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Historic Beer Birthday: Edmund Fitzgerald

November 1, 2025 By Jay Brooks

fitzgerald-brothers
Today is the birthday of Edmund Fitzgerald (November 1, 1847-1911). He was born in Ireland. In 1866, he acquired the Troy, New York brewery that was founded in 1852 which was first known as Lundy & Ingram Brewery, but went through several name changes before it was changed to the Fitzgerald Bros. Brewery when Edmund and his brothers John and Michael joined the business. Michael left the business in 1870, but Edmund and John soldiered on and the family business, although they stopped brewing in 1963, continues to this day in New York. The brewery survived prohibition and continued brewing afterwards until 1963, when the family shut down the brewery and became a Pepsi bottler and distributor, among other products, and for 25 years was a Coors distributor. Today the company is known as Fitzgerald Brothers Beverages, Inc. – Glens Falls Bottler and Beverage Distributor. There isn’t much biographical information about Edmund Fitzgerald.

Fitzgerald-Bros-Brewing-Burgomaster-Troy-Ny

This account of the brewery is from “The City of Troy and Its Vicinity,” by Arthur James Weise, published in 1886:

fitz-bros-1
fitz-bros-2

fitz

This is the history presented on the current company’s website:

Fitzgerald Brothers Beverages, Inc. was founded in 1857 in Troy, New York. It is currently in its 6th generation of ownership.

The Company started out distributing various liqueurs, gins, whiskeys and brandies. A decade later, it began brewing it’s own brand of beer, Fitzgerald Beer and Ale. During the next 150+ years, the Company continued to adapt and change based upon the needs of it’s customers.

In 1961, Fitzgerald Brothers Beverages, Inc. purchased the Pepsi Bottler located on Dix Avenue in Glens Falls and continues to operate out of this location.

In 1986, as Coors Brewing Company expanded east of the Mississippi River for the first time, Fitzgerald Brothers Beverages, Inc. was awarded the distribution rights in the Albany Capital District for all Coors brands, which it serviced for 25 years until 2011.

In 1996 Fitzgerald Brothers Beverages, Inc. acquired two Full-Line Vending businesses to expand its services into Full-Line Vending. After 18 years, in April 2014 Fitzgerald Brothers Beverages, Inc. divested its Full-Line Vending business.

Today, Fitzgerald Brothers Beverages, Inc. continues to provide a full portfolio of beverages to nearly 1,750 customers in Warren, Washington and northern Saratoga counties.

Fitzgeralds-Burgomaster-Beer-Labels-Fitzgerald-Bros-Brewing-Company

And this is the history of the brewery ownership, since it’s a bit complicated:

James Lundy, North River Brewery 1852-1853
Lundy & Ingram Brewery 1853-1855
Lundy & Kennedy Brewery 1855-1857
Lundy, Dunn & Co. Brewery 1857-1859
Dunn & Kennedy Brewery 1859-1866
Fitzgerald Bros. Brewery 1866-1899
Fitzgerald Bros. Brewing Co. 1899-1920
Brewery operations shut down by National Prohibition in 1920
Issued U-Permit No. NY-U-221 allowing the operation of a brewery 1933
Fitzgerald Bros. Brewing Co. 1933-1963

Fitzgerald-Half--Half-Labels-Fitzgerald-Bros-Brewing-Company

Fitzgeralds-Bros-tray

Fitzgeralds-Garryowen-Ale-Labels-Fitzgerald-Bros-Brewing-Company

Fitzgerald-Bros-can

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Benjamin Lee Guinness, 1st Baronet

November 1, 2025 By Jay Brooks

guinness-new
Today is the birthday of Benjamin Lee Guinness, 1st Baronet (November 1, 1798–May 19, 1868). He was the grandson of Arthur Guinness (1725–1803), “who had bought the St. James’s Gate Brewery in 1759. He joined his father in the business in his late teens, without attending university, and from 1839 he took sole control within the family. From 1855, when his father died, Guinness had become the richest man in Ireland, having built up a huge export trade and by continually enlarging his brewery.”

