Sonoma Pride Beers To Help Raise Money For Fire Victims

October 14, 2017 By Jay Brooks

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In the wake of the horrific Northern California wildfires that decimated parts of Sonoma, Napa and Mendocino counties, some of our breweries are doing something about it, helping to raise money for those who’ve lost everything and many others who have been affected by this still-unfolding tragedy. A couple of years ago, Vinnie Cilurzo, at Russian River Brewing created the label “Sonoma Pride” for a series of beers. They’ve done two releases — Amasa and Dauenhauer — so far (one each year) and have given recent event have decided instead to call this year’s beer simply “Sonoma Pride” and “100% of the sale of this beer will donated directly to this fundraising effort.” They’re working with the King Ridge Foundation and on October 31, they will release the new Sonoma Pride beer at Russian River Brewery and select retail outlets. You can also sign up to be notified by email when it’s released. They’re also accepting direct donations on the Sonoma Pride website and have launched a line-jumping offer for next year’s Pliny the Younger release in February. For every $25 donated, “you’ll be entered into one or more chances to win line cutting privileges to the 2018 Pliny the Younger release at Russian River Brewery.”

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And that’s just the beginning. Bear Republic Brewing, has also announced they’ll be joining that effort. Here’s the draft press release that will be released early next week (so it may change a little):

Bear Republic Brewing Company is proud to be joining forces with Russian River Brewing and the King Ridge Foundation, and will be brewing a Bear Republic version for the Sonoma Pride release. We are a little late to this effort because our starships are running on impulse power.

We are are currently working on additional collaborations to be brewed with other Sonoma County breweries to support the victims and firefighters of the 2017 Sonoma County wildfires.

Bear Republic will be supplying ingredients and manpower to St. Florian’s Brewery in a mutual aid effort to brew another version of Sonoma Pride. We are currently working on the details with 101 North Brewing for a similar collaboration, with the efforts supporting the rehabilitation of Cardinal Newman High School, the alma mater of the brewmasters of 101 North and Bear Republic.

Many of the BRBC family members have lost their homes and have little to rely on. For the next 30 days, 50 cents on every case of Bear Republic beer sold will be donated to raise funds to help those affected. We are reaching out to our wholesalers and asking for their support through matching funds up to 50 cents per case or a one time donation.

Many of our distributors nationwide also committing to this cause, making it a truly national effort.

As we are coming together to support this cause, we ask that you consider supporting one of our own. Bear Republic’s Head Brewer Rob and his wife Cami, both employees of Bear Republic, lost their home recently to the fires. While there are many people in the same boat out there, anything will help in supporting them. Please donate if you can at GoFundMe.

Bear Republic’s brewpubs will be offering FREE MEALS to the first responders involved with the local fires at both restaurant locations in Healdsburg and Rohnert Park, California.

Thank you for your continued support, kind words, and prayers during these difficult times.

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But wait, there’s more. I’ve also heard from Derek Drennan and Robert Raney, owners of Sonoma Springs Brewing Co.

They’ve also been in contact with Russian River Brewing, and will brew a beer under the “Sonoma Pride” label in the coming weeks, donating the proceeds to local relief charities. And in November, Sonoma Springs will go forward with their planned event, which they began in 2015, to honor and raise funds for local firefighters, specifically the Sonoma Fire Association, with a beer dedicated to them, Sotttile Double Red Ale.

Sonoma Springs will also hold its third annual Sottile Red release event in November (either the 4th of the 11th, depending on when we can get brewing again). This event, from its inception in September 2015, has raised funds for the Sonoma Firefighters Association. It commemorates the response led by the Sonoma Fire Department to put out a major fire in our building back in November 2014, which imperiled the completion of our current brewing facility. This year’s event will provide the community with an opportunity to thank all our local firefighter and first responder heroes who will undoubtedly appreciate such praise after the events of the past week. The beer will be available at the event in November and, for the first time, in cans that we plan to distribute across the north bay.

