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Bloomberg TV To Feature Jim Koch & Oceanside Ale Works

November 3, 2010 By Jay Brooks

bloomberg-tv
Bloomberg Television is debuting new show tomorrow entitled The Mentor, in which experienced, successful businesspeople visit ones in the same field just starting out in order to help them along. In the first show, which airs tomorrow, Boston Beer Co. founder Jim Koch travels to Oceanside, California to help out the guys at Oceanside Ale Works.

From the press release:

This Thursday, November 4th, 2010 at 9:00 PM/ET, Bloomberg Television will debut “Bloomberg The Mentor,” an original new series that features top CEOs mentoring small business owners across America.

Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America’s best-known CEOs? This season, “Bloomberg The Mentor” tests that concept with four small businesses.

In the series premiere, Jim Koch, founder and chairman of The Boston Beer Company, the largest independently owned American craft brewery and brewer of award-winning Samuel Adams beers, brings his national business expertise to a pair of budding brewers at Oceanside Ale Works in California.

Mark Purciel, a former teacher, and Scott Thomas, a firefighter, initially started brewing hand-crafted ales as a hobby. In 2005, the duo co-founded Oceanside Ale Works, one of the only manual brew houses in the nation. Now, Purciel and Thomas dream of transforming their passion for beer into a nation-wide business. But without significant management experience, how can Purciel and Thomas make the right decisions about scaling their business and finding a way to increase sales and distribution?

During the episode, the unconventional entrepreneurs wing it through a sales meeting with LA nightclub impresario Sam Nazarian before finally meeting their ultimate mentor, Jim Koch, who offers the brewers some tough advice on next steps for their business.

TheMentor

I confess I didn’t realize that our cable company carried the Bloomberg channel, but it does. To check if it’s available where you live, they have a handy page where you plug in your zip code to see if you get the station.

Here’s a trailer for the Oceanside Ale Works show:

And this is a trailer for the show, The Mentor, itself:

Filed Under: Breweries, Events, News Tagged With: Business, TV, Video

Brew Masters TV Show Trailer Now Showing

November 3, 2010 By Jay Brooks

discovery
The upcoming Discovery Channel show Brew Masters (Note: this link given on the Discovery channel’s website is not working yet) starring Sam Calagione of Dogfish Head Craft Brewery now has a trailer up at their website. They don’t appear to allow embedding, so you’ll have to go to the Discovery channel to see it. The premiere will be on Sunday, November 21 at 10:00 p.m. (presumably that’s both ET & PT).

brew-masters-logo

Filed Under: Breweries, News Tagged With: Announcements, TV, Video

I Am A Craft Brewer: A Parody

October 30, 2010 By Jay Brooks

humor
Given the controversy — people seemed to love it or hate it — over Greg Koch’s original I Am A Craft Brewer video, and the many similar videos that followed, I half expected this parody of I Am A Craft Brewer to be a dig at it, but it’s not at all. It’s more of a goofy homage to it, and at times it’s laugh-out-loud funny. Enjoy.

Filed Under: Just For Fun Tagged With: Humor, Video

A Brewer Trying To Explain What He Does To His Father

October 18, 2010 By Jay Brooks

art
Here’s an interesting art project from the Netherlands. It’s called How To Explain It To My Parents? It’s a series by artists and directors Lernert & Sander in which five “abstract artists explain to their mom and dad what their work is all about.” In Episode 1 Dutch artist Arno Coenen explains to his father about his latest project: brewing beer.

Coenen is not a commercial brewer, but it’s clear from the video that he’s been home brewing since he was in high school. He contracted two beers from the Brouwerij de Molen for his Eurotrash Brewery project.

2311097422_fc3fdb8805_b

Here’s a description of the exhibition from Coenen’s website:

The Eurotrash Brewery project presented in full effect by an Oktoberfest beertent installation at the museum for contemporary art “het Domein” in Sittard Holland last autumn,during the local beerfest! 2 special brews were made, a beer named “Red Oktoberfestbeer”, brewed with mostly Munchener malt and a big dose of Bambergerrachmalz, fermented with a spicy Belgian yeast at a modest drinkable alcohol percentage. The whole brew (500 liters) was available on draft. Especially for the ladies however a mega strong (16% alcohol!) barley wine fermented with champagne yeast, served in elegant champagne flute, called “Eurotrash Lady.” And the ladies loved it.

Both beers were masterly brewed by Menno Olivier from Hollands best brewery “de Molen” from Bodegraven.

In the beertent a altar-esque installation build up by a bar wit 2 beerpumps refridgerators filled with 75 centiliter bottles of “Eurotrash Lady” 7 HD LCD screens with Eurotrash Brewery commercial videos and animations, e.g. the great music video “stars in a circle” by my friends Alex Kloster and Johannes Malfatti from transformer di roboter.

