Today’s infographic is another one from Lug Wrench Brewing, this one showing Alpha Acid Ranges By Hop Variety, based on the info provided by HopUnion.
Archives for May 2013
Beer In Ads #896: It’s The Little Extras
Monday’s ad is for Schlitz, from 1951. It’s an odd ad, showing “the little “extras’ that make Schlitz the best-liked beer in history,” a claim that’s awfully hard to prove. But those extras? Those are easier. It’2 1) extra clarity, 2) extra freshness, and 3) that extra clean taste.
Forget Hangovers
Today’s infographic, entitled Forget Hangovers, is all about them, including their causes, contributing factors and cures.
Click here to see the infographic full size.
What’s Your Local Summer Beer?
Today’s infographic is a local one, for the East Bay of the San Francisco Bay Area. It ran last week in the East Bay Express, and following the chart will lead you to discover What’s Your Local Summer Beer? But the answers are all beers brewed locally, in the East Bay or San Francisco, not that that’s a bad thing.
Clici here to see the chart full size.
Beer Goddess Becomes Co-Owner In Belmont Station
Whew, some great news was finally released yesterday. I’d known this was coming for many months, but was sworn to secrecy, so it’s terrific to now be able to spread the word. My good friend, and colleague, Lisa Morrison — a.k.a. the Beer Goddess — has become a co-owner of Portland’s well-known beer store, Belmont Station. According to the press release:
Belmont Station owner Carl Singmaster announced today that he is bringing on a new business partner, Lisa “Beer Goddess” Morrison, to manage the day-to-day operations at Portland’s most highly regarded beer store and café.
Morrison is joining the Belmont Station family as co-owner, sharing financial responsibilities with Singmaster, in addition to managing the daily operations.
“When my bride Amy & I decided to move to Oregon years back,” notes Singmaster, “I had planned to be an investor & part-time adviser to Belmont Station to help them grow the business. Instead I wound up buying the majority ownership upon arrival in 2006 and have spent the past seven years working with a phenomenal group of beer lovers in the best beer community in the world to grow Belmont Station into the special place it is now. Having recently completed an expansion of our Biercafe, I believe it’s time for someone new to lead the next stage. When I realized that Lisa Morrison, an internationally revered writer and promoter of craft beer, was interested, it seemed the perfect match to ensure that Belmont Station continues to be a premier place for brewers to display their art and beer lovers to congregate and share good times with great beer.”
As host and producer of Beer O’Clock Radio, the Northwest’s only weekly commercial radio show about beer; author of the beer traveler’s guidebook, “Craft Beers of the Pacific Northwest”; and writer for several blogs and columns in national magazines, Morrison is one of the preeminent beer evangelists in the country. She also has taught dozens of classes on beer — from simple tastings to proper glassware — and has founded and organized numerous beer events and fundraisers. But Morrison says while her decade-plus of work has been mostly about broadcasting information about beer, she looks forward to working one-on-one with customers, brewers and distributors to craft a more personal connection with beer.
“When Carl asked me if I would be interested in partnering with him at Belmont Station, it was a dream come true,” Morrison said. “I am thrilled to be a part of such a well-known, highly respected, and well-loved part of Portland’s incredible beer community.”
Carl and Lisa will be celebrating this new chapter with a party at Belmont Station Friday, May 31 starting at 5 p.m.
As you probably know, Belmont Station was founded in 1997, and was originally located right next door to the Horse Brass, since Don Younger had a hand in its creation. It later moved four blocks away to its present location at 4500 SE Stark in Portland.
Congratulations to Lisa as she begins the next phase of her career in beer.
Your Weekly Consumption Guidelines
Today’s infographic is from Australia, showing their recommended Your Weekly Consumption Guidelines as an infographic. It was created by the Australian website QLD Cheers.
Beer In Ads #895: What Made Milwaukee Change Its Mind?
Friday’s ad is for Blatz Beer, from 1953. Oddly, showing the evolution of bowling, equating that to the march of progress. In “modern times,” the bowlers of Milwaukee all drink Blatz, apparently. I love the red belt and red argyle socks that the “modern” man is wearing. Now that’s a modern outfit.
Beer Glass Identification Chart
Today’s infographic is another Beer Glass Identification Chart, created by the online beer glassware store True Beer.
Click here to see the chart full size.
Beer In Ads #894: Taste And Enjoy This Truly Genuine Beer
Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Cenosillicaphobia
Here’s an interesting word I’ve been seeing around the internet: Cenosillicaphobia. According to some sources, the Fact-Archive and the Urban Dictionary, the word means “the fear of an empty glass,” as “commonly experienced by drinkers.”
Although I can’t find it listed in any of my regular dictionaries, it seems to fit at least. It’s not in either of my two unabridged ones, including the Webster’s International 2nd edition, which my librarian sister-in-laws tells me is the gold standard. The closest word in my O.E.D. is “cenotaph,” which means “empty tomb.” So along with “sillica” for glass, the word “cenosillicaphobia” seems to fit the meaning, the “fear of an empty glass.”
So look at the photo below. If seeing the beer glass empty causes you to shudder involuntarily, you probably have cenosillicaphobia. Luckily, a cure is as close as the nearest keg, can or bottle.
