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Beer In Ads #5187: Hampden Bock Beer

January 30, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Hampden Bock Beer, which was published on January 30, 1935. This ad was for the Hampden Brewing Co., of Willmansett, Massachusetts, which was originally founded in 1878 by William Brierly, although he only owned it for one year. It then a few new owners, and different names, before being known as Hampden in 1890, which remained in the name until 1962, but after that had another series of owners before closing in 1974. This ad ran in The Morning Union, also of Springfield, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Historic Beer Birthday: Martin Stelzer

January 30, 2026 By Jay Brooks

pilsner-urquell
Today is the birthday of Martin Stelzer (January 30, 1815-August 3, 1894). Stelzer was an architect, probably from Germany, who built a number of homes in Plzeň, Czech Republic, such as “the old (small) Synagogue in Pilsen, the Little Theatre (formerly on Goethe Street) and a stone Saxon bridge in the suburbs of Roudná which has one rare feature, a sweep middle.” He was also hired by the local Burghers (or citizens) to build the town brewery, which today is known as the Pilsner Urquell brewery. He is also believed to have hired their first brewmaster, Josef Groll.

Martin_Stelzer_(1815-1894)

This biography is from the Pilsner Urquell website:

When it comes to the founding of Pilsner Urquell, Martin Stelzer remains one of the most important figures, though he is also one of the most misunderstood.

Often mischaracterized as a brewer, Martin Stelzer was the most famous builder in nineteenth-century Plzen — something like the unofficial town architect. Born in 1815, Stelzer had constructed more than two hundred buildings in Plzen by the time of his death in 1894, including such important sites as Old Synagogue of 1859 and the Small Theater of 1869.

When he was first hired to create the new town brewery in 1839, however, Stelzer was just 24 years old — and, most importantly, he had never built a brewery of any kind. (Later, he would be seen as something of an expert on the subject.) One special demand: the new brewery was supposed to be a cold-fermentation or lager brewery, something that did not exist in Plzen at the time. To familiarize himself with the requirements of the project, Stelzer traveled to Bavaria in December of 1839, visiting several breweries there.

A common rumor holds that Stelzer befriended Josef Groll, the first brewmaster of Pilsner Urquell, during this trip, or even that Stelzer brought Groll back to Plzen with him. However, no confirmation of this appears to have been published during Stelzer’s lifetime. It certainly seems possible that the two were friends, however, given the closeness of their age: the original brewmaster was less than a year and a half older than the architect.

In addition to directing the expansion of the Burghers’ Brewery in 1849 and 1852, as well as the construction of a new fermentation room in 1856, Stelzer designed and built the brewery’s enlarged cooperage in 1870. Stelzer’s other projects included the next-door Gambrinus brewery in 1869 and the Dobřany town brewery in 1873. He remains part of everyday lore in Plzen today, having given his first name to the street Martinská in central Plzen as early as 1857.

Pilsner-Urquell

Roger Protz wrote the entry for Pilsner Urquell in the Oxford Companion to Beer, and he mentions Stelzer in these two paragraphs.

Local businessmen and tavern owners in Pilsen committed to raise funds and build a new brewery, to be called Burghers’ (Citizens’) Brewery. A leading architect, Martin Stelzer, was hired to design the brewery and he toured Europe and Britain to study modern breweries that used the new technologies of the Industrial Revolution—pure yeast strains, steam power, and artificial refrigeration—to make beer.

He returned to Pilsen to design a brewery on a site in the Bubenc district with a plentiful supply of soft water and sandstone foundations where deep cellars could be dug to store or “lager” beer. He also brought with him from Bavaria a brewer called Josef Groll who had the skills to make the new cold-fermented style of beer. See groll, josef. The brewery was built rapidly and its first batch of beer was unveiled at the Martinmas Fair on November 11, 1842. The beer astonished and delighted the people of Pilsen. It was a golden beer, the first truly pale beer ever seen in central Europe, for the lager beers brewed in Bavaria were a deep russet/brown in color as a result of barley malt being kilned or gently roasted over wood fires. A legend in Pilsen says the wrong type of malt was delivered to the brewery by mistake but this seems fanciful. It’s more likely that Martin Stelzer brought back from England a malt kiln indirectly fired by coke rather than directly fired by wood. This type of kiln that was used to make pale malt, the basis of the new style of beer brewed in England called pale ale. A model of a kiln in the Pilsen museum of brewing supports this theory.

urquell-brewery

And here’s an account from Food Reference:

At the start of the nineteenth century, the quality of beer everywhere was often poor and standards varied wildly. This prompted some of the Plzen’s conscientious and passionate brewers to band together to find a way of producing a beer of a superior and more consistent quality.

Their first decision was one of their finest, to appoint a young architect called Martin Stelzer. Traveling far and wide to study the best of brewery design he returned to Plzen with plans for the most modern brewery of the age.

He chose a site on the banks of the city‘s Radbuza River, which offered a number of natural advantages – sandstone rock for the easy carving of large tunnels for cold storage, and aquifers supplying the soft water which would one day help make Plzen’s finest beer so distinctive.

But, most importantly, Martin Stelzer also discovered a brewmaster who would change the way that beer was brewed forever: a young Bavarian called Josef Groll.

Beer-Pilsner-Urquell-Site-Brewery
The original gate, which still stands at the brewery.

Pilsen-Brewery-Today-Pilsner-Urquell-Beer
The brewery today.

