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Jay R. Brooks on Beer

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Beer In Ads #1681: This Will Soften The Blow!

September 17, 2015 By Jay Brooks


Thursday’s ad is for Schlitz, from 1951. A man, apparently just arrived home from work, has his eyes covered by his wife. His comfy chair is ready for him, with his pipe, slippers and a book within easy reach. On the table next to his chair sits a bottle of Schlitz and a full pilsner glass. Behind the beer sits three hat boxes from “Bonnie Hats.” The idea apparently is all of the comforts waiting for him will make the purchase of the hats less of a problem for her. It’s a very sexist ad, reinforcing gender stereotypes, but at the time the ad ran, these were likely considered quite normal, with few questioning them.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Patent No. 5555992A: Double Hinged Opening For Container End Members

September 17, 2015 By Jay Brooks

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Today in 1996, US Patent 5555992 A was issued, an invention of William A. Sedgeley, assigned to the Coors Brewing Company, for their “Double Hinged Opening for Container End Members.” Here’s the Abstract:

A container end member has a peripheral wall and integral central end wall portion with a stay-on-tab mounted on the central end wall portion for pivotal and rotational movement and a score line groove defined by two spaced apart terminal ends formed in the central end wall portion for defining a severable panel portion that is large enough so that when severed will provide an elongated opening that vents the container to permit pouring of the beverage in the container at faster pour rates than now available.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Cans, History, Law, Packaging, Patent

Patent No. 2014492A: Beer Faucet And Tap

September 17, 2015 By Jay Brooks

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Today in 1935, US Patent 2014492 A was issued, an invention of Kenneth Miles Burdge, for his “Beer Faucet and Tap.” There’s no Abstract, although in the description it includes this summary:

This invention relates to a beer faucet and tap, and has more particular reference to an improved beer faucet having means for coupling it to the tap bushing ordinarily secured to the head of a beer barrel or keg, and provided with a reciprocating valve operable to drive the cork out of the tap bushing of the barrel or keg when the faucet is initially coupled thereto.

An object of the present invention is to provide a beer faucet and tap of the above kind which is simple and durable in construction, efficient in operation, and otherwise well adapted to meet with all of the requirements for a successful commercial use.

A further object of the invention is to provide a beer faucet and tap of the above kind Whose parts may be economically manufactured and initially assembled in a ready manner, and which parts may be readily disassembled for renewal or repair.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1680: So Refreshing

September 16, 2015 By Jay Brooks


Wednesday’s ad is for Olympia, from the 1950s. It’s such a colorful ad and looks like it may have been intended as a billboard. Curiously, in the oval the ad is for “Light Olympia,” but the can itself is “Pale Export.”

Olympia-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Patent No. 3467132A: Beer Keg Fitting With Limit Stops

September 16, 2015 By Jay Brooks

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Today in 1969, US Patent 3467132 A was issued, an invention of Michael J. Parisi, for his “Beer Keg Fitting with Limit Stops.” There’s no Abstract, although in the description it includes this summary:

A beer keg valve having a body portion which inserts into an opening in the keg and a valve at the inner end of the body limited to 90 rotation by abutments on the valve stem which strike against complementary abutments integral with the inside surface of the valve body.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 3905522A: Keg Tapping Device

September 16, 2015 By Jay Brooks

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Today in 1975, US Patent 3905522 A was issued, an invention of Mack S. Johnston, assigned to Draft Systems, for his “Keg Tapping Device.” Here’s the Abstract:

In one form hereof, there is disclosed a keg adapter having a siphon body formed of bar stock receivable through the opening of a keg from without the keg. The siphon body has liquid and gas passages extending longitudinally of the keg adapter terminating at their upper ends in a pair of bores disposed eccentrically of the central axis of the keg adapter. In another form, there is disclosed a keg adapter having a siphon body formed primarily of tubular stock with tubular members receivable through the opening of a keg from without the keg. The tubular members per se comprise liquid and gas passages terminating at their upper ends in a pair of openings disposed eccentrically of the central axis of the keg adapter and opening through a flange member formed of bar stock. A coupler unit, having a pair of depending probes, is engageable with either form of the keg adapter with the probes being receivable in the bore holes or tubes as applicable to form a continuation of the liquid and gas passages. A sleeve is provided in the liquid passage of both adapters for opening a normally closed liquid valve therein. A gas valve is axially spaced from the liquid valve and in both forms includes a gas check valve comprising a flexible envelope having a slit and which envelope lies in communication with the gas passage. In the one form, the gas valve also includes a spring-biased valve plate mounting an O-ring sealing about the walls of the gas passage. The tips of the probes on the coupler unit in the one form depress the associated valve members to open the valves and permit ingress of gas through the coupler unit and keg adapter into the keg and egress of liquid from the keg through the keg adapter and coupler unit. In the other form, the tip of the liquid probe on the coupler depresses the sleeve to open the liquid valve whereby air flows through the coupler into the keg past the check valve of the adapter and beer flows outwardly from the keg through the adapter and coupler.

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 305227A: Beer-Chip

September 16, 2015 By Jay Brooks

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Today in 1884, US Patent 305227 A was issued, an invention of Bernard Rice, for his “Beer-Chip.” There’s no Abstract, although in the description it includes this summary:

This invention has for its object to produce a beer-chip which is free from resinous and other similar matters; and to this end it consists in making the chip from a sheet or strip of veneer cut from a log, beam, or plank previously steamed, as herein more fully described.

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Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Law, Patent, Science of Brewing

Beer In Ads #1679: A Sip Says It All …

September 15, 2015 By Jay Brooks


Tuesday’s ad is another one for Molson Export Ale, also from the 1950s. I love the smirk on the face of the man, reclining on the chaise lounge, or whatever it is, reading the newspaper and holding a full mug of beer. That’s a smile of anticipation, the promise waiting in a drink of beer.

Molson-1950s-export

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Patent No. 20110225686P1: Hop Plant Named ‘HBC 342’

September 15, 2015 By Jay Brooks

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Today in 2011, US Patent 20110225686 P1 was issued, an invention of Eugene G. Probasco and Jason Perrault, for their “Hop Plant Named ‘HBC 342.’” Here’s the Abstract:

A new hop plant named ‘HBC 342’ is disclosed. The cones of ‘HBC 342’ mature in late September to early October, and yield a crop of 2400 to 3000 pounds per acre. ‘HBC 342’ is used for its late maturity, high alpha acid content and exceptional yield.

Patented one year and a day after ‘HBC 394’ (a.k.a. Citra) by the same pair, this one has yet to be given a name, as far as I know, although it has been used in some commercial beers. For example, Stone Brewing used in a collaboration they did with Jamil Zainasheff and Julian Shrago that was called Beachwood/Heretic/Stone Unapologetic IPA and also a draft beer they brewed at Stone Liberty Station, and called The Lupulin Loop. Also Sacramento’s New Helvetia created Little Beast/Sloppy Sessions IPA with the hop. At least one source says its aromatics give the aroma of watermelon, while HopUnion refers to it as a “High alpha variety with a pleasant aroma,” describing is as exhibting “Mild citrus, tropical fruit and melon notes.”

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Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Hops, Law, Patent

Beer In Ads #1678: Thoughts At Quitting Time

September 14, 2015 By Jay Brooks


Monday’s ad is for Molson Export Ale, from 1950s. The man in the illustration does look happy. After all, he’s got a “”deep armchair” and the promise of “quiet relaxation.” All he needs is a beer to make his time off perfect … unless of course he’s got a wife and kids that won’t be thrilled about him spending the evening quietly sipping beer in his comfy chair.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

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