Beer In Ads #5048: Oster-Bock Musicians

August 9, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1931. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Oster-Bock (Easter Bock) and shows three musician playing around a small cask of beer, while a dog laps up the drippings from a bowl below the tap. It was created by Swiss artist Arnold Oechslin.

Historic Beer Birthday: Franz Falk

August 9, 2025 By Jay Brooks

Today is the birthday of Franz Falk (August 9, 1823-August 5, 1882), though some accounts give August 9, and I’ve also seen both 1823 and 1825 given as the year, so it’s safe to say there’s no consensus about his actual birth date. What is more agreed upon is that he was born in Miltenberg, Germany, part of Bavaria. Although not completely, as one source says he was born in Munich (München), Münchener Stadtkreis. Falk became a master brewer when he was just 24, in 1848, and the same year emigrated to the U.S., working first in Cincinnati, working at various breweries, before settling permanently in Milwaukee, Wisconsin. In 1856, he founded the Bavarian Brewery in Milwaukee, Wisconsin, but changed the name to the Franz Falk Brewing Co. when he incorporated in 1882. In 1889, it became known as the Falk, Jung & Borchert Brewing Co. but closed three years later, in 1892.

This history is from “The Industrious Falk Family,” part of a documentary called “The Making of Milwaukee Stories:”

In 1848, at the age of 25, Franz Falk decided to leave his home in Bavaria, a state in southern Germany, and immigrate to the United States of America. Franz first traveled to Cincinnati, Ohio, but soon moved to Milwaukee. Franz felt very much at home in Milwaukee because approximately 35% of the people living there in the mid to late 1800’s were also German. There were German churches, schools, and gymnasiums.
Newspapers were printed in German and German operas were performed. The German immigrants in Milwaukee loved being able to speak the language of their mother country. They also honored other German traditions such as brewing beer.

Franz and his friend Frederick Goes decided to start their own brewery. Milwaukee was a great place to make and sell beer so Franz and Frederick set a challenging goal; to become the largest brewery in Milwaukee. The friends purchased land in the Menomonee Valley and named their business the Bavaria Brewery. Franz and Frederick had numerous competitors because many other German brewers had also settled in Milwaukee. Those other brewers included Valentine Blatz who developed the Blatz Brewery; Joseph Schlitz, who created the Schlitz Brewery and adopted the slogan, “Schlitz: The Beer that Made Milwaukee Famous”; and, Captain Frederick Pabst, who married the daughter of another successful brewer, Philip Best. Pabst beer won a blue ribbon in the 1870’s and so they called their beer Pabst Blue Ribbon. Another brewer, Frederick Miller, founded the Miller Brewing Company. Miller products are still produced in Milwaukee by the MillerCoors Company.
At one time in the mid 1800’s, there were over 20 breweries in Milwaukee, most of them owned by the Germans. There were so many successful breweries that Milwaukee became known as the “beer capitol of the world”.

Even though Franz Falk had a lot of competition, he was a hard worker and the Bavaria Brewery eventually became the fourth largest brewery in Milwaukee. Franz died in 1882 and two of his seven sons, Louis and Frank, continued the family brewing tradition. But on July 4th, 1889, disaster struck! A fire destroyed part of the Bavaria Brewery. Beer spewed out, ankle deep, into the Menomonee Valley. Despite this fire, Louis and Frank did not give up. They rebuilt and reopened the brewery just three months after the fire.
However, their dreams were dashed again when another fire devastated their business. This time the sons of Franz Falk did not rebuild. In 1893, they sold the Bavaria Brewery to Captain Frederick Pabst. As a result of this acquisition, the Pabst Brewery Company became not only the largest brewery in Milwaukee but also in the entire United States.

This is a history of the early Falk Brewing Co. from Wisconsin Breweriana:

The founding grandfather of the Falk Corporation was born in August 9,1823 in Miltenberg, Bavaria Germany. (Also the birthplace of August Krug and Val Blatz) Entrepreneurial drive was not the only skill Franz Falk brought with him to make his niche in the New World. After 6 years spent mastering his father’s trade, coopering, Falk added the “art and mastery” of brewing while employed by a Miltenberg brewery. In 1848, Franz Falk decided to make a new life for himself in America. Falk departed for the United States, reaching New York in June 1848. In October of 1848, after three months in Cincinnati, Falk relocated again to Milwaukee. With one third of the population German, Milwaukee was a favorable environment for brewers. All of Milwaukee’s famous breweries- Pabst, Schlitz, Miller, and Blatz – were established in the 1840s. Franz Falk’s timing could not have be better to find a brewing position. In the Cream City he was soon employed as a general brewery workman by August Krug, who founded the brewery eventually operated by Joseph Schlitz. After approximately six months Falk moved on to the Menomonee Brewery, working with Charles T. Melms for a seven year career as the brewery foreman, or brewmaster. The 1857-1858 Milwaukee City directory lists Falk as the brewery foreman of Melms & Co. This time frame is approximately when Melms took full control of the former Menomonee brewery, Franz Falk was ready to set out on his own.
In mid to late 1855 Frederick Goes and Franz Falk formed a partnership and began to build a malting and brewing enterprise. The brewery portion was called the Bavaria Brewery, no doubt Falk’s influence in the name. Goes was a successful dry goods businessman, the 1857-1858 Milwaukee City directory lists Goes as a variety store owner. If we read into the Goes & Falk name under which they did business, it’s possible that Goes may have supplied the venture capitol, or perhaps an important asset for the venture. The record indicates that in 1856 Frederick Goes assumed ownership of the Middlewood & Gibson malt-house (3), originally established in Milwaukee in 1849 as the Eagle Brewery. (Later operated as the Sands Spring Brewery.) Goes and Falk leveraged the malting operation with their new brewery venture. The first Goes & Falk enterprise was located on 8th and Chestnut, now Juneau and Highland. The address is near the Eagle brewery, and although the final relationship between the properties and owners is unclear, it is possible that assuming part of the former Eagle Brewery and malt house facilities launched Goes and Falk’s enterprise. In brewing history, 1856 was a year of turn over. Krug, Falk’s former employer also died in 1856 allowing Schlitz to step up. During Falk’s initial year, 1857, Goes & Falk employed five men and produced 1000 barrels.
A rare 1863 Goes & Falk civil war token is one of the few breweriana references to the earliest years of the brewery and malt house. A known pre-pro glass is another, later breweriana reference illustrating the A. Gunther & Falk partnership, Gunther being the sole bottler of Falks Lager. The embossed emblem referencing Falk’s Milwaukee Lager, lager being the specialty brew of the Bavaria Brewery. “Falk” means “falcon” in German, and the embossed crest clearly shows a falcon perched on a letter G, presumably in reference to A. Gunther.

