Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.
Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a pelican, with another one in the background with four bottles of Guinness in his bill, being chased by a zookeeper. And at the bottom is this simple poem:
The Pelican, that feathered freak,
Is famed for his capacious beak.
Guinness provides the reason why —
His bill is for a week’s supply!
Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features an ostrich, with three more in the background, one of which swallowed the zookeeper’s pint glass. And at the bottom is this simple poem:
The Ostrich, travelers recall,
Enjoys his Guinness, glass and all.
How sad the Guinness takes so long
To get to where it does belong!
Friday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a kangaroo, with another one in the background surprising a zookeeper. And at the bottom is this simple poem:
Ma-supials have a pouch, or bin
To stow their little treasures in.
Not strange if Mrs. Kangaroo
Should poppa a Guinness in it, too!
Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a roaring lion, with another one in the background chasing a zookeeper who’s holding a bottle and glass of Guinness on a tray. And at the bottom is this simple poem:
Insatiable carnivore!
Oh, how voraciously you roar!
Is it because, like us, you feel
You need a Guinness with your meal?
Wednesday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a couple of sea lions, one of them balancing a glass of Guinness on its nose. And at the bottom is this simple poem:
You must admire the sea-lion’s flair
For catching fishes in mid-air:
And this sagacious creature knows
How well, with sea-food Guinness goes.
Tuesday’s ad is for Guinness, from 1931. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “Battle Royal,” and features a boxing match (it is Boxing Day after all) between a unicorn and a lion. There’s fighting over the last remaining Guinness.
Monday’s ad is for Guinness, from 1959. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, which is the cover of the “Guinness Harp” from the issue for Christmas 1959. “The Guinness Harp” was the “Journal of the Home of Guinness, St. James’s Gate, Dublin.” On the cover, Santa is leaving the brewery will a full sack and four bottles tucked into his pockets. No idea what’s in the sack, but it would be interesting to find out.
Sunday’s ad is for Guinness, from 1934. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, with the tagline “Christmas Is Coming … Guinness For Strength” shows Santa carrying a large tree as if weighs nothing after having had a bottle of Guinness. Merry Christmas.
Saturday’s ad is for Guinness, from 1960. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland, and is a parody of the poem “The Walrus and the Carpenter,” which was originally in Through the Looking-Glass. In this parody, the Guinness-themed poem begins “If seven men give seven wives,” and is about seven Santas giving Guinness as Christmas presents to their wives, and having one themselves, too. It’s actually the cover of the December 1960 issue of “Guinness Time,” the employee magazine for Guinness.
