
Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.

By Jay Brooks

Monday’s ad is a 1957 ad for Ballantine Ale. I love the colorful late fifties dinner party, with lots of Ballantine Ale, but just soup for the guests to eat.

By Jay Brooks
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Today in 1788, South Carolina became the 8th state.
South Carolina

South Carolina Breweries
South Carolina Brewery Guides
Guild: South Carolina Brewers Association
State Agency: South Carolina Department of Revenue



Package Mix:
Beer Taxes:
Economic Impact (2010):
Legal Restrictions:

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.
For the remaining states, see Brewing Links: United States.
By Jay Brooks

This week’s work of art is by an artist from Brazil. I don’t know his name, but he’s a friend of Cassio Piccolo, owner of the FrangO beer bar in Sao Paulo. In Portuguese, frango means “chicken.” So his friend created the painting of a chicken holding a pint of beer, which now hangs in a place of honor in the bar.

By Jay Brooks

While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.
Taurus, the bull, is from May 21-June 21. To learn more, see:

By Jay Brooks
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Our 69th Guinness ad is a fairly simple one, showing a half-empty pint of Guinness and the slogan “Life Is Brighter After Guinness” in large letters followed by the more familiar “Guinness is Good For You” in smaller print below that.

By Jay Brooks

Friday’s ad is for a French brewery, Brasserie De Sochaux, which closed in 1979. It looks late 19th century, but who knows. I’m not seeing the old gray-haired dude in the military (or bellhop?) uniform as making me want to drink their beer. Plus, it just seems too busy.

By Jay Brooks

Congratulations to New Glarus Brewing co-founder Deb Carey, who was selected as a Champion of Change by President Barack Obama and the White House. It’s great to see someone from craft brewing honored.
Here’s the write-up for Carey on the White House website:
Deborah Carey’s decision to start New Glarus Brewing Company was rooted in doing what was best for her family rather than becoming the local woman who broke down barriers to start a brewery. As she worked on a business plan, her husband Dan, a master brewer, gathered the materials, grains and equipment needed for start-up. In 1993 they negotiated to rent a warehouse in New Glarus, exchanging the lease for stock in the New Glarus Brewing Company.
They sold their home and raised $40,000 in seed money, yet still needed more cash to fund the startup. Deborah pitched her story to local newspapers, and the media attention brought $200,000 from investors. In the early days, the couple worked hard to establish the brewery’s reputation for consistent quality beers. Deborah’s marketing plan was to develop a very loyal customer base. She set up beer tasting classes along with offering brewery tours. Beer distributors started noticing the little brewery that was developing a strong consumer following.
New Glarus Brewing Company has grown to 50 full-time employees, has registered growth in profits of 123 percent from 2007 to 2009, and is Wisconsin’s number one micro-brewery relative to sales volume.
By Jay Brooks
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I’ll be very much surprised if there’s a great turnout for Session #51.5. It is after all, asking a lot — and for a second time in two weeks — gather together a selection of beers and cheese. For this extra Session, the instructions were in the round-up for Session #51. The idea was to use the list of beers chosen by everybody for each of the three cheeses that were listed in the round-up to try a few more beers with the same cheese. Simply pick up some of the other beers that were suggested, and try them with the same three cheeses and do a follow up blog post on or around Friday, May 20 to explore more fully pairing cheese and beer.
You can write about how your choices compared, or what you learned from the other suggestions, or which out of all the ones you tried worked best. What recommended pairing most surprised you? Which didn’t seem to work at all, for you? It’s my way of taking the Session concept and making it more interactive and collaborative, essentially an “online cheese-off.” First, we made our best recommendations for pairing a beer with these three cheeses, and now we have an opportunity to try as many of the suggestions as we can, and discover which worked best. I’ll then do a second round-up and report the findings of the group as a whole to the beers and the three cheeses together. If you’ve already done Part One, don’t stop now, keep going. Read what your fellow bloggers liked, and pick a few to try yourself. To participate, just post a comment here or at the round-up with a link to your blog post for Session #51.5.
A final note. Since it’s not really an “official” Session, don’t worry too much about sticking to today’s date. Have another cheese tasting whenever you like, whenever it’s convenient or you feel like it. To be honest, after being in South America for the last eleven days, I’m too tired to do it today myself, and will most likely do it next week. Feel free to do likewise. I’ll keep adding posts as they come in. Also, don’t forget about Session #52, coming up Friday, June 3.

By Jay Brooks

Thursday’s ad may in fact not actually be an ad. It could just as easily be sheet music or the Playbill from a show. But the “Prince of Pilsen” sounds like a great title for a musical. I wonder why the woman on the left is dressed like the United States?

By Jay Brooks

Wednesday’s ad is another recent one for the Brazilian beer, Nova Schin, and it’s a very odd one. It’s apparently for Fashion Week in Sao Paulo, but to me it just comes off as a little creepy. Of course, I have no sense of fashion, so it’s probably me.

There’s at least two more ads in the Fashion Week series, but they don’t help make it any less odd of an ad campaign.