1850-ben-guinness

In 1851 he was elected the first Lord Mayor of Dublin under the reformed corporation.

In 1863 he was made an honorary LL.D. (Doctor of Laws) by Trinity College Dublin, and on 15 April 1867 was created a baronet by patent, in addition to which, on 18 May 1867, by royal licence, he had a grant of supporters to his family arms.

Guinness was elected to the House of Commons in 1865 as a Conservative representative for Dublin City, serving until his death. His party’s leader was Lord Derby. Previously he had supported the Liberal Lord Palmerston, but in the 1860s the Liberals proposed higher taxation on drinks such as beer. Before 1865 the Irish Conservative Party did not entirely support British conservative policy, but did so after the Irish Church Act 1869. The government’s most notable reform was the Reform Act 1867 that expanded the franchise.

From 1860 to 1865, he undertook at his own expense, and without hiring an architect, the restoration of the city’s St Patrick’s Cathedral, an enterprise that cost him over £150,000. In 1865 the building was restored to the dean and chapter, and reopened for services on 24 February. The citizens of Dublin and the dean and chapter of St. Patrick’s presented him with addresses on 31 December 1865, expressive of their gratitude for what he had done for the city. The addresses were in two volumes, which were afterwards exhibited at the Paris Exhibition.

In recognition of his generosity, he was made a baronet in 1867. He was one of the ecclesiastical commissioners for Ireland, a governor of Simpson’s Hospital, and vice-chairman of the Dublin Exhibition Palace. He died the following year at his Park Lane London home. At the time of his death he was engaged in the restoration of Archbishop Marsh’s public library, a building which adjoins St. Patrick’s Cathedral, which was finished by his son Arthur.

He showed his practical interest in Irish archæology by carefully preserving the antiquarian remains existing on his large estates around Ashford Castle in County Galway, which he bought in 1855. Nearby Cong Abbey was well-known, and the famous Cross of Cong had been moved to a Dublin museum in 1839.

Benjamin_Guinness_ILN

On 24 February 1837 he married his first cousin Elizabeth Guinness, third daughter of Edward Guinness of Dublin, and they had three sons and a daughter, living at Beaumont House, Beaumont, in north County Dublin. In 1856 he bought what is now Iveagh House at 80 St Stephen’s Green. Ashford Castle was described in William Wilde’s book on Lough Corrib in the 1860s.

He was succeeded in the baronetcy by his eldest son, Arthur, who took over the brewery with his brother, the third son, Edward. His second son Benjamin (1842–1900) married Henrietta, daughter of the 3rd Earl of Howth; they moved to England where he was a Captain in the Royal Horse Guards. His daughter Anne (1839–1889) married William, Lord Plunket in 1863. The present-day Guinness Baronets descend from his second son Benjamin.

He was buried in Mount Jerome Cemetery, Dublin, in the family vault, on 27 May. His personalty was sworn under £1,100,000 on 8 August 1868. A bronze statue of him by John Foley was erected by the Cathedral Chapter in St. Patrick’s churchyard, on the south side of the cathedral, in September 1875, which was restored in 2006.

benjamin-guinness-statue

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Guinness, History, Ireland

Historic Beer Birthday: Petrus Van Roy

November 1, 2025 By Jay Brooks

Today is the birthday of Petrus Van Roy (November 1, 1830-December 27, 1908). He was born in Denderbelle, a small village in the province of East Flanders, Belgium, and in 1866 he founded the Brouwerij Van Roy on his farm. It was later known as the Brouwerij Het Anker Wieze.

Petrus Van Roy and his family.

After Petrus dies, the brewery “was continued from 1907 by his son Raymond, who later became mayor in Wieze and died in 1951. Raymond had further expanded the brewery, but during World War I all the necessary copper was stolen.

During the Second World War, the beer was contract brewed and in 1952, Petrus’ grandsons Jan and Willy Van Roy launched the Wieze Pils.

From 1956 to 1986, the Van Roy Brewery organized the Wieze Oktoberfeesten, a sixteen-day party based on the German model.