Filed Under: Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: Czech Republic, Germany, History

Beer In Ads #5186: Graupner’s Bock Beer Is Here …

January 29, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Graupner’s Bock Beer, which was published on January 29, 1948. This ad was for the Graupners of Harrisburg, Pennsylvania, which was originally founded in 1875 by Edward and John Koenig, by Robert H. Graupner bought the brewery in 1893 and he, and then his family, ran it until 1951. This ad ran in The Harrisburg Telegraph, also of Harrisburg, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5185: It’s Bock Time

January 28, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Walter’s Bock Beer, which was published on January 28, 1966. This ad was for the Walter Brewing Co. of Pueblo, Colorado, which was originally founded in 1889 in Eau Claire, Wisconsin by Johannes Walter, while his brother Martin Walter opened a location in Colorado in 1898. This ad ran in The Daily Sentinel, of Grand Junction, Colorado.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Colorado, History, Wisconsin

Beer Birthday: Shane McNamara

January 28, 2026 By Jay Brooks

Today is the 37th birthday of Shane McNamara, who is a Master Cicerone and the Global Director, Innovation Quality & Beyond Beer for Anheuser-Busch InBev. He’s been with ABI for seven years, and before that he was with the Chartered Institute of Brewers and Distillers (CIBD) and before that brewed at CRATE Brewery in London. He’s originally from Australia, but lives in New York. I believe I first met Shane when Emily Sauter introduced us in Minneapolis during CBC, but we’ve run into each other multiple time since then. Join me in wishing Shane a very happy birthday.

Me and Shane at the BA warehouse for GABG judging.
Me, Emily Sauter, Shane and Max Finnance at CBC in 2023.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Anheuser-Busch InBev, Australia, New York

Historic Beer Birthday: John Goetz

January 28, 2026 By Jay Brooks

christian-moerlein
Today is the birthday of John Goetz, Jr. (January 28, 1855-January 23, 1898), who was married to Christian Moerlein’s daughter Lizzie and worked in his father-in-law’s brewery. He also organized the Brewers Exchange, and was its first president, a trustee in the U.S. Brewers Association, and helped organize the Ohio Brewers Guild.

Here’s his obituary from the American Brewers’ Review, which provides a summary of his life:

After Goetz married Lizzie Moerlein, he went to work for his father-in-law at one of Cincinnati’s biggest breweries, Christian Moerlein Brewing Co. In fact, before prohibition, it was one of the nation’s ten largest. But like many breweries, it was closed by prohibition, and wasn’t re-introduced until 1981. In 2004, the brand was purchased by Greg Hardman, a local resident of the Greater Cincinnati area, who also bought several other local beer brands in addition to Moerlein.

Christian-Moerlein-Beer1890

And here’s an additional biography.

Filed Under: Birthdays, Breweries Tagged With: History, Ohio

Beer Birthday: Jean-Marie Rock

January 28, 2026 By Jay Brooks

Today is the 78th birthday of Jean-Marie Rock, former brewmaster of Orval. While I’d visited the brewery a couple of times, I had the pleasure of judging Belgian beers with Jean-Marie at the World Beer Cup when it was in Nashville, which was an amazing experience. He first brewed for Palm and later for Lamot in Mechelen, brewing lagers, before joining Orval in 1972. He retired about sieven years ago, and is doing some consulting, plus working on another brewery in Belgium, Monsieur Rock. Join me in wishing Jean-Marie a very happy birthday.

Jean-Marie-Rock-and-Carl
Carl Kins and Jean-Marie in Nashville.
Jean-Marie-Rock-and-me
Jean-Marie and me at the World Beer Cup.
Rock-satisfied
A satisfied-looking Jean-Marie.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Belgium, Trappist Beer

Beer In Ads #5184: The “B”s Are Here, Bruton Bock Beer

January 27, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Bruton Bock Beer, which was published on January 27, 1939. This ad was for the Bruton Brewing Co. of Baltimore, Maryland, which was originally founded in 1855 by George Neisendorfer. Over the years it had several owners and a variety of names, and for it’s last five years in business, from 1935-1940, it was known as the Bruton Brewing Co. This ad ran in The Evening Sun, also of Baltimore, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

Beer Birthday: Logan Plant

January 27, 2026 By Jay Brooks

Today is the 47th birthday of Logan Plant, founder and brewmaster of Beavertown Brewery, which he started in 2011. I met Logan first at the Firestone-Walker Invitational Beer Festival a few years ago and have run into a couple of times since both there and at the RateBeer Best Festival. He’s a very friendly and talented person and his beer is great, and it’s always been a pleasure to hang out with him. Please join me in wishing Logan a very happy birthday.

IMG_7809
At the Firestone-Walker Invitational in 2017.
logan-jeremy-me
With Jeremy Marshall, from Lagunitas, and me at the RateBeer Best Awards show in January 2017.
IMG_7806
With Matt Brynildson at the Firestone-Walker Invitational in 2017.
SAM_6302
With me, Matt Brynildson and another F-W brewer at the Firestone-Walker Invitational in 2016.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, UK

Historic Beer Birthday: William Tunis Ryerson

January 27, 2026 By Jay Brooks

Today is the birthday of William Tunis Ryerson (January 27, 1829-December 28, 1891). He was born in New York, and his father was a senior partner in the Ryerson and Brown Transfer Co. The Ryersons came to America in 1646, so I suspect he didn’t struggle financially too much. When he was 44 year old, in 1873, he joined the New York City brewery Yuengling & Co. on 213 Front & 4th Avenue as an investor and controlling partner. But he left just four years later to help form the New York Cab Company, which consolidated the existing taxi service in the city. Meanwhile, Yuengling closed the New York brewery in 1882. Ryerson passed away in late 1891, age 62.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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