Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5146: Something Wonderful!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Beer In Ads #5145: Enjoy Big D, Drewrys Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Drewrys Genuine Bock Beer, which was published on March 5, 1960. This ad was for the Drewrys Brewing Co., of McHenry, Illinois, which was originally founded in 1877 by E.L. Drewry. This ad ran in The Seymour Daily Tribune of Seymour, Indiana.

Beer In Ads #5144: Now… From Old Dutch Draft Bock Beer In Bottles, Too

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Old Dutch Bock Beer, which was published on March 4, 1965. This ad was for the Old Dutch Brewery, a division of International Breweries, Inc., of Findlay, Ohio, which was originally founded in 1898 as the Krantz Brewing Co. This ad ran in The News Journal of Mansfield, Ohio.

Historic Beer Birthday: Leonhard Eppig

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Today is the birthday of Leonhard Eppig (March 4, 1839-April 9, 1893). He was born in Großwallstadt, Bavaria, and at age fifteen, in 1854, he came to New York on the S.S. Rotterdam and settled in Brooklyn. He learned to brew working for a Brooklyn brewer, Michael Seitz. In 1866, he and a partner formed the Hubert Fischer & Leonhard Eppig Brewery. Ten years later, he bought out his partner and it became simply the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. From what I can tell Eppig’s name was spelled Leonhard, but it was often anglicized to Leonard, even on advertising. When Eppig died, his sons continued running the brewery until it was closed down by prohibition in 1920. They reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

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Here’s a short biography from Find-a-Grave:

Leonhard was born in Bavaria, Germany. He married Margarehta about 1854 and had at least 10 children, Anna, Euginia, John, Henry, Franz, Barbara, Theresa, Mary, Margaret and Regina, some of which are entombed in his mausoleum. Leonhard owned the Eppig Germania Brewery Company, which was located in Brooklyn.

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And here’s his obituary from the Brooklyn Daily Eagle:

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This lengthy story is from “A History of Long Island: From Its Earliest Settlement to the Present Time, Volume 3,” by Peter Ross and William Smith Pelletreau, published in 1905:

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Busts of Eppig and his wife on the family mausoleum.

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Last year, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

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Historic Beer Birthday: George Klotter

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Today is the birthday of George Klotter (March 4, 1805-July 29, 1882). He was born in Baden, Germany, but moved to Cincinnati, Ohio and established the Hamilton Brewery with partner Johann G. Sohn in Cincinnati, Ohio in 1846. Klotter left that brewery, while Sohn continued alone, and Klotter started another brewery, the George Klotter Brewery in 1866 The following year George Jr., and his brother Louis, joined the brewery, and it was renamed the George Klotter and Sons Brewery, which it remained until 1888. Unfortunately, there’s very little information I could find about Klotter or his brewery.

Here’s a short biography from Find-a-Grave:

Clyffside Brewing Company (242 McMicken) is a defunct brewery in Cincinnati, located on the site of Hamilton Brewery, founded in 1845 by Johann Sohn and George Klotter as the Hamilton Brewery. By 1853, the company became known as the Klotter, Sohn and Company. In 1866, Sohn bought out Klotter, and Klotter went on to establish his own brewery on Klotter Street.

And this is his obituary, also from Find-a-Grave:

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It 1888, it was renamed the Bellevue Brewery until finally closing in 1919.

Beer In Ads #5143: The Bockiest Bock Beer In Town

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Brucks Bock Beer, which was published on March 4, 1941. This ad was for the Bruckmann Co. of Cincinnati, Ohio, which was originally founded in 1905 as the Ohio Union Brewing Co. This ad ran in The Grand Rapids Press of Grand Rapids, Michigan.

Beer In Ads #5142: First Taste Of Spring Sunshine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Sunshine Bock Beer, which was published on March 3, 1937. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, near my hometown growing up, which was originally founded in 1859 by Peter Barbey. This ad ran in The Shamokin News Dispatch of Shamokin, Pennsylvania.

Historic Beer Birthday: Geörg Ziegelmaier

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Today is the birthday of Geörg Ziegelmaier (March 3, 1852-December 27, 1908). He was born in Württemberg, Germany, but emigrated to the U.S. on July 2, 1854. He was originally trained as a baker and a miller, but became a brewer and founded the George Ziegelmaier Brewery in 1966, which was located in Boscobel, Wisconsin. He ran the brewery for nearly twenty years before selling it to William Bruer. It then went through a series of owners before becoming the Boscobel Brewing Co. in 1920, before closing for good in 1942.

Here’s his biography from Tavern Trove:

He became a farmer in New Hartford, Connecticut, then opened a milling business after the first harvest. In 1856 he established a farm in Crawford County, Wisconsin, but moved away after only one season. History next finds Ziegelmaier forty miles to the west, in McGregor, Iowa, a port city on the Mississippi River.  He stayed long enough there to get married, to Mary Koss, and have two children.

In 1857 he moved his family back to Wisconsin to the town of Boscobel, where he opened a brewery and bakery shop. The brewery burned soon after, and he returned once again to McGregor. He came back to Boscobel in 1866 where he purchased the old brewery property and rebuilt it.  He ran the brewhouse until 1884, when he sold it to William Bruer.

By 1890 Ziegelmaier had relocated to Milwaukee. The next decade saw him follow several of his children, now numbering an even dozen, to Washington state. Geörg died there on December 27th, 1908. He was 76 years old.

This is from another history of Boscobel beer that discusses the early history of the brewery.

This short biography is from “The History of Grant County, Wisconsin,” by Willshire Butterfield, and published in 1881.

Beer In Ads #5141: Out Today Sunshine Genuine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Sunshine Genuine Bock Beer, which was published on March 3, 1939. This ad was for the Sunshine Brewing Co. of Reading, Pennsylvania, near my hometown growing up, which was originally founded in 1859 by Peter Barbey. This ad ran in The Intelligencer Journal of Lancaster, Pennsylvania.

Beer In Ads #5140: The Talk Of The Town, Jacob Ruppert Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Braumeister Bock Beer, which was published on March 2, 1936. This ad was for the Jacob Ruppert Brewery of New York, New York, which was originally founded in 1856 by Matthias Haffen as the Haffen Brewery until 1914 when Ruppert’s father bought it a year before he died, leaving it to Jacob, who changed the name. This ad ran in The Brooklyn Eagle, of Brooklyn, New York.