So that’s the context as Coenen tries to explain to his Dad why what he does is art, in this case why brewing a beer is art. It’s an interesting conversation and you can feel there’s some tension between father and son. It’s in Dutch, of course, but it is subtitled.

How to explain it to my parents – Arno Coenen from Lernert & Sander on Vimeo.

Filed Under: Art & Beer, Just For Fun Tagged With: The Netherlands, Video

Finnish News Anchor Fired For Drinking Beer On Air

October 15, 2010 By Jay Brooks

finland
I’m not sure who moominvillea is, but they appear to have set up a twitter account for the sole purpose of tweeting news outlets about what he’s calling “beergate.” I don’t know much, but apparently “Finnish news anchor Kimmo Wilska [was] reporting on misconduct of bars selling alcohol [and was caught on camera pretending to drink a bottle of beer]. He was fired later at same day.”

According to the Helsinki Times:

The Finnish Broadcasting Company (YLE) has sacked Kimmo Wilska, a newsreader who pretended to drink from a beer bottle during a bulletin featuring a report on alcohol licence inspections on Wednesday.

Wilska had worked for YLE’s English-language service on an occasional basis.

Timo Kämäräinen, a managing editor in charge of the English-language service, said the public broadcaster did not tolerate the kind of behaviour seen on Wednesday in any of its news bulletins.

The UK’s Asylum adds the following details:

In what turned out to be his last on-air report for YLE, Finland’s second-largest TV channel, [Wilska] carried out a rather amusing prank that unfortunately got him oh-so-very-fired.

As you’ll see from the clip below, as he speaks over footage of beers being poured, the camera quickly cuts back to the studio to show Kimmo, beer in hand, the amber nectar dribbling out of the top.

He swiftly puts the boozy beverage down, and carries on with his report. A joke, of course, but his bosses failed to see the funny side, promptly giving him the boot.

Known as ‘Finland’s Barry White’ because of his sonorous voice, a Facebook support group has already sprung up, defending Kimmo for a joke he promises wasn’t meant to be aired, and was solely for the crew’s amusement.

A Facebook support page, the Kimmo Wilska Support Group, as of this evening has attracted over 48,000 supporters. Even the L.A. Times is covering the story.

Below is the video, at least for now. Several sources are saying that YLE is “forcibly remov[ing] the YouTube video claiming copyright law, even though there are GAZILLIONS of other YLE videos on YouTube. They seem to be particular[ly] angry about this one.” If it’s gone, just search his name and you’ll undoubtedly find another version, because I don’t think YLE will be able to shut down all of them now that it’s gone viral.

At first blush, it certainly seems like the television station’s knee-jerk reaction to fire him was a fairly stupid decision.

Filed Under: Beers, News, Politics & Law Tagged With: Europe, Finland, Mainstream Coverage, Video

Tailgating For The Flames: Black Diamond’s TV Commercial

October 13, 2010 By Jay Brooks

black-diamond-new
If you haven’t watched much sports on television lately perhaps you missed the new cable television commercial by the Bay Area’s own Black Diamond Brewing of Concord. Happily, it’s now up on YouTube. Go Flames!

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Bay Area, California, Humor, Video

Firestone-Walker Brewery Video

October 8, 2010 By Jay Brooks

firestone-walker
Firestone-Walker Brewing just posted a cool video shot in the brewery, with great production values and music. I’m not sure if we’ll see it anytime soon on television, even cable, but it’s better than most of the beer ads currently running.

Filed Under: Breweries, Just For Fun Tagged With: California, Southern California, Video

The Celebrator’s Conversation With Ken Grossman

October 7, 2010 By Jay Brooks

sierra-nevada
Tom Dalldorf did a great interview with Ken Grossman of Sierra Nevada Brewing for the most recent issue of the Celebrator Beer News. The new issue features part of the interview and also Grossman on the cover for Sierra Nevada’s 30th anniversary this year.

2010_ken_grossman

The entire interview is just under 30 minutes and was done last month in Chico. Enjoy.

A Conversation with Ken Grossman from Wing and Wing Productions on Vimeo.

Filed Under: Breweries, Just For Fun Tagged With: California, Interview, Northern California, Video

Beer In Ads #210: The Taste Buds

October 6, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for Budweiser, from 1979. The “Taste Buds” ad campaign was one of the goofiest ones they ever did. It didn’t last very long, but it sticks out in my memory, for whatever that’s worth. This is a print ad for the campaign, but it was really the television ads where its complete goofiness came out. So below this I’ve included two of those.

