Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1823: William Wallace — Scotland’s Great Patriot

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Tuesday’s ad is for Budweiser, from 1914, No. 6 in another series they did in 1914-15 called the “National Heroes Series.” The sixth one features William Wallace, who “was a Scottish knight who became one of the main leaders during the Wars of Scottish Independence.

Along with Andrew Moray, Wallace defeated an English army at the Battle of Stirling Bridge in September 1297. He was appointed Guardian of Scotland and served until his defeat at the Battle of Falkirk in July 1298. In August 1305, Wallace was captured in Robroyston, near Glasgow, and handed over to King Edward I of England, who had him hanged, drawn, and quartered for high treason and crimes against English civilians.”

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Beer In Ads #1822: Leif Ericsson — The Discoverer Of America

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Monday’s ad is for Budweiser, from 1914, No. 5 in another series they did in 1914-15 called the “National Heroes Series.” The fifth one features Leif Ericsson, who “was an Icelandic explorer considered by some as the first European to land in North America (excluding Greenland), before Christopher Columbus. According to the Sagas of Icelanders, he established a Norse settlement at Vinland, tentatively identified with the Norse L’Anse aux Meadows on the northern tip of Newfoundland in modern-day Canada.

Leif was the son of Erik the Red, the founder of the first Norse settlement in Greenland and of Þjóðhildur (anglicized Thjodhild). He was likely born in Iceland, and grew up in the family estate Brattahlíð in the Eastern Settlement in Greenland. Leif had two known sons: Thorgils, born to noblewoman Thorgunna in the Hebrides; and Thorkell, who succeeded him as chieftain of the Greenland settlement.”

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Beer In Ads #1821: Lord Nelson — Old England’s Great Naval Hero

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Sunday’s ad is for Budweiser, from 1914, No. 4 in another series they did in 1914-15 called the “National Heroes Series.” The fourth one features Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, more commonly known as Lord Nelson, who “was a British flag officer in the Royal Navy. He was noted for his inspirational leadership, superb grasp of strategy, and unconventional tactics, all of which resulted in a number of decisive naval victories, particularly during the Napoleonic Wars, (1797-1815). He was significantly wounded several times in combat, losing the sight of his right eye during the campaign in Corsica, and later the brutal amputation of his right arm in the unsuccessful attempt to conquer Santa Cruz de Tenerife in the Atlantic’s Azore Islands off northeast Africa. He was shot and killed during his final pivotal victory at the naval Battle of Trafalgar against the combined Napoleonic French and Royal Spanish fleets off the southwest coast of Spain in 1805.”

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Beer In Ads #1820: Kosciusko — “The Greatest Of The Poles”

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Saturday’s ad is for Budweiser, from 1914, No. 3 in another series they did in 1914-15 called the “National Heroes Series.” The third one features Tadeusz Kościuszko, who “was a Polish-Lithuanian military engineer and a military leader who became a national hero in Poland, Lithuania, Belarus, and the United States. He fought in the Polish-Lithuanian Commonwealth’s struggles against Russia and Prussia, and on the American side in the American Revolutionary War. As Supreme Commander of the Polish National Armed Forces, he led the 1794 Kościuszko Uprising.”

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Beer In Ads #1819: Garibaldi — Italia’s Great Patriot

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Friday’s ad is for Budweiser, from 1914, No. 2 in another series they did in 1914-15 called the “National Heroes Series.” The second one features Giuseppe Garibaldi, who “was an Italian general and politician and nationalist who played a large role in the history of Italy. He is considered, with Camillo Cavour, Victor Emmanuel II and Giuseppe Mazzini, as one of Italy’s “fathers of the fatherland.”

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Beer In Ads #1818: Bismarck — The “Greatest Of The Germans”

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Thursday’s ad is for Budweiser, from 1914, No. 1 in another series they did in 1914-15 called the “National Heroes Series.” The first one features Otto von Bismarck, who “was a conservative Prussian statesman who dominated German and European affairs from the 1860s until 1890. In the 1860s he engineered a series of wars that unified the German states, significantly and deliberately excluding Austria, into a powerful German Empire under Prussian leadership.” They also noted his love of liberty, and how much he would have hated “the insolent tyranny of the most odious kind” that would tell its citizens “Thou shalt NOT eat this — thou shalt NOT drink that.”

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Beer In Ads #1817: Robert Morris — “Financier Of The Revolution”

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Wednesday’s ad is for Budweiser, from 1915, No. 10 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The tenth one features Robert Morris, who apparently used his personal fortune to pay for part of the revolution. He also signed both the Declaration of Independence and the Constitution. And like the rest of the men in this series, “he was ever a moderate drinking of light wines and barley brews and opposed Prohibition Laws, which make the many suffer for the faults of the few.”

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Beer In Ads #1816: Charles Carroll Of Carrollton — “Father Of Religious Liberty In America”

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Tuesday’s ad is for Budweiser, from 1915, No. 9 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The ninth one features Charles Carroll III, a.k.a. Charles Carroll of Carrollton, who was the only catholic to sign the Declaration of Independence, and was last remaining signator in 1832, when he finally died at age 95. His catholicism, apparently, made him a champion of religious liberty, and his hospitality “was nothing short of royal,” being “a lifetime user of light wines and barley brews.”

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Beer In Ads #1815: The Pinckneys — “Fathers Of The Republic”

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Monday’s ad is for Budweiser, from 1915, No. 8 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The eighth one features The Pinckneys — Charles Cotesworth Pinckney and Charles Pinckney. They were both from South Carolina, and first cousins, once removed. Charles Cotesworth, known as “C.C.,” was the older of the two, and was a delegate to the Constitutional Convention. He also ran for president twice, as the Federalist Party candidate, but lost both times. The other Charles also signed the Constitution, and served as Governor of South Carolina, too. If you think political dynasties are recent phenomenon in America, seven people he’s related to have been governor, as well, in the 218 years since he left office. But was a Democrat, unlike his cousin the Federalist. Happily, they shared a belief in “the moderate use of light wines and barley brews.”

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Beer In Ads #1814: Thomas Jefferson — “Father Of The Declaration Of Independence”

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Sunday’s ad is for Budweiser, from 1915, No. 7 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The seventh one features Thomas Jefferson, and tells the story of Jefferson and writing the Declaration of Independence along with some platitudes on his love of liberty, and beer, of course. It also includes what he wrote in a letter to James Madison. “A Captain Miller is about to settle in this country and establish a brewery. I wish to see this beverage become common.”

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