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Jay R. Brooks on Beer

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The Birthplace Of Craft Brewing: Colorado?

March 17, 2011 By Jay Brooks

colorado
I should say at the outset that I love Colorado. I go there at least once a year, have many beer friends and colleagues there. There are many, many great breweries there and their beer culture should be celebrated. Of that, I believe there can be no doubt. And in fact, a new documentary film is seeking to do just that, a laudable enterprise. The title is Beer Culture: the Movie, and the idea behind it is the following. “Beer Culture is a documentary film about the growing rich American Culture in Craft Beer by telling the inspirational stories of unwavering motivation by some of Colorado’s top Brewers.” It’s release date is Summer 2011. Frankly, I can’t wait, it looks great. Free Mind Productions should be proud of what they’ve done so far. They’ve also just released a new trailer with tons of great teasers, and lots of great people being interviewed, including Colorado governor John Hickenlooper, Eric Wallace, Marty Jones and Charlie Papazian.

But then at just past the one minute mark, one of the interviewees — I’m not sure who it is — says the following. “Pretty much everybody thinks of Colorado as the birthplace of craft brewing.” Really? Um, did I miss a meeting? That just sticks in my craw. Hyperbole is one thing, but that’s simply a false statement that is just not true. I know the producers didn’t say it, but they’re sure seizing it on it to promote their film. It’s not one of those subjective facts that people can interpret different ways, like who brewed the first Black IPA. We know Fritz Maytag bought the ailing Anchor Brewery in 1965 and turned into what it is today. We know Jack McAuliffe incorporated New Albion Brewery in Sonoma, California in October of 1976 and built the first modern microbrewery from scratch. Colorado’s first microbrewery was the Boulder Beer Company, which was founded in September of 1979. Those are the facts, plain and simple.

Maybe I’m being oversensitive, but I don’t think so. Last week, John Kerry was quoted in a press release about the new BEER Act that’s been introduced in the Senate that the “craft beer revolution started right here in Massachusetts.” Now this. I believe that Colorado has much to celebrate with its beer culture, but it doesn’t really need to take liberties with the truth to do that. It doesn’t need to throw California’s contributions under the bus to raise up its own. I don’t really feel like I should have to protect California’s place in the history of craft brewing. It seems like it should be fairly secure and unassailable, but here we are. I hope enough people will see fit to point this out to the producers of Beer Culture and they’ll remove it from the movie. They don’t need to keep something so blatantly untrue in there and for me, at least, it just mars the film’s credibility. The story of Colorado’s craft beer scene is a great and worthy subject for a movie, but it can only be improved by sticking to the facts … and the beer.

Filed Under: Beers, Breweries, Editorial Tagged With: Bay Area, California, Colorado, Video

Fairfax Brewfest This Weekend

March 15, 2011 By Jay Brooks

iron-springs
This Saturday in the city of Fairfax, in Marin County, the 16th annual Fairfax Brewfest will take place from 1:00-5:00 p.m. Along with festival sponsor Iron Springs Pub & Brewery, at least 17 breweries will be pouring their beer. Tickets are $25 in advance, $30 at the door, for unlimited samples and full details, along with how to buy advance tickets online, can be found at the festival website. See you there.

fairfax-brewfest-2011

Filed Under: Beers, Breweries, Events, News Tagged With: Announcements, Beer Festivals, California, Northern California

New Pliny The Elder Video By The Famous

March 15, 2011 By Jay Brooks

pliny
The San Francisco-based band The Famous regularly plays the beer circuit and can frequently be seen performing at beer festivals and brewpubs around the Bay Area. They’re a terrific band. I’ve seen them several times, most recently at Vinnie Cilurzo’s 40th birthday party at Russian River Brewing. At Vinnie’s party, The Famous did a song created for the occasion, Pliny the Elder or The Pliny Song, an awesome little homage to the beer and the man it was named for. They’ve now recorded a studio version of it, and have created a music video to go along with it. Enjoy.

