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Beer In Ads #4968: Bock Beer At The Owl

May 13, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for 5-¢ Bock Beer in “a glass drawn straight from the wood” and was published on May 13, 1933. This one was not for a specific brewery, but the Owl Cabaret and the A.B.W. Club, which was located in Mexicali, Mexico. This ad ran in The Imperial Valley Press, of El Centro, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: Jacob Adams

May 13, 2025 By Jay Brooks

broadway-sf

Today is the birthday of Jacob Adams (May 13, 1837-July 21, 1909). Born Jacob Adami, in Germany, he moved with his family to San Francisco in 1860. He bought the San Francisco Brewery in 1874, renaming it the Broadway Brewery.

Here’s a short biography from Find a Grave:

Johanas Adami [Adams] and family emigrated from Germany in 1860 to San Francisco and formed a brewery partnership. Johanas’ son, Jacob Adams, formally established the Broadway Brewery at 637 Broadway and Stockton St. in 1874. The brewery burned down in 1885, but was rebuilt at a new location on the corner of Treat Ave. & 19th St. Jacob died in 1909 and his son George C. Adams became president of the brewery. In 1916 another son, William F. Adams, became one of the directors of the newly formed California Brewing Association. During Prohibition William was working at Acme’s Fulton plant, (dba) the Cereal Products Refining Corporation, with JP Rettenmayer and Karl Schuster. In the 30’s & 40’s William held the position of Secretary for Acme Breweries in both SF and LA. He and his brother Edward J. Adams were Acme shareholders and also ran Acme’s Oakland distribution depot.

This account is from Bill Yenne’s “San Francisco Beer: A History of Brewing by the Bay:”

From Page 23.
From Page 41.

This story about a potential crime by one of the brewery employees, a family member no less, is from the San Francisco Call on February 5, 1898.

Brewery Gems also has a more thorough history of both Jacob Adams and the Broadway Brewery in San Francisco from 1862 to 1917, when it closed.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History, San Francisco

Beer Birthday: Derek Smith

May 11, 2025 By Jay Brooks

Today is the 50th birthday — The Big 5-O — of Derek Smith, who is the brewery operations manager at Migration Brewing in Portland, Oregon. The last time I saw Derek, he was the brewmaster at Moylan’s Brewing in Novato, California, though when I first met Derek he was brewing at Black Diamond Brewing. Join me in wishing Derek a very happy birthday.

Untitled
Derek at the bar at Moylan’s.
Derek-and-Pete
Derek, with Pete Slosberg and Barri Cooper-Altimari in 2017. [photo by Mike Condie.]
Untitled
Winning a medal at the 2015 Great American Beer Festival.
malheur-choc-10
Derek, at far right, after the Beef Chef’s Chocolate & Beer Dinner in 2009; with, from left: Arne Johnson (Marin Brewing), Fal Allen (Anderson Valley), Bruce Paton, Alec Moss (Half Moon Bay).

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Northern California

Beer Birthday: Jack McAuliffe

May 11, 2025 By Jay Brooks

new-albion-banner
Today is the 80th birthday — The Big 8 – O — of Jack McAuliffe, the father of the modern microbrewery. Jack incorporated his New Albion Brewery in October of 1976, and began producing beer the following year from his tiny brewery in Sonoma, California. His 1-barrel system suggests he may also have been the first nanobrewery, as well. I finally got a chance to meet Jack when he was San Francisco for CBC several years ago, and was privileged to spend some time with him the week after CBC when Jack visited Russian River Brewery and then the next day he graciously showed us the original site of his New Albion Brewery. I’ve since been fortunate to spend time with Jack on several more occasions, and it’s always a treat. Join me in wishing Jack a very happy birthday.