And that’s what I know so far, there will undoubtedly be additional efforts. I know, for instance, that Fogbelt Brewing will be doing something, but haven’t decided yet what they’ll be doing. Likewise, HenHouse Brewing, which has stayed open through the week, has been announcing collaborations and special brews on their Facebook page, and raising money through the Redwood Credit Union, “a local institution working with our local State Senator to get funds to the right people. RCU did a similar donation portal for the Lake County Fire in 2015 and we know Senator Mike McGuire well, this is an excellent way to help.” For details, go to North Bay Fire Relief.

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That’s what I know about so far, I’m sure there will be additional efforts in the coming days and weeks. I’ll update this page as new information becomes available. In the meantime, whenever possible, please support Sonoma, Napa and Mendocino county breweries by purchasing their beer at bars, restaurants, and stores wherever you live, and help the vibrant beer cultures in Northern California continue to thrive and grow.

Benefit For Pete’s Sake At Spartan Stadium In San Jose

November 14, 2016 By Jay Brooks

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You may not have heard the name of Peter Cogan. He’s not a household name, not a rock star brewer and does not make a point of making sure people know who he is. He just does his job, and makes things happen. Born in England, Peter has been helping promote the beer scene in the South Bay as long as anybody can remember and has been working for Hermitage Brewing and the Tied House in Mountain View since 1990. He also helped launch the beerfest there, one of the biggest and most important early Bay Area beer festivals.

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Peter Cogan in 2009.

So what does that have to do with a beer festival on November 19 called “For Pete’s Sake?” Well, recently Peter was diagnosed with cancer, specifically lymphoma, and is undergoing chemotherapy treatment to beat back his cancer. For Pete’s Sake is a benefit to the Leukemia & Lymphoma Society (LLS), and also for Peter. Take my word for it, Peter is a great person and if there’s any stranger you help this year, let it be him. But besides a great cause, it should be a great time, too.

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Your ticket includes admission to see the San Jose Spartans play Air Force in college football, plus a beer festival with unlimited samples from at least twenty local breweries. This all takes place on Saturday, November 19, 2016 at Spartan Stadium, located at 1257 South 7th Street, CEFCU Stadium, in San Jose. The brewfest starts and 2:30 PM and lasts for four hours, until 6:30 PM. Then at 7:30 PM, the game kicks off, and you’ll have a seat on the 50 to 30 yard line. Tickets are $40 in advance, and $50 on the day of the event. Tickets are available online. Use the promo code “FORPETESSAKE2016.” Visit the For Pete’s Sake Brewfest webpage for all of the details.

So even if you’ve never met Peter, if you’ve ever enjoyed a craft beer in the Bay Area, you probably owe him at least a small debt of gratitude. And what better way to thank him then to attend a beer festival and drink some more beer and have a great time. Is that too much to ask? Let’s all help Peter beat cancer.

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Peter, with Steve Donohue, now with Santa Clara Valley Brewing, at the 21st Celebrator Anniversary Party.

Breastfest Returns To Marin This Saturday

July 17, 2015 By Jay Brooks

This Saturday, the Breastfest moves back to Marin, and will be held this year at the Fairground Island at the Marin Civic center in San Rafael. The fest starts at Noon tomorrow, and tickets are $55 in advance and $65 at the door. Either way, it’s supporting a great cause. Over 60 breweries and 10 wineries coming together in hopes of raising money for a cancer clinic offering alternative treatments for low-income women with cancer. The new location is awesome When I first moved to Marin, we lived near the Civic Center and spent a lot of time there. It’s a great spot for a festival.

The Breastfest is a unique fundraiser in that it is organized 100% by volunteers and 100% of the proceeds goes directly to low-income women who are battling cancer right now. These women are our mothers, grandmothers, sisters, aunts, cousins and friends and they are truly grateful for your support. This cause is particularly personal to me, as I lost my mother to breast cancer when I was only 21 years old.

