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It’s Official: February Declared California Beer Month

February 23, 2012 By Jay Brooks

california
It’s been rumored for weeks, maybe longer, but I got the word a few days ago that the California Senate would vote this morning between 9 and 10 o’clock on SCR 66, introduced by Senate majority leader Ellen Corbett, a resolution to declare February California Beer Month. Rick Sellers, who writes at Pacific Brew News and lives in Sacramento, was on hand and a few minutes ago tweeted that the senate passed the resolution 36-0!

Here’s the text of the resolution:

SCR 66, as introduced, Corbett. California Craft Brewery Month. This measure would proclaim the month of February 2012 as California Craft Brewery Month.

WHEREAS, California is the birthplace of the craft brewing movement, when Fritz Maytag acquired the Anchor Brewing Company in 1965 and began brewing authentic, handcrafted beers;
and

WHEREAS, California is the home of the first microbrewery, beginning with Jack McAuliffe who built a small brewery in Sonoma from scratch, and began selling New Albion ales in 1977;
and

WHEREAS, The second largest craft brewer in the country, Sierra Nevada Brewing Company, was founded in Chico, California, in 1979, and spurred the craft brewery movement around the country; and

WHEREAS, In 1977, Governor Jerry Brown signed Assembly Bill 3610 to amend the state’s tied-house laws to remove the restriction on on-premises sales of craft beer. Following this change in law, California became home to three of the first five brewpubs in America; and

WHEREAS, The second brewpub in America was opened by the Mendocino Brewery in Hopland, California; the third brewpub, opened in September 1984, was Buffalo Bill’s in Hayward, California; and the fifth, opened by John Martin in March 1986, was Triple Rock Brewery in Berkeley, California; and

WHEREAS, The California craft brewery industry has an annual impact of $500 million on the state’s economy in direct wages and benefits; and

WHEREAS, The California craft brewery industry creates more than 17,000 jobs, which in turn creates billions of dollars in positive economic impact; and

WHEREAS, The California craft brewery industry creates more revenue for the state and federal governments than many other industries, generating more than $36 million in taxes in 2010; and

WHEREAS, California now has more breweries than any other state in the country, including over 280 small, independently owned craft breweries; and

WHEREAS, California is now known and recognized internationally for the quality of its craft breweries. Year after year, Californian breweries win more medals at the World Beer Cup, the largest international beer competition in the world, and the Great American Beer Festival, the largest beer competition in the United States, than breweries found in other states; and

WHEREAS, Brewery tourism is increasingly popular and contributes to the economic impact of the state’s tourism industry; and

WHEREAS, The California craft brewery industry is a leader in the stewardship of natural resources and the environment, and has made a major commitment to implement sustainable practices that are environmentally sound, including some of the largest solar arrays in the private sector, and the use of fuel cells and other innovative conservation techniques and processes; and

WHEREAS, Despite the challenges of intense global competition, the state’s craft brewery industry is strong and growing, and is a major contributor to the economic vitality of California; now, therefore, be it Resolved by the Senate of the State of California, the Assembly thereof concurring, That the Legislature hereby proclaims the month of February 2012 as California Craft Brewery Month; and be it further Resolved, That the Secretary of the Senate transmit copies of this resolution to the author for appropriate distribution.

And not a moment too soon, only 23 days into the month. Now that’s political efficiency. I’ll post more details as they become available. At least this year there’s an extra day in the month to celebrate. Happy California Beer Month everybody.

Filed Under: Beers, Breweries, Just For Fun, News, Politics & Law Tagged With: California, Holidays

Beer In Ads #542: Love At First Glass

February 14, 2012 By Jay Brooks


Tuesday’s Valentine’s Day ad is for Schafer Beer, specifically their Pale Dry, “the beer that’s both light and dry.” But “Love at first glass” is a great slogan, especially to tie in with Valentine’s Day.

Schaefer-Valentines

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays

Brewhog Determines Winter Beers For 6 More Weeks

February 2, 2012 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. Brewhog — raised up his head this morning and looked around, and this year saw his shadow everywhere. You know what that means. It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

groundhog-beer

Filed Under: Just For Fun, News Tagged With: Holidays, Pennsylvania

Beer In Ads #507: Falstaff’s Got Something

December 27, 2011 By Jay Brooks


Tuesday’s holiday ad is for Falstaff, from 1950. With a great tagline, “Falstaff’s Got Something!, I also love how they characterize the beer. “It’s Dry, Light but Lively.” And it sure looks that couple has been hitting the bottle as they put up their decorations. A wink and a nod ….

Falstaff-1950-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #506: For Festive Occasions … Beer Is Best

December 26, 2011 By Jay Brooks


Monday’s holiday ad — it’s Boxing Day — is from 1930s Britain and is, I believe, an industry advertisement extolling the virtues of beer. And this one is suggesting that even for festive occasions, beer is best. Happy Boxing Day.

bib-xmas-1930s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, UK

Beer Tree: The Ultimate Christmas Project

December 25, 2011 By Jay Brooks

christmas
Here’s yet another beer bottle Christmas tree, this one from 2007. It was “built from 1050 stubbies (250ml bottles), equivalent to 462 pints. Tied together with 300 meters of wire and decorated with 200 lights, with a bubble lamp in the centre, the tree stands 2 meters high and 1 meter wide at the base.” Hoppy Christmas.

Filed Under: Beers, Just For Fun Tagged With: Christmas, Holidays, Video

Guinness Ad #99: When You’re Tired Enjoy A Guinness

December 24, 2011 By Jay Brooks

guinness-toucan
Our 99th Guinness ad is a black and white print advertisement that ran in Life magazine in December of 1940. Showing a tuckered out store Santa Claus being torn apart by the little kiddies hoping to tell him what they want for Christmas. I’m not sure how that behavior squares with needing to be good, for goodness sale. But the ad suggests, “When you’re Tired enjoy a Guinness.” And I love their description: “Guinness looks, tastes and is different from every other malt beverage. It is dry, racy — hearty and nourishing!”

guinness-life-12-16-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

Heineken Christmas Tree In Hawaii

December 24, 2011 By Jay Brooks

christmas
This isn’t exactly new, but it’s still pretty cool, despite using green bottles. They may not be great for keeping UV light out of the beer, but they do work great for building Christmas trees. Completed in 2006, 2000 Heineken bottles are controlled by animated lighting equipment built by the homeowner.

Filed Under: Beers, Just For Fun Tagged With: Bottles, Christmas, Heineken, Holidays, Video

Beer In Ads #505: Holiday Greetings From Narragansett

December 23, 2011 By Jay Brooks


Friday’s holiday ad is for Rhode Island’s Narragansett Beer, which has made a come back in recent years. It originally “appeared in the December 23, 1945 issue of The Boston Herald.” Offering “Holiday Greetings from Narragansett,” and also featured a wonderful painting of an idyllic winter scene.

Narragansett-christmas-1945a

According to Narragansett’s blog, the “painting is titled, ‘On The Post Road,’ and was created by artist, Harold Breut.”

Narragansett-christmas-1945b

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Rhode Island

Carol of the Beers

December 23, 2011 By Jay Brooks

bells
This is pretty cool, despite the Corona bottles. According to the musician who made the video, BoTLpLayA, “[he] play[s] Carol of the Bells on perfectly tuned corona bottles (they make the best sound), by “plucking” them with [his] finger.” Hmm, not sure that makes sense, but who am I to argue with the results. Enjoy!

Filed Under: Beers, Just For Fun Tagged With: Christmas, Holidays, Video

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