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Jay R. Brooks on Beer

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Beer Birthday: Jim Jacobs

July 30, 2026 By Jay Brooks

Today is the 63rd birthday of Jim Jacobs, who for many years was doing various things at Lagunitas Brewing, most recently as Director of Community Giving. He also helped create the legendary Lagunitas Beer Circus. In his spare time he works with the Petaluma Music Festival and is also the drummer in the Smokehouse Gamblers. Plus, he’s ben a great friend to both me and craft beer over the years. Join me in wishing Jimmy a very happy birthday.

Me and Jimmy at his 60th birthday party.
The Smokehouse Gamblers.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Northern California

Beer In Ads #5302: Jacob Geiss Bock Beer

July 26, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad was created for Jacob Geiss Bock Beer, which was published in 1855. This poster was made for the Jacob Geiss Brewery, which was founded in 1855 in Marysville, California. The lithograph was designed by Charles C. Kuchel of 176 Clay Street, San Francisco, and printed by Britton & Rey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, San Francisco

Beer Birthday: Mark Ruedrich

July 26, 2026 By Jay Brooks

Today is the 75th birthday of Mark Ruedrich, co-owner, and original brewer, of North Coast Brewing in Fort Bragg. Mark was a marine biologist who discovered good beer while living in England. Looking for a spot to build a brewery in Northern California, he was drawn to the tidal pools around Fort Bragg, and built a mini-beer empire there beginning in 1988. His Old Rasputin Russian Imperial Stout was one of the first truly great world-class beers made by early American microbreweries and helped put the nascent industry on the map. Plus he’s great fun to share a pint with. He’s retired now from the brewery, but his legacy continues to pour great beer. Join me in wishing Mark a very happy birthday.

A promotion shot of Mark in front of the old brewery with the new facility across the street in the background.
North Coast brewer Ken Kelley with Mark at the brewery a few years ago.
Mark with North Coast co-owner Tom Allen at GABF in 2006.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer Birthday: Vinnie Cilurzo

July 25, 2026 By Jay Brooks

Today is the 56th birthday of Vinnie Cilurzo, founder and brewmaster at Russian River Brewing. Unless you’ve been living under a rock, you know Vinnie is one of the best brewers in America and is credited with having made the first Imperial IPA. Along with his partner Natalie, his Russian River Brewery in Santa Rosa, California won unprecedented back-to-back best brewpub (and brewmaster) awards at the World Beer Cups in 2006 and 2008, and their flagship Pliny the Elder has been picked as the best beer in America by AHA members seven years in a row, but was finally bested last year by Bell’s Two-Hearted Ale, after which Vinnie sent Larry Bell and crew a case of Pliny. Vinnie is one of the nicest people in the industry you’ll ever meet. A few years ago they opened their new production brewery in Windsor, which is an amazing space. Join me in wishing Vinnie a happy birthday.

Toasting at the 4th Street brewpub in October of 2016.
Vinnie and his wife Natalie from presented to Tom Dalldorf (middle), owner of the Celebrator, a Balthazar of their yummy Damnation Ale in honor of the magazine’s 17th anniversary. (A Balthazar is 12 liters or contains about 16 normal bottles of beer.)
Vinnie and Matt Brynildson collaborating.
Vinnie & Natalie at the Pliny the Younger release in 2011.
Natalie and Vinnie in 2010.
Vinnie and Natalie at GABF in 2009.
Dave Keene, owner of the Toronado, Natalie Cilurzo, Dave’s wife Jennifer and Vinnie at CBC in Seattle.
Garrett Oliver, brewer at Brooklyn Brewing Co., and Vinnie at the Brewer’s Dinner the night before GABF begins.
Vinnie and Rich Norgrove from Bear Republic at the Summit Hop Festival a few years ago at Drake’s.
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Vinnie and me his 40th birthday party at the brewpub several years ago.
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And again several years ago at the Firestone Walker Invitational, sharing some frites.
Vinnie and a whole lot of Cantillon Zwanzee.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Beer Birthday: Travis Smith

July 22, 2026 By Jay Brooks

Today is the 47th birthday of Travis Smith, who was a co-founder of Societe Brewing Co. in San Diego. Before that, Travis brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse. His brewery quickly became one of the destination spots in San Diego, and his beers are especially tasty, standing out in the area surrounded by numerous great breweries. More recently, Travis left Societe and is currently the brewmaster at the Lazy G Brewhouse in Prescott, Arizona.  Join me in wishing Travis a very happy birthday.

Travis “MacGyver” Smith showing off the cork gun he made with spare brewing parts lying around the Russian River brewpub. It shot a beer cork a pretty fair distance and would pierce cardboard at 100 feet.

Patrick Rue & Travis Smith, from The Bruery
Travis with Patrick Rue, from The Bruery, at GABF in 2009.


Agostino Arioli, from Birrificio Italiano in northern Italy, with Vinnie Cilurzo and Travis, at Russian River Brewing in 2008 working on a fun collaboration beer, La Fleuette.
Travis behind the handmade redwood bar at Societe a few days before they opened.

Filed Under: Birthdays, Just For Fun Tagged With: California, San Diego

Beer Birthday: Steve Grossman

July 22, 2026 By Jay Brooks

sierra-nevada
Today is the 73rd birthday of Steve Grossman, a former Beer Ambassador at Sierra Nevada, and co-founder Ken Grossman’s older brother. “Steve grew up in Southern California, where he and his younger brother Ken learned about the art of home brewing. Steve continued to homebrew throughout college, and when Ken founded Sierra Nevada in 1980, Steve’s passion for craft beer was immediately put to good use. In the early years of the brewery, he helped establish the Southern California distribution network, and was involved in direct sales. For a time, Steve worked with Sierra Nevada’s international export program, and served as an ambassador and spokesperson for the brewery both domestically and abroad. Steve was also the director of the brewery’s wildly popular Beer Camp, which brings people to Sierra Nevada for a unique and intensive hands-on beer education.” Steve was a terrific ambassador not just for Sierra Nevada but for craft beer more generally, though more recently he’s retired and enjoying his golden (ale) years. Join me in wishing Steve a very happy birthday.

