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Jay R. Brooks on Beer

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Schwarzenegger Bud Light Teaser Ads Released

January 18, 2014 By Jay Brooks

Arnie
ABI sent me a press release this morning that they’ve released teaser ads for what they’ll be airing during this year’s Super Bowl. I normally wouldn’t pay it much attention, but because of yesterday’s post Schwarzenegger To Appear In Super Bowl Ad For Bud Light I thought we should see what they’re planning for Arnie’s spot, though I think you’ll agree the two teasers don’t reveal very much, apart from the fact that time has not been kind. If you want to see the rest of what ABI has planned, the rest of the teasers are here on YouTube.

Filed Under: Beers, Just For Fun, News Tagged With: Advertising, Budweiser, Video

Welcome To My Nanobrewery

January 18, 2014 By Jay Brooks

McSweenys
I’m behind the curve on this one, which, although it made a splash last year, I just stumbled on this morning. It’s a pretty funny piece by Denver novelist Jenny Shank that appeared on Timothy McSweeney’s Internet Tendency back in April of last year. Welcome To My Nanobrewery is a hilarious look at an office where every cubicle has its own tiny brewery. Beer Advocate also did an interview with her after her piece was published, and her first novel, The Ringer, won the High Plains Book Award. So if you’re as behind as I am, give it a read. It’s pretty damn funny.

McSweeney-nanobrewery

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Humor, Literature

Beer Film #17: Shit Beer Geeks Say

January 17, 2014 By Jay Brooks

brookston-film
Today’s beer video was originally created last year for Good Beer Week in Melbourne, Australia, and I think I may even have posted it before. But given the positive response to yesterday’s humorous Hipsters Love Beer, I thought I had to post this one again. Shit Beer Geeks Say was a ” short film by Good Beer Week and Bridge Road Brewers about the beer geeks we all know and love who might sometimes take their craft beer a little too seriously!” Enjoy.

GBW – SHIT BEER GEEKS SAY from GOOD BEER WEEK on Vimeo.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Australia, Beer Weeks, Humor, Video

Hamm’s In San Francisco

January 17, 2014 By Jay Brooks

Hamms
A friend and regular reader sent me this old photograph of the Hamm’s brewery sign at night, taken in San Francisco around 1954, the year the Hamm’s Brewery opened. It’s a nighttime shot of the iconic Hamm’s sign on the roof of the brewery that was located at 1550 Bryant Street. When it was built, “it was the largest commercial sign on the West Coast.” The brewery closed in 1972, and sign taken down three years later, in 1975. According to Wikipedia, it was a “20-by-80 foot sign, with a 3-dimensional 13-foot beer chalice on top, [and] appeared in the first Dirty Harry film. In the early 1980s, the beer vats were first squatted and then rented out to punk rock bands. Known as “The Vats,” the brewery was a center of San Francisco punk rock culture with about 200 bands using individual vats as music studios. The building was renovated in the mid 1980s and converted into offices and showroom space.” In 2012, the Chronicle did a piece about the sign’s fate, What happened to the Hamm’s Brewery sign?, that included additional photos taken during the day, but the sign looks most impressive at night, and it was even animated, with neon rings of beer turning on and off in sequence, so the glass of beer looked like it was emptying and then filling up again.

Hamms-SF

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Breweriana, Photography, San Francisco

Beer Film #16: Hipsters Love Beer

January 16, 2014 By Jay Brooks

brookston-film
Today’s beer video is by Nacho Punch, an online humor channel. In their sketch Hipsters Love Beer, they give a gentle ribbing to the overly geeky among us, and some of them are pretty funny.

Filed Under: Beers, Just For Fun Tagged With: Humor, Video

Beer Film #15: How Stuff Works

January 15, 2014 By Jay Brooks

brookston-film
Today’s beer video is from the long-running series How Stuff Works that originally appeared on the Discovery Channel.

Filed Under: Breweries, Just For Fun Tagged With: Documentary, Video

Number Of Breweries In America Reaches 2700

January 15, 2014 By Jay Brooks

ba
The Brewers Association released preliminary numbers for how many operating breweries there were in the United States as of the end of last year. That number, the highest since America’s peak in the 1870s, was 2,722. That’s nearly 400 more than at the end of 2012. Those are broken down as follows.

  • Regional breweries: 120
  • Microbreweries: 1376
  • Brewpubs: 1202
  • Large breweries: 24
  • Total: 2,722

From the press release:

98% of these breweries were small and independent craft breweries. It is interesting to note that 2013 marks the first year since 1987 that microbreweries outnumbered brewpubs in the country.

The total of 2,722 brewing facilities is the highest count since the US in around 140 years, more than when the country celebrated her centennial birthday. In 1876, the Register of United States Breweries lists 2,685 breweries. It is not however, the highest number of all-time, as the Register lists 3,286 in 1870.

In addition to the 2,722 brewing facilities, there were an additional 1,744 breweries in planning at the end of December, the highest year-end number in the BA database.

cbatus-breweries

Filed Under: Breweries, Just For Fun, News Tagged With: Brewers Association, Press Release, Statistics, United States

Beer Film #14: Craft Beer — A Hopumentary

January 14, 2014 By Jay Brooks

brookston-film
Today’s beer video is by Jeremy Williams and was made in the Bay Area. Craft Beer — A Hopumentary is just under 15 minutes and was shot in early 2013.

Filed Under: Beers, Breweries, Just For Fun Tagged With: History, Video

Beer Film #13: 26 Interesting Facts About Beer

January 13, 2014 By Jay Brooks

brookston-film
Today’s beer video is from the magazine Mental Floss, entitled 26 Interesting Facts About Beer, part of a weekly series. This one was shot at Sun King Brewing in Indianapolis, Indiana.

Filed Under: Beers, Just For Fun Tagged With: Video

Beer Film #12: The American Brew Extras, Pt. 5

January 12, 2014 By Jay Brooks

brookston-film
Today’s beer video is part five, the final one in a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

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