • Government Type: Constitutional republic
  • Language: Spanish (official), Guarani (official)
  • Religion(s): Roman Catholic 89.6%, Protestant 6.2%, other Christian 1.1%, other or unspecified 1.9%, none 1.1%
  • Capital: Asunción
  • Population: 6,541,591; 104th
  • Area: 406,752 sq km, 60th
  • Comparative Area: Slightly smaller than California
  • National Food: Sopa paraguaya
  • National Symbol: Lion; Lapacho (Tabebuia impetiginosa)
  • Affiliations: UN, OAS
  • Independence: From Spain, May 14, 1811 (sometimes observed 15 May)

Paraguay-coa

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 20
  • BAC: 0.08%
  • Label Requirements: N/A
  • Number of Breweries: 5

paraguay-money

  • How to Say “Beer”: cerveza
  • How to Order a Beer: Una cerveza, por favor
  • How to Say “Cheers”: Salud
  • Toasting Etiquette: N/A

paraguay-map

Alcohol Consumption By Type:

  • Beer: 54%
  • Wine: 15%
  • Spirits: 28%
  • Other: 3%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 6.38
  • Unrecorded: 1.50
  • Total: 7.88
  • Beer: 3.48

WHO Alcohol Data:

  • Per Capita Consumption: 6.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: N/A
  • Minimum Age: 20
  • Sales Restrictions: Specific events
  • Advertising Restrictions: No
  • Sponsorship/Promotional Restrictions: Sponsorship

Patterns of Drinking Score: 3

Prohibition: None

paraguay-sa

Filed Under: Beers, Breweries Tagged With: Paraguay, South America

Israel Beer

May 14, 2012 By Jay Brooks

israel
Today in 1948, Israel declared their Independence from the British Mandate.

Israel
israel-color

Israel Breweries

  • Asif Beer
  • Butterfly Brewery
  • Canaan Breweryl
  • Dancing Camel Brewing
  • Golan Brewery
  • Hadag Halavan (Weissfish) Brewery
  • Israel Beer Breweries: Ashqelon, Giv’at Shemu’el
  • Jem’s Beer Factory
  • Malka Brewery
  • Negev Brewery
  • Tel Aviv Brewhouse
  • Tempo Beer Industries
  • Teybah Brewing

Israel Brewery Guides

  • Beer Advocate
  • Beer Me
  • Rate Beer

Other Guides

  • CIA World Factbook
  • Official Website
  • U.S. Embassy
  • Wikipedia
  • Wikipedia’s Beer and Breweries in Israel

Guild: None Known

National Regulatory Agency: None

Beverage Alcohol Labeling Requirements: Not Known

Drunk Driving Laws: BAC 0.05%

Israel

  • Full Name: State of Israel
  • Location: Middle East, bordering the Mediterranean Sea, between Egypt and Lebanon
  • Government Type: Parliamentary democracy
  • Language: Hebrew (official), Arabic (used officially for Arab minority), English (most commonly used foreign language)
  • Religion(s): Jewish 75.6%, Muslim 16.9%, Christian 2%, Druze 1.7%, other 3.8%
  • Capital: Jerusalem
  • Population: 7,590,758; 97th
  • Area: 20,770 sq km, 154th
  • Comparative Area: Slightly larger than New Jersey
  • National Food: Hummus, Falafel, Israeli salad
  • National Symbol: Star of David; Hoopoe; Olive; Cyclamen; Menorah
  • Affiliations: UN
  • Independence: Declared unilaterally, while awaiting a United Nations decision, from the British Mandate, May 14, 1948 [(Yom Ha’atzmaut) Independence from the British Mandate for Palestine, which took place on May 14, 1948 (5 Iyar 5708 in the Hebrew calendar). Yom Ha’atzmaut is celebrated on the Tuesday, Wednesday or Thursday nearest to 5 Iyar, so it occurs between 3 and 6 Iyar each year; this means that the holiday can fall any time between and including April 15 and May 15, according to the Gregorian calendar.]

Israel_Coat_of_Arms

  • Alcohol Legal: Yes
  • Minimum Drinking Age: 18 [It is illegal to sell alcohol between 11:00 p.m and 6:00 a.m, outside of pubs and restaurants. It is also illegal to drink outdoors after 9:00 p.m.]
  • BAC: 0.05%
  • Label Requirements: N/A
  • Number of Breweries: 15

israel-money

  • How to Say “Beer”: beera / באר / שכר / בירה
  • How to Order a Beer: A beer, zeit a-zoy goot (Yiddish)
  • How to Say “Cheers”: Le’chayim (“to life”) / Mazel Tov (“congratulations”)
  • Toasting Etiquette: The toast “le’chaim” (to life) is said whenever alcohol is served. Toasts are only made at formal occasions or sometimes when a contract is signed. It is acceptable to just touch the glass to your lips if you don’t wish to swallow the contents.