For its 15th year of fundraising, The Breastfest beer festival has a new location back in beautiful Marin County at the Marin Center on the Fairground Island. The fundraiser will feature endless eats and bottomless cups at no additional charge. Sip beers from 38 of the best California Breweries while listening to live music and supporting a great charitable cause.

All the Proceeds from the popular event will benefit Oakland’s Charlotte Maxwell Clinic, an award-winning non-profit women’s health provider. A pillar of low-income medical care in the Bay Area, Charlotte Maxwell has supported and saved thousands of lives by providing complementary integrative treatments for low-income women with cancer for 25 years. To date, the Breast Fest is the largest fundraiser for the clinic, which does not receive public funds.

A free-of-charge clinic that specializes in complete care for those who need it most, the clinic’s innovative comprehensive care model supports women medically and financially during treatment, giving a safety net that allows for full recovery.

The festival has also partnered with Lyft to get you to and from the Breastest safely. Get affordable rides within minutes after downloading the mobile app.If you’re new to Lyft, sign up with the promo code BREASTFEST for a free first ride up to $20. Once you download the app, create an account and enter the code in the ‘Payment’ section.Drink responsively and designate a drive or arrange a lift with LYFT!

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Cancer Charities Grow Cancerous

May 27, 2015 By Jay Brooks

One of the byproducts of keeping a close watch on prohibitionist groups and other so-called non-profit organizations is that I’ve become quite jaded not just about those particular ones, but about the charitable industrial complex in general. It’s really become big business and, in my opinion, most have strayed very far from the (hopefully) good intentions that spawned them. Longtime readers will recognize this thread, that many of the charities and organizations that choose to attack the beer community from the high moral ground, are themselves often in no position to take such a lofty nose-in-the-air position.

In recent years, several cancer charities have criticized the alcohol industry for our fundraising efforts while hypocritically working with KFC and other unhealthily partners, as I detailed a few years ago with Biting the Hand That Feeds You. Between several of these cancer charities, and the usual prohibitionists, people who work in the alcohol field who want to do good and raise money for a cause that’s dear to them are routinely insulted and criticized for doing so. But taking a closer look at the charities themselves, as I started doing a few years ago, it’s not always clear how much actual good they’re really doing.

Just how many charities are there? In the U.S. alone there are a staggering 1.5 million non-profit organizations, the vast majority of them characterized as public charities. That’s essentially one charity organization for every 213 people in America. Of those, I don’t know how many are involved with cancer, but you can bet it’s a lot. In a partnership between the Tampa Bay Times, the California-based Center for Investigative Reporting, and CNN (who joined the partnership in 2013), they examined all of the charities and created a list of America’s 50 Worst Charities. Of the top ten, the second worst charity in the U.S. is a cancer one, the Cancer Fund of America. In fact, fully four of the top ten are cancer charities. In the full list of the top 48 worst charities, ten of them involve cancer. A surprising number of them are also about missing children, veterans and police and fire fighting groups, sad to say.

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But what prompted this was a report on Mashable I saw recently entitled Cancer charities allegedly misused $187 million for concerts and dating sites, U.S. says. Apparently, “Law enforcement from all 50 states and the District of Columbia, along with the Federal Trade Commission” charged four of them — Cancer Fund of America, Cancer Support Services, Children’s Cancer Fund of America and the Breast Cancer Society — “with taking money that donors had given to help cancer patients and using it to on themselves as well as their families and friends,” in an amount in excess of $187 million. The money was used “to buy cars, trips, luxury cruises, college tuition, gym memberships, jet ski outings, sporting event and concert tickets, and dating site memberships,” and even for providing lucrative jobs to friends and family. Two of the charities, Children’s Cancer Fund of America and the Breast Cancer Society, will be shut down. I don’t know why the other two would continue.

The Washington Post also detailed the story, and also published their 5 reasons why it took the feds so long to catch on to the cancer charities scam.