The Bavaria Brewery was conducted by the firm Goes & Falk until 1866 when Franz became the sole proprietor, buying out Goes and forming the Franz Falk & Company business name. When Franz Falk took the reins in 1866 the production had increased to 5468 barrels. In 1867 Falk also acquired a partial interest in Goes malting business, the business being successively conducted by Goes & Falk and then Franz Falk & Co. In 1870 the Goes sold his remaining malting interests to William Gerlach & Co. who eventually bought out Falk’s holdings at the original site in 1872. In 1870, Falk chose a new Menomonee Valley site just west of C.T. Melm’s for a more extensive, modern brewery. In 1872 the original Bavaria Brewing operation was closed and the Menomonee Valley operation was in high gear, dramatically increasing production nearly two fold.
Falk built his own on-site malting house as part of the new Bavaria Brewery, one of the first owned and operated by a brewery, which allowed him to sell his previous malt holdings to Gerlach. By 1872 Falk was the 4th largest Milwaukee brewery behind Best, Schlitz and Blatz. In 1880 the Bavaria brewery consisted of five brick and stone buildings, including the yards, outbuildings, and side track to the Milwaukee & St. Paul Railway. The site occupied about 5 acres, operating with eight icehouses and on-site malting production of approximately 100,000 bushels annually. Falk employed 100 men, twelve teams of horses and operated it’s own cooperage. In addition Falk owned their own rail cars for shipping beer.
Older sons, Louis and Frank eventually joined the brewery and incorporation papers from 1881 show the Franz Falk Brewing Corporation, as a limited family partnership with Franz as President, Louis and Franz as the Vice President and Secretary Treasurer respectively. If one examines the Trade Cards of the Falk’s Milwaukee and Franz Falk Brewing Co. you notice the evolution of the company name as well as the colorful and more detailed illustrations which reflect the growing, prosperous company in its later years. In 1877 Falk established one of Milwaukee’s first bottling facilities. Every bottle bore the Bavaria Brewery’s trademark: a falcon perched atop a mountain peak.
Falk later out-sourced this activity to A.Gunther who became the only bottler of Falk’s Milwaukee Export Lager. A look on the back side of the trade cards also shows the assumption of bottling duties by the A. Gunther company. The Gunther operated plant was located at 20 Grand Avenue, Wauwatosa and was in operation from approximately 1878-1884. Falk’s Milwaukee Bottled Beer, and Milwaukee Export Lager trade cards indicate the early adoption of shipping bottled beer allowed Falk’s to expand their market to Chicago, Kansas City, Denver, Mexico, New Orleans, Pittsburg, San Francisco St. Louis, and more. With the main storage vaults only about 20 yards from the rail siding, Falk’s fleet of rail cars leveraged their strategic location near the Chicago, Milwaukee and St. Paul Railroad, also operating out of the Menomonee Valley. Warranted to keep in any climate, Falk’s Export Beer was an award winning premium beer. Falk won domestic and international awards, including medals from the San Francisco Mechanics Institute Exhibition of 1880 and the Advance Austrailia International exhibition. Over the years of operation the brewery’s output climbed quickly while other breweries which ignored the idea of a national market were left behind, or failed.

On March 24th, 1882 Franz Falk opted to incorporate as the Franz Falk Brewing Company, proceeding with $400,000 of capital stock. Only a few months later, August of 1882, the death of their father Franz to a stroke required the elder brothers to take over the family business. After William Gerlach’s death in 1884 his estate would briefly run Gerlach’s malting business before Goes’ sons George W. and Fred E. Goes regained ownership the malt business in 1901. Frederick Goes died in 1894.
By 1886 the Falk operation was consuming 200,000 bushels of barley, 160,00 bushels hops, and 25,000 tons of ice annually. The facilities had added a carpenter shop, machine shop, and shipped beer extensively throughout the Union, the East Indies, Sandwich Islands, Mexico and South America. About 125 Falk agencies were in operation as of 1886 and roughly 25,000 barrels of beer where being bottled annually. The business also maintained an office in Milwaukee proper at the southwest corner of East Water and Mason, directly linked by telephone to the brewery. Falk’s beer held a reputation for purity and quality and their manner of conducting business was held in high regard. During the spring of 1886 the Milwaukee brewery workers and maltsters began to form the Local 7953 chapter of the Gambrinus Assembly of the Knights of Labor. The new union drafted a letter to the nine Milwaukee breweries demanding, among other things an eight hour work day, better pay and installation of the union in the breweries. Collectively the breweries, including Falk, penned a response proposing a 10 hour day, including over time pay after 10 hour, but lesser pay increases than requested. Additionally the brewers balked at the proposed union controlled hire of employees. By early May of 1886 most non-office brewery workers, except Falk’s, had walked out on strike idling all the major Milwaukee breweries. May 3, 1000 brewery workers marched to Falk convincing the workers it was their duty to strike, and they did, joining the others as well as the larger, city wide labor protests. By May 5 the Governor sent the State Militia to keep order over the growing protests, and they ended up firing on some protestors, killing six and wounding three. Collectively, the brewers then decided to concede on increases in pay, including an advance of 120 dollars per year for each worker. The advance sum of $162,000 was split among the brewers, based on their size. Falk’s share being $12,000. Thus we may confirm that Falk had just over 120 employees in 1886, including office executives.
In 1888 sons Otto and Herman joined the brewery, Otto becoming the general manager and Herman the Superintendent and brewery mechanic. A mechanical genius since childhood, Herman’s mechanical prowess would lead the Falk name down its future path. November 1st, 1888 the Franz Falk Brewing Company Limited merged with the Jung and Borchert brewery operated by Philipp Jung (a former Pabst brewmaster) and Ernst Borchert (a local maltster’s son). Together they formed the Falk, Jung and Borchert Brewery Corporation in 1889. Frank Falk fulfilled the duties of President, Phillip Young the Vice President and Superintendent of Brewing, Ernst Borchert as Treasurer, Louis Falk as Secretary, Otto Falk as Assistant Secretary and Herman the Assistant Superintendent.
The old Jung and Borchert brewery was converted to storage while all operations were consolidated into the Menomonee Valley location. After a large investment in new buildings and expansion up and down the hill, the new facilities were producing 120,000 barrels by 1888, with capability of 200,000 barrels. Closing in on Val Blatz’s position at third place in town seemed within reach when an extensive fire ravaged the brewery in July of 1889. Breaking out in the malt house, the fire consumed the bottling house and main brewery buildings. During the fire it was noted that Herman and Otto were seen rolling barrels out harms way to try and save some of their valued product. Holiday crowds at the neighboring beer gardens watched the blaze from the nearby bluffs. Ultimately only the stables and icehouse survived. Milwaukee’s Sentinel reported that the rebuild would include a new “fireproof” design and within a few months the brewery was back in operation.
Franz Falk commented at the time that “we haven’t lost a single customer since the fire”. The new improved site stretched further into the Menomonee valley. Within a years time production swelled to 200,000 barrels. Unfortunately, in 1892 another unexpected fire occurred, starting again in the malt house due to a overheated motor. The malt house was destroyed as were a large portion of the brew house, grain elevator, and refrigeration house. Pledging to rebuild again, the partners purchased raw beer from Pabst to finish and supply their customers. Captain Pabst, seeing the opportunity for an acquisition offered to buy out the beleaguered partners holdings for $1 and approximately $500,000 in Pabst Stock, including positions for the top executives. The acquisition attributed as one of the main factors in the increase of Pabst’s 180,000 barrel increase in sales in 1893, pushing their output over 1 million barrels for the first time.

