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Belgium’s Liquid Communication

November 12, 2011 By Jay Brooks

belgium
The NPR program PRI’s The World had an interesting piece yesterday by a Clark Boyd entitled In Belgium, It’s Not Just Beer. It’s ‘Liquid Communication.’ I like that turn of phrase, “Liquid Communication,” though the gist of the article is that the author, understandably, worries that ABI might start capitalizing on the romance of Belgian beer as they attempt to launch their “Belgian Beer Cafe” chain in the U.S. There are already 55 of them worldwide, but now they’re seeking to franchise them in the states, too. The concept appears to be making the Belgian beer cafe as famous as the Irish bar or the English pub that can be found in every big city in the world, and probably just as authentic.

ABI, of course, has several Belgian beers in its portfolio, including Hoegaarden, Leffe, Belle-Vue and the ubiquitous Stella Artois. According to the pitch, the cafes would also carry non-ABI Belgian beers, but you know which ones would get the most attention and focus. They would no doubt appeal to consumers who are not hardcore beer geeks but have heard the news that Belgium makes some world class beers. And while that’s not necessarily a bad thing, it’s hard not to share the author’s concerns that ABI would fuck it up for everybody. Stella Artois is not exactly the best or most representative Belgian beer, yet it’s now the one most people are aware of. But it’s as far away from what makes Belgian beer great as Bud is from Trumer Pilsner or Radeberger. But I would certainly like to communicate liquidly.

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Belgium, Mainstream Coverage

Wikio Beer Blog Rankings For November 2011

November 9, 2011 By Jay Brooks

wikio
The November 2011 standings have just been released for Wikio’s Beer Blogs. Beervana increased his streak at the top to three consecutive months, with the rest of the Top 10 shuffling around. Here’s what happened to the Top 20 over last month:

Wikio November 2011 Beer Blog Rankings

1Beervana (=)
2Brookston Beer Bulletin (+2)
3Brewpublic (+4)
4A Good Beer Blog (+10)
5Appellation Beer: Beer From a Good Home (-2)
6The New School (-4)
7Drink With The Wench (-1)
8It’s Pub Night (+4)
9Washington Beer Blog (-4)
10Top Fermented (Not in Top 20 in October)
11Hoosier Beer Geek (-3)
12Seattle Beer News (Not in Top 20 in October)
13Yours For Good Fermentables (Not in Top 20 in October)
14Oakshire Brewing (Not in Top 20 in October)
15KC Beer Blog (+4)
16San Diego Beer Blog (+4)
17Road Trips for Beer (-6)
18Seen Through a Glass (=)
19The Brew Site (-4)
20Beer PHXation (-4)

Ranking made by Wikio

As usual, I included the relative movements of each blog from last month. Four new blogs emerged in the Top 20 that weren’t there last month, which is exactly what happened last month. Otherwise, there were a number of moderate swings, with movement 4 or 6 places being the most common. As always, I continue to stress that this is just a bit of fun and that we shouldn’t take it too seriously. Until the final month of 2011 ….

Filed Under: Just For Fun, News Tagged With: Awards, Blogging, North America, Websites

Session #57: Beer Geek Confessional

November 6, 2011 By Jay Brooks

confession
Our 57th Session brings us into the confessional, courtesy of our host, Steve Lamond, from Beers I’ve Known, who magnanimously agreed to fill in for the recently pilfered Pete Brown. Stephanos — Steve’s alter ego — has chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which he describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…)

session_logo_all_text_200

Since Stephanos says he likes discovering personal things about his fellow beer bloggers, getting “a window into another’s life, in a semi-voyeuristic way,” I’ll recount my own, vaguely embarrassing first taste of not beer, close in a way, but actually “Near Beer,” non-alcoholic beer that was, believe it or not, aimed at kids when I still was one. In fact, my mother bought me some when I was around twelve and my friends and I tried it one day. It was so bad it’s a wonder I ever tried beer again.

near-beer

I wish I remembered more details about it. I thought the can was silver in color, but I also remember bright colors. Of course, this was the early 1970s so bright colors were everywhere. I’ve written about this before, though I thought I’d remembered more details than I can now, but unfortunately that’s just not the case. Back in November of 2006 I participated for the third, and final time, in NaNoWriMo, or National Novel Writing Month. NaNoWriMo is a great exercise for writers. Every November for over a decade, it challenges writers to complete a 50,000-word novel in 30 days. That works out to 1,667 words a day, every day.