Bud-1979-tastebuds

A 1979 Budweiser “Taste Buds” Ad:

And Another One with Pizza:

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Budweiser, History, Humor, Video

Inflating Binge Drinking Statistics

October 6, 2010 By Jay Brooks

binge-barney
The biggest problem with binge drinking statistics is that the definition keeps changing. Over the last few decades it’s gone from somewhat vague to an increasingly narrow definition. Each change in the definition increases the number of binge drinkers. It’s not that more people are binge drinking necessarily, but that more people fall under the definition as they lower it and lower it.

At the bottom of an NPR story, Binge Drinking: A Big Problem, Especially For The Prosperous, there’s a strange little video about binge drinking put together by the CDC. In it, they reveal some disturbing ways of looking at what it means to binge drink.

The most recent way our government defines binge drinking is “[f]our or more drinks within a few hours for a woman and five or more for a man.” That actually narrows yet again, as recently as the last few years it’s been “five or more drinks in a row,” which tends to imply more speed. Adding “within a few hours” means even drinking at a leisurely pace makes you a binge drinker. I wrote more about this shift last year in a post, Inventing Binge Drinking.

The CDC video further claims that “half of all alcohol consumed by adults in the US is binge drinking.” Wow, that’s pretty remarkable, especially if you consider that according to the DOJ only 54% of adults drink alcohol. We’re now a nation of binge drinkers. You’d think a society where 1 in 2 people drinking is on a bender would be more noticeable. But look out your door or window and unless there’s a car alarm going off, it’s more likely you’ll hear crickets and birds chirping, not the devastation implied by that alarming factoid.

They also claim “1.5 billion episodes of binge drinking” take place each year in the U.S. That’s 5 for every man, woman and child in the country, or 6.25 times for every adult. If we assume the DOJ’s statistic that 46% of adults don’t drink alcohol, then that’s 11.6 for every adult who does imbibe, or nearly once a month. That’s a lot of benders. Or is it? Is having five drinks less than once a month really an alarming societal problem? I go to a beer dinner probably at least once a month and most are at least five courses. That makes me a binge drinker, but I’m hardly a danger to society because of it. Clearly, for some individuals persistent binge drinking is a serious problem, but the people who fall into that category represent a very small minority of all drinkers.

Toward the end of the NPR article, they have this to add.

The problem, though bad, isn’t a lot worse than it used to be. In 1993, the CDC says, about 14 percent of adults had gone on drinking binges. But as Dr. Thomas Frieden, head of the CDC put it, “Because binge drinking is not recognized as a problem, it has not decreased in 15 years.”

That’s a pretty glaring inconsistency. On one hand, the CDC claims that “half of all alcohol consumed by adults in the US is binge drinking” but only “14 percent of adults had gone on drinking binges.” But my favorite howler is the statement that “binge drinking is not recognized as a problem.” What planet is he living on, because neo-prohibitionists and the health, university and government research communities, not to mention all the treatment and addiction businesses that stand to make more money if the problem keeps increasing, have been screaming about the perils of binge drinking as long as I’ve been an adult, and probably longer. And the hue and cry has only increased in recent decades. But this just serves to prove that binge drinkers aren’t born, they’re created … by statistics.

But wait, it gets worse. According to the CDC video, the NIAAA now defines binge drinking as “consumption that raises blood-alcohol content to .08%.” That’s right folks “binge drinking” and being “drunk” are now exactly the same! Then they go on to say that binge drinkers are “14 times more likely to drive drunk.” Duh, if you define binge drinking as getting drunk, then that’s a self-fulfilling statistic, isn’t it? But it’s pretty alarming that a government agency’s standard for binge drinking is simply drinking enough to raise your BAC to 0.08%.

Other interesting tidbits include that statistic that 70% of binge drinkers are 26 or older and that 80% of binge drinkers are not alcoholics. Of course they’re not alcoholics if all they have to do to binge drink is get drunk once. And if most are legal adults, why the insistence later in the video to maintain 21 as the minimum age of consumption?

Naturally, they propose all the same old chestnuts to “fix” the problems they just created by inflating the statistics. Nothing new is ever proposed. Of course, none of the proposals ever work, either, wherever they’ve been implemented. Here’s the CDC recommendations.

  1. Increase alcohol taxes
  2. Close places that sell alcohol, reducing their number
  3. Close the remaining outlets earlier
  4. Enforce the laws that prohibit underage drinking

But by continually widening the net and artificially adding to the number of people that are considered binge drinkers, it lessens the chances of actually helping the people who truly do need help. All they do is increasingly demonize alcohol manufacturers and criminalize law-abiding people. It’s as if all of the organizations that are anti-alcohol or who make their money from addiction, be it through treatment, medications or whatever, need to keep the issue a dangerous one and have to keep it just bad enough so the money keeps flowing. So it becomes a game of creating the perception of effectiveness while the problem remains perpetually, and conveniently, elusive.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Health & Beer, Prohibitionists, Science, Statistics, Video

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