Filed Under: Beers, Just For Fun Tagged With: California, Music, Northern California, Russian River Brewing, San Francisco

Celebrate Triple Rock’s 25th Anniversary Monday

March 11, 2011 By Jay Brooks

triple-rock-check
Geez has time flown. Twenty-five plus years ago you weren’t even allowed to operate a brewpub in the State of California. Finally in 1983 that finally changed, thanks to some hard work and a lot of meetings. Shortly thereafter, the first two brewpubs in California opened, Mendocino Brewing and Buffalo Bill’s. The third opened 25 years ago come this Monday, March 14, 1986. It was started by the Martin brothers — John and Reid — who had both homebrewed in college. It originally opened under a name you may not be familiar with: Roaring Rock. Unfortunately, the folks from Latrobe, Pennsylvania, who brewed Rolling Rock, thought the name was too close to their own, and so the Martins had to pick a new name. Eventually they settled on Triple Rock Brewery & Alehouse.

Triple-Rock-Opening-Day-2
Triple Rock when it opened in 1986.

This Monday, March 14, 2011, Triple Rock will be celebrating the 25th Anniversary of opening its doors. Here’s what will be going on at the brewpub all day long:

In celebration Rodger has re-brewed “Brew #1,″ the first beer ever made in the Triple Rock system. Reid & John originally brewed it on Christmas Day 1985. On March 14th we will be pouring Brew #1 (a Pale Ale) all day for just $1.75 a pint (the original price for a pint in 1986). We will also tap a hopped-up cask version of Brew #1 at 5 pm. Kind of a “2011 hopping meets 1986 cask ale” beer. Come by and try both of them!

The kitchen will be serving some old-school items, such as our original Muffaletta sandwich. But no, you’re not going to have to go to the “window” to order your grub, like you did in ’86.

John & Reid will preside over the tapping of the cask, and maybe go for another round of arm-wresting (John lost to Reid at the Festivus celebration last Dec.) Join past & present TRB brewers, staff, and long-time regulars to toast The Rock’s 25 years of making beer!

We’ve also created a special anniversary tee-shirt that pays homage to our original name, ”Roaring Rock Brewery”. There will be just one small print run of this shirt, so you should get yours before they’re gone. But, if you are up on your trivia of the early days of Roaring Rock/Triple Rock — you just may win one!

Triple-Rock-25th

Filed Under: Breweries, Events, Food & Beer, News Tagged With: Announcements, Bay Area, Brewpubs, California, History

Strong Women Brew Strong Beer

March 11, 2011 By Jay Brooks

santa-cruz-mt
Just stumbled upon this awesome ad for Santa Cruz Mountain Brewing. They’ve used the “Strong Women Brew Strong Beer” slogan on other artwork, but this new version by local illustrator Janet Allinger is the best yet. It has a “Rosie the Riveter” feel to it and according to her blog it will be used as a poster by the brewery. I hope they’ll have a version to buy in their online shop soon. I know at least a few brewsters who will probably want one for themselves.

StrongWomen2011

Filed Under: Art & Beer, Beers, Breweries Tagged With: Bay Area, California, Women

Brewing TV Visits The Bay Area

March 11, 2011 By Jay Brooks

brewing-tv
A few months ago the good folks from Brewing TV in the wilds of Minnesota came for a visit to the Bay Area. Brewing TV is part of Northern Brewer Homebrew Supply. In addition to mail-order business, they also operate two homebrew shops in Minnesota and Wisconsin. Jon Weber, from Beer Obsessed acted as their guide as they visited the Marin Brewing Company, Triple Rock Brewery, Linden Street Brewing Company, Dying Vines Brewing along with some homebrewing with Nathan Smith. I met up with them at Marin Brewing where we talked more generally about beer in the Bay Area. Enjoy.

Filed Under: Breweries, Just For Fun Tagged With: Bay Area, California, Video

Beer Birthday: Jay Brooks

March 3, 2011 By Jay Brooks

brookston
Today is my 52nd birthday, and I’ve again been overwhelmed by an embarrassment of riches from well-wishers sending me notes via e-mail, Twitter and Facebook. My sincere thanks to one and all. As it’s usually me posting embarrassing photos of my friends and colleagues, for the third year in a row, here’s some howlers of me from over the years.

jay-bieber
This hilarious photo we discovered literally yesterday in the bottom of a box of wrapping paper while my wife and the kids were wrapping my birthday gifts. I’m not entirely certain, but I believe this is from the 5th grade, when I would have been around 11, in 1970. Porter took one look at it and declared my haircut made me look just like Justin Bieber. He meant it as a compliment, but that’s not how I took it, of course. And how about that bow tie?

jrb-54
Another classic Easter photo. The girl is actually my aunt, by marriage, despite being a year younger than me. She was my stepfather’s little sister.

jrb-21
My 10th grade Winter dance. I know I should know her name, but damned if I can remember it. I recall her last name, but not her first. What is wrong with me?