Interestingly, Frank Falk’s duties from 1893 until his 1902 resignation from Pabst included Treasurer, management of Purchasing, Rents, City Bottled Beer Sales, General Finance, and Labor. The Falk family’s holdings of nearly 500 shares were purchased by semiannual payments of $11,500 from the time of Frank Falk’s retirement until 1910, plus a final lump-sum payment of $395,520 on January 1, 1911.
Louis and Otto Falk both accepted positions with Pabst as did Ernst Borchert. Phillip Jung went into the malting business, however after the three-year period of abstention specified in the sale contract of 1892 Jung returned to brewing, purchasing the Oberman plant and reorganizing as the Jung Brewing Company. By 1910 Jung grew to 100,000 barrels, ranking fifth in Milwaukee, never quite achieving the same earlier success of Falk, Jung and Borchert.
Herman Falk was not content with, or perhaps offered a position at Pabst and decided to start a new business. Striking out on his own, Herman rented a surplus wagon shop from Pabst to build wagon couplings. At first unsuccessful, despite patenting a new wagon brake, Herman eventually channeled his mechanical genius into the creation of a “foundry on wheels” to facilitate joining of trolley tracks with molten iron. Herman Falk’s inventive equipment eventually serviced over one third of the nations electric street railways. As entrepreneurial as his Father, it was his company that has now evolved into the Falk Corporation, which is still operating within sight of and includes a portion of the original Menomonee Valley Bavaria Brewery grounds.

Beer In Ads #5046: The Flavor’s The Pay Off — Back It Every Time

August 7, 2025 By Jay Brooks

Thursday’s ad is for Hornung’s White Bock Beer, which was published on August 7, 1936. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Evening Sun, of Hanover, Pennsylvania.

Historic Beer Birthday: Henry J. Schreihart

August 7, 2025 By Jay Brooks

Today is the birthday of Henry J. Schreihart (August 7, 1876-August 7, 1931). He was the son of John Schreihart, and the grandson of Peter Schreihart, both of whom he founded with a partner, Frederick Pautz, bought the William Fricke Brewery, which had been founded in 1862. In 1879, John become soler proprietor, re-naming it the John Schreihart Brewery, and later the Schreihart Brewing Co. John Schreihart died during prohibition, and the brewery re-opened as the Bleser Brewing Co. in 1937, closing for good in 1942.

Here’s his obituary from the Manitowoc Herald News, Wednesday, August 5, 1931:

Former Head of Brewing Co. Here Passes – Illness Forced Retirement 14 Years Ago
Henry J. Schreihart, 55, lifelong resident of Manitowoc, former president of the Schreihart Brewing Co. founded by his father, the late John Schreihart, but who, for the past several years has been forced to live a retired life on account of illness, passed away at the family home, 1111 Marshall street, this morning. He was taken seriously ill last Friday and failed rapidly until the end came today.
Funeral services for the deceased will be held from the home on Saturday afternoon at 2:30 in charge of the Manitowoc lodge of Elks, of which Mr. Schreihart was a member. The Rev. Hood of the St. James church will be in charge and interment will be at Evergreen.
Became Brewmaster
Mr. Schreihart was educated in the schools of the city and at the conclusion of his schooling entered the Hanthe Brewing school at Milwaukee. After completing his course there he returned to become brewmaster in the Schreihart brewery here, operated by his father, John Schreihart, a pioneer brewer in Manitowoc, and before that time in Germany.
When reorganization of the brewery was perfected in 1911, and John Schreihart retired from active head of the company, Henry Schreihart was elected president of the company, which position he filled until a merger was effected with other interests here, and the new company became the Manitowoc Products Co. Mr. Schreihart continued with that company in an official capacity until failing health fourteen years ago forced his retirement.
Great Lover of Books
In late years Mr. Schreihart has been a great lover of books and took pride in his library at the home, where he spent many hours daily in reading. Just one month ago today his mother, Mrs. John Schreihart passed away and it is believed that the shock of her death brought about a sudden relapse in his condition that forced him to bed at the end of last week and brought about his death this morning.
Mr. Schreihart was married to Miss Hattie Hartwig of this city, on June 29, 1904 and she survives him with two sisters, Miss Helen of this city, and Mrs. Charles Kulnick of Berlin, Wis., and two brothers, Edward of this city and Dr. Adolph Schreihart of Chicago.
While not inclined to take part in public life the deceased was prevailed on by his constituents to represent the third ward on the county board of supervisors, serving for two years. In addition to the Elks the deceased was a member of the United Commercial Travelers. The remains have been removed to the home from the Pfeffer parlors, where they may be viewed up to the time of the funeral.