Me and Steve at GABF in 2025.

Sierra Nevada head brewer Steve Dressler with Steve at GABF in 2006.

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Steve manning the Sierra Nevada bike bar at GABF in 2010.
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Steve checking out some hops at Beer Camp #93.
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Steve at an event at Four Point Sheraton in L.A. (purloined from Facebook)

Filed Under: Birthdays Tagged With: California, Northern California, Sierra Nevada

Historic Beer Birthday: Alec Moss

July 21, 2026 By Jay Brooks

Today would have been Alec Moss’ 82nd birthday, but unfortunately he passed away in early September several years ago. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he was head brewer at the now-defunct Golden Pacific Brewery in Berkeley. Alec then spent some time at Redbird Brewing before moving to the coast to be head brewer at the picturesque Half Moon Bay Brewing, but he retired several years ago, although he was coaxed back for a time to work part-time for Anchor Brewing, building them a pilot system. Every time I saw him he seemed to be enjoying his retirement enormously, but then he unexpectedly fell ill. Join me in drinking a toast to Alec’s memory tonight.

Alec and me yesterday at his 70th birthday party at the Tornado.
Alec at GABF in 2005.
Grant Johnston and Alec in Seattle during CBC there in 2006.
Alec in the brewhouse at Half Moon Bay Brewing Co.
At the Toronado for He’Brew’s release party. From left: Alec, Pete Slosberg, formerly of Pete’s Wicked Ales, Jeremy Cowan of Shmaltz Brewing and Rodger Davis, then with Triple Rock Brewing.
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Alec with Tom Dalldorf at the 2011 Anchor Christmas party.
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Several years ago at the Breastfest in San Francisco, from left: Alec, Jeff Botz, Arne Johnson, Betsey Hensley, Vinnie & Natalie Cilurzo and Abalone Rob Mika.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Beer Birthday: Arne Johnson

July 20, 2026 By Jay Brooks

Today is my friend Arne Johnson’s 61st birthday. Arne was the head brewer at Marin Brewing in Larkspur, California, until it closed last year, and then was brewing at their sister brewery in Novato, Moylan’s Brewing, until Brendan closed that, as well, not too long ago. Arne makes some great beers and is a terrific person to boot. And he and some friends opened The Cooler in San Leandro, though that’s also been closed recently. More recently, Arne is brewing at the Rockaway Beach Brewery in Pacifica. Join me in wishing Arne a very happy birthday.

Me and Arne during the last week at Marin Brewing.
Me, Craig Cauwels, Arne and Bets.
Arne and me a few years ago at a birthday party for a mutual friend at the Toronado.
Arne Johnson and Melissa Myers, formerly with Drake’s Brewing, at the Boonville Beer Festival.
Arne, Greg Koch, and an unknown brewer giving Arne bunny ears at GABF in 2009.
Arne relaxing with a few barleywines at the Toronado Barleywine Festival.
Rodger Davis of Faction and Arne enjoy a beer out front in the warm sunshine at the Bistro’s Double IPA Festival in 2006.
Arne and me at the Brewer’s Dinner at GABF in 2006.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Beer Birthday: Bob Stoddard

July 15, 2026 By Jay Brooks

stoddards
Today is the 71st birthday of Bob Stoddard. Bob was an early beer pioneer in the San Francisco Bay Area. Originally a Miller distributor’s rep., Bob bought the original Palo Alto Brewing Co., which was started in 1983, from founder Ken Kolence two years later, in 1985. It was undercapitalized from the start, and there were some other issues, and it closed in 1987. It was also the first location to brew Pete’s Wicked Ale. A few years later, in 1993, he opened Stoddard’s Brewhouse & Eatery in Sunnyvale. By 2002, it was successful enough to open a second location in Campbell. Unfortunately, the new location was too large to be sustainable and today the original location is the FireHouse Grill & Brewery and the newer one is Campbell Brewing Company/Sonoma Chicken Coop. I attended the grand opening of the Campbel brewpub, but I can’t find my photos from the event. I think that’s the last time I’ve seen Bob, but somebody told me what he’s doing these days, only I can’t remember. I’m sure someone will happily fill me in. Until then, join me in wishing Bob a very happy birthday.

bob-stoddard-homebrewed-gold


Bob, from an eBay listing for the book”Home Brewer’s Gold,” published in 1997. Surely someone must have some better photos of Bob? If so, send ’em my way, please.

And here’s part of the write-up from the same book:

stoddard-home-brewers-gold

Filed Under: Birthdays, Just For Fun Tagged With: California

Beer Birthday: Tim Clifford

July 13, 2026 By Jay Brooks

sante-adairius
Today is the 54th birthday of Tim Clifford, brewmaster and co-owner of Sante Adairius Rustic Ales, in Capitola, California, which is near Santa Cruz. Tim’s a longtime homebrewer and worked for Williams Brewing and also 7 Bridges for many years, and continued to be on the board of the Santa Cruz co-op. Although originally a history major, Tim’s passion went off in a different direction, happily, and he opened Sante Adairius in 2011, making some incredible and unique beers. Join me in wishing Tim a very happy birthday.

Me and Tim enjoying some hop tea, while picking hops at Moonlight Brewing’s hopyard in 2007.

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Jessie Friedman and Tim at the SF Beer Week opening gala in 2014.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

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