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Beer In Ads #5142: It’s Bock Beer Time!

December 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Genesee Bock Beer, which was published on December 16, 1977. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Asbury Park Press of Asbury Park, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey, New York

Historic Beer Birthday: Joseph Fallert

December 15, 2025 By Jay Brooks

joseph-fallert
Today is the birthday of Joseph Fallert (December 15, 1841-July 4, 1893). He was born in Achern in Western Baden-Württemberg, Germany in 1841 (though at least one source claims it was 1842, and was December 16), but moved to New York City when he was fifteen, in 1856, and worked for several different breweries in Brooklyn, before buying a building from his employer, brewer Otto Huber, and founded the Joseph Fallert Brewery in 1878. Incorporating in 1884, he renamed it the Joseph Fallert Brewing Co. Ltd. but it closed in 1920 for good when prohibition began.

I couldn’t find very much information about Fallert, not even when he passed away, although it appears possible that he may have outlived his son, who ran the brewery until his own death in 1919.

joe-fallert-bio-plus
Joseph-Fallert-Brewery-1888
Joseph-Fallerts-Brewery-Calendar-1896

Take a look at this amazing newspaper ad from 1897, extolling the virtues of Fallert’s Alt-Bayerisch and especially its “family use.” “It’s a food.”

joseph-fallert-bottle Fallert-newspaper-ad-1897

Joseph-Fallerts-4
The Joseph Fallert Brewery at 52-66 Meserole Street in Brooklyn.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Brooklyn, History, New York

Beer In Ads #5141: Eichler’s Holiday Bock Beer

December 14, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Eichler’s Holiday Beer, essentially the same as their Bock Beer, which was published on December 14, 1934. Apparently, this was the first time they’d made it since Prohibition. The brewery was The John Eichler Brewing Co. of New York City, New York, which was originally founded around 1862 as Kolba’s Brewery, but Eichler took over in 1865. This ad ran in The Mount Vernon Argus, of White Plains, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Historic Beer Birthday: Anton Zahm

December 12, 2025 By Jay Brooks

haberle-new
Today is the birthday of Anton Zahm (December 12, 1841-January 9 or February 8, 1901). He was born in Knebelburg, in the Rhenish Palatinate, in what today is Germany. When he was 25, in 1866, and initially settled in Toledo, Ohio, where he had a brewery with a partner, Finlay & Zahm. I’m not sure what happened to it, but in 1881, he relocated to Syracuse, New York, to take a job as president of the Haberle Brewing Co., where he remained for the remainder of his life. A little over a decade later, Haberle merged with another local brewery, Crystal Springs Brewery, and they changed the name to the Haberle-Crystal Spring Brewing Co. (and also did business as Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good. After the merger, Zahm became vice-president and also was a director of the company. I’m not sure what his ownership interest was, but he must have had a substantial portion of the brewery. I couldn’t find any photos of Zahm.

Haberle_Brewery
This is Zahm’s obituary from the American Brewers’ Review:

anton-zahm-obit
haberle-brewing-postcard

And this account is about the brewery, from 100 Years of Brewing:

haberle-100yrs-1
haberle-letterhead-1905-2
haberle-100yrs-2
Haberle-syracuse
crystal-spring-tray
Haberle-national-brewing_1910_syracuse

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Historic Beer Birthday: John Weyand

December 8, 2025 By Jay Brooks

weyand
Today is the birthday of John A. Weyand (December 8, 1859-1907). He was the son of Christian Weyand, who founded what would become the Christian Weyand Brewing Co., which remained in business until closed by prohibition in 1920.

john-weyand
This biography of Weyland os from “Our County and its people: A descriptive work on Erie County, edited byTruman C. White, from 1898:

Weyand, John A., vice president and general manager of the Christian Weyand Brewing Company, and one of Buffalo’s most respected citizens, was born in that city, December 8, 1859. He early evinced a desire to acquire an education and after passing through the public schools and Canisius College he entered the Bryant & Stratton Business College, from which he was graduated before attaining his majority. He immediately entered his father’s brewery, remaining in that business until 1890, when it was made a stock company and he was made vice president and general manager. Aside from his extensive business affairs, Mr. Weyand takes an active interest in church affairs, being a member of St. Louis Catholic church, is a trustee of St. John’s Protectory, member of the Buffalo Orpheus, Sangerbund and Liedertafel. He has always taken an active interest in all public enterprises and was a park commissioner under Mayor Bishop.