Shreihart-beer-sign

Pautz’s Brewery was built in 1849, by Mr. Hottleman, he being the first to brew beer in the county. G. Kuntz purchased the brewery of him in 1865. Messrs. Fred. Pautz and John Schreihart became the owners in 1875. In November, 1878, the former purchased the interest of the latter, and is now conducting the business alone. The capacity of the brewery is about 1,600 barrels of beer per annum.
Schreiharts’s Brewery. In 1879, John Schreihart established himself in business, and is now conducting a brewery on Washington street. He has been brought up in the business and understands it.

Schreihard-das-schmeckt-gut

From what I can piece together about the brewery itself, it appears to have been built in 1849, and went through several name changes from the William Fricke Brewery, the Christian Fricke Brewery, and then the Carl Fricke Brewery. It seems to have been called by the latter name when Frederick Pautz and John Schreihart bought it in 1875, but it didn’t become the John Schreihart Brewery until he bought out Pautz in 1879. A few years later, in 1884 until the following year, it was known as the John Schreihart & George Kunz Brewery, presumably because Schreihart took on George Kunz as a partner. Then there’s a gap in the record, but by 1891 it was known as the Schreihart Brewing Co. until it was closed by prohibition in 1920. The building apparently lay dormant after repeal in 1933, but from 1937-1942 housed the Bleser Brewing Co., which I assume was because they leased or bought the building where the Schreihart had brewed.

Historic Beer Birthday: John Allen Young

August 7, 2025 By Jay Brooks

youngs
Today is the birthday of John Allen Young (August 7, 1921-September 17, 2006). Young was the great-great-grandson of Charles Young, who co-founded Young’s brewery in 1831. “He joined the family firm in 1954 after serving as a fighter pilot and a merchant seaman. He became chairman and chief executive in 1962 when his father retired and reverted to executive chairman in 1999.”

Here’s his obituary, written by Roger Protz, from the Guardian in 2006.

John Young, who has died aged 85, will have a prominent place in the Brewers’ Hall of Fame, revered as the father of the “real ale revolution”, an iconoclast who believed in good traditional beer drunk in good traditional pubs. Young, chairman of Young’s of Wandsworth in south London for 44 years, steered the family brewery on a different course from the rest of the industry in the 1970s. It was a course that was derided at the time: however, it proved not only successful for Young’s but also encouraged other regional brewers to follow suit.
A spate of mergers in the 1960s had created six national brewers who attempted to transform the way beer was made by switching from cask ale to keg beer – filtered, pasteurised and artificially carbonated. Panic ensued as such brands as Watney’s Red Barrel, Worthington E and Whitbread Tankard rapidly dominated the market. Smaller regional brewers rushed to emulate the “Big Six”, as they were known.
In Wandsworth, John Young raised his standard above the Ram Brewery, on the oldest brewing site in Britain, and declared he would remain faithful to beer that matured naturally in its cask. He was laughed to scorn by directors of other breweries. Among the legion of stories about him, one is told of a meeting of the Brewers’ Society in London where, during a break for coffee, one member saw a funeral hearse passing by outside. “There goes another of your customers, John,” he told Young, to roars of laughter from his colleagues. John Young had the last laugh.
He was born in Winchester, the eldest of four sons of William Allen Young. The family was steeped in brewing. John was the great-great-grandson of Charles Allen Young, one of two businessmen who took over the 16th-century Ram Brewery in 1831. John’s mother was Joan Barrow Simonds, a member of the family that owned Simonds Brewery in Reading.
But John’s first love was sailing: he was educated at the Nautical College in Pangbourne. Sailing holidays in the late 1930s on the river Orwell in Suffolk brought John and his brothers into contact with Arthur Ransome at Pin Mill, the setting for We Didn’t Mean to Go to Sea. Ransome claimed that he, rather than the brothers’ father, introduced the boys to the pleasures of beer and darts.
Either side of the second world war, John went to Corpus Christi College, Cambridge, where he graduated with an honours degree in economics. During the war he served with distinction as a fighter pilot on aircraft carriers. He left the Fleet Air Arm as a lieutenant commander in 1947 and launched a career in shipping. For a while he was based in Antwerp, where he met his Belgian wife Yvonne. They married in 1951 and settled in West Sussex, from where John, with his brothers, was summoned to work at the Ram Brewery in 1954.
He succeeded his father as chairman in 1962 and set about refashioning the company to meet the challenges of the time. Improving the pub estate and offering children’s rooms – a daring move at the time – did not mean a move away from traditional values. The brewery retained a fierce commitment to cask beer and delivered it to local pubs by horse-drawn drays, while a live ram mascot, along with ducks and geese, were familiar if bizarre sights at Wandsworth.
The energetic new chairman visited every pub in his estate. He was on first name terms with his landlords and became friendly with regular customers. Company annual general meetings became lavish affairs where a white-suited John Young would proclaim his belief in traditional brewing values. He was so horrified by the way some London pubs were being remodeled in the 1970s – as wild west saloons or sputniks – that he once threatened to enter one pub armed with a packet of soap flakes to throw into a large fountain that had been installed there.
The commitment to cask beer paid off. Sales of Young’s ales rocketed and their success was instrumental in helping the Campaign for Real Ale to make its mark in the early 1970s. In 1975 John Young was made a CBE to mark his work in brewing and for charity: he was chairman of the National Hospital for Nervous Diseases in Bloomsbury and raised millions of pounds to build new wards and install modern equipment.
His passion for brewing remained unabated, and John continued to work and chair company AGMs up to this year, though he was visibly ill with cancer. His last few months in office were dogged by controversy: a redevelopment scheme in Wandsworth meant the brewery had to close. When a suitable alternative site could not be found in London, Young’s agreed to merge its brewing operations with Charles Wells of Bedford, a move that has not pleased all lovers of Young’s distinctive beers.
But 200 Young’s pubs will remain in London and the south-east, bricks and mortar reminders of the man who guided their fortunes with undiminished fervour for more than 40 years.
He is survived by a son, James, who is deputy chairman of Young’s, and a daughter, Ilse.

A portrait of John Young that used to be in the brewery tasting room.

