Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

The Decline Of Pubs In The UK

August 31, 2013 By Jay Brooks

uk
Today’s infographic shows The Decline of Pubs in the UK, showing data from 2002 to 2011, along with suggestions how you can help reverse the trend. It was created by Business4Sale, a UK website.

pubs
Click here to see the infographic full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: Infographics, Pubs, UK

Fighting The Beer Revolutionary War In The Next Session

August 19, 2013 By Jay Brooks

session-the
For our 79th Session, our host is Adrian Dingle, better known online simply as Ding through his Dings Beer Blog. Not surprisingly, he’s decided to shake things up with a provocative topic, the USA versus Old World Beer Culture.

Anyone with any inkling of my online, in-person and blogging presence in the American beer world since 2000, will know that the whole of my beer experience in that time has been colored by, sits against the backdrop of, and forms the awkward juxtaposition to, my English beer heritage and what has been happening the USA in the last few years. Everyone knows that I have been very vocal about this for a very long time, so when it came to thinking about what would be a great “Session” topic, outside of session beer, it seemed like that there could be only one topic; “What the hell has America done to beer?,” a.k.a., “USA versus Old World Beer Culture.”

This probably won’t be pretty, and you’re probably not gonna like it much, but hey, what’s new?

us-and-uk

So on Friday, September 6, let the battle begin. What do you think America has done to beer? And in comparison, what about England? Are we at war? Are we having a beer war? Or is the “special relationship” intact? Grab your musket, a pewter tankard of some session beer (however you define it!) along with your laptop, and let slip the dogs of beer war.

united-states-great-britain-flags-and-seals

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures, The Session Tagged With: Announcements, Blogging, UK

Hops Direct Hop Wheel

July 27, 2013 By Jay Brooks

hops
Today’s infographic is a hop wheel, created by Puterbaugh Farms, a fourth generation hop farming family in Yakima Valley of Washington d.b.a. Hops Direct.

hops-direct-hop-wheel

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Hops, Infographics, UK

Beer In Ads #930: You Will Enjoy …

July 12, 2013 By Jay Brooks


Friday’s ad is another British one, this time for John Smith’s XXX. I’m not sure when it’s from, but the 1950s seems a safe bet. I have a friend named John Smith, and he always likes these ads. The smirking face is a little unsettling, I think. It’s almost like he’s trying to hypnotize us. “You Will Enjoy … You Will Enjoy ….”

john-smiths-ad

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Synthetic Yeast

July 12, 2013 By Jay Brooks

yeast-cell
According to the UK Telegraph, a worldwide effort is underway to create Synthetic Yeast, which scientists believe will allow brewers to “make beer cheaper and stronger.”

From the article:

Researchers, who have been awarded £1 million of government funding for the project, will first attempt to recreate a slimmed down version of Saccharomyces cerevisiae, the yeast used in the brewing industry to ferment beer.

It will be the first time a genome has been built from scratch for a eukaryotic organism, the branch of the evolutionary tree that includes plants and animals.

The scientists then aim to redesign parts of the yeast genome so that it can perform functions that are not possible naturally.

Professor Paul Freemont, from the centre for synthetic biology and innovation at Imperial College London who is helping to lead the British part of the project, said they could help make yeast more efficient so they required less energy and could tolerate more alcohol before dying, allowing beer to be made stronger.

He said: “The brewing industry is very interested in this project for any new opportunities it may present as they use yeast to manufacture beer.

“One of the aims of the project is to develop this yeast strain as a vehicle that you can put in new chemical pathways and directly manipulate it in a way that is not possible at the moment.

“Clearly there are strains of yeast that are highly resistant to alcohol, but they all die off as the alcohol gets higher, so making more alcohol resistant strains will be very useful for that industry in terms of cost value.

“Strains that are metabolically more optimal and don’t require as much energy will also be useful.”

The synthetic yeast project, also known as Sc2.0, will draw together expertise from around the world.