Christian-Weyand-prize-banner-ad

This short history of the brewery, including mentions of John and his father, is from the “1897 Brewers Convention Buffalo NY,” published by the Buffalo Brewers Association:

Christian Weyand Brewing Company.

In 1866, Christian Weyand established the business now conducted by The Christian Weyand Brewing Company. Mr. Weyand is a native of France, having been born in the province of Lorraine a little more than seventy years ago. There he spent his youth and received his education; but in his twenty-first year he left Lorraine for the wider opportunities of the New World, landing in New York just fifty years ago. He soon found his way to Buffalo, but it was nearly twenty years before he began the business with which his name is now so intimately connected in the minds of all Buffalonians. During these years he worked as a shoemaker — at first as an employee, and later in a shop of his own.

Mr. Weyand, with a partner, began the brewing business in a small way, with little capital and a poorly equipped plant; but the purest and best of barley malt was used from the start, and improved machinery was introduced as fast as the necessary capital could be secured. In 1873. Mr. Weyand assumed entire charge of the business, and applied himself vigorously to the task of building up a model brewery. His efforts met with entire success, and in a few years his establishment became one of the first in its line in Buffalo — a city that boasts of many fine breweries. In 1890, he organized the business into a stock company, called The Christian Weyand Brewing Company, of which he is president, his son, John A. Weyand, vice-president and manager, and another son, Charles M. Weyand, secretary and treasurer. Since then the business has materially increased, and in 1896-97 it became necessary to make extensive additions to the plant. The new buildings on the corner of Main and Goodell streets, built of buff terra cotta elaborately ornamented in Renaissance style, are exceedingly handsome; and it is now one of the best-equipped breweries in the country.

buffalo-main-and-goddell
This is purported to be a photograph of the house at the “Southeast Corner Main and Goodell Streets” from the 1912 “Picture Book Of Earlier Buffalo.” But as Michael F. Rizzo and Ethan Cox, authors of “Buffalo Beer” point out, “the structures in the background and to the left of the subject must have been the Christian Weyand brewery. Indeed, the least occluded building to the left was, I think, their office address on Goodell.”

Christian-Weyand-tray

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Henry Liebmann

December 6, 2025 By Jay Brooks

S-Liebmann
Today is the birthday of Henry Liebmann (December 6, 1836-March 27, 1915). He was born Heinrich Liebmann in Schmiedelfeld, Baden-Wuerttemberg, Germany. His father owned the Castle Schmiedelfeld, but when Henry was four, the family moved to Ludwigsburg and operated the Zum Stern Inn there, which also included a brewery. For political reasons, some of the family moved to America around 1850 to build a home, and the rest followed in 1854. Initially he ran the old Maasche Brewery, but later built a new brewery in Bushwick. Originally, it was called the Samuel Liebmann Brewery, but when his sons joined the brewery, it was called the S. Liebmann’s Sons Brewery. When Henry’s father died in 1872, Henry and his brothers took over the family brewery, and Henry became brewmaster. After prohibition ended, the brothers’ six sons re-opened the brewery as the simpler Liebmann Breweries, but in 1964 they changed the name again to Rheingold Breweries, after their most popular beer. The brewery closed in 1976.

henry_liebmann_original

Here’s his obituary from the Brewers Journal, in July of 1915:

henry-liebmann-obit-usba

Liebmanna_Lager_Beer

This is from “The Originators of Rheingold Beer: From Ludwigsburg to Brooklyn – A Dynasty of German-Jewish Brewers,” by Rolf Hofmann, originally published in Aufbau, June 21, 2001:

New Yorkers over the age of fifty will remember the brand name Rheingold Beer and the company’s brilliant publicity stunt in which a bevy of attractive young women competed annually for the privilege of being elected that year’s Miss Rheingold and appearing in ads on billboards and in the subways throughout the New York area.

