Tuesday’s ad is entitled Picnic on the Boat, and the illustration was done in 1948 by Stevan Dohanos. It’s #17 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least five people (though I suspect there’s at least one more below deck) are eating aboard the “Sea Queen.” The cans of beer I understand, but I’m surprised to see them using bottles, too.

Monday’s ad is entitled Baseball On Television, and the illustration was done in 1948 by Glenn Grohe. It’s #16 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are in a rec. room, which is very sport-oriented. I do love that there’s a ping pong table in the room. They’re all huddled together in the corner watch a baseball game on a TV whose picture looks smaller than an iPad. I don’t know who left their beer bottles sitting on the table, but they need to be banned.

Sunday’s ad is entitled The Prized Possessions, and the illustration was done in 1948 by Douglass Crockwell. It’s #15 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are at one of their homes for a dinner party or some such. The two men are looking at his fishing poles, which must be his prized possessions. He must be a serious fisherman, with photos and fish on the wall behind them. The lady of the house is showing on one of her prized possessions, too, but I can’t for the life of me figure out what it is. Something ceramic, perhaps.

Saturday’s ad is entitled A Snack After the Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #14 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples have apparently returned from the movies, and are making what the title refers to as “a snack.” But the host couple is making hamburgers and a large salad, not what I’d call a “snack.” I tend to think if you have to both put on an apron to prepare it, then it’s not a snack.

Friday’s ad is entitled Home Movies, and the illustration was done in 1948 by Haddon Sundblom. It’s #13 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a young couple, newlyweds apparently, sit in the home of one of their parents, and look over blueprints and magazine clippings. They’re planning to build their own home. It’s hard to believe that there was a time when people could get married and immediately not just buy, but build their own custom home.

Thursday’s ad is entitled Home Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #12 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are settling in to watch some home movies, which is probably why they need the beer. This was people did before VHS tapes, not to mention the internet. But what’s with the green-skinned portrait hanging on the wall? Modern art or are they secretly an alien family?

Wednesday’s ad is entitled After a Day in the Snow, and the illustration was done in 1947 by John Gannam. It’s #11 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of eleven people are crowded into a living room, all busy and doing something. Maybe it’s just me, but after a day in the snow I’d want to take a nap. They seem way too peppy. Must be the beer.

Monday’s ad is entitled Saturday Football Over the Radio, and the illustration was done in 1947 by Stevan Dohanos. It’s #9 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it shows a scene almost none of us alive can related to anymore. In the time before big screen televisions dominated the living room, a group of men are gathered around the radio to listen to the big football game. Having missed this generation by a few years, it’s funny to see them intently staring at the radio itself, as if the sound was visible somehow. It must be a sports-oriented household, with trophies on the mantle and an otherwise out-of-place pillow with a “P” on it, which suggests that’s the team they’re rooting for you.