The Van Roy Brewery, which once employed 370 employees, went bankrupt for the first time in 1994. A new company was founded and the brewery continued under the name Wieze Het Anker and employed 50 employees. Nevertheless, production fell from 120,000 hectoliters to 30,000 hectoliters. This was partly due to the loss of a number of contracts with supermarkets. In 1997, the brewery was declared bankrupt again.

In 1999, the developer Matexi Group bought the buildings and land. In 2001 the buildings were demolished. In 2008 it was decided to divide the vacant land into 58 building lots, after the site had been converted into a residential zone.

Now there is a new Brouwerij Wieze located in Wieze which has taken over the old logo as well as the registered trademarks for the Benelux, which appears to have been started by members of the Van Roy family.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, History

Historic Beer Birthday: Ferdinand Rodenbach

November 1, 2025 By Jay Brooks

rodenbach-logo
Today is the birthday of Ferdinand Rodenbach (November 1, 1714-November, 17 1783). He was a military surgeon and a co-founder of Brouwerij Rodenbach, along with his brothers. His younger brother Pedro Rodenbach was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer’s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro’s father died, he and his brothers, Alexander, Ferdinand and Constantijn, bought a brewery in Roeselare, which is where Ferdinand had settled after being held as a prisoner of war in France. When their agreed-upon partnership ended after fifteen years, Pedro and Regina bought them out. It was originally called Brasserie et Malterie Saint-Georges, but later became known as Brouwerij Rodenbach.

This is from the website for the City of Roeselare:

Ferdinand Rodenbach, born in Andernach 1714, is the first Rodenbach to settle in Roeselare. In the mid-eighteenth century he was a warrior in the Austrian army that came to fight Louis XV in our regions. After the war, Ferdinand Rodenbach married Johanna Vandenbossche van Wacken in Lille in 1748 and came to Roeselare in June 1749. On the following July 17, he was “gheadmitt by the Collegium Medicum of Ipre” and settled in Roeselare as master surgeons. He writes several works on medicine in German. In 1762 he bought a house “van suyden d’Iperstraete” and lived there. In 1773 he became burgess of Roeselare. Ten years later, in 1783, Ferdinand Rodenbach died there. Ferdinand and Johanna’s marriage produces eight children, five of whom,three daughters and two sons, growing big.

Present at the reveling of the statue of Albrecht Rodenbach in Roeselaere. Formerly Hugo Verriest, Ferdinand Rodenbach and his children, René de Clercq, Prof. Gustaf Verriest and others.

rodenbgeschonder

And this is the history currently on the brewery website:

Ferdinand RODENBACH was a soldier, civilian physician and burgher. He was married to Johanna VANDENBOSSCHE and they had 4 children. The RODENBACH family coat of arms indicates its noble origins, originating from Odenwald in HESSEN. The RODENBACHs of Roeselare originate from the town of ANDERNACH AM RHEIN. After being a French prisoner of war in Lille, Ferdinand left the Austrian army at the age of 35 and settled in Roeselare. He is known to have published several medical volumes in German.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium, History

Beer In Ads #5112: Big Halloween Party Tonight At The Owl Cabaret

October 31, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for a Halloween Party taking place tonight rather than a specific Bock Beer, which was published on October 31, 1933. So presumably this would have been the first Halloween after prohibition was repealed, and they are advertising a Bock Beer Glass for 5-cents This one was for the Owl Cabaret at the A.B.W. Club in Mexicali, Mexico. This ad ran in The Imperial Valley Press, from El Centro, California.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, California, Halloween, History

Historic Beer Birthday: Andrew Hemrich

October 31, 2025 By Jay Brooks

hemrich
Today is the birthday of Andrew Henrich (October 31, 1856-May 2, 1910). He was born in Wisconsin, and was the first of his brothers to move to the Seattle, Washington area, but his brothers Alvin, Julius and Louis soon joined him. He bought the Bay View Brewery in Seattle, and later his brother Alvin bought the North Pacific Brewery (also known as the old Slorah brewery), and renamed it the Alvin Hemrich Brewing Co. in 1897. Two of his brothers soon joined him in the enterprise, and it was renamed again, this time to Hemrich Brothers Brewing Company. They did well enough that he began buying out other area breweries. When prohibition closed the brewery, they were ready, having retooled their plants for near-beer and also having divested into some other businesses.