The beer’s evocative name with its allusion to Germany’s great river, was the culmination of a German-Jewish family enterprise that had its beginnings in 1840 in the town of Ludwigsburg, north of Stuttgart, in what was then the Kingdom of Württemberg. One Samuel Liebmann, a member of a prominent Jewish family in the region, settled there and bought the inn and brewery “Zum Stern.” A liberal and staunch supporter of Republican ideals, Liebmann encouraged other like-minded citizens, including some soldiers from the garrison, to meet in his hospitable surroundings. The ideas fomented there contributed to the local revolution of 1848. It brought the opprobrium of the King down upon Liebmann’s enterprise, and “Zum Stern” was declared off limits to the soldiers. Soon thereafter, in 1850, Samuel Liebmann emigrated to the U.S.

The family settled in Brooklyn and Samuel, together with his three sons, Joseph, Henry, and Charles, opened a brewery once again at the corner of Forest and Bremen Streets. With the responsibilities divided among the family – Henry became the brewing expert, Charles. the engineer and architect, Joseph, finance manager – the company was already flourishing by the time of Samuel’s death in 1872. Success also led to a concern for the company’s Brooklyn surroundings, and the Liebmanns became involved in local welfare – focusing on housing and drainage systems.

Each of the three brothers had two sons, and when the older Liebmanns retired in 1903, the six members of the third generation took over. Other members of the family also contributed to the gradual expansion of the company. In 1895 Sadie Liebmann (Joseph’s daughter), married Samuel Simon Steiner, a trader in high quality hop, an essential ingredient for good beer. Steiner’s father had begun merchandising hop in Laupheim in 1845 and still today, S.S. Steiner, with its headquarters in New York, is one of the leading hop merchants. Under these fortuitous family circumstances, beer production grew constantly. In the early years, the brewery had produced 1000 barrels per year, by 1914 its output stood at 700,000 barrels.

hofmann-rheingold1
Henry Liebmann (center with white beard) and family.

Unfortunately, political developments in the U.S. between 1914 and 1933 were extremely disadvantageous for the Liebmann brewery. The resentment against Germany and anything German during World War I led to an informal boycott of German beers. Following close upon the lean wartime years, was the implementation of Prohibition in 1920 forbidding the manufacturing and trading of alcohol. The Liebmann enterprise managed to survive by producing lemonade and a product they called “Near Beer.”

With the reinstatement of legal alcohol production under President Roosevelt in 1933, opportunities for the brewery opened up, abetted by the anti-Semitic policies of Hitler’s Germany. The pressures on Jewish businessmen there, brought Dr. Hermann Schülein, general manager of the world-renowned LšwenbrŠu brewery, to America. Schulein’s father, Joseph, had acquired two of Munich’s leading breweries at the end of the nineteenth century–Union and Münchner Kindl–and his son had managed the 1920 merger with Löwenbrau. Arriving in New York with this experience behind him, Hermann Schülein became one of the top managers of the Liebmann brewery and was instrumental in its spectacular growth after World War II.

Working with Philip Liebmann (great-grandson of Samuel), Schülein developed a dry lager beer with a European character to be marketed under the brand name “Rheingold.” According to company legend, the name was created in 1883 at a brewery dinner following a performance at the Metropolitan Opera. When the conductor took up his glass, he was so taken with the shade of the beer, that he declared it to be the color of “Rheingold.” For New Yorkers, however, the name Rheingold did not bring to mind the Nibelungen fables, but the pretty young ladies who participated in Schülein’s most brilliant marketing strategy – the selection of each year’s Miss Rheingold by the beer-drinking public of greater New York

At the height of the campaign’s success in the 1950’s and 60’s, the Liebmann Brewery had an output of beer ten times that of Löwenbrau at the same time in Munich.