And here’s another obit, this one from the Telegraph:

The brewing industry is mourning the loss of one of its most passionate and colourful characters, Young & Co’s chairman, John Young. He died at the age of 85 after a long battle against cancer. The timing is particularly poignant as Young’s will this week cease production at the historic Ram Brewery in Wandsworth, south London, where ales were first brewed in 1581.
Mr Young – known affectionately as Mr John by staff – was a staunch opponent of red tape. Last year, he complained in the annual report: “At the brewery, we can no longer walk down the yard to the offices because of health and safety regulations. Our horses need passports. Since they cannot fit into a photo-booth, a vet must be employed to sketch the animal.”
Mr Young will also be remembered for his eccentric annual shareholder meetings. In what became a tradition as he fended off attempts at reform by activist shareholder Guinness Peat Group, he started bringing props to the event.
One year, he wore a bee-keeper’s hat to show his resolve to keep the group’s preferential B shares for family members. On other occasions, he brandished a megaphone to make sure “certain people, who seemed to be ignoring what I have to say” could hear him, and sported oversized boxing gloves.

john-young

Historic Birthday: Henry C. Ramos

August 7, 2025 By Jay Brooks

Today is the birthday of Henry C. Ramos (August 8, 1846-September 18, 1928). Ramos was born in Indiana, but moved to New Orleans when he was 41, in 1887. There, he bought and ran several prominent bars and invented the Ramos Gin Fizz, which is named for him.

Here’s a biography of Ramos from his Find-a-Grave page:

Henry RAMOS should be listed here as “famous.” Ramos came to New Orleans in 1887 and took over the Imperial Cabinet Saloon at Gravier and Carondelet downtown. In 1907 he purchased the Stag Saloon, near Gravier and St Charles. In the city that literally invented the first American cocktails, Ramos moved things forward with his invention of the Ramos Gin Fizz. Frothy, citrusy, smooth-as-silk. Demand for it was so high he employed 35 “shaker boys” during Mardi Gras 1915. Prohibition shut him down, but the cocktail reemerged after his death in the Roosevelt Hotel in New Orleans in the 1930s. The drink is still served at places in New Orleans like the Bar UnCommon, the French 75 Bar at Arnaud’s, at Cure and at all the Brennan restaurants.

And this account is from the Bakery Blog:

In perhaps the most ironic twist in New Orleans cocktail history, the Ramos Gin Fizz was invented by a bar owner who actually was not a fan of drinking: Mr. Henry C. Ramos, known to his friends as Carl. Ramos, originally born in Indiana, began his career in a beer saloon, called Exchange Alley, and worked the alcohol circuit in Baton Rouge for several years before deciding to invest in his own property in New Orleans with his brother as a partner. The pair purchased the Imperial Cabinet in 1887, a bar located on Gravier Street in what is now the Central Business District.
Ramos was widely respected in the community and was considered to be a gentleman of the highest quality; he ran his bar to reflect this. He closed his bar every evening at the decent hour of 8 o’clock to discourage all-night drinking binges and was open for a mere two hours on Sunday afternoons and only then because the community begged it. The Imperial Cabinet was upheld to strict standards of temperance and morality, accepting only the most well-behaved of clientele. Ramos was known to spend his time conversing with his patrons in order to keep an eye out for anyone who was toeing the line of tipsy. He hated drunkenness and ensured that any unruly patrons were pointed out to the bartenders so that no further drinks would be served. The 1928 New Orleans Item-Tribune states that “nobody could get drunk at the Ramos bar, not only because old Henry wouldn’t let them, but because drunkenness would take away their appreciation of the drinks.”
It was in this culture of quality over quantity that the Ramos Gin Fizz was created by Ramos himself in 1888. Originally called the ‘New Orleans Fizz’, the drink became an immediate hit and the Imperial Cabinet became busier than ever. Ramos’s original recipe included a sprinkling of powdered sugar and stipulated that the cocktail must be shaken for 12 minutes before serving, quite the undertaking for any skinny-armed bartender. Because of the rigorous shaking needed and the popularity of the drink, Ramos had up to 20 bartenders working at any given time. These gin fizz makers were called ‘shaker boys’ and often rotated in relay lines to share the burden of shaking the cocktail. The drink became so popular that during the Mardi Gras season of 1915 it was said Ramos had to employ 35 bartenders just to keep up with the number of New Orleans Fizzes ordered.
Ramos was said to have served his last gin fizz at midnight on October 27th 1919 as he became an avid supporter of Prohibition and firmly closed the doors of the Imperial Cabinet. Even after leaving the alcohol business, Ramos guarded the cocktail’s recipe up until his death, revealing it to the New Orleans Item-Tribune only days before he passed in 1928. He included in his recipe that “the secret in success lies in the good care you take and in your patience, and be certain to use good material.”

Today, there is even a brand of gin named for Henry Ramos, produced by the Sazerac Company.

Historic Beer Birthday: Nicholas Fitzgerald

August 7, 2025 By Jay Brooks

Today is the birthday of Nicholas Fitzgerald (August 7, 1829-August 17, 1908). He “was an Australian politician, a member of the Victorian Legislative Council from 1864 until 1908,” and co-founded the Castlemaine Brewery, along with his brother Edward Fitzgerald.

Here’s his short biography from his Wikipedia page:

Born in Galway, Ireland to Francis Fitzgerald and Eleanor Joyes, Fitzgerald attended Trinity College, Dublin from 1845 until he entered King’s Inns in 1848 and Queen’s College, Galway in 1849. After travelling in Ceylon and India he moved to Victoria in 1859 and established a family brewery at Castlemaine with his brother Edward. The business had soon expanded and Fitzgerald owned property in New South Wales and Queensland. He was a member of the Victorian Legislative Council for North Western Province from 1864 to 1882 and for North Central Province 1882 to 1904, Southern Province June 1904. until his death on 17 August 1908. He also represented Victoria at the Federal Convention in Sydney in 1891 and the Colonial Conference of 1894 in Ottawa where he represented both Victoria and Tasmania. In 1863 he had married Marianne O’Shanassy, with whom he had seven sons. Fitzgerald died at St Kilda on 17 August 1908.

