Friday’s ad is entitled After the Summer Theatre, and the illustration was done in 1953 by Douglass Crockwell. It’s #83 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is just back home from a night out at the summer theatre. They’re relaxing and having a few beers and a late night snack. By relaxing, I mean she’s still in her gown, but at least he’s taken off his tuxedo jacket. So they’ve really let their hair down.

Thursday’s ad is entitled Preview Of The Wedding Presents, and the illustration was done in 1953 by Haddon Sundblom. It’s #82 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a social event is taking place that I confess I don’t really understand. I always thought wedding gifts were wrapped so that no one, except the giver, knew what the gift was. But this is a “Preview Of The Wedding Presents” and people are drinking beer and looking at the gifts for a wedding. Were they wrapped? Will they re-wrap them? Why on Earth would you want to see your presents before you open them? That’s assuming that the bride and groom are even there, but I assume that’s supposed to be the bride front and center wearing white with a pen and notebook to list every present at the table next to her. This is one I really don’t understand.

Wednesday’s ad is entitled First Fine Day Of Spring, and the illustration was done in 1953 by John Gannam. It’s #81 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, which looks more impressionist than previous ones, several couples are enjoying the first decently warm day of spring. Still wearing jackets and long sleeves, they’ve got lots of beer to keep them warm.

Tuesday’s ad is entitled First Catch of the Season, and the illustration was done in 1953 by Douglass Crockwell. It’s #80 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a departure from the earlier ads, a series of ten smaller illustrations tells a story of fishing, beer, fish and beer and fish, and of course the one that got away.

Sunday’s ad is entitled Four Hands On The Keyboard, and the illustration was done in 1953 by Douglass Crockwell. It’s #78 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large party has consumed so much beer that two of them sat down at a piano and are belting out tunes. BUt look at the expression on the woman in the red dress. She is not amused.

Saturday’s ad is entitled Mother’s Night Off, and the illustration was done in 1953 by Douglass Crockwell. It’s #77 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Mom didn’t have to cook one evening after working nonstop since got married fifty years ago. Instead, Dad and his son appear to have cooked, while sister (or possible daughter-in-law) lights the candles. She probably set the table and poured the beer, too. There’s a whole lot of smiling going on. Even Mom is smirking.

Friday’s ad is entitled Holiday Buffett, and the illustration was done in 1952 by Douglass Crockwell. It’s #76 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, another couple is arriving at a Christmas party already in progress. They’ve got some catching up to do, since everyone has a beer in their hand. I hope that centerpiece tree is not their only one, but I do remember relatives having small, pathetic trees in the sixties when I was a kid. But if there’s room for a holiday buffet, then it’s too small.

Thursday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1952 by Douglass Crockwell. It’s #75 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, another family Thanksgiving dinner is about to begin. And unlike the last few, grandmother is finally taking a break (that looks like her in the back right) and the eldest daughter is stepping up to take her turn as turkey deliverer. Though notice that one of her younger siblings seems to be both pointing out a target spot for touchdown while at the same time holding her beer in the way of it. Such a prankster.

Wednesday’s ad is entitled Looking Over the Vacation Trophies, and the illustration was done in 1952 by Douglass Crockwell. It’s #74 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, one couple invited another over to their home only to bore them with snapshots and souvenirs from a vacation they recently took. It’s a good thing they’re also serving beer. Their guests are going to need beer to get through the evening.