Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3671: Bubba Smith & Dick Butkus Ski For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus, this time in a ski lodge.

Beer In Ads #3670: Blorg & Bob Uecker For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former Major League Baseball (MLB) player and current sportscaster, comedian, and actor Bob Uecker and “famous ex-space monster” Blorg. I especially love the text. “Lorgo abnaml ud zemblag. Remplo plivob ivwi subzily og abnaml. And less.”

Beer In Ads #3668: Steve Mizerak For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American pool player Steve Mizerak, who was dominant during the 1970s and early 1980s, especially in the game of 14.1 continuous (straight pool) and nine-ball. Nicknamed “the Miz”, he also had a brief turn as professional snooker player. He was born in Perth Amboy, New Jersey. Apparently, in his television commercial he did a trick shot so in the print version, they used four pages to create a little insert booklet in any magazine running the ad that showed how the trick was done.

Beer In Ads #3668: Alfredo Leal For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features Mexican bullfighter and actor Alfredo Leal.

Beer In Ads #3667: Bubba Smith & Dick Butkus For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus.

Beer In Ads #3665: Greg “The Bull” Luzinski For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Greg “The Bull” Luzinski, a left fielder who spent most of his career with the Philadelphia Phillies, and retired as a member of the Chicago White Sox.

Beer In Ads #3664: Joe Frazier For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional boxer Joe Frazier.

Märzen Madness 2021

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I may not be college basketball’s biggest fan, but I do still enjoy March Madness every year. The tournament is usually a fun diversion for a few weeks each year, so for the eleventh straight year, I’ve set up a fantasy game, similar to fantasy football. It’s a bracket game through Yahoo which I call “Märzen Madness.” It doesn’t look like there’s a limit to the number of people who can play, so sign up and make your picks beginning on March 14, with the first games taking place on March 19, which only gives you about a week to join and a few days to complete your bracket.

To join Märzen Madness and play the Yahoo! Sports Tournament Pick’em game, just follow the link below. You’ll also need a Yahoo ID (which is free if you don’t already have one).

To accept the invitation and play Märzen Madness this year, just follow this invitation link.

basketball-beer-glass

Good luck everybody.

Beer In Ads #3663: Billy Martin & Jim Shoulders For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball second baseman and manager Billy Martin and American professional rodeo cowboy and rancher Jim Shoulders.

The Brookston Hitting Derby 2021

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This year, the new baseball season begins on Thursday, April 1, no fooling. So our annual Brookston Hitting Derby auto-renewed, but I only noticed today. We used to call it a Home Run Derby because to keep things simpler, we only counted those, but a few years ago I monkeyed with the scoring (because I generally can’t keep well enough alone) and while it’s still simpler than being in a full-blown fantasy baseball league, there are now more ways to get points. Still, we do it just for fun, and there are twenty spaces available if you want to play along, although we only need four to draft. But the more teams, the more fun, so sign up soon if you want to join us this year.

In order to join the league, follow this link, and I think that’s all you have to do, other then follow the on-screen instructions. If that’s not right, or you’re having trouble, leave a comment below and a way to reach you. Otherwise, see you on the virtual diamond.