That year, I wrote Under the Table, A Fictional Memoir of Growing Up With Beer, the first draft of which is still online. As far as I know, the only people to actually read it were my mother-in-law and Shaun O’Sullivan, from 21st Amendment, who was sick for a good portion of that November in 2006 and needed something to do. The story was a mostly true account of 24 episodes in my life, from the first memories of my parents drinking beer — I grew up with an alcoholic, psychotic stepfather — to my own adventures drinking in New York City in my late teens and early twenties. I chose 24 chapters because that’s a case, and each chapter starts with a particular beer remembered from my childhood as a starting point for my admittedly self-indulgent reminiscences.

Chapter 7, Not So Close, ends with the time my friends and I first tried the truly awful Near Beer.

This was also the same time that I first tried near beer. I don’t remember why my mother bought it for me, but it was in the basement refrigerator with the rest of the real alcohol. Perhaps she was afraid that my stepfather’s influence might turn me into an alcoholic, too, who knows? But some friends and I tried it one afternoon when I was in my early teens, probably around twelve or so. It was truly awful, as I remember it, and I wasn’t the only one. We all hated it. If this was what beer tasted like, I didn’t understand why adults seemed to drink so much of it. But it did seem like so many other aspects of the life I’d imagined for myself. It was as close to beer as my life was to being normal, not even close.

Happily, I didn’t give up on beer and found that it was much better than that first near experience. I continued drinking the somewhat bland regional lagers available in 1970s Eastern Pennsylvania. They offered not much in the way of variety but in retrospect were more varied than beer became in the following decade when consolidation, mergers and takeovers gave us “The Big 3,” with little else to drink. But after joining the Army Band out of high school, I was stationed in New York City. For a musician, the city was a great place to be at that time. It offered endless places to see live music. Although I liked rock & roll, I was a bigger fan of jazz, especially big band. And there was some terrific places to see jazz, a number of them in the village. There were even these private loft clubs in some warehouse district that I couldn’t find today if my life depended on it, but we knew people who knew people and thus had the address to some of these unmarked jazz clubs. Many of the jazz clubs in New York were selling beers like Guinness, Bass and Pilsner Urquell, beers utterly different than anything we had back home. That’s actually the genesis of my own love affair with beer and was also detailed in Chapter 23 of Under the Table, Jazz in the Dark.

homer-simpson_catholic_confession

But the confession part of that story is that although I began to learn more and more about beer, and tried as many different ones as we encountered, I continued to drink the familiar regional lagers and even the mainstream national brands when nothing else was available. I hadn’t yet become the annoying beer snob that I am today, when I’ll politely decline a beer if there isn’t anything I deem worthy of drinking at that moment. So there was a good decade where I drank craft beer whenever I could, but wasn’t too fussy when offered something not as tasty. I regret putting social considerations ahead of my taste buds. Of course, I wasn’t as curmudgeonly then, either, and probably had more friends. Is there a connection? Probably.

And one final confession:

leslie-nielsen-leslie-nielsen-shirley-confess

Filed Under: Beers, Breweries, Just For Fun, The Session Tagged With: History, Literature, Non-Alcoholic

The Bay Brewed: A Rock & Roll Beer Festival

November 4, 2011 By Jay Brooks

guitar
This sure sounds like a fun new event. The San Francisco Brewers Guild along with City Beer Store and The Bay Bridged is putting on a beer festival and a music festival called The Bay Brewed, which is scheduled to take place on December 3, from 2-7 p.m. at San Francisco’s Verdi Club, located at 2424 Mariposa Street. Here’s some more info from the press release:

Presented in partnership with the City Beer Store and the SF Brewers Guild, a ticket to The Bay Brewed includes unlimited beer tastings from San Francisco Bay Area breweries including 21st Amendment, Anchor Stream, Beach Chalet, Lagunitas, Magnolia, Social Kitchen & Brewery, and Speakeasy, and musical performances from four excellent San Francisco bands: Weekend, Sleepy Sun, Extra Classic, and Terry Malts. Food will be available for purchase courtesy of Rosamunde Sausage Grill.

Christian Cunningham, General Manager of The Bay Bridged, explained the desire to create an event pairing local bands and local craft beers: “San Francisco’s music and beer scenes are both unbeatable when it comes to the talent and creativity of the people involved. The Bay Brewed is our way of bringing together people who like great music and people who like great beer for a unique event that couldn’t happen anywhere but San Francisco.”