I find it incredibly sad that the state of charities has become so deplorable. It’s to the point where you don’t know whether you can even trust someone soliciting donations, no matter how worthy the cause might sound. The odds are becoming increasingly likely that it may very well be a scam. And undoubtedly that hurts however many charities remain that are actually staying true to their purpose, because at least in my case I’m not giving to anybody until I’ve had a chance to look into the charity asking for my donation. And without the time to adequately do that most times, my default position is a blanket no. So I think the state of the charitable industrial complex has itself become a cancer of sorts, eating itself. With trust in non-profits understandably plummeting, what will that mean for the good work of the few? The sham charities are harming not only the people they bilk out of their cash and savings, but making many others, I have to assume, reluctant to donate to any charity without first knowing more about them. There must be a special circle of hell reserved for these people, praying on people’s better natures with their own worst.

Help Rebuild Belgium’s Hof ten Dormaal

January 7, 2015 By Jay Brooks

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Yesterday, January 6, was a dark day in Tildonk, Belgium, located in the Flemish Brabant, near the center of the northern part of the country. Tildonk is located in the municipality of Haacht, and that whole area has less than 14,000 people, so it’s a fairly small village. It was also home to a true farmhouse brewery, Hof ten Dormaal. The small brewery made a wide variety of beers, including a range of Belgians, sours, wild beers, a barrel-aged series and a number of experimental beers, too. I say “was,” because yesterday starting around 6:45 a.m. there was a fire at the brewery which completely destroyed the farm brewery, and the “bottling line, warm chamber and a big part of the stock (another account mentions thousands of bottles) are completely lost.” The brewery originally came from Montana, and was installed in 2009. The following year, they added a bottling line. Fortunately, the brewhouse and fermenters appear to have been spared, and, more importantly, no one in the family was injured.

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During last year’s Brussels Beer Challenge, I had the pleasure of visiting the brewery, meeting André Janssens and his family, and tasting many of their beers along with my fellow judges. It’s out in the open countryside, a beautiful rustic setting. We visited the brewery, the tasting room, but spent most of our time in the garden, opening and enjoying the beer made right there at the farm.

The farm grows cereal and keeps cattle, and is “99% self-sustainable.” The farm grows its own hops and malt, their water comes from a well on the property and they make their energy from rape seeds grown in their fields. Yeast is the only ingredient they buy for brewing. They feed the leftovers to their livestock. Perhaps you’ve had their beer, it is imported by Twelve Percent Imports and available in California, along with Illinois, Massachusetts, New York, New Jersey, North Carolina, Pennsylvania, Maryland, South Carolina, Washington DC, and Wisconsin.

Here’s a short video showing part of the damage to the brewery and the farm buildings.

It didn’t always look like that, of course. Below are a few of my photos from my visit last November. Happily, there’s already an effort underway to return the once-picturesque brewery to former glory. A GoFundMe campaign has been set up and is soliciting donations. If you love good beer, please be generous.

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Outside the farmhouse brewery.

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I loved these tiny clay shields on the brick wall outside of the farmhouse.

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From the gate outside looking in to Hof ten Dormaal.

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Cafe seating on a patio outside the tasting room of the brewery.

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Inside the tasting room, local artwork hangs on the wall above wooden kegs aging beer.

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Owner and brewmaster André Janssens leads a tour of his brewery.

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Hof ten Dormaal’s brewhouse.

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The courtyard garden, surrounded by the family home, farm buildings, and the brewery.

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Some of the Brussels Beer Challenge judges posing in the courtyard.

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Again, if you love great beer and want to help support it, this is a great way to help out a family and their farmhouse brewery. Please donate to help rebuild the brewery through Go Fund Me and definitely go visit the brewery the next time you’re in Belgium.

UPDATE: Sam Vanderstraeten, the creator of the GoFundMe campaign posted some Day 2 photographs showing more of the destruction wrought by the fire.

