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Jay R. Brooks on Beer

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Beer In Ads #1701: The Swing Is Definitely To Labatt’s

October 7, 2015 By Jay Brooks


Wednesday’s ad is for Labatt’s Pilsener, from 1955. First of all, there’s a funny-looking moose sitting on a stump wearing boots and a flannel shirt. Beyond “The Swing Is Definitely To Labatt’s,” there are some gems in the copy for this ad. “When thirst has you by the horns, just call for a tall, cool glass of sparkling Labatt’s PILSENER,” and “the wonderful dryness of Pilsener makes any thirst vaMOOSE fast!” There’s also a pretty interesting claim toward the bottom of the ad. “The only beer in the world endorsed by brewmasters of seven other breweries.” I wonder which ones?

Labatts-1955-moose

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Patent No. 1087120A1: Method Of Fermenting

October 7, 2015 By Jay Brooks

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Today in 1980, US Patent 1087120 A1 was issued, an invention of Walter T. Nagodawithana and Janet M. Cuzner, assigned to the Jos. Schlitz Brewing Company, for their “Method of Fermenting.” Here’s the Abstract:

A method of fermenting a fermentable substrate, such as brewer’s wort. The substrate, having a high concentration of fermentable carbohydrate which would normally ferment very slowly or incompletely, is fermented by utilizing water dilution at a process point in the fermentation. The dilution is effected after the initial foam head produced in the fermentation collapses so that the headspace of the fermenting vessel normally allocated for the foam can be used for the fermentation of the diluted substrate. The water dilution reduces the osmotic pressure and ethanol concentration in the substrate, thus allowing the fermentation to proceed without inhibition by the combined effect of the two factors. The reduced osmotic pressure also increases the ethanol gradient between the inside and the outside of the yeast cells to enable the fermentation to proceed to completion.

Schlitz-old-logo

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent, Science of Brewing

Patent No. 710631A: Bung And Bung Attachment

October 7, 2015 By Jay Brooks

patent-logo
Today in 1902, US Patent 710631 A was issued, an invention of Paul A. Johnson, for his “Bung and Bung Attachment.” There’s no Abstract, although in the description it includes this summary:

My invention relates to an improved bung and faucet for kegs or barrels for beer, ale, and other liquids; and the object thereof is to provide a tight bung easily put in place and a faucet so constructed that said bung may be readily opened and the contents of the keg or barrel removed therefrom at will.

Untitled

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1700: The Choice Is Yours!

October 6, 2015 By Jay Brooks


Tuesday’s ad is for O’Keefe, from 1958. “The Choice Is Yours!” reminds of the Blues Brothers movie, when the band plays at an old honky tonk, and the owner tells them what kind of music they feature. “We have both kinds of music: country and western.” In this case the choice is between “O’Keefe Old Stock Ale” and “O’Keefe Ale.” This first is “hearty and full-bodied” while the second is “smooth and light.” So they have both kinds.

Okeefe-1958-choices

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Patent No. 2056524A: Combination Bushing For Beer Barrels

October 6, 2015 By Jay Brooks

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Today in 1936, US Patent 2056524 A was issued, an invention of Paul A. Johnson, for his “Combination Bushing For Beer Barrels.” There’s no Abstract, although in the description it includes this summary:

This invention relates to a universal bushing for beer barrels.

Barrels which are to contain beer have bung holes through which the barrel is filled. The beer is pumped or otherwise tapped from the barrel. It is common to provide at the bung hole of the barrel a bushing, of metal. Many and different types of bushings are used with which are associated plugs and/or valves for sealing the barrel against escape of the beer and with which a tapping mechanism may be used to withdraw the beer from the barrel.

There are several systems of tapping the beer from the barrel with each of which special plugs or valves for the different systems are used and heretofore it has been necessary, with a particular type of bushing used, to use with it a particular valve or plug designed to fit the bushing or be used therewith or integrally connected thereto. With my invention I provide a universal bushing capable of being sealed against escape of the beer and with which any of the different regular makes of plugs or valves may be used.

Untitled

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 900076A: Beer-Dispensing Apparatus

October 6, 2015 By Jay Brooks

patent-logo
Today in 1908, US Patent 900076 A was issued, an invention of Sylvester J. Asbell, for his “Beer-Dispensing Apparatus.” There’s no Abstract, although in the description it includes only this summary:

My invention relates to apparatus for dispensing beer and similar beverages stored under pressure; and particularly to apparatus of this nature in which the beverage is of either different kinds or qualities and therefore requires separate storing vessels and separate discharge means therefor in order to avoid intermingling. The principal object of my invention is to so construct an apparatus of this character that it may be thoroughly flushed with a place where the vessels are situated in order to shut off the several vessels fromthe system of piping t: be cleansed.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1699: Tennis – Golf – Baseball

October 5, 2015 By Jay Brooks


Monday’s ad is for Miller High Life, from 1939. Tennis – Golf – Baseball. “Wherever there’s action — wherever people are doing things — you’ll find Miller Hight Life.” Are there any places where people aren’t doing things? But by far my favorite line is this sentence. “There’s a blithe lift to this sparkling, amber brew that puts it in time with action and fun.” Pure poetry.

Miller-1939-enjoy-life

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Patent No. 3610478A: Tapping Device For Beer Kegs

October 5, 2015 By Jay Brooks

patent-logo
Today in 1971, US Patent 3610478 A was issued, an invention of Mack S. Johnston, for his “Tapping Device For Beer Kegs and the Like.” There’s no Abstract, although in the description it includes only this summary:

Disclosed is a novel tapping device for beer kegs and the like including a keg adapter mounted in the opening of a keg at the brewery and a probe-type coupler secured to the keg adapter at the dispensing establishment to dispense beer.

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Untitled

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 2094869A: Drinking And Tapping Attachment For Beer Cans

October 5, 2015 By Jay Brooks

patent-logo
Today in 1937, US Patent 2094869 A was issued, an invention of Earcy Ballard, for his “Drinking and Tapping Attachment For Beer Cans.” There’s no Abstract, although in the description it includes only this summary:

My invention relates to a drinking and tapping attachment for beer cans, and the objects of my invention are:

First, to provide an attachment to be used 5 in connection with the conventional beer cans which provides a combination means for tapping the can for permitting the flow of the beer and also providing an extended rim: to facilitate drinking from the can;

Second, to provide an attachment of this class which may be readily and quickly attached to and detached from the can;

Third, to provide an attachment of this class which may be sterilized and used over and over again on different cans;

Fourth, to provide an attachment of this class which provides a sufficiently large opening in the can so that the beer will flow readily therefrom;

Fifth, to provide an attachment of this class with a handle in connection therewith to facilitate the handling of the can while drinking therefrom;

Sixth, to provide an attachment of. this class with clip means for clamping it tightly on the can and also provided with extended portions for guiding the attachment while puncturing the can;

Seventh, to provide an attachment of this class with a gasket around the pouring and puncturing means to prevent leakage between the can and the attachment when drinking;

Untitled

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Patent

Beer In Ads #1698: Time For A Tiger

October 4, 2015 By Jay Brooks


Sunday’s ad is for Tiger Beer, from 1951. This ad from Asia Pacific Breweries is pretty simple, if a little odd, with the disembodied hand reaching through the wall with a full glass of beer.

Tiger-1951-time

Filed Under: Art & Beer, Beers Tagged With: Advertising, Asia, History

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