P1010239
Me and Jack at Russian River Brewery a few years ago when they launched the new New Albion beer in bottles.
P1030638
Maureen Ogle, Jack and Julie Johnson, from All About Beer magazine, during the Craft Brewers Conference when it was in San Francisco.
P1030788
Vinnie Cilurzo, from Russian River Brewing, with Jack, showing us around the original site of the New Albion Brewery.
P1000136
Jack and Boston Beer’s Jim Koch at their annual media brunch during GABF a few years ago.
IMG_3765
Jack and Fritz Maytag at an awards luncheon where both of them were inducted as the first members of the California Beer Hall of Fame in Sacramento.
P1030766
Jack and me at Russian River Brewery.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer Birthday: Chris Cramer

May 9, 2025 By Jay Brooks

Today is the 64th birthday of Chris Cramer, who co-founded the Karl Strauss Brewing Co. along with his cousin, Karl Strauss, and Matt Rattner. They opened the first brewpub in San Diego, known as the Karl Strauss Old Columbia Brewery and Grille, and today they have nine locations, including a large brewing facility. Chris has also been very active with the CCBA over the years and has been a great advocate for both San Diego and California craft beer. Plus, he’s fun to share a beer with. Join me in wishing Chris a very happy birthday.

Chris and me at GABF last year.
Me with Chris and John Martin, from Drake’s and Triple Rock, at Trumer in Berkeley during SF Beer Week.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Birthdays, California, San Diego, Southern California

Beer In Ads #4961: Santa Cruz Bock Beer

May 6, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Santa Cruz Bock Beer and was published May 6, 1908. The brewery was the Santa Cruz Brewing Co. of Santa Cruz, California, which appears to have been located on Neary Street and was in business from the late 19th century until prohibition. This ad ran in The Santa Cruz Evening News, also of Santa Cruz, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bay Area, Bock, California, History

Beer Birthday: Bruce Paton

May 2, 2025 By Jay Brooks

beer-chef
Today is the Beer Chef, Bruce Paton’s 70th birthday — The Big 7-O. Bruce has been doing fantastic dinners pairing great beer and gourmet food for over twenty years in the Bay Area starting at Barclay’s Restaurant and Pub in Oakland and continuing at the Clift and Cathedral Hill Hotels in San Francisco. He’s has been doing events and consulting at various food and beverage operations since the hotel closed in 2009, so look for more of his beer dinners in the coming months. I’ve been to many, many of Bruce’s food events and they’re all spectacularly top notch. He did around eight each year. More recently, he’s cooking at Fermentation Labs in San Francisco. Raise a toast and stuff your face in wishing Bruce a very happy birthday.

My hands down favorite photo of Bruce, which I took for the Chef’s Association of the Pacific Coast newsletter. I don’t think this is the one they used, but, by far, as I think it captures Bruce’s spirit and his great love and passion for what he does with his cooking and beer.

garrett-4
Giving a cooking demonstration with Garret Oliver, brewmaster at Brooklyn Brewery and author of The Brewmaster’s Table at the 2005 GABF.

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Bruce with Russian River co-owner Natalle Cilurzo.

Me and Bruce Paton, redux
Me and Bruce New Year’s Day a few years ago at Barclay’s.

Filed Under: Birthdays, Food & Beer Tagged With: California, San Francisco

Beer Birthday: Brian Hunt

May 2, 2025 By Jay Brooks

moonlight
Today is iconoclastic brewer Brian Hunt’s 68th birthday. Brian owns and operates Moonlight Brewing in Sonoma County, California, which was almost a one-man show for most of its existence. If you’ve never had his “Death and Taxes,” “Twist of Fate Bitter,” “Bombay by Boat,” or his fresh hop ale, alternately called “Homegrown” or “Greenbud Ale,” then you’re really missing out on some of the most unique and wonderful beers around. Plus, Brian is one of the nicest curmudgeons you’ll ever meet, and one of my favorite people anywhere. Join me in wishing Brian a very happy birthday.

urthel-din-2
Hildegard van Ostaden, Urthel’s brewster, one of only a very few female brewers working in Belgium, and Brian.

hop-harvest06-03
Brian in his hopyard, with Russian River’s old assistant brewer Travis (who opened his own place, Societe Brewing), and Vinnie Cilurzo.

