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Jay R. Brooks on Beer

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Beer In Ads #2589: My Beer Is Rheingold Says Paul Newman

March 24, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1958. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American actor, voice actor, film director, producer, race car driver, IndyCar owner, entrepreneur, philanthropist, and activist Paul Newman. In this ad, Newman states his perfect beer has “taste, character — everything,” and only one beer fits that description, Rheingold Extra Dry.

Rheingold-1958-paul-newman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2588: My Beer Is Rheingold Says Ed Sullivan

March 23, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American television personality, sports and entertainment reporter Ed Sullivan. He was also a “syndicated columnist for the New York Daily News and the Chicago Tribune New York News Syndicate. He is principally remembered as the creator and host of the television variety program The Toast of the Town, later popularly—and, eventually, officially—renamed The Ed Sullivan Show. Broadcast for 23 years from 1948 to 1971, it set a record as the longest-running variety show in US broadcast history.” In this ad, Sullivan extolls the virtues of a dry beer, and claims the driest is Rheingold Extra Dry.

Rheingold-1940-ed-sullivan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2587: My Beer Is Rheingold Says Phyllis Brooks

March 22, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American actress and model Phyllis Brooks. In this ad, when Brooks was playing Panama Hattie on Broadway, she says it’s easy to understand the popularity of her hit show by comparing it to the popularity of Rheingold Extra Dry.

Rheingold-1941-phyllis-brooks

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2586: My Beer Is Rheingold Says Earl Sande

March 21, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1941. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American Hall of Fame jockey and thoroughbred horse trainer Earl Sande. In this ad, Sande says he’s ridden winners but now he prefers pouring one, like Rheingold Extra Dry.

1941-Rheingold-Beer-race-horse-trainer-Earl-Sande

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2585: My Beer Is Rheingold Says Dorothy Dandridge

March 20, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1960. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features African American film and theatre actress, singer, and dancer Dorothy Dandridge. “She is perhaps best known for being the first African-American actress to be nominated for an Academy Award for Best Actress for her performance in the 1954 film Carmen Jones. Dandridge performed as a vocalist in venues such as the Cotton Club and the Apollo Theater. During her early career, she performed as a part of The Wonder Children, later The Dandridge Sisters, and appeared in a succession of films, usually in uncredited roles.” In this ad, Dandridge says we should count her in among the total number of people who love Rheingold Extra Dry.

Rheingold-1960-dorothy-dandridge

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2584: My Beer Is Rheingold Says Larry Steele

March 19, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1959. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Portuguese-born Brazilian samba singer, dancer, Broadway actress, and film star Larry Steele. There’s not much I could find about him, but he apparently produced a well-known traveling show from 1946-1971 called “Smart Affairs.” In this ad, Steele is holding a glass of Rheingold Extra Dry and giving us tips on show business.

Rheingold-1959-larry-steele

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2583: My Beer Is Rheingold Says Carmen Miranda

March 18, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1940. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features Portuguese-born Brazilian samba singer, dancer, Broadway actress, and film star Carmen Miranda. “Nicknamed “The Brazilian Bombshell”, Miranda is noted for her signature fruit hat outfit she wore in her American films. As a young woman, she designed hats in a boutique before making her first recordings with composer Josué de Barros in 1929. Miranda’s 1930 recording of “Taí” (“Pra Você Gostar de Mim”), written by Joubert de Carvalho, catapulted her to stardom in Brazil as the foremost interpreter of samba.” In this ad, Miranda claims people associate her with South America, but she associates good beer with North America, and especially Rheingold Extra Dry.

Rheingold-1940-carmen-miranda

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brazil, Celebrities, History, Rheingold

Beer In Ads #2582: My Beer Is Rheingold Says Claudia McNeil

March 17, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1959. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American actress Claudia McNeil. She was best known “for premiering the role of matriarch Lena Younger in both the stage and screen productions of A Raisin in the Sun. She later appeared in a 1981 production of the musical version of the play, Raisin presented by Equity Library Theater. She was twice nominated for a Tony Award, first for her onstage performance in A Raisin in the Sun (1959), and again for the play Tiger Tiger Burning Bright in 1962. She was also nominated for a Golden Globe Award and a BAFTA Award for the screen version of A Raisin in the Sun in 1961.” In this ad, McNeil simply stands in the street, on Broadway below her marquee for “A Raisin in the Sun” and says, like her show, Rheingold Extra Dry gets a “top-billing.”

Rheingold-1959-claudia-mcneil

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2581: My Beer Is Rheingold Says Sam Byrd

March 16, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1947. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American professional baseball player and professional golfer Sam Byrd. In this ad, Byrd compares baseball and golf, and says you need to stay calm playing either one, but it’s best to just think of something else and not worry about. And to that purpose, he suggests Rheingold Extra Dry.

Rheingold-1947-sam-byrd

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Celebrities, History, Rheingold, Sports

Beer In Ads #2580: My Beer Is Rheingold Says Alice-Leone Moats

March 15, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1942. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American journalist and author Alice-Leone Moats. In this ad, Moats, who traveled the world as a journalist, tells a story of being in Africa and being delighted to find a cool, refreshing Rheingold Extra Dry.

Rheingold-1942-alice-leone-moats

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold, Writing

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