For thirty years, Rheingold Beer reigned supreme in the New York area, but by 1976, as a local brewery, it could no longer compete with nationwide companies such as Anheuser & Busch, Miller, and Schlitz, and its doors were closed. Only recently, using the same brewmaster, Rheingold is once again being sold in the tri-state area.

S-Liebmanns-Brewing-poster

Here’s an “Origin of Liebmann Brewery” posted by a relative on Ancestry.com:

On May 12 1833 (Sulzbach-Laufen Archive) Samuel and his older brother Heinrich bought a castle/inn Schmiedelfeld, Sulzbach-Laufen, Schwaebisch Hall District that dated from 1739. They renovated the place and created a prosperous farm/estate and in 1837 began a brewery in the cellar. In 1840, he moved to Ludwigsburg, near Stuttgart and purchased the gasthaus [guest house or inn] “Zum Stern” on Seestrasse 9 (later Zum Rebstock) which included a brewery. (source: Translation extract from Dr. Joacim Hahn’s book, History of the Jewish Community of Ludwigsburg)

After supporting a movement to oust King William I of Wurttemberg, and sensing the wavering tolerance of Jewish businessmen, Samuel sent his eldest son Joseph to the US in 1854 to scout out a location to establish a brewery.

Samuel retired in 1868 and turned the family business over to his sons Joseph, Charles, and Henry under the name S. Liebmann’s Sons Brewery.

liebmanns-rheingold

S-Liebmanns-Sons-Cards-Trade-Cards-S-Liebmanns-Sons-Brewing-Company_17585-1

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New York

Beer In Ads #5133: Enjoy The Bright Taste In Bock

December 5, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Genesee Bock Beer, which was published on December 5, 1981. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Berwick Enterprise, from Berwick, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Historic Beer Birthday: Henry Bartholomay

December 5, 2025 By Jay Brooks

bartholomay-brewing
Today is the birthday of Henry Bartholomay (1829-September 3, 1906). He was born in Frankfurt, Germany, into a brewing family. In 1850 he came to America and two years later, in 1852, he opened the Phillip Will and Henry Bartholomay Brewery in Rochester, New York. Five years later he bought out his partner, and in 1857 it became known as the Henry Bartholomay Brewery, and later was called the Bartholomay Brewing Co. The brewery survived prohibition by making ice cream, but closed a year after reopening after it was repealed, in 1934.

This biography is from the “Rochester and the Post Express; A history of the City of Rochester from the earliest times; the pioneers and their predecessors, frontier life in the Genesee country, biographical sketches; with a record of the Post Express,” compiled by John Devoy, and published in 1895:

Henry Bartholomay, founder of the Bartholomay Brewery company, and perhaps the best known brewer in America, was born at Frankfort, Germany, December 5, 1829, and received his education at Heidelberg. His ancestors were brewers and he engaged in the brewing business at an early age, and was manager of several breweries before he attained his majority. In 1850 he came to this city and in company with the late Philip Will began brewing lager beer. The first beer from their brewery was sold December 7, 1852. The product of the plant that year was 300 barrels; it is now 600,000 barrels. The partnership between Messrs. Bartholomay and Will continued for several years, and on its termination Mr. Bartholomay organized the Bartholomay Brewery company, which is now universally known as one of the most successful in the world. The brewery is of itself a monument to its founder; situated on the east bank of the Genesee River at the angle formed by the junction of St. Paul street and Vincent place, it is the largest in Rochester, and has no superior in equipment in any part of the world. Mr. Bartholomay has every reason to be satisfied with the result of his enterprise and industry. His success in business has been most marked and he enjoys the confidence and esteem of his fellow citizens.