Side_view_of_Castlemaine_Brewery_in_Milton,_Brisbane_1901

His brother Edward started the brewery, and Nicholas emigrated to Australia in 1859 and joined him in the brewery business. By 1871 the name Castlemaine Brewery had been adopted, in 1875 the brothers opened a brewery in South Melbourne, and in 1885 the enterprise was turned into a public company. Breweries were opened right across the country and the brothers were involved in the establishment of the Castlemaine Perkins brewery in Brisbane which is home of the XXXX brand and is still brewing to this day.”

And this short history is from the Castlemaine Perkins Wikipedia page:

In 1877, brothers Nicholas Fitzgerald and Edward Fitzgerald bought the site of a failing distillery and created a brewery, which they named after an existing brewery that they owned in Castlemaine, Victoria in the Victorian goldfields. They began to brew beer there in the following year and the brewery continues production to this day. The first beverage was called XXX Sparkling Ale.
In 1866, Patrick Perkins started the Perkins Brewery in Toowoomba. In 1872, he later extended his operations to Brisbane with the purchase of the City Brewery in 1872.
The company restricted its operations entirely to brewing by 1916. XXXX was introduced with new advertising campaign in 1924 after the brewery employed German brewer, Alhois William Leitner. The advertising included a depiction of a little man wearing a suit with a smile, a wink and a boater hat. The so-called ‘Fourex Man’ soon became one of the most recognised symbols in Queensland.
In 1928 (long after the death of Patrick Perkins in 1901), the Perkins brewing company was bought by the Castlemaine Brewery with new company being known as Castlemaine Perkins Limited.
Castlemaine Perkins was acquired in 1992 by drinks conglomerate Lion Nathan.

The Castlemaine or Milton Brewery was established at Milton, Brisbane, in 1878 by Fitzgerald Quinlan & Co. The brothers Nicholas and Edward Fitzgerald had established brewing interests at Castlemaine in Victoria, and then in Adelaide, Perth, Sydney and Newcastle. In Brisbane, Quinlan Gray & Co. had taken over the interests of the Milton Distillery that was established on the site at Milton in 1870. The first brew by the new Milton Brewery was called Castlemaine XXX Sparkling Ale and was made to the same formula as the beer brewed by Castlemaine Brewery in Victoria. (Information taken from: Public Affairs Department, Castlemaine Perkins Limited, comp., History of the Castlemaine Perkins Brewery, 1877 – 1993, 1993).
This drawing of the brewery depicts some laden wagons in the street in front of the three-storey building. A worker stands alongside. The signage reads: Castlemaine Brewery, Fitzgerald, Quinlan & Co.

The Castlemaine Brewery at Milton, Brisbane, 1879, from the State Library of Queensland.

Historic Beer Birthday: Timothy Taylor

August 6, 2025 By Jay Brooks

Today is the birthday of Timothy Taylor (August 6, 1826-January 1898). He was born in Bingley, part of West Riding in Yorkshire, England. In 1858, he founded a brewery with two partners, local businessmen James Shackleton and John Naylor, but by 1863 the partnership was dissolved and it became known as Timothy Taylor & Co. His sons, Percy and Robert Henry, joined him in the family business, and today the brewery remains in the Taylor family.

Here’s part of the early history of the brewery from the UK journal Brewery History:

Timothy Taylor, born on the sixth of August 1826 at Bingley in the West Riding of Yorkshire, was the eldest son of Richard and Elizabeth Taylor (neé Petyt). The family lived at Myrtle Place, Bingley, in 1841. Richard’s trade was tailoring and at that time they had an apprentice living with them. By the following census, Timothy had joined his father in business, then at premises on the Main Street, Bingley.
Between the years 1854 and 1857 a branch of Taylor & Sons, tailors and drapers, became established in Low Street, Keighley, with Timothy moving there, presumably to manage the outlet. The town had a population of 18,259 in 1851, with its main industries being the manufacture of textiles and engineering. Drinkers were able to slake their thirsts at eighteen fully licensed public houses and nine beerhouses. Three pubs were situated in Low Street, the thoroughfare where Timothy had set up shop.
Next door to his premises was the business and residence of Robert Aked, printer, stationer and stamp distributor.
Robert had one daughter, Charlotte, who married Timothy on the seventeenth of September, 1857 at the parish church. The following year Timothy commenced brewing in Cook Lane, a road that adjoined Low Street.
Whether his father-in-law instigated this new career move or was entirely of Timothy’s own volition it is not known, obviously he would have seen the amount of trade done by the local inns. He continued with his tailoring and drapery business, which had by 1861 been removed a short distance along Low Street, to a point where it became Change Gate. The company purchased their first public houses during 1859, the Volunteer’s Arms, Lawkholme Lane, Keighley, and New Inn at Bocking.
Richard Metcalf of Barking, Essex, presumably a property speculator, offered for sale in May 1863, the Knowle Park Estate, either in one lot or several lots. Timothy bought an area of land 5,000 square yards, forming part of Walker Royd Close, opposite Knowle Park Farm. The purchase of this green field site, about half a mile from the Cook Lane property provided the opportunity to move away from what was at that time the rather insanitary centre of Keighley and secure a pure supply of brewing liquor. An application to build at the Knowle came before the Keighley Local Board of Health in June 1863, sometime after that date Knowle Spring House, brewhouse and maltkiln were erected. The dwelling house was built as two homes for the Taylor and Aked families. Ownership of the land changed in September 1863 to Robert Aked. In this rural idyll, Timothy also farmed and when he later advertised for a malt kiln worker, one with agricultural experience was preferred.
By 1867 it appears he had severed all connections with the textile trade and a couple of years later showed his commitment to the local brewing trade by joining the Bradford and District Brewers’ Association’s first committee.