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Shaun O’Sullivan and Vinnie Cilurzo with Brian at the Bistro in Hayward, California.

Brian Hunt (Moonlight)
Brian at the Opening Gala for SF Beer Week a number of years back.

Filed Under: Birthdays Tagged With: Bay Area, California, Northern California

Historic Beer Birthday: Lawrence Steese

April 30, 2025 By Jay Brooks

anchor-retro
Today is the birthday of Lawrence Steese (April 20, 1912-April 19, 1991). Steese is part of the more recent lore of Anchor Brewing. Originally from Mill Valley, in Marin County, he bought Anchor in 1960 when Joe Allen was retiring, though Allen stayed around to teach him how to make Steam Beer. Fifty-one percent of the brewery was then bought by Fritz Maytag, who eventually bought out Steese and assumed full control.

 

steese-barrels

Steese was from Mill Valley, and in the July 14, 1962 edition of the Daily Independent Journal, an article used the headline How a Marinite Rescued Steam Beer, which included the following in its coverage.

SOME THREE years ago the requiem for steam beer was being played, and the sad demise of a California tradition was being mourned. At that time Joe Allen, owner of Anchor Brewery, announced his retirement. There was no one skilled in the exacting art of steam beer brewing to take his place, and no one, it seemed, who cared to take the time and trouble to learn from the old master. No one, that is, until Lawrence Steese decided he’d like to try. Joe Allen was more than willing to teach. And since his official “retirement” these three years past, Allen has spent his days at the brewery as professor of steam beer brewing. The making of steam beer is not like the brewing of other beers. Steam beer is naturally carbonated; neither additives nor preservatives become it. “The Sincere Beer,” it is called by some. IT IS TRULY a “health food,” its devotees assert, containing more malt and hops than other beers, and without corn or rice to lighten it.

 

20150819-steam

And this account of Fritz Maytag buying Anchor from Steese is on their website:

By 1965, as America slaked its thirst with lighter, mass-produced, heavily marketed beers, the Old Spaghetti Factory had become one of Anchor’s last remaining accounts. Fred—ever loyal—even loaned the brewery money to help keep San Francisco’s beer afloat. In July 1965, he heard the news that Anchor—then known as the Steam Beer Brewing Company—was about to shut down.

Fred turned to a customer and friend who was living in the City by the Bay, twenty-seven-year-old Fritz Maytag—great-grandson of the founder of a well-known appliance company in Newton, Iowa. Fred knew that if Maytag paid a visit to the brewery, he might just fall in love with it. Sure enough, “it was as if,” Fritz reminisced, “someone said, ‘That’s the last cable car and it’s going out of business tomorrow unless you put up a few thousand dollars.’”

On August 2, Fritz Maytag shook hands with owner/brewmaster Lawrence Steese, purchasing 51% of the brewery (and its debt) and rescuing our brewery from imminent oblivion. Final papers were filed September 24. San Francisco’s iconic beer and “medieval brewery”—as Fritz fondly calls it—were saved!

 

steese-anchor
And this is Steese’s story, distilled to its essence on Anchor Brewery’s website today.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History

Beer Birthday: Tom Riley

April 29, 2025 By Jay Brooks

Today is the 61st birthday of Tom Riley, who was the brewmaster at Anchor Brewing. Tom grew up in the Potrero Hill area of San Francisco, not to far from the brewery he began working at in 1983. He started on the packaging line, then moved on to being a tour guide and later became an assistant brewer. A couple of years ago he was named brewmaster, only the third one at Anchor since the 1970s (not including Fritz Maytag). I’ve run into Tom over the years at events at Anchor events, but got to know him much better last year working on a couple of pieces for Flagship February for which we spent considerable time talking on the phone, and he’s a terrific person. More recently, he’s retired and I’m not sure how he’s spending his time these days. Join me in wishing Tom a very happy birthday.

A recent publicity shot of Tom in the Anchor brewery.
Tom at the brewery quite a few years ago.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Anchor Brewery, California, Northern California, San Francisco

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