bartholomay-brauerei

bartholomay-apollo

And this obituary is from the “Western Brewer and Journal of the Barley Malt and Hop Trades” for 1906:

And here’s another short obituary from the American Brewer:

bartholomay-tray

Bartholomay-history

This history of the Bartholomay Brewing Co. is from “A History of the Brewery and Liquor Industry of Rochester, N.Y.,” published in 1907:

bartholomay-brewing-co-exhibit-ad
This image and the next two are from the 1893 World’s Fair in Chicago.
bartholomay-brewing-co-exhibit-1893

bartholomay-brewing-co

And this history of the brewery was published in “100 Years of Brewing.”

Bartholomay-poster

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Historic Beer Birthday: Simon E. Bernheimer

November 26, 2025 By Jay Brooks

lion-ny
Today is the birthday of Simon E. Bernheimer (November 26, 1849-July 25, 1911). He was born in New York, the son of Emmanuel Bernheimer, who founded the Constanz Brewery, with his partner August Schmid, in 1850, on East 4th Street near Avenue B, and a couple of years later, with a different partner, James Speyers, he started the Lion Brewery on Columbus Ave, between 107th and 108th Streets in Manhattan, next door to the beer garden at the Lion Park, and indeed it is sometimes referred to as the Lion Park Brewery. The business was reorganized in 1868, and his old business partner August Schmid also became a partner in the Lion Brewery, and by 1890 its official name was the Bernheimer & Schmid Brewery, though they continued to trade under the Lion Brewery name. In 1878, Simon took over the business when his father retired. In 1895, it was the sixth-largest brewery in the U.S. After 1903, it was called the Lion Brewery of New York, presumably to avoid confusion with the many other breweries with Lion in their name. Lion survived prohibition but closed for good in 1942.

simon-e-bernheimer
This biography of Bernheimer is from “The National Cyclopedia of American Biography, Vol. 5,” published in 1894:

simon-e-bernheimer-bio-1
simon-e-bernheimer-bio-2

Lion-Pilsener-Style-Beer-Labels-Lion-Brewery-of-New-York-City--pre-Prohibition

This is about the brewery from Wikipedia:

Shortly after immigrating to the United States, Swiss-German August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B in 1850. The brewery produced a lagered beer, a favorite among German immigrants. By 1852, they built a second Costanz Brewery at Four Corners in Staten Island, home to a large German community. Five years later, Bernheimer became the partner of another German immigrant, James Speyers and founded the Lion Brewery in 1857 in Manhattan Valley.

A group of Catholic Bavarians helped build the Lion Brewery. When it was built, they held masses in the Brewery on Sunday mornings.

Lion-Pilsener-Beer-Labels-Metropolis-Brewery-Inc

At its peak, the Lion Brewery occupied about six square city blocks, from Central Park West to Amsterdam Avenue and from 107th to 109th Street. At the time Manhattan’s Upper West Side was an open area with inexpensive land housing, many public institutions and an insane asylum. There were about five to ten thousand living in shanties after being displaced by the creation of Central Park in 1859. Consequently, with the brewery and surrounding areas, the Upper West Side failed to increase its real estate value until the early twentieth century.

In 1862, a $1 tax on each barrel of beer hurt small brewers but not Lion. The anti-saloon movement in the late 19th and early 20th century encouraged Lion to clean up its own saloons. Lion Brewery got caught up in a wave of mergers and closings among some of the smaller New York Brewers in the early 1940s which continued until 1941, when the business closed. The brewery (including the canning facilities) was auctioned off on August 26, 1943. The plant was demolished in 1944 and more than 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort.

After the Brewery was knocked down the lot was paved over with cinders. On Sundays, after the war, returning World War II Veterans formed a Softball League and played almost every Sunday afternoon. Home plate was located near 107th street and Columbus Avenue. Today, apartment houses occupy the Lion brewery’s former location.

lionbrewery1

Around 1860, the brewery published a pamphlet titled “Observations on Brewing and Beer: With an Analysis and Scientific Testimony Relative to the Lager Beer of the Speyers’ Lion Brewery.” The pamphlet had a short history of the different kinds of beer, and an analysis showing that their lager beer was pure. The pamphlet also included some great line drawings of the brewery complex.