J&SJ4
Attending a wedding with my new girlfriend Sarah when she was a friend’s bridesmaid just a few weeks after we started dating, and a few years before we married.

jrb-17
At Woodstock ’94 with my friend Keith, who now lives near Greenwich, England.

There’s many more where these came from, for a good laugh just check out the photos from the last two years at Beer Birthday: J (Yes, Embarrasing Myself This Time) from last year and Beer Birthday Overkill, from 2009, when I posted a bunch encompassing my first 50 years on planet beer. Oh, and thanks once again for all the birthday wishes.

Filed Under: Birthdays Tagged With: Bay Area, California

Brekle’s Brown Released By Anchor

February 16, 2011 By Jay Brooks

Anchor-brown
This evening at Anchor Brewing in San Francisco, the brewery released their newest beer, Brekle’s Brown, named for the very first brewer at the brewery that would eventually become Anchor, Gottlieb Brekle.

P1030009
Mark Carpenter, Anchor’s brewmaster showing off his latest creation, Brekle’s Brown.

The beer is a beautiful bright mahogany, with a tan head. The nose is malty sweet, with nutty aromas that continue through to the flavor. With a dry finish, it’s nicely sweet on the palate, and belies its 6% a.b.v. Easily a session brown. Another great complement to the stable of Anchor beers.

P1020976

I’ll have more later on the event later, but with just another half hour to go, I’m going to go have another beer before heading on to the next event.

Filed Under: Beers, Events, News, Reviews Tagged With: Anchor Brewery, Announcements, California, San Francisco

SF Beer Week On ABC 7 TV

February 16, 2011 By Jay Brooks

abc-7
On Monday, Rich Higgins (Director of SF Beer Week) and I went on the local ABC affiliate’s afternoon show, 7 Live, to promote SF Beer Week. Rich brought two of his beers from Social Kitchen & Brewery. First, his White Thai Affair (9.5% a.b.v., an imperial Rapscallion with galangal and lemongrass) was paired with a Kale salad with clementines and a ginger garlic vinaigrette. Then his Giant S’mores (10.5% a.b.v., a Belgian Imperial Stout) was paired with Point Reyes Original Blue cheese. Lastly, I picked up some beer ice cream from Humphry Slocombe made with He’Brew’s Bittersweet Lenny’s R.I.P.A. and brought bottles of the beer so they could taste the beer the ice cream had been made with.

It was a quick 3-4 minute segment, as is the nature of these things, but overall I think went well. Of the three 7 Live hosts, our segment was with Lizzie Bermudez, though both of the others did get into the act with Brian Copeland snagging one of the beers of the table and Jennifer Jolly trying the ice cream, too. We got the message out about SF Beer Week and, I think, opened their eyes a bit to beer with food. The cheese pairing went over particularly well and the ice cream was a big hit, too. And it was great fun for us.

Filed Under: Beers, Food & Beer, Just For Fun, News, SF Beer Week Tagged With: California, San Francisco, Video

Bistro Double IPA Winners 2011

February 12, 2011 By Jay Brooks

bistro
Firestone Walker‘s Double Jack was chosen best in show at the 11th annual Double IPA Festival today at the Bistro in Hayward, California. The full winner’s list is below.

  • 1st Place: Double Jack, Firestone Walker Brewing
  • 2nd Place: Hopsickle XXXIPA, Moylan’s Brewing
  • 3rd Place: Hopocalypse, Drake’s Brewing
  • People’s Choice Award: Kern River Citra Double IPA

Filed Under: Beers, Events, SF Beer Week Tagged With: Awards, Bay Area, California

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