andrew-hemrich
This biography of Andrew is from “An Illustrated History of the State of Washington,” by Rev. H. K. Hines, published in 1893, as found on Gary Flynn’s Brewery Gems‘ page on Andrew Hemrich:

Andrew Hemrich received an elementary education at Alma, which was continued in the practical duties of life, as at the age of ten years, he began work in his father’s brewery, and three years later was sent to La Crosse, as an apprentice to learn the brewing business. This was followed by two years in breweries in Milwaukee, one year at Denver, Colorado, and one year at Eureka, Nevada. In 1876, with two companions, all well mounted, he made a trip of 1,700 miles through the Yankee Fork mining district of Idaho, but the claims being all covered and the country being in constant danger from the attacks of hostile tribes of Indians, the party continued to Butte, Montana, then but a small mining settlement. In 1877 at Glendale, thirty-five miles from Butte, Mr. Hemrich partnered with Frank Gilig in starting a small brewery, selling their product at $21 per barrel. This he continued for eighteen months, then sold out and engaged in mining, in which a short experience exhausted his accumulated savings. He then gave up mining and going to Bozeman resumed his trade as foreman of a small brewery and there remained until February, 1883, when he came to Seattle and forming a co-partnership with John Kopp started a small steam beer brewery with an annual capacity of 2,500 barrels. This was the nucleus of the present Bay View brewery.

In 1884 Mr. Kopp sold out his interest to the father of our subject, John Hemrich, and in 1885, the latter’s brother-in-law; Fred Kirschner, entered the firm, then known as Hemrich & Co. With the growing demand the capacity of the brewery was increased from time to time up to 1887, when the brewery was rebuilt and with improved machinery the firm engaged in the manufacture of lager beer, with a capacity of 80,000 barrels per year. The product was sold throughout the Northwest. In April, 1891, the business was incorporated as the Bay View Brewing Company, with a capital stock of $300,000, and so continued up to the spring of 1893, when the company consolidated with the Albert Braun Brewing Company, and the Claussen-Sweeney Brewing Company, under the incorporate name of Seattle Brewing & Malting Company, with a capital stock of $1,000,000, Mr. Hemrich continuing as president. In 1892 our subject was one of the organizers and incorporators of the Victoria Brewing & Ice Company, of which he is vice-president. He has also extensive mining interests in the Cascade mountains, twenty miles east of Snoqualmie Falls. The claims cover 6,000 x 600 feet on one ledge, and 4,500 x 600 feet on a parallel ledge, gold-bearing, running from $5 to $105 per ton. Mr. Hemrich is also president of the Eureka Coal Company, and owns valuable improved and unimproved property in the city of Seattle.

He was married in Seattle, in 1885, to Miss Amelia Hucke, of Essen, Germany. They have four children: John, Alvin, Ernest and Katherine.

andrew-hemrich-cartoon

And this account of Andrew is from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” published in 1903:

With a deep and abiding interest in the city of Seattle, in its progress and improvement, Andrew Hemrich has done much for its advancement, laboring earnestly along lines that have contributed to its material upbuilding. He is therefore known as one of its valued citizens. He is furthermore prominent in business affairs and a recognized leader in the ranks of the Republican party, on whose ticket he was elected to the office of state senator in 1898, so that he is now serving.