And here’s another story from Rusty Cans:

In 1850 recent Swiss German immigrants August Schmid and Emanuel Bernheimer founded the Costanz Brewery at East 4th Street near Avenue B. The brewery specialized in lagered beer, a favorites among their fellow immigrants. By 1852, their success encouraged them to build a second Costanz Brewery at Four Corners in Staten Island, then home to a large German immigrant community. Eight years later, Bernheimer became the partner of another German immigrant, James Speyers, in his Lion Brewery, established in 1857.

The Lion Brewery, depicted here, occupied a site bounded by what are now Central Park West and Amsterdam Avenue and extending from 107th to 109th Streets. The background view includes Central Park, with a glimpse of the Blockhouse, a relic from the War of 1812. (The Church of the Ascension is there now, built with the brewery’s help in the 1890s). During this period Manhattan’s Upper West Side was a relatively open area offering inexpensive land and it accommodated numerous public institutions including an insane asylum. Also clustered in the neighborhood were the shanty homes of between 5-10,000 thousand people displaced by the formal opening of Central Park in 1859. The combination of shanties, public institutions, and such foul-smelling industries as breweries explains why the Upper West Side failed to develop the real estate value of other areas bordering Central Park until the early twentieth century.

liontruck1

Late in the life of the Lion Brewery, it became involved in a number of mergers and acquisitions, eventually becoming The Greater New York Brewery, Inc.:

Lion brewing got caught up in a wave of mergers and closing among some of the smaller New York Brewers in the early 1940s. In late 1940, the Fidelio Brewing Co., located at 1st Ave. between 29th and 30th Streets., closed. However, on November 15, 1940, it reopened business as the Greater New York Brewery, Inc. In December 1940, the Greater New York Brewery merged with the Horton Pilsener Brewing Co., which was located at Amsterdam Ave. and 128th Street. Horton Brewing President Alex White became a director of Greater New York Brewery and they continued producing previous Horton products. In January 1941, the Greater New York Brewery merged with City Brewing Corporation of Queens. In February of 1941, Horton, as part of Greater New York Brewery, closed its doors. On April 9, 1941, City Brewing Corporation, as part of Greater New York Brewery, temporarily had its license canceled because of illegal merchandising in the form of gifts to retailers. (It apparently reopened at a later date.)

In May of 1941, Greater New York Brewery, Inc. acquired the Lion Brewery. It was the only brewery of the four that merged that had facilities to package beer in flat top cans. But by February of 1942, the Lion Brewery was closed and put up for sale. There being no buyers, the brewery (including the canning facilities) was auctioned off on August 26, 1943. In 1944 over 3,000 tons of steel were taken from the original brewery structure and recycled for the war effort. In April, 1946, the Greater New York Brewery, Inc. became known as the Greater New York Industries. This entity remained in operation until 1950.

For its short lifetime the former Lion Brewery continued to produce beer in cans labeled as products of the Greater New York Brewery. The two flat tops produced are scarce, but not truly rare. However, during its short life span, the Greater New York Brewery also produced a very rare crowntainer and two rare quarts containing Lion beer and ale. There are only 3 of the Beer quarts known today and the Ale is not much more common. Another rare Lion can, a Lion Pilsner, was produced by Pilsner Brewing in New York in the 1940s, but I do not yet know this company’s relationship to the original Lion Brewing. Today, apartment houses occupy the Lion brewery’s former location.

lion-1915

Lion-Extra-Lager-Beer--Labels-Lion-Brewery-Of-New-York-City

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5119: Shhh… The Best Bock Beer Is Aging Here!

November 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Genesee Bock Beer, which was published on November 19, 1959. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Post-Star, from Glens Falls, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

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