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All Hopped Up For The Cure 2014

October 10, 2014 By Jay Brooks

Last night, Russian River Brewing kicked off their annual month-long All Hopped Up For the Cure charity event, raising money for the local Sutter Medical Services in Santa Rosa and specifically their Breast Care Center. They do it every October, in conjunction with Breast Cancer Awareness Month, a cause owners Vinnie and Natalie Cilurzo feel quite deeply about. It’s a big one for me, too. I lost my mother to breast cancer when I was only 21, when she was just 42. More than two dozen Summit doctors and breast cancer survivors were on hand to show their support. While this year’s efforts just began, there’s plenty of time to stop by the brewpub and help this very important cause in a variety of ways. As they do each year, there are three big items that are being auctioned, and raffle tickets are available until the drawing takes place, on October 30th, 2014 during their annual Halloween Bash. You need not be present to win, but you do have to answer your phone when Natalie calls from the stage. Here’s what you can win:

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Raffle tickets can be bought at the pub and placed in lucite boxes at the front of the brewpub. You can also purchase raffle tickets without visiting the pub by contacting Aura Helwick at info@russianriverbrewing.com.

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The big prize is a brand new White Vespa Primavera 150cc with “All Hopped Up for the Cure” decals. The winner is responsible for claiming their prize in person at Revolution Moto in Santa Rosa! Must be 18 to win. Must answer the phone if/when I call at around 10pm on Oct. 30 to be eligible to win! Raffle tickets are $10 each or 3 for $25.

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There’s also a Pink Electra Amersterdam Joyride bicycle, graciously donated by The Bike Peddler in Santa Rosa! Raffle tickets are $5 each or 5 for $20.

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And lastly for the big raffle items, a very cool Custom Built Guitar, a pink accoustic guitar hand-made by Timmy Lovold and friends! Raffle tickets are $10 each or 3 for $25.

Brewmaster Vinnie Cilurzo also created a special beer for the events, Framboise For A Cure, which will be available on draft and in 375ml bottles available, but only at the brewpub. FFAC is a sour barrel-aged blonde ale with 31 pounds per barrel of fresh raspberries, giving it a beautiful reddish/pink hue. Each year, it’s only around until it runs out, though they’re setting aside a set number of bottles to sell each day so it’s not gone too soon, and 100% of proceeds from sales of this beer will be donated to Sutter. I had some last night, and it’s really tasty, with big fruit flavors, not too sour but just enough jammy, puckering goodness to keep sipping.

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And finally, Russian River creates a new graphic each year for the event, and this year’s logo is really cool, as far as I’m concerned.

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The logo is available on Men’s T-Shirts, a Men’s Workshirt and a Ladies T-Shirts. All three are available online or at the pub, with 100% of proceeds donated to Summit, as well.

Give generously this year to help make breast cancer a thing of the past, or at least increase the odds that more children don’t lose their mothers, husbands their wives or friends their friends to breast cancer.

All Hopped Up For The Cure 2013

October 23, 2013 By Jay Brooks

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Yesterday I had lunch at Russian River Brewing, invited by co-owner Natalie Cilurzo as one of a small group of friends who had at least one thing in common: we’d each lost someone to breast cancer. For me, it was my mother when I was 22, and she was only 42. Each year, the Santa Rosa brewpub rolls out its biggest charity effort of the year to raise money for the local Sutter Breast Care Center. The entire month of October, which is Breast Cancer Awareness Month, the brewpub is festooned in pink and several great prizes are auctioned throughout the month.

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This is the eighth year they’ve made the All Hopped Up for the Cure charity effort, and last year they raised $76,000 for breast cancer. SO far, they’re on target to beat that total this year. Here’s Natalie Cilurzo writing on the brewery’s blog about this year’s charity drive:

So here we are and it’s already October, my favorite month of the year. Aside from it being beautiful in Sonoma County, we host our annual month-long fundraiser for the Sutter Women’s Health Care Center of Santa Rosa, which brings me great joy! All of the money we raise/donate goes directly to help uninsured or underinsured women AND men in our community receive life saving screening and treatment for Breast Cancer. Recently we have become acquainted with several recipients of our fundraising efforts. Some of their lives have been changed or even saved by the services offered by Sutter. Check out our special Breast Cancer Awareness Month page on our website during October for more info on raffle items, how to get this year’s cute shirt and other interesting things!