Mr. Hemrich was born in Alma, Wisconsin, October 31, 1856, and is a son of John and Catherine (Koeppel) Hemrich, both of whom were natives of Germany, the father having been born in Baden, while the mother’s birth occurred in Bavaria. In youth they came to American and the father traveled across the country in a covered wagon from Rochester, New York, to Iowa, stopping for a while at Mount Vernon, Indiana, thus making his way to Keokuk, Iowa, where he engaged in the brewing business. He followed that pursuit until 1852, when he loaded his brewery appliances and fixtures upon a barge which was towed to Alma, Wisconsin. There he again established a brewery, which he successfully conducted for thirty years. In 1884 he came to Seattle, where his son Andrew had previously located, and joined him in the organization and incorporation of the Bay View Brewing Company, which was conducted under the firm name until 1893, when it became the Bay View branch of the Seattle Brewing and Malting Company. About 1891 John Hemrich retired from active business life, enjoying a well-merited rest until called to his final home in 1897. His wife still survives him and resides at the old home in Bay View. He was a very active and energetic business man, reliable in all his trade transactions and his industry and capable management brought to him splendid success. In politics he was a Democrat and during the war of the rebellion served as sheriff of Buffalo county, Wisconsin. To him and his wife were born ten children: Edwin, who died at the age of six years; George, who passed away at the age of eighteen; Louise, who became the wife of John Lick, and died at the age of twenty-four; Matilda, who married John Lick, and died at the age of twenty-nine years; Andrew, whose name introduces this review; John, who is living retired; Emma, the widow of Frederick Kirschner; William, who is connected with the Bay View Brewery; Alvin and Louis, who are members of the firm of Hemrich Brothers.

During his boyhood days Andrew Hemrich pursued his education in the common schools, which he attended until fourteen years of age. He then left home and went to the wild mining regions of the west, spending about ten or twelve years on the prairies of Colorado, Nevada, Idaho and Montana. He was there engaged in mining and was also connected with brewing interests, establishing a brewery at Glendale, Montana, which he conducted for several years. He then sold his plant there and accepted a position as manager superintendent of the Bozeman Brewing Company of Bozeman, Montana. He occupied that position for two years and upon resigning he came to Seattle in accordance with plans perfected to establish a brewery business in company with John Kopp.

Mr. Hemrich arrived in this city February 18, 1883, and has since been one of its residents, active in its business affairs and a recognized leader in political circles. The same year he established a business at Bay View under the firm name of Kopp & Hemrich, which business was conducted for two years, at the end of which time he was joined by his father, John Hemrich, and his brother-in-law, Frederick Kirschner, in the organization and incorporation of the Bay View Brewing Company, which was conducted under that style until 1893. The business was then merged into the Seattle Brewing and Malting Company, whose trade has grown from a modest beginning to mammoth proportions, and it is now the largest establishment of the kind on the coast. In addition to the plant at Bay View, there has been a colossal new brick structure erected at Georgetown. It required three years in its construction and has just been completed. It now has a capacity of three hundred thousand barrels per year. The brand “Rainier” is as famous on the coast as the Pabst and Schlitz brews are in the middle and eastern section of the country. Mr. Hemrich was chosen president on the organization of the new company and still serves in that capacity. He has excellent business ability and executive force, his plans are readily and substantially formed and he is determined in their execution and carries forth to a successful conclusion whatever he commences, brooking no obstacles that can be overcome by persistent, honorable and earnest effort.

Mr. Hemrich has long been deeply interested in important measures for the improvement and upbuilding of Seattle. He was one of the organizers and is vice-president of the Seattle and Lake Washington Water-way Company, and many other interests of importance owe their successful existence to his wise counsel and active co-operation. No movement or measure calculated to prove of benefit to the city solicits his aid in vain, for he had ever been a generous contributor to every interest for the general good. In political affairs, too, he is well known, and has labored earnestly and effectively for the improvement and growth of the Republican party, of which he has long been a stalwart and earnest supporter. He was elected in 1898 on that ticket to the office of state senator and is still occupying this position. He has given due consideration to all matters which have come up for action and has left the impress of his individuality upon the legislation enacted during his term.

In November, 1884, Mr. Hemrich was united in marriage to Miss Maria Hucke, a native of Germany, and to them have been born five children: John, Alvin, Ernest, Katie G. and Charles. The family have a fine residence at Bay View, which was erected by Mr. Hemrich in 1892. He has been and is distinctively a man of affairs and one who has wielded wide influence. A strong mentality, an invincible courage and a most determined individuality have so entered into his makeup as to render him a natural leader of men and director of things.