I can’t quite decide yet whether I think this is a good idea, offering brewers many more choices and opportunities to create unique beers or a Frankenstein moment of science going too far in manipulating an essentially natural process. I guess time will tell.

beer-yeast

Filed Under: Breweries, News Tagged With: Science, Science of Brewing, UK, Yeast

Beer In Ads #929: The Best Long Drink In The World

July 11, 2013 By Jay Brooks


Thursday’s ad for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” Hopefully some of British friends can explain what the hell that means?

beer-ad-1956

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Rail Ale Trail

June 20, 2013 By Jay Brooks

Today’s infographic is a travel guide to visiting English breweries and other beer destinations by train, entitled the Rail Ale Trail. It was created last year by Red Spotted Hanky, a UK travel website.

rail-ale-trail
CLick here to see the infographic full size.

Filed Under: Breweries, Just For Fun Tagged With: Great Britain, Infographics, Travel, UK

British Brewers Inspired By American Craft Beer?

April 11, 2013 By Jay Brooks

uk
The BBC’s News Magazine has an interesting article, US Craft Beer: How It Inspired British Brewers, that gives an overview of the rise of craft beer in America. Despite moving New Albion Brewing from Sonoma to San Francisco, the article does get most of the history reasonably right. And it’s also nice seeing my friend Melissa Cole quoted.

But the article doesn’t really deliver on the title, which I don’t mean as a criticism per se. It’s just that it’s more about craft beer becoming “fashionable,” trendy even in Great Britain than about British brewers being inspired by our beer. Certainly some are, and by everything I’ve seen and heard, it’s happening more and more, but I’ve also talked to British brewers who are convinced that UK consumers don’t want our hoppy or extreme beers. Yet when I was at GBBF a few years ago, the American brewers section was crowded all day long for the entirety of the festival. And when I accompanied Matt Brynildson to Marston’s in Burton-on-Trent to brew a collaboration beer for the J.D. Wetherspoon chain, the brewer — a terrifically nice person — refused to put in as many hops as Brynildson’s recipe called for, and he ended up having to adjust it. Even so, it proved to be one of the most popular beers at J.D. Wetherspoon’s festival that year. So I think that British beer drinkers are more interested in American-style beers than their brewers tend to believe is the case. At least that’s my anecdotal take, anyway.

P1120175
Matt Brynildson and Melissa Cole at a J.D. Wetherspoon pub in London.

Filed Under: Breweries, Editorial Tagged With: History, UK

Our Victuals Being Much Spent, Especially Our Beere

March 19, 2013 By Jay Brooks

mayflower-ship
Today is the birthday of William Bradford, who was born March 19, 1590 and was aboard the Mayflower on its journey to found Plymouth Colony in today what is part of Massachusetts. Although not initially a leader, he became governor of the colony, a post he held for thirty years, and is generally credited with creating the first Thanksgiving.
william-bradford
Bradford kept a journal covering the years 1620 to 1647, which was later published in a variety of forms, including in Of Plymouth Plantation and Mourt’s Relation: A Journal of the Pilgrims at Plymouth. Within the world of beer, Bradford is best known for his diary entry suggesting that the colonists dropped anchor in Plymouth Bay because they’d run out of beer, though he put it quite a bit more elegantly; “we could not now take time for further search or consideration, our victuals being much spent, especially our beer.”

In context, of course, the meaning is changed somewhat:

That night we returned againe a ship board with resolution the next morning to settle on some of those places. So in the morning, after we had called on God for direction, we came to this resolution, to go presently ashore again, and to take a better view of two places which we thought most fitting for us; for we could not now take time for further search or consideration, our victuals being much spent, especially our Beere, and it being now the 19. [new style 29th] of December. After our landing and viewing of the place, so well as we could, we came to a conclusion, by most voyces, to set on the maine Land, on the first place, on an high ground where there is a great deale of Land cleared, and hath beene planted with Corne three or four yeares agoe, and there is a very sweet brooke runnes under the hill side, and many delicate springs of as good water as can be drunke, and where we may harbour our Shallops and Boates exceeding well, and in this brooke much good fish in their season: on the further side of the river also much Corne ground cleared: in one field is a great hill, on which wee poynt to make a platiforme, and plant our Ordnance, which will command all round about; from thence we may see into the Bay, and farre into the Sea, and we may see thence Cape Cod.

