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Jay R. Brooks on Beer

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Beer Drinking In The Old Testament

September 16, 2010 By Jay Brooks

israel
Biblical Archeology Review has an interesting article in their September/October issue entitled Did the Ancient Israelites Drink Beer?. The author makes some of the same points I’ve often made — but with more authority — that because of mistranslations and bias, beer is mostly absent from the Bible despite the fact that it’s everywhere else in mankind’s early history. The article’s takeaway is a resounding yes, they did drink beer, and lots of it. Not surprising, but great to see that fact getting more scholarly attention.

BPK 77.123

Filed Under: Beers, Editorial, Just For Fun Tagged With: History, Middle East, Religion & Beer

Beer In Ads #195: Redhook Postcard

September 15, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for Redhook, when they were still brewing in Seattle, Washington. I’ve always loved the old-time postcard art showing the original brewery on Phinney Avenue. The building now houses a chocolate company and is across the street from Brouwer’s Belgian Cafe.

redhook

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Washington

Beer In Ads #194: Barclay’s London Lager

September 14, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Barclay’s London Lager. I love the simplicity of the ad, with few colors and using a lot of white negative space to great effect.

barclays-london-lager

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Beer In Ads #193: Biere Adelshoffen

September 13, 2010 By Jay Brooks

ad-billboard
Monday’s ad is unusual insofar as its for a beer brewed in a village that no longer exists. Adelshoffen used to be in the Lower Rhine region of Germany. The most famous beer they made was Adelscott, which was launched in 1982. Heineken acquired the brewery through Fischer in 1996 and closed the brewery in 2000.

biere-adelshoffen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Guinness Ad #34: The Auto Mechanic

September 11, 2010 By Jay Brooks

guinness-toucan
Our 34th Guinness poster by John Gilroy features an auto mechanic not needing a jack at all, instead lifting the car off the ground with one hand to work underneath it, thanks to the “Guinness for Strength” he just enjoyed.

guinness-mechanic

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #192: Lowenbrau Zurich

September 10, 2010 By Jay Brooks

ad-billboard
Friday’s ad is a striking ad for the Swiss Lowenbrau in Zurich. There’s not much to say about it, it pretty much speaks for itself. It’s simple, only two colors; the red lion, holding and wrapped in the black flag. Timeless.

lowenbrau-zurich-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #191: Birra Italia Milano

September 9, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is a beautiful one for an Birra Italia, a Milan brewery. It’s from 1906 and was created by the German artist Adolfo Hohenstein, who was well-known for his Opera posters. Oddly enough, he’s “considered the father of Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau.”

birra-italia

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

A Conversation With Fritz Maytag

September 9, 2010 By Jay Brooks

anchor-steam
Reason TV, the video arm of Reason magazine (who’ve I’ve written for), was created through a grant from Drew Carey. They’ve done a number of short online videos on a variety of subjects, and have their own YouTube channel. They even did one based on, or perhaps inspired by, the article I did for them a few years ago, entitled Beer: An American Revolution. More recently, they did an interesting 10-minute interview with Fritz Maytag, the godfather of the craft beer movement in America. If you’ve heard Maytag speak before or have been around him any length of time, there’s nothing new in the interview, but with him moving into the role of Emeritus as new owners take over the day-to-day operations, it’s great to have a video record of some of Fritz’s stories.

Filed Under: Breweries, Just For Fun Tagged With: California, History, San Francisco, Video

Beer In Ads #190: Tennent’s We’ll Hold It

September 8, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for the Scottish lager Tennent’s. Given the bottle, I’m guessing this is an old ad, maybe late 19th century. With the two dogs, the tagline “Give us your business & we’ll hold it” is pretty funny.

the-national-archives-tennents-lager

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Scotland, UK

Beer In Ads #189: Cerveza Tecate

September 7, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for the Mexican beer Tecate, brewed by Cuauhtémoc Moctezuma Brewery. The brewery was founded in 1890. I have no idea when the ad is from, though it has a look of the 1950s or early 60s. Norman Rockwell south of the border.

advertisement-for-tecate-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Mexico

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