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This Saturday will be the final blowout of the month-long charity drive — a costume party — when the auction winners will be revealed. But there’s still time to help their efforts, both with donations and buying raffle tickets for the auction items. The big ticket item, a pink Genuine Buddy 50cc scooter, you can try to win for $10 a raffle ticker, or 3 for $25. The winner of the scooter will announced at 10 p.m. Saturday night.

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There are a few other terrific items being raffled, too. For instance, there’s a custom-made guitar by local luthier Tom Ribbecke of Ribbecke Guitars. To win the guitar, it’s also $10 a raffle ticker, or 3 for $25.

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There’s also a pink bicycle, an Electra Beach Cruiser, “graciously donated by The Bike Peddler in Santa Rosa.” Tickets for the bike are only $1 per raffle ticket, or 6 for $5.

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There’s also some cool t-shirts, designed by local artist Laurel Gregory.

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Gregory also created a pink painting of a Pliny the Elder bottle that will be auctioned Saturday.

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The scooter will be announced at 10 p.m., but the rest of the items will have the winners for them announced throughout the evening. So come and enjoy an evening at Russian River and help raise money for a very worthy cause. There will also be music, by Brothers Horse. In addition to Russian River’s regular beers, the special release Framboise for a Cure 2013 (bottles of which are sold out) will be tapped at 5:00 p.m. The beer uses Temptation as its base beer, to which 800 pounds of fresh raspberries are added (30 pounds per barrel), and then it’s aged for several months in Chardonnay barrels spiked with brett, lacto, and pedio. There are only two kegs of it left, and they’ll keep selling it until it runs out. This is your last chance to try this year’s version. There will also be 23 special growlers, screened in pink ink, and full of the Framboise beer available for a minimum donation of $100.

Come on down Saturday night and get All Hopped Up For the Cure!

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It’s October: Time To Make The Beer Community Feel Guilty

October 9, 2013 By Jay Brooks

Ah, it’s October again, Breast Cancer Awareness Month, and right on cue, it’s time to be insulted once more by the anti-alcohol bunch that can’t let any good deed go unpunished. This time around it’s Alcohol Justice — boy, have they been busy lately — who’s telling us how hypocritical we are for wanting to do anything to support the quest to find a cure for breast cancer. Alcohol Justice calls any such efforts a “mockery of public health, breast cancer advocacy, and alcohol policy,” and most importantly, a “mockery of breast cancer survivors and their loved ones.” Well, given that I lost my own mother to breast cancer and I love the fact that so many breweries, many of whom are my friends, take the time and effort to raise money for that cause, I have only two words for Alcohol Justice: “fuck you.”

You don’t get to decide how people spend their money, where they make their charitable donations or how. In the example highlighted in “If It Makes You Wealthy: Sheryl Crow & Treasury Wine Estates Sell Out Women’s Health,” the promotion they’re objecting to is a large wine conglomerate raising money for breast cancer research with Sheryl Crow’s support and participation, something that was announced this past July. Crow herself is a breast cancer survivor so they’re really thumbing their nose at her, too. If a cancer survivor chooses to try and do some good to raise money for a cause she feels personally invested in, it’s pretty shameless of you to try to grab headlines by calling her names and publicly telling her not to support that cause unless she does it the way they think it should be done.

They also take issue with Crow because the promotion is promising to “donate up to $100,000 to breast cancer charities,” an amount that Alcohol Justice derisively has decided is not nearly enough. I guess their first choice would be for her not to raise any money for breast cancer, but if she does, it had better be a large enough amount to satisfy them. They’re taking this page out of the playbook of Breast Cancer Action, who a few years ago declared that everyone of us in the alcohol industry trying to do good, and raise money for breast cancer, should be “ashamed of ourselves.” I wrote about that when they went on television and insulted us, in Biting the Hand That Feeds You.

