Wednesday’s ad is a fairly recent one for the Chinese beer Tsingtao. It was created by artist Olly Howe. I love its rorschach-like quality and its amazing detail. It’s messy and organized at the same time.
Beer In Ads #607: Heineken Tastes Tremendous
Tuesday’s ad is for Heineken. It looks like it’s from the 1960s or so, but it was definitely before 1991, when Heineken bought their importer, Van Munching & Co. One interesting thing I’m pretty sure isn’t on their neck label any more is the suggestion to “Serve at 45°-50° F.” Not sure about their claim of tasting “tremendous,” that’s not been my personal experience.
Beer In Ads #606: The Neighbors
Monday’s ad is for Budweiser and I suspect it’s from the late 1960s or 70s, when the big breweries seemed to finally discover that not everybody was white. They’re still using the “Where There’s Bud … There’s Life” campaign. Also, check out the clasp on the back of the jeans worn by the man on the left. Does anybody remember jeans like that? I’m not exactly a fashion maven, but I don’t remember that particular trend. Do you?
Beer In Ads #605: The Goetz Den Party
Friday’s ad is for Goetz beer, from the M.K. Goetz Brewing Co. of St. Joseph and Kansas City, Missouri. It looks to be from the 1950s, especially with the look of the paneled den where the party is taking place. At least they’re opening the cans and pouring the beer into glassware.
Beer In Ads #604: The Bud Fan, Fancy That!
Thursday’s ad is from Budweiser’s long-running “Where There’s Life” series. Showing a bashful woman hiding her face, barely, with a fan, as her beau pours her a glass of Budweiser.
Beer In Ads #603: Lowenbrau-Baienfurt
Wednesday’s ad is for Lowenbrau, from 1900, when everybody used artwork of a pretty gal to sell beer. I think it worked, Lowenbrau is still making beer.
Beer In Ads #602: The Only True Pilsner
Tuesday’s ad is also for Pilsner Urquell, which was run in France, based on the language. The ad copy, “La seule véritable bière importée de pilsen” translates as “The only true pilsner beer imported from” Pilsen. I love the excited look on the two gentlemen as they examine the bottle.
Beer In Ads #601: Sexy Pilsner Urquell
Monday’s ad is for Pilsner Urquell, from what looks like the 1940s or 50s. I certainly don’t recall Pilsner Urquell using that “P” logo with the barrel and gate symbol. But I love the classy pin-up art.
Beer In Ads #600: We’re With You All The Way
Friday’s ad is also for Hamm’s, showing their support for the local baseball team, the Minnesota Twins in 1961. It actually looks like the ad may have been on the back of a game program. Either way, the “Win! Twins! We’re with you all the way” rah-rah sentiment” was undoubtedly designed to foster brand loyalty.
Beer In Ads #599: For Those With A Flair For Good Living
Thursday’s ad is also for Budweiser, this one from just after Prohibition ended in 1933. Expressing the celebratory mood that prohibition was finally over, but that “Something More Than Beer Is Back,” hopefully not meaning just polo. No, what they’re trying to get across is that with beer’s return, it was now “For those with a Flair for Good Living.” But I guess that means people who play polo. Hmm.
