The Economist has an interesting article in their latest issue on Belgian beer entitled Brewed Force, How a small, unremarkable country came to dominate the world of beermaking.
New Jersey Beer
Today in 1787, New Jersey became the 3rd state.
New Jersey
New Jersey Breweries
- Anheuser-Busch InBev: Newark
- Artisan’s Brewery & Italian Grill
- Blackthorn Brewing
- Boak Beverage
- Brew Circus Brewing
- Brewer’s Apprentice
- Cape May Brewing
- Carton Brewing
- Cellar Lounge & Microbrewery
- Climax Brewing
- Cricket Hill Brewing
- East Coast Brewing
- Egan & Sons
- Flounder Brewing
- Flying Fish Brewing
- Gaslight Brewery
- Great Blue Brewing
- Harvest Moon Brewery
- Haskell Brewing
- High Point Wheat Beer Co.
- Hometown Beverages
- Iron Hill Brewery and Restaurant: Maple Shade
- Jersey Brew
- JJ Bitting Brewing
- Kane Brewing
- Krogh’s Restaurant and Brewpub
- Long Valley Pub & Brewery
- New Jersey Beer Co.
- Original Basil T’s
- Pizzeria Uno Chicago Grill & Brewery
- River Horse Brewery
- Ship Inn Brewpub
- Trap Rock Restaurant and Brewery
- Triumph Brewing of Princeton
- Tuckahoe Brewing Co.
- Tun Tavern Brewing
- Turtle Stone Brewing
- Wiedenmayer Beer Co.
New Jersey Brewery Guides
Guild: Garden State Craft Brewers Guild
State Agency: New Jersey Division of Alcoholic Beverage Control
- Capital: Trenton
- Largest Cities: Newark, Jersey City, Paterson, Elizabeth, Edison Township
- Population: 8,414,350; 9th
- Area: 8722 sq.mi., 47th
- Nickname: Garden State
- Statehood: 3rd, December 18, 1787
- Alcohol Legalized: December 5, 1933
- Number of Breweries: 20
- Rank: 27th
- Beer Production: 4,775,387
- Production Rank: 11th
- Beer Per Capita: 17 Gallons
Package Mix:
- Bottles: 48.1%
- Cans: 39.4%
- Kegs: 12.1%
Beer Taxes:
- Per Gallon: $0.12
- Per Case: $0.27
- Tax Per Barrel (24/12 Case): $3.72
- Draught Tax Per Barrel (in Kegs): $3.72
Economic Impact (2010):
- From Brewing: $891,637,336
- Direct Impact: $2,485,802,018
- Supplier Impact: $1,719,620,711
- Induced Economic Impact: $2,086,724,154
- Total Impact: $6,292,146,882
Legal Restrictions:
- Control State: No
- Sale Hours: On Premises: Varies by municipality. Most municipalities have a last call of 2 a.m. Larger cities such as Newark, Hoboken, and Jersey City set their closing time at 3 a.m. Atlantic City and Brigantine serves 24 hours. Some dry towns in the southern part of the state, including Ocean City.
Off Premises: 9 a.m.-10 p.m., unless bar/restaurant has license to permit Beer/Wine off-premises, then hours must be the same as on-premises hours - Grocery Store Sales: Rarely
- Notes: Some dry communities in historically Methodist and Quaker communities in the southern part of the state.
Though there is not a ban on selling alcoholic beverages at grocery stores, New Jersey limits each chain to two licenses, so except for a few exceptions, most supermarkets/convenience stores/gas stations/pharmacies do not sell alcoholic beverages. In addition, liquor sales are only permitted in a separate department or attached sister store. Bars are allowed to off-sale packaged goods.
With the exception of Jersey City and Newark, all municipalities MUST allow off-sales of beer and wine at any time on-sales are permitted. However, since alcoholic beverages are generally only found in package stores, this right is rarely exercised. Alcoholic beverages by the drink as well as off-sales of beer and wine are permitted 24 hours a day in Atlantic City and Brigantine.
Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
How Santa Got A Red Suit
It looks like Santa Claus prefers red ale.
Guinness Ad #98: Guinness At Home
Our 98th Guinness ad shows a happy and satisfied-looking can of Guinness relaxing at home in a green comfy chair. The slogan for the ad is “Guinness at Home.”
Breweries Per Capita By State 2010
I recently stumbled upon this nice infographic showing Breweries Per Capita By State 2010 based on data compiled by the Brooklyn Growler. It was created by an assistant professor at Michigan State University, Phillip H. Howard, with help from a Ginger Ogilvie. The size of the circles neatly shows the relative number of breweries in each state, relative to its size, though knowing how populous each state is helps to make it more understandable.
