Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #3743: For Natural Thirst You’ll Prefer Coors

By

Monday’s ad is for “Coors Beer,” from 1939. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows Christopher Columbus and was obviously intended to be published around October 12th, and then it takes Columbus’ planning of his trip and his foresight(?) to compare it to modern brewing methods. But then it ends with this gem of a tagline. “For Natural Thirst you’ll prefer COORS.”

Brewhog Determines 6 More Weeks Of Winter Beers For 2021

By

Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning for the 135th time and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

But this year, I suppose given how shitty the year is starting, it isn’t too surprising, though not every groundhog agrees on what the future hold. For example, Staten Island Chuck along with Shubenacadie Sam in Canada and General Beau Lee in Georgia have predicted an early spring for 2021.

Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, also predicted six more weeks of winter, whereas Essex Ed of Orange, New Jersey did not see his shadow and neither did Buckeye Chuck of Ohio or Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he did not eat.

So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.

In Alaska, they celebrate Marmot Day.

Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.

Beer In Ads #3350: Heineken’s Bierbrouwerij Maatschappij

By

Thursday’s ad is for Heineken, from 1873. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and identifies it as being located in Amsterdam and Rotterdam. The poster was created by Amand Lithographers of Amsterdam.

Beer In Ads #3318: Falstaff Easter

By

Easter Sunday’s ad is for Falstaff, from around the turn of the 19th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one, however, is from the William Lemp Brewery of St. Louis, Missouri, which was founded in 1840. It was renamed the Falstaff Brewery in 1903, after their best-selling beer. I’m not sure who the artist was who created this Easter greeting from the brewery.

Beer In Ads #3222: Santa’s Beer

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from around 2018, but has no text. In this one, Santa Claus is driving off, probably from having picked up his allotment of beer, in his sleigh, beer in hand.

julebryg

Beer In Ads #3221: We Are Ready!

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2019. The text reads: “J-dag d. 1. November … Vi er klar!” which translates as “J-day, November 1st … We are ready!”

jdag-handtruck

Beer In Ads #3220: Remember The Most Important Ingredient For The Christmas Menu …

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2018. The text reads: “Husk den vigtigste ingrediens til jule MENY’en …” which translates as “Remember the most important ingredient for the Christmas MENU ….”

Tuborg-2018-basket

Beer In Ads #3219: Here The Snow Falls

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from this year. The text reads: “Ding-ding-diiing… Ding-ding-diiing… Her falder sneen,” which translates as “Ding-ding-diiing… Ding-ding-diiing… Here the snow falls.”

Tuborg-ding-ding

Beer In Ads #3218: Then It Finally Became Christmas Brew

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s Christmas ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2016. The text reads: “Så blev det endelig julebryg …,” which translates as “Then it finally became Christmas brew ….”

Tuborg-endelig-julebryg

Beer In Ads #3217: Merry Christmas And A Happy Tub’year…

By

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s Christmas Eve ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2016. The text reads: “Glaedelig jul og godt Tub’år …,” which translates as “Merry Christmas and Happy Tub’year….” That’s Tuborg’s annual slogan for their Christmas beer.

Tuborg-2016-santa-tree