Yesterday I had lunch at Russian River Brewing, invited by co-owner Natalie Cilurzo as one of a small group of friends who had at least one thing in common: we’d each lost someone to breast cancer. For me, it was my mother when I was 22, and she was only 42. Each year, the Santa Rosa brewpub rolls out its biggest charity effort of the year to raise money for the local Sutter Breast Care Center. The entire month of October, which is Breast Cancer Awareness Month, the brewpub is festooned in pink and several great prizes are auctioned throughout the month.

This is the eighth year they’ve made the All Hopped Up for the Cure charity effort, and last year they raised $76,000 for breast cancer. SO far, they’re on target to beat that total this year. Here’s Natalie Cilurzo writing on the brewery’s blog about this year’s charity drive:

So here we are and it’s already October, my favorite month of the year. Aside from it being beautiful in Sonoma County, we host our annual month-long fundraiser for the Sutter Women’s Health Care Center of Santa Rosa, which brings me great joy! All of the money we raise/donate goes directly to help uninsured or underinsured women AND men in our community receive life saving screening and treatment for Breast Cancer. Recently we have become acquainted with several recipients of our fundraising efforts. Some of their lives have been changed or even saved by the services offered by Sutter. Check out our special Breast Cancer Awareness Month page on our website during October for more info on raffle items, how to get this year’s cute shirt and other interesting things!

This Saturday will be the final blowout of the month-long charity drive — a costume party — when the auction winners will be revealed. But there’s still time to help their efforts, both with donations and buying raffle tickets for the auction items. The big ticket item, a pink Genuine Buddy 50cc scooter, you can try to win for $10 a raffle ticker, or 3 for $25. The winner of the scooter will announced at 10 p.m. Saturday night.

There are a few other terrific items being raffled, too. For instance, there’s a custom-made guitar by local luthier Tom Ribbecke of Ribbecke Guitars. To win the guitar, it’s also $10 a raffle ticker, or 3 for $25.

There’s also a pink bicycle, an Electra Beach Cruiser, “graciously donated by The Bike Peddler in Santa Rosa.” Tickets for the bike are only $1 per raffle ticket, or 6 for $5.

There’s also some cool t-shirts, designed by local artist Laurel Gregory.

Gregory also created a pink painting of a Pliny the Elder bottle that will be auctioned Saturday.

The scooter will be announced at 10 p.m., but the rest of the items will have the winners for them announced throughout the evening. So come and enjoy an evening at Russian River and help raise money for a very worthy cause. There will also be music, by Brothers Horse. In addition to Russian River’s regular beers, the special release Framboise for a Cure 2013 (bottles of which are sold out) will be tapped at 5:00 p.m. The beer uses Temptation as its base beer, to which 800 pounds of fresh raspberries are added (30 pounds per barrel), and then it’s aged for several months in Chardonnay barrels spiked with brett, lacto, and pedio. There are only two kegs of it left, and they’ll keep selling it until it runs out. This is your last chance to try this year’s version. There will also be 23 special growlers, screened in pink ink, and full of the Framboise beer available for a minimum donation of $100.

Come on down Saturday night and get All Hopped Up For the Cure!