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Jay R. Brooks on Beer

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Rhymes With Big Rock

July 18, 2013 By Jay Brooks

big-rock
Okay, be warned, this isn’t for the easily offended and it’s somewhat juvenile and more than a little lascivious. But it’s also funny. You also do have to stick with it all the way to the end. And remember, I did warn you.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Canada, Humor, Video

Canadian Beer

July 1, 2013 By Jay Brooks

canada
Today’s infographic highlights Canadian Beer, and was created by the Brewers Association of Canada. In honor of Canada Day, which is celebrated today by our friends, neighbors, partners and allies to the north, I thought we should also celebrate Canadian beer, as well.

canadian-beer
Click here to see the infographic full size, eh.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Canada, Infographics

Beer In Ads #913: Ethel Merman Has Graduated To Carling’s

June 19, 2013 By Jay Brooks


Wednesday’s ad is for Carling’s Red Cap Ale, from 1950. The ad is graduation-themed, with a disembodied Ethel Merman wearing a mortarboard hat with a tiny red cap on top. I love the way they characterize the beer as a “light-hearted ale.” For some reason that sounds better than light-bodied.

carlingsale_ethelmerman_1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #902: Molson’s Completes The Picture

June 4, 2013 By Jay Brooks


Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.

Molsons-1957-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Craft Beers In Victoria

May 20, 2013 By Jay Brooks

british_columbia
Today’s infographic is in honor of Victoria Day in Canada. It shows Craft Beers Available Year-Round from Victoria’s Micro-Breweries & Brew Pubs.

Victoria-Beer-Infographic
Click here to see the poster full size.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Canada, Infographics

Beer In Ads #870: Tic-Tac-Beer

April 22, 2013 By Jay Brooks


Monday’s ad is for Carling Black Label, from 1948. The ad is in French for the Canadian market and boasts that Carling is Canada’s most popular lager. But there’s no translation for “Mabel, Black Label!” But I’m still not sure why they’re playing tic-tac-toe on the tablecloth.

Carling-1948-Canada

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #868: Ah!…une MOLSON complete le tableau!

April 18, 2013 By Jay Brooks


Thursday’s ad is for Molson, from 1957. Although I don’t speak (or read) French, I only know it says something along the lines of “Molson, a full table” thanks to Google translate, though I’m confident there’s some idiomatic translation that’s more poetic.

Molson-1957-quebec

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

North American Guild of Beer Writers Membership Drive

March 4, 2013 By Jay Brooks

nagbw
For the last few years, I’ve been pestering some of my colleagues that we needed to revive the long dormant Beer Writers Guild that folded a decade or so ago. Happily, people less lazy than me then took up the cause and led the charge, especially Lucy Saunders, who did much of the heavy lifting. Little by little, we’ve gotten the band back together, and have been quietly rebuilding a trade group for those of us trying to make a living writing about beer. Just by word of mouth, we’ve rounded up forty members and are hoping to increase that. Dues for the new North American Guild of Beer Writers are $45 a year for a full membership, $25 for an associate membership and we also have $100 industry memberships for “those employed by breweries, allied industries or agencies, interested in supporting the Guild and outreach to beer writers.” Full details on membership can be found on the “Join Us” page. Here’s the basic information:

We are beer writers.

Sometimes we act as evangelists, advocates and celebrators. Other times we are antagonists, agitators and truth-seekers. We are authors, writers, publicists, bloggers and columnists. We tirelessly cover the brewing industry — and those who appreciate beer — across North America.

Many of us are self-employed or do this as a side “gig” in addition to our “real jobs.” Some of us are employed by breweries, beer distributors, beer stores and restaurants. Still others are publishers and event organizers, while some work for newspapers, websites, magazines and other media outlets.

We are an all-volunteer group dedicated to elevating the level of our craft as we cover the art of brewing.

We are beer writers. We strive to promote better beer.

Won’t you please join us in bringing better beer writing to North America?

We are inspired by learning from shared experiences, and believe that an annual writers’ competition will foster awareness and appreciation of beer and brewing in North America.

If you’re trying to make a living writing about beer, or even doing it as a side gig, please consider joining us at the NAGBW. Things are just getting started, but plans are afoot to have regional get-togethers, meetings at prominent national events, like GABF and the Craft Brewers Conference, and a competition for excellence in beer writing.

Join us to share in beer education, travel, guided tastings, conferences and more. We organize an annual writers contest to encourage public appreciation of beer and brewing. In addition, we organize events to increase members’ knowledge of beer and brewing, and to sharpen their writing, reporting, design and broadcast skills. The group also supports professional standards among its members and other members of the media.

We’re looking for people who take the craft of writing seriously, and who specialize in beer, and want to learn how to be a better writer, how to get more work and also have some fun with colleagues. I’m pretty sure our get-togethers will have better beer than the average trade guild.

nagbw-logo

Filed Under: Beers, News, Related Pleasures Tagged With: Announcements, Blogging, Canada, United States

Beer In Ads #788: Cool Off!

January 23, 2013 By Jay Brooks


Wednesday’s ad is for Old Vienna, the Canadian O’Keefe’s brand, from 1953. While painting the floor red — why?, only heaven knows — the family dog knocks over both the painter and the can of paint. What to do next? The ad suggests that you “cool off” and “open a bottle of sparkling, light-bodied Old Vienna Beer. Is that before or after you smack the dog with a rolled-up newspaper?

Old-Vienna-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People

October 8, 2012 By Jay Brooks


Monday’s ad is for Dow Breweries, from — I assume — the 1950s, when bowling was king. Plus that was when ad copy was obsessed with the idea of modernity. Dow’s slogan, “The up-to-date ale for up-to-date people” is quite a mouthful, but it’s meant for modern people, since the beer is also “brewed to the modern taste,” whatever that means. How did they do that? Simple, it was “cool control” brewed, of course.

Dow-Ale

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

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