israel-map

Alcohol Consumption By Type:

  • Beer: 39%
  • Wine: 7%
  • Spirits: 52%
  • Other: 2%

Alcohol Consumption Per Capita (in litres):

  • Recorded: 2.39
  • Unrecorded: 0.50
  • Total: 2.89
  • Beer: 0.97

WHO Alcohol Data:

  • Per Capita Consumption: 2.4 litres
  • Alcohol Consumption Trend: Stable
  • Excise Taxes: Yes
  • Minimum Age: 18
  • Sales Restrictions: Petrol Stations
  • Advertising Restrictions: Yes
  • Sponsorship/Promotional Restrictions: N/A

Patterns of Drinking Score: 2

Prohibition: None

israel-mideast

Filed Under: Beers, Breweries Tagged With: Israel, Middle East

Beer In Ads #605: The Goetz Den Party

May 11, 2012 By Jay Brooks


Friday’s ad is for Goetz beer, from the M.K. Goetz Brewing Co. of St. Joseph and Kansas City, Missouri. It looks to be from the 1950s, especially with the look of the paneled den where the party is taking place. At least they’re opening the cans and pouring the beer into glassware.

Goetz-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Missouri

Societe Brewing Quietly Opens In San Diego

May 11, 2012 By Jay Brooks

Societe
On my way out of town last Sunday, after a week in San Diego for the Craft Brewers Conference, there was one more stop I wanted to make. I’d known brewer Travis Smith since his days at Russian River, where he brewed all the beer on their brewpub system, which was especially important while Vinnie Cilurzo was building their production brewery a few years ago. Smith then moved south to The Bruery, where he also brewed for a time, before setting off to start his own brewery. That effort has now paid off, as his new venture, Societe Brewing, founded by Travis and his partner Douglas Constantiner, quietly opened their doors this Wednesday, May 9. On Sunday, he agreed to show me around as I was leaving town and I met Travis and his family at the brewery.

P1040547
The new Societe Brewing. BTW, it’s pronounced “society,” spelled differently for ease of copyright.

P1040548
Inside the large 16,000-sq. ft. space, 2,000 of it is dedicated to a tasting room. By the time you arrive, there will be tables and chairs here, too. There’s also a dedicated outdoor patio that’s licensed for patrons, too.

P1040554
The shiny new brewhouse. Travis will have essentially three lines of beers. A Belgian-influenced line, a line of hoppy beers, and a barrel-aged line. Societe’s brewery includes a separate cold room for barrel aging, with room for around 400 barrels.

P1040558
Co-founder and brewer Travis Smith behind the handmade redwood bar. When I was there, two of his beers were already on tap. The first, The Harlot, which he called a Belgian Extra, is essentially a low-alcohol version of a Belgian Golden Strong. Whatever you call, it was tasting fine, a really nice beer to kick things off. All of their beers will be named from society, occupations and people, as society is many things. The second beer on, The Apprentice, was a nice hoppy IPA brewed with Cascade, Centennial and some other varieties of hops. Travis, who is a perfectionist, wasn’t 100% happy with it, but I certainly was. The Apprentice is terrific, a solid hoppy beer.

The soft opening began Wednesday, and they’ll be open now Wednesdays and Thursdays from 2:00 p.m. to 8:00 p.m., Fridays and Saturdays 11:00 a.m. to 8:00 p.m., and Sundays from 11:00 a.m. to 6:00 p.m. They’re “keeping this soft opening low key so [they] can continue putting the finishing touches on the tasting room” as they work toward the big Grand Opening, which will take place on Saturday, June 30. So come down and help them work out the kinks of operating a tasting room, and get a preview of San Diego’s newest brewery. I’ve been impressed with everything Travis brews, so I don’t think you’ll be disappointed. Check them out, and become part of Societe’s society. Oh, and the address is 8262 Clairemont Mesa Boulevard, San Diego.

Filed Under: Breweries, News Tagged With: California, San Diego

Beer In Ads #604: The Bud Fan, Fancy That!

May 10, 2012 By Jay Brooks


Thursday’s ad is from Budweiser’s long-running “Where There’s Life” series. Showing a bashful woman hiding her face, barely, with a fan, as her beau pours her a glass of Budweiser.

Bud-fan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #603: Lowenbrau-Baienfurt

May 9, 2012 By Jay Brooks


Wednesday’s ad is for Lowenbrau, from 1900, when everybody used artwork of a pretty gal to sell beer. I think it worked, Lowenbrau is still making beer.

Lowenbrau-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

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