You can see the map full size here.
Beer In Ads #500: Merry Christmas All Around!
Friday’s holiday ad — believe it or not, the 500th ad I’ve posted! — is for Schaefer beer. I don’t think it is, strictly speaking, an ad but a display piece, presumably for a bar or a retail store. I’m not sure of its age, but I’m guessing 1950s. I like the subtle double meaning of the slogan “Merry Christmas All Around!” Or maybe I’m reading too much into it, but it seems like both wishing everyone around a Merry Christmas and buying them “a round” … of Schaefer.
Occupy Pubs: A Glass Roots Movement
My good friend and colleague, Lisa Morrison — a.k.a. The Beer Goddess — just let me know about her latest project, and just in time for Christmas. She’s created a line of t-shirts, hats, stickers, iPhone cases, and so much more with a humorous nod to the Occupy Wall Street movement to show support for our favorite cause: the good beer movement. In this case, she’s calling it “Occupy Pubs: A Glass Roots Movement.”
You can order all manner of things with the Occupy Pubs logo at her Cafe Press page. The basic t-shirt shown below will run you $19.19, with fancier ones a little more. There are also styles for women, children and infants.
“We are the 5%!”
The Artist Behind 21st Amendment’s New Cans
UK-based illustrator Joe Wilson, whose clients include such high-powered companies as Adidas, British Airways, De Beers, GQ, Random House and Wired, designed the new artwork adorning the new 21st Amendment Brewery beer cans. So given his work for Wired, I suppose it’s no surprise that they featured his art on their Underwire Blog in a post entitled Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork.
In an e-mail interview for the post, Wilson talked about the project. Regarding Bitter American. “That was a nice idea to center it around Ham the Astrochimp, who was undoubtedly a bitter American.”
The brewery’s marketing firm, TBD Agency, hired Smith on the strength of a Statue of Liberty illustration he did for Public Finance magazine. “They asked me to create a series of images based around the loose theme ‘American icons,'” Wilson said. “They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.”
21st Amendment wanted to establish a cheeky alternative to its mainstream competitors and that’s precisely what Wilson delivered with his drawings of the space chimp and other American icons. For the history-on-a-can theme, Wilson drew Paul Revere (for a black IPA called Back in Black), Abe Lincoln and his Mount Rushmore companions (Brew Free or Die IPA), the Statue of Liberty (Hell or High Watermelon wheat beer) and Franklin D. Roosevelt (Fireside Chat winter spiced ale).
Below are Wilson’s original sketches followed by the finished can label for each beer.
Brew Free or Die IPA
Hell or High Watermelon
Bitter American
Back in Black
Fireside Chat
It’s cool to see the changes — look carefully — from rough sketch to finished artwork. You can see more of Joe Wilson’s artwork at his website and at debut art.
Mills River, North Carolina On The Short List For New Sierra Nevada Brewery
After Sierra Nevada Brewing‘s plans to build a brewery in Black Mountain, North Carolina fell through, they set their sites on the nearby town of Mills River as one possible location they’re considering. According to Blue Ridge Now, the Mills River location “is now among a ‘handful’ of possible locations for California-based Sierra Nevada to build a second facility.” (And thanks to Win Bassett for the tip.) Sierra Nevada owner Ken Grossman was in North Carolina Thursday and was reportedly pleased by the “welcome reception” he received. He told Blue Ridge Now in a telephone interview:
“We like the community; we like the culture in the area and the focus on craft beer, and a vibrant craft (beer) community is certainly an appealing draw,” Grossman said. “The water is good; we’ve been well-received in the area — certainly a welcome reception helps, not that we haven’t been welcomed everywhere we’ve looked.”
“Logistically, it fits,” he said. “We began discussing the project five years ago but put it on the back burner a couple of times as we agonized over the concept of starting from scratch and building a second plant. But it really makes sense for us from an economic standpoint and a carbon footprint standpoint as far as shipping, as our Eastern markets have continued to see double-digit growth for a number of years.”
Apparently Brian Grossman, Ken’s son, would be relocating to run the Eastern Sierra Nevada operations, wherever it turns out to be.
UPDATE: Miles J. sent me a link to a similar story about Sierra nevada’s search foran East Coast location for a brewery that ran in today’s ChicoER.
Beer In Ads #499: Caroling Alone With Rheingold
Thursday’s holiday ad is another one for Rheingold Extra Dry Lager Beer, from 1952. This time, Miss Rheingold 1952, Anne Hogan, is out singing Christmas carols by herself, which means she has to hold both the lamp and the songbook.