Hemrichs-Select-Beer-Labels-Hemrich-Brew

Hemrich-tray

Filed Under: Birthdays, Just For Fun Tagged With: History, Washington, Wisconsin

Historic Beer Birthday: George Weisbrod

October 31, 2025 By Jay Brooks

weisbrod-hess
Today is the birthday of George Weisbrod (October 31, 1851-January 1, 1912). Weisbrod was born in Germany, and that’s about all I could find out about the man who co-founded, along with Christian Hess, the George Weisbrod & Christian Hess Brewery, usually shortened to just the Weisbrd & Hess Brewery, and also known as the Oriental Brewery.

george-weisbrod-cartoon

Both Weisbrod and Hess were German immigrants, and originally their intention was simply to make enough beer to supply their Philadelphia saloon on Germantown Avenue. Some sources say they began as early as 1880, but most put the founding at 1882. The brewery was going strong until closed by prohibition. They managed to reopen in 1933, but closed for good in 1938.

weisbrod-hess-1905
A brewery poster from 1905.
In 1994, Yards Brewing renovated the old Weisbrod & Hess Brewery, but after the partners split, it became the Philadelphia Brewing Co., while Yards under the direction of Tom Kehoe moved to another location.

phillybeerwk08-47
In the Philadelphia Brewing Co. tasting room upstairs, an old photo of the employees of the original brewery on the premises, Weisbrod & Hess Oriental Brewing Company.
Both Philadelphia Weekly and Hidden City Philadelphia have stories about the brewery and efforts to re-open it.

weisbrod-hess-1892
The brewery two years closing, in 1940.

The brewery was designed by famed local architect Adam C. Wagner, and this is an illustration of his design for the brewery from 1892.

W&H-1892

OrientalBreweryPhila1899
An ad from 1899.

Factory-Scene-1912-calendar-Signs-Pre-Pro-Weisbrod-Hess-Brewing-Co
And a calendar from 1912.

Filed Under: Birthdays, Breweries Tagged With: Germany, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Frederick Hinckel Sr.

October 29, 2025 By Jay Brooks

hinckel
Today is the birthday of Frederick Hinckel Sr. (October 29, 1832-October 29, 1881). He was born in Prussia (Germany) and along with Johann Andreas Schinnerer founded the Cataract Brewery (a.k.a. the F. Hinckel & A. Schinnerer) in 1852. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues.” Twelve years later, in 1864, Hinckel owned the brewery outright, and changed its name to the Hickel Brewery, which remained its name until closing in 1920 (or 1922) due to prohibition.

fred-hinkle-sr

hinckel-brewery-letterhead

Here’s a biography of Hinckel from a “Bi-centennial History of Albany,” published in 1886:

fred-hinkel-sr-bio-1
hinckel-brewery-wagon
A Hinckel Brewery beer wagon.

Henkel-Brewery-1880-malthouse
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.

hinckel-ceramic-bottle

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer Birthday: Bill Millar

October 28, 2025 By Jay Brooks

san-andreas-logo
Today is the 83rd birthday of Bill Millar, who founded the San Andreas Brewing Co. in Hollister, California, and he also has the distinction of giving Mitch Steele his first brewing gig. San Andreas was started in 1988, and I visited it not too long thereafter, as I was living not to far away, in San Jose, at the time. I was a big fan of their Cranberry Ale for the holidays, and Bill was kind enough to keg some for me each year, for a few years in the early 90s, for the holiday party that I used to throw. I’d drive down to Hollister to pick it up, and then return the empty keg a few days later. The brewery is closed now, sadly, though I’m not sure when exactly is stopped brewing. Join me in wishing Bill a very happy birthday.

P1000888
Bill with Mitch Steele, at the Bistro IPA Festival in 2007.
Bill at the CSBA Beer Summit a few years ago.

Filed Under: Birthdays Tagged With: Bay Area, California, History

Beer In Ads #5111: Pabst Bock Beer

October 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Pabst Bock Beer, which was published, I think, in the last 19th century. It was made for the Pabst Brewing Co. of Milwaukee, Wisconsin, which was originally founded in 1844. Unfortunately, it’s not known who the artist was who created this.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pabst, Wisconsin

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