In the paragraph before Alcohol Justice calls me, and the rest of us in the alcohol industry who care about breast cancer, a mockery, they claim that “[p]romoting alcohol as a healthy product is a harmful public relations tactic,” and suggest that the problem is “cancer advocate Crow is applying her considerable celebrity capital to increase sales of a product that contributes to the incidence of breast cancer in women.” The study they cite is from 2011, Moderate alcohol consumption during adult life, drinking patterns, and breast cancer risk, which did indeed conclude that “[l]ow levels of alcohol consumption were associated with a small increase in breast cancer risk,” which other studies have also shown, but that’s not the entire story, of course. One thing these incidents tend to have in common is relying on just one particular study as the foundation for why we in the alcohol industry should be feeling guilty for trying to help raise awareness or money for breast cancer. But what about the bigger picture? Here’s what I wrote about this three years ago.

[A]t least one [study] done by Kaiser Permanente shows that it’s the amount that matters, the higher the intake the greater the risk, meaning moderate drinking has less risk.

Still others show just the opposite. For example, a 2008 study at the Universidade do Porto, Porto, Portugal showed that Compounds in Beer and Wine Slow Breast Cancer Cell Growth. Still another suggests that “xanthohumol found in hops [has] the potential to lower the risk of prostate cancer, [and] researchers believe it could also reduce breast cancer risk in a similar manner — by binding to the receptors on breast cancer cells and blocking the effects of estrogen which stimulates the growth of certain types of breast cancer.” That’s about the discovery that xanthohumol, a Cancer-fighting agent found in beer.

In a fact sheet about the relationship between Alcohol and the Risk of Breast Cancer at Cornell University, there’s this sage advice:

Researchers have reported that women who consume light to moderate amounts of alcohol have a decreased risk of developing and dying from cardiovascular disease. Since more women are affected by and may die from cardiovascular diseases than breast cancer, the recommendations regarding alcohol and breast cancer may seem to contradict the reports regarding cardiovascular disease. The 1996 Guidelines on Diet, Nutrition and Cancer Prevention from the American Cancer Society suggest that most adults can drink, but they should limit their intake. Given the complex relationship between alcohol consumption and different diseases, any recommendations should be based on information about all health risks and benefits.

Exactly. Of course women should make individual decisions based upon their family history and/or other personal factors, but making a pronouncement for everyone is wrong. The overall positive effects of moderate alcohol consumption have to be weighed against individual risk factors. For example, total mortality is effected positively by moderate alcohol consumption, that is numerous studies and meta-studies have shown that people who drink in moderation will most likely live longer than people who abstain completely or who regularly binge drink. And that’s taking into account both the negative and positive risks and rewards.

So once again Alcohol Justice is bending the truth for their own purposes, and making the world black and white, in which it’s their way or the highway. They know best. You don’t have to worry about thinking for yourself, not when they can do the thinking for you. I love that they refer to the wine company as “posing as a health advocate,” as if anyone is “anti-health.” As if the people, and yes those of us in the alcohol industry are indeed people, even if Alcohol Justice paints us as less than human, wanted people to get breast cancer. Even if it were true that everyone who drank alcohol would get cancer (it’s not) why would anyone object to us donating money to finding a cure for it or helping to build awareness? So many people’s lives have been touched by cancer generally, and breast cancer in specific, but the way Alcohol Justice frames it, none of us should have anything to do with alcohol, or we’re mocking our loved ones. How many other professions or industries would they want to ban people from engaging in if they might result a potential danger. Should people who work for gun companies be ashamed of themselves because others may use a gun in a crime or to murder someone? Should fast food workers feel guilty because the people who buy their food might be eating the wrong kinds of food, leading to health problems, obesity and disease, and might place a burden on the healthcare system. Do you know what the ultimate cause of death is? Living. As R.D. Laing quipped. “Life is a sexually transmitted disease and the mortality rate is one hundred percent.” We all make choices about how we use the time that’s afforded each of us. And Alcohol Justice can jump down off their high horse and stop telling the rest of how to live our lives. That would certainly improve the time I have left on this world, so I can get back to enjoying myself with a good beer.