Saturday’s ad is for “Coors Golden Lager Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and also rocky mountain, another consistent element in Coors’ advertising.
Friday’s ad is for “Schueler & Coors Golden Lager Beer,” from the 1870s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. Adolph Coors along with Jacob Schueler started the brewery in 1873, but Coors bought out Schueler in 1880.
Thursday’s ad is for “Coors Golden Beer,” from maybe the late 19th century, though this one is a reproduction. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features four bottles of beer in a stream with the commonly used tagline “Brewed with Pure Rocky Mountain Spring Water.”.
Wednesday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features another celebrity roster of Lite Beer personalities on a camping trip, or at least staged around a fire. At least in this ad, there’s a key at the bottom so you can identify everybody in attendance.
Tuesday’s ad is for “Miller Lite,” from the 1980s. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features a celebrity roster of former Lite Beer personalities posing as two bowling teams with the tagline “Lite Beer: The Winner in Any League.” I count at least 22 people in the ad, although I suspect part of the ad is cut off since it feels like something may be missing. I don’t know everyone in the photo, but I do see Bubba Smith, Ray Nitschke, Dick Butkus, Ben Davidson, Truman Capote, John Madden, Rodney Dangerfield, and Boog Powell. Who else do you see?
Here’s a better image of the assembled folks.
Monday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American professional basketball coach and executive Red Auerbach, who was a head coach in the NBA, most notably with the Boston Celtics. He was also the head coach of the Washington Capitols and Tri-Cities Blackhawks. As a coach, Auerbach set NBA records with 938 wins and nine championships.
Sunday’s ad is for “Miller Lite,” from 1983. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features four Lite Beer spokesmen on caricature drawing of Mt. Rushmore, including American former professional baseball player who played first base for the Baltimore Orioles Boog Powell, American professional football player and actor Bubba Smith, American former football player, sports commentator, and actor Dick Butkus, and American football player, a defensive end best known for his play with the Oakland Raiders in the American Football League Ben Davidson.
Saturday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one mentions American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, but in the text it turns out he was really American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood, and there’s also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.
Friday’s ad is for “Miller Lite,” from 1989. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American politician, actor, television presenter, political commentator, author, and retired professional wrestler Jesse Ventura, and also American former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker as the Masked Marauder.
It looks like Ventura was the ultimate winner, unsurprisingly.
Thursday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former American professional football player who was a defensive end for the Pittsburgh Steelers L.C. Greenwood and former American football quarterback Bert Jones, who played for the Baltimore Colts and the Los Angeles Rams.