Author and beer historian Bob Skilnik has pointed out that the myth of beer being the sole catalyst for the Pilgrims has been well documented, though still it persists. (BTW, anyone heard from Bob lately?) I’ve written about this before (but the link to the newspaper article is down) and also Don Russell wrote one of his columns about it, Don’t believe the Pilgrims’ beer myth, a few years ago, saying “it’s absurd to believe the Pilgrims anchored simply because they had run out of beer. Aside from making them sound like drunken frat boys on a transatlantic beer cruise, historical documents indicate they had other priorities. ‘In actuality, there was plenty of beer still on board for crew members who had to make the return passage to England,’ said Skilnik, author of “Beer & Food: An American History.'” As Skilnik discovered.

Expeditionary crews sent from the anchored ship had been checking the lay of the land for weeks, looking for a suitable place to build homes. Yes, food and supplies had run low. But more importantly, Skilnik noted, the cold was brutal, passengers were dying and the ship’s crew wanted to return to Europe. Meanwhile, there was fowl and fresh water waiting on shore. It wasn’t the shortage of beer that finally prompted the Pilgrims to give up the ship, Skilnik said. It was plain common sense.

The fault, Skilnik contends, begins with a full page ad in the Washington Post from January 8, 1908 taken out by Anheuser-Busch for Budweiser. This was just as the forces for prohibition were intensifying their efforts, and the breweries were finally starting to recognize the threat. Damage control was initiated, but most historians see it it now as “too little, too late,” and this ad was most likely a part of that effort to show beer in a better light. The fake newspaper page contains stories about beer through history, including the pilgrim’s tale.

bud-pilgrim-full-page-ad-1908-copy

The pilgrims appear in the story in the second column from the left, at the top.

beer-on-mayflower

That was the beginning. Before, and after Prohibition, advertising continued to make the connection, in fact tried to make it even stronger. As Russell continues, “After Prohibition, the message grew even slicker, with an annual Thanksgiving publicity campaign from the U.S. Brewers Association. Each Thanksgiving throughout the 1930s and ’40s, newspaper readers were treated to features with headlines like, ‘Beer, Not Turkey, Lured Pilgrims to Plymouth Rock.'”

Bradford may have written it, but hundreds of years later, it’s not quite the smoking gun we’ve been let to believe.

Dalins_Bradford
Statue of William Bradford in Plymouth Rock State Park, Massachusetts.

But Bradford’s journals also contain additional references to beer. Here’s a few more Bradford quotes with beer in them.

November 15:

In the morning so soon as we could see the trace, we proceeded on our journey, and had the track until we had compassed the head of a long creek, and there they took into another wood, and we after them, supposing to find some of their dwellings, but we marched through boughs and bushes, and under hills and valleys, which tore our very armor in pieces, and yet could meet with none of them, nor their houses, nor find any fresh water, which we greatly desired, and stood in need of, for we brought neither beer nor water with us, and our victuals was only biscuit and Holland cheese, and a little bottle of aquavitae, so as we were sore athirst.

Mid-November:

Again, we had yet some beer, butter, flesh, and other such victuals left, which would quickly be all gone, and then we should have nothing to comfort us in the great labor and toil we were like to undergo at the first. It was also conceived, whilst we had competent victuals, that the ship would stay with us, but when that grew low, they would be gone and let us shift as we could.

Christmas Day:

Monday, the 25th day, we went on shore, some to fell drink water aboard, but at night the master caused us to have some beer, and so on board we had divers times now and then some beer, but on shore none at all.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: History, Massachusetts, UK

Beers of the World

March 12, 2013 By Jay Brooks

beer-glasses
Today’s infographic is another of those “Beers of the World” posters that were popular once upon a time. This one’s from the UK, and I found it at an online shop website, ekm powershop, though the individual shop, ogw posters, selling the poster appears to have been suspended. It looks older, but I’m not sure from when. Of the 66 bottles, only Samuel Adams, Rolling Rock, Budweiser, Miller Genuine Draft and Brooklyn Lager are American brands. Of those, Brooklyn Brewery is the newest, having started in 1988. So it’s at least older than that.

beers-of-the-world-bottles-poster
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Bottles, Infographics, International, UK

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5008: “Bock,” Himself, Wants A Beer June 24, 2025
  • Historic Beer Birthday: Peter Ganser June 24, 2025
  • Historic Beer Birthday: Steve Harrison June 24, 2025
  • Historic Beer Birthday: Magdalena Jung Sohn June 24, 2025
  • Historic Beer Birthday: Christian Schmidt June 24, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.