And this early history is from the UK blog Make Mine A Magee’s:

The founder of the firm, Timothy was born in Bingley in the West Riding of Yorkshire, on the 6th of August 1826 to Richard and his wife Elizabeth. Richard Taylor was, appropriately enough a Tailor, who at the time of Timothys birth was living on Myrtle Place in Bingley; and his eldest son joined him in his business. Soon after leaving school in 1841, where he quickly learned his fathers trade and went on to become the companys salesman in the local towns, and by 1853 the concern was known as Richard Taylor & Sons with premises on Main Street in Bingley and a second branch opening in Keighley in 1854; where Timothy was joined by his younger brother, Henry. However after two years the business partnership was dissolved; with Henry Taylor moving back to help run his fathers business in Bingley as a separate concern. The neighbours of Timothy at his premises on Low Street in Keighley included another local businessman, Robert Aked whose daughter Charlotte was to marry Timothy Taylor, in the parish church of Keighley on September 17, 1857.
In 1858, a family tragedy (the death of Timothy`s brother-in-law, Charles) quite probably gave him the inspiration to enter the brewing trade; as later in 1858, he entered into a partnership with local businessmen James Shackleton and John Naylor An old barn and stables on Cook Lane in Keighley were chosen as suitable for conversion to a brewery and Timothy commenced producing his ales later that year. The business began to prosper and by 1861, the census returns show that Timothy Taylor was listed as a Brewer, employing 8 men and 1 boy; however in 1863, the partnership between Timothy and the other gentlemen was dissolved on the 22nd of April.
Later, in 1863, the estate of the Greenwood family in Keighley; Knowle Park was offered for sale by their agent, and Timothy was possessed of sufficient acumen to acquire a substantial portion of it; and in June of that year, an application was duly presented to the Keighley Board of Health to erect a new brewery and other structures; amongst which was Knowle Spring House, (The family home for many years). By 1867, Timothy had severed most of his close ties with the clothing trade and was a founder member of the first committee of The Bradford & District Brewers Association whose first meetings were held in that year. Sadly, Timothy Taylor passed away in January 1898; with the business carried on by his sons Robert Henry Taylor and Percy Taylor, and by 1911, rising demand for the brewery’s products saw an expansion of the brewery, with new buildings being erected to house a Mill, Mash Tun (which was in use until 2000), Copper and Hop Back (replaced in 1976).

Beer In Ads #5044: Weihnachts-Bock

August 5, 2025 By Jay Brooks

Tuesday’s poster is for Falken Schaffhauser’s Oster-Bock, and was published in 1930. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Weihnachts-Bock (Christmas Bock) and shows a snowman holding mug full of beer and a small Christmas tree. It was created by Swiss artist Arnold Oechslin.

Historic Beer Birthday: Jacob Ruppert, Jr.

August 5, 2025 By Jay Brooks

Today is the birthday of Jacob Ruppert, Jr. (August 5, 1867–January 13, 1939). He was the son of Jacob Ruppert, who founded the Jacob Ruppert Brewing Company in 1867. Jacon Jr., who went by Jake “was an American brewer, businessman, National Guard colonel and United States Congressman who served for four terms representing New York from 1899 to 1907. He also owned the New York Yankees of Major League Baseball from 1915 until his death in 1939.

Starting out in the family brewing business, Ruppert entered the United States National Guard in 1886 at the age of 19, eventually reaching the rank of colonel. While he was the owner of the Yankees, he purchased the contract of Babe Ruth and built Yankee Stadium, reversing the franchise’s fortunes and establishing it as the premier club in the major leagues. Ruppert was inducted into the National Baseball Hall of Fame in July 2013.”

Ruppert was born in New York City, the son of brewer Jacob Ruppert, Sr. (1842–1915) and his wife, the former Anna Gillig (1842–1924). He was the second oldest of six children, along with Cornelia Ruppert-Franko (1865–96), Anna Schalk (born 1870), Frank (born 1872), George (1875–1948) and Amanda Elizabeth “Lizzie” Ruppert-Silleck (1878–1952). His grandfather Franz (1811–83), a brewer from Bavaria, had emigrated to the United States in 1836 or 1842. His mother was also of German ethnicity, and was herself the daughter of prominent brewer George Gillig. Although he was a second-generation American, to the day he died he spoke with a noticeable German accent.
He grew up in the Jacob Ruppert, Sr. House on Fifth Avenue. Jacob Jr. attended the Columbia Grammar School. He was accepted into Columbia College, but instead began working in the brewing business with his father in 1887. He started as a barrel washer, working 12-hour days for $10 a week ($267 in current dollar terms), and eventually became vice president and general manager of the brewery.
Ruppert enlisted in the Seventh Regiment, National Guard of New York, serving in the rank of private from 1886 through 1889. In 1890, he was promoted to colonel and appointed to serve on the staff of David B. Hill, the Governor of New York, serving as aide-de-camp. He became a senior aide on the staff of Roswell P. Flower, Hill’s successor as governor, until 1895.

U206217ACME — The Jacob Ruppert Brewery around 1932.

Ruppert was elected to the United States House of Representatives in 1898 as a member of the Democratic Party to the Fifty-sixth United States Congress, defeating incumbent Philip B. Low of the Republican Party in New York’s 15th congressional district. He was supported in his election by Richard Croker, the political boss of Tammany Hall. Ruppert won reelection over Alderman Elias Goodman in 1900. Ruppert was renominated for Congress, this time running in New York’s 16th congressional district, in 1902. Ruppert was not a candidate for reelection in 1906, and he left office in 1907.
Ruppert was also president of the Astoria Silk Works and the United States Brewers Association from 1911 through 1914. In January 1914, he bought J&M Haffen Brewing Company for $700,000 ($16,737,209 in current dollar terms), intending to close the brewery down and develop the property, which was located near The Hub in The Bronx. Upon his father’s death in 1915, Ruppert inherited the Jacob Ruppert Brewing Company and became the company’s president. Ruppert also owned real estate, including Pass-a-Grille Key in Florida.
Ruppert, interested in baseball since his childhood, began to pursue ownership of a Major League Baseball team, and attempted to purchase the New York Giants on numerous occasions. In 1912 he was offered an opportunity to purchase the Chicago Cubs, but decided that Chicago was too far away from New York for his tastes. However, Frank J. Farrell and William S. Devery, owners of the New York Yankees, were looking to sell their franchise. Ruppert and Tillinghast L’Hommedieu Huston, a former United States Army engineer and captain, purchased the Yankees from Farrell and Devery before the 1915 season for $480,000 ($11,363,684 in current dollar terms). The Yankees were, at that time, a perennial also-ran in the American League (AL), posting winning records in only 4 of their 12 seasons – and only once since 1906 – since relocating to New York prior to the 1903 season from Baltimore, where the team had played as the Orioles during the AL’s first two years of operation, 1901 and 1902.

Babe Ruth, Ruppert, Bob Shawkey (Pitcher for the Yankees), and Lou Gehrig.

