Wednesday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. Dressed up at a fancy dude ranch, she’s ringing the dinner bell, with an appetizer of Rheingold beer. Which is apparently “beer as beer should taste.”
Tuesday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of geeky brain — you can tell he’s smart because he’s wearing glasses and uses a fountain pen — up close, and the thoughts in his head that lead him to drink a beer.
Monday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of composer Ludwig van Beethoven‘s head up close, and the thoughts in his head that lead him to drink a beer.
Sunday’s ad is another one for Budweiser, also from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a football player’s head up close, and the thoughts in his head that lead her to drink a beer.
Saturday’s ad is for Budweiser, from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a cheerleader’s head up close, and the thoughts in her head that lead her to drink a beer.
Friday’s ad is for Goebel Beer, from 1949. It’s a nice illustration by a George Shepherd, showing an idyllic coastal scene with a beer on the beach, just down the way from a lighthouse up on a small rise of a hill. It makes we want to be there, especially as here in California it’s dipping below freezing.
Thursday’s Thanksgiving Day ad is another one for Budweiser, this one from 1953. “When You Know Your Beer … It’s Bound To Be Bud, or at least that’s what the disembodied heads seem to be saying at Thanksgiving. That is a fine looking turkey she’s got there, but I’m not so sure about his beer.
Wednesday’s ad is for Budweiser, from 1964. A surprisingly simple, if busy, ad showing a large turkey that fills the page, laid out on a holiday decorated table, with a bottle of Bud and a full glass of beer next to it. It’s actually making me hungry, and thirsty, for Thanksgiving dinner tomorrow.
Tuesday’s ad is for Heineken, from 1928, when the Summer Olympics were held in Amsterdam, Netherlands. This Heineken ad both celebrated the games and declaring it the beer of the Olympiad with a cool illustration of the Olympic stadium.
Monday’s ad is for Oland’s Export Ale, from 1966. The Oland Brewery was located in Halifax, Nova Scotia, Canada and their Export Ale was a popular brand in Eastern Canada after its introduction in the 1920s. The Oland family sold their brewery to Labatt’s in 1971. The Oland’s also founded Moosehead, which different members of the family still own and operate. The 1960s illustration in this ad looks great, though I’m not sure if it’s meant to appear as if it’s clear — presaging Zima — or that it brings more color to the woman’s cheeks, thereby increasing her attractiveness, even though she, technically, is the beer holder.
