Check out this unintentionally hilarious video made for the Anheuser-Busch sales force and distributors in 1973, created to showcase how they were going to “open up” the market for malt liquor with Budweiser Malt Liquor.
Guinness Ad #36: Tractor Push
Our 36th Guinness poster by John Gilroy features a farmer lifting a heavy tractor (it actually looks a little like a tank) to let some baby ducks, and their momma duck, pass by. The tagline is “Guinness for strength” since it’s the bottle of Guinness in his back pocket that gave him the duck-protecting strength.
Beer In Ads #202: Biere St. Nicolas De Port
Friday’s ad is for another French brewery, Biere St. Nicolas De Port, which minus biere is a commune in the Lorraine region of northeast France. The ad is by Marcellin Auzolle, who’s done a number of French beer ads. It’s also oddly cocky.
Beer In Ads #201: Biere Du Fort-Carre
Thursday’s ad is for the French brewery, Brasserie du Fort Carré from Saint-Dizier, Haute-Marne. The ad is the third one we’ve featured by Leonetto Cappiello, the Italian illustrator considered to be the father of modern advertising.
Beer In Ads #200: Vote For Mr. Pilsener
Wednesday’s ad is from 1960 for Labatt’s of Canada, which must have been election year there, too. I love Labatt’s little old German brewer persona. I’d vote for that guy. And what a great tagline: “Vote For Mr. Pilsener, The Friend of the People, and leader of the Labatt’s Pilsener Party.” Hilarious. “3 Cheers” indeed.
Beer In Ads #199: The Moritz Elephant
Tuesday’s ad is for a Spanish beer, Moritz. The Barcelona brewery was founded in 1856 and closed in 1978, but remaining family members started up the brand again a few years ago, contracting the brewing. This ad is from the first half of the last century, and I particularly love the laughing elephant with his mug of beer.
Beer In Ads #198: Biere La Lorraine
Monday’s ad is for a French beer, presumably from the Lorraine area. I love the giant mugs, showing they offer both kinds of beer, light and dark. And the server must be one of the strongest people in the world, despite looking somewhat frail. Impressive.
Guinness Ad #35: Kangaroo Switcheroo
Our 35th Guinness poster by John Gilroy features a kangaroo who’s taken the zookeeper’s Guinness and put it in her pouch, replacing it with her Joey in his apron. The tagline is “My Goodness, My Guinness.”
And here’s a second version of the ad in blue. The kangaroo is more detailed and looks friendlier, and there are a few other small differences, but it’s otherwise the same.
Beer In Ads #197: Carling Black Label, People Like It
Friday’s ad is for Carling Black Label from 1962. “People Like It” appears to be part of a campaign from the time period, using similar layouts. The first has a bowl of corn chips.
The second has a similar layout, but has a bowl of peanuts instead. And both still reference the iconic “mabel, Black Label.”
Beer In Ads #196: Ballantine Bowling
Thursday’s ad is for Ballantine Ales from 1953. It’s set on a rooftop bowling alley. It reminds me of the book from a few years ago, Bowling Alone, about how society’s more fractured now and has lost its sense of community. The bowlers in the ad certainly look like they’re having a good time.