After the 1917 season, Ban Johnson, president of the AL, suggested that Ruppert hire St. Louis Cardinals manager Miller Huggins to take over the same position with the Yankees. Huston, who was in Europe at the time that Ruppert was considering the appointment, disliked Huggins and wanted to hire the manager of the National League’s crosstown Brooklyn Robins, Wilbert Robinson, his drinking buddy. However, Ruppert interviewed Huggins on Johnson’s recommendation, and agreed that Huggins would be an excellent choice Ruppert offered the job to Huggins, who accepted and signed a two-year contract. The hiring of Huggins drove a wedge between the two co-owners that culminated in Huston selling his shares of the team to Ruppert in 1922.
Ruppert and Huston purchased pitcher Carl Mays from the Boston Red Sox in 1918, in direct opposition of an order issued by Johnson. The matter was taken to court, where Ruppert and Huston prevailed over Johnson. The case led to the dissolution of the National Commission, which governed baseball, and helped lead to the creation of the Commissioner of Baseball. Ruppert eventually organized opposition to Johnson among other AL owners.

The Yankees purchased star pitcher-outfielder Babe Ruth from the Red Sox in 1919, which made the Yankees a profitable franchise. The Yankees began to outdraw the Giants, with whom they shared the Polo Grounds. In 1921 the Yankees won the AL pennant for the first time, but lost to the Giants in the World Series. As a result of the Yankees’ increased popularity, Charles Stoneham, owner of the Giants and the Polo Grounds, raised the rent for Ruppert and Huston for the 1922 season. The Yankee owners responded by purchasing land in The Bronx, across the Harlem River from the Polo Grounds, from the estate of William Waldorf Astor for $675,000 ($9,658,002 in current dollar terms), breaking ground on a new stadium in May 1922. That year, the Giants once again defeated the Yankees in the World Series. Yankee Stadium opened on April 18, 1923,[the first ballpark with three tiers of seating for fans, and the first referred to as a “stadium”. Ruppert and Huston financed the project with $2.5 million of their own money ($35,770,378 in current dollar terms).
In 1923, Ruppert bought out Huston for $1.5 million ($21,084,961 in current dollar terms), and he became the sole owner. Later that year, the Yankees finally beat the Giants to win their first World Series title. The Yankees went on to dominate baseball throughout most of the 1920s and 1930s, winning three more pennants from 1926 through 1928, including the Murderers’ Row team which won the 1927 World Series and repeated as champions the following year. They returned to the top with the 1932 World Series title, and then began their strongest period yet with the Bronx Bombers teams of the late 1930s, becoming the first team to win three consecutive World Series titles in 1936, 1937 and 1938. In 1937, the Yankees became the first team to win six World Series titles, and in 1938 they surpassed the Philadelphia Athletics to become the first team to win ten AL championships, with only the Giants winning more pennants in the 20th century.
Lous Gehrig, Ruppert and Joe McCarthy in 1935.
In 1929, Ruppert added numbers to the Yankees’ uniforms, which became a feature of every team. He said, “Many fans do not attend games on a regular basis and cannot easily pick out the players they have come to see.”
in 1931 Ruppert bought the Newark Bears who played at Ruppert Stadium in Newark, New Jersey, and begin building the farm system for the Yankees. Ruppert’s 24 years as a Yankee owner saw him build the team from near-moribund to a baseball powerhouse. His own strength as a baseball executive – including his willingness to wheel and deal – was aided by the business skills of general manager Ed Barrow and the forceful field managing of Miller Huggins, until his sudden death at age 50 late in the 1929 season, and Joe McCarthy, beginning in 1931. By the time of Ruppert’s death, the team was well on its way to becoming the most successful in the history of Major League Baseball, and eventually in North American professional sports.
Ruppert and Ruth had public disagreements about Ruth’s contracts. Nevertheless, they were personal friends; according to Ruth, Ruppert called him “Babe” only once, and that was the night before he died. Usually, Ruppert called him “Root” (as “Ruth” sounded in his German-accented voice); he always called everyone, even close friends, by their last name. Ruth was one of the last persons to see Ruppert alive.
Ruppert suffered from phlebitis in April 1938, and was confined to his Fifth Avenue apartment for most of the year. He was too sick to follow the Yankees to the 1938 World Series, what would be their seventh world title under his stewardship; he listened on the radio. In November 1938, he checked into Lenox Hill Hospital, where he died on January 13, 1939.

knickerbocker-yankees — New York Yankees Tony Lazzeri, Joe DiMaggio, and Frankie Crosetti with their team owner Jacob Ruppert taken in the late 1930’s.

Ruppert’s father, Jacob, Sr., left behind an estate of $6,382,758 ($111,618,204 in current dollar terms) when he died in 1915, which Ruppert increased to $40 million by the time of his death in 1939. This was managed by his heirs. His brother George, who served as the Yankees’ vice president, declined to take over the team presidency, and instead recommended that general manager Ed Barrow be given control of the club. Under Barrow’s leadership, the Yankees won a fourth consecutive World Series in 1939, and captured three more AL titles and two World Series from 1941 to 1943 as the nation entered World War II. After mismanaging Ruppert’s brewery, the heirs sold the Yankees to Dan Topping, Del Webb and Larry MacPhail in 1945. The brewery sold its flagship beer, Knickerbocker beer, to Rheingold, and went out of business in 1965.
On April 16, 1940, the Yankees dedicated a plaque in Ruppert’s memory, to hang on the center field wall of Yankee Stadium, near the flagpole and the monument that had been dedicated to former manager Miller Huggins. The plaque called Ruppert “Gentleman, American, sportsman, through whose vision and courage this imposing edifice, destined to become the home of champions, was erected and dedicated to the American game of baseball.” The plaque now rests in Monument Park at New Yankee Stadium.
An apocryphal story says that Ruppert is responsible for the Yankees’ famous pinstriped uniforms; according to this account, Ruppert chose pinstripes in order to make the often-portly Ruth appear less obese, but the uniform was in fact introduced in 1912.
A beer was named after Ruppert, as were Ruppert Stadium in Newark, New Jersey. Ruppert Park in Manhattan, is part of the Ruppert Yorkville Towers housing complex was built on the site the brewery in Yorkville, Manhattan.

Gehrig Lou 1489-68WT_Grp_NBL — Ruppert and Lou Gehrig in 1938.

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