Ticket prices are $45 and can be purchased online, or buy them at the door for $55. According to the ticket page, “[y]our ticket purchase includes performances by four great local rock bands — Weekend, Sleepy Sun, Extra Classic, and Terry Malts — and a commemorative mug that gets you unlimited beer tastings all day long from an array of awesome local breweries. In partnership with the City Beer Store and the SF Brewers Guild, you’ll be sampling beer from and meeting the brewers behind 21st Amendment, Anchor Stream, Beach Chalet, Lagunitas, Magnolia, Social Kitchen & Brewery, and Speakeasy, with more still to come.”

bay-brewed-2011

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Announcements, Beer Festivals, California, Music, San Francisco

Next Session’s Beery Confessions: “Bless Me Father, For I Have Drank”

November 1, 2011 By Jay Brooks

session-the
Our 57th Session is a bit of a last-minute hardscrabble just to make it happen, and big props to our host, Steve Lamond, from Beers I’ve Known — who was supposed to host December but stepped in to November’s glass slipper after tragedy struck our original Cinderella. The illustrious Pete Brown was supposed to host November but my reminder e-mail got lost along with his entire new book when his laptop was unceremoniously stolen. By the time the dust settled and he started rebuilding his book again from scratch, Pete understandably asked for a rain check on hosting duties. After a fruitless search, Stephanos stepped up and said he’d be happy to tackle November and so here we are, less than a week away. He’s chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which Stephanos describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…) Blogs are due this Friday (3rd November) but as its short notice I’ll accept submissions until next Friday (11th November)

So get into the confession booth and release all your guilt by writing about it. Trust me, it will be cathartic. You’ll also be helping out Pete Brown, Steve Lamond along with Stan and me by keeping the Sessions going, so you can feel good about that and not feel any more guilt, either. So write ten hail bloody marys and ten how’s your big daddy’s for the next Session on Friday, November 3 — just 3 days from now — though our host has graciously given everyone an additional week, if they need it, to ponder their guilt and fess up.

Oh, and if some kind soul out there wants to host the December Session next month, please drop me a line or leave a comment here. It’s good karma.

Filed Under: Beers, Just For Fun, News, The Session Tagged With: Announcements

What’s Wrong With This Picture?

October 28, 2011 By Jay Brooks

beer-and-food
Surely this has happened to you as often as me. You’re at a picnic or buffet and you’re trying to juggle your beer and fill your plate with food. At such times, you wish you had a third hand. So while searching the other day for another image, I stumbled upon this on a Tumblr blog, but there was no original link or any information about it; just the picture below:
bottle-snack-tray
So at first glance, it seems like a good idea. With the plastic tray over the bottle, you’d have one hand free to load up on food. But thinking about it a few seconds longer, and it’s not the panacea it first appears to be.

So I ask. What’s wrong with this picture? Well first of all, you shouldn’t be drinking straight from the bottle, though the plate wouldn’t work with most beer glasses, which taper up rather than down. You might be able to put a pint glass upside down over the top of the bottle, but it doesn’t look like the opening in the plastic tray is wide enough to accommodate it then.

But even assuming you were drinking straight from the bottle — perhaps you’re at a picnic in a park and have no choice — wouldn’t it be easy to forget about the food and take a swig, and in the process dump all the food on the ground? But maybe it’s just useful to load up on the food in the buffet line and carry it a spot where you can sit and eat with your beer. Either way, what looks to be the solution to we’ve all had countless times may not quite solve it after all. What do you think? Boom or bust?

Filed Under: Beers, Food & Beer, Just For Fun Tagged With: Food, Humor

We Are The 5%

October 27, 2011 By Jay Brooks

5-percent
While I support the Occupy Wall Street movement, this is something even nearer and dearer to my heart. I don’t know who came up with it, I saw it when Firestone Walker tweeted it, along with the hashtag #OccupythePub and the simple message: “Craft beer drinkers unite. We might only be 5% of the market but we are 95% of the noise!” What a great slogan and a great idea to build awareness for craft beer. We are the 5%!

we-are-five

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Humor, Statistics

Prevent Mate Morphosis

October 24, 2011 By Jay Brooks

w-anchor
While searching for more information about yesterday’s featured artist for my Beer In Art series, I discovered a second artist named Ben Sanders, this one working as an illustrator in Australia. Perhaps more importantly, he’s actually worked on a campaign to reduce drunk driving down under. The campaign, sponsored by the Motor Accident Commission, was designed to try and reduce drunk driving in the rural areas of southern Australia. Called Prevent Mate Morphosis, it employs a device you’d never see used by our own government and especially not by the neo-prohibitionists: irreverent humor.

Motor_Accident_Commission_(MAC)_Knob_ibelieveinadv

Here’s how they describe the campaign:

Just like on the footy field, mateship is the glue that unites regional communities.

Mates look out for mates — it’s a big part of the Aussie culture. And they’d never intentionally do anything that would cause us harm. It’s just that sometimes, our mates can turn into blokes who, let’s just say, make bad decisions. Especially on the roads.

In this advertising campaign we’ve come up with a new name for this change in a mate’s behaviour. We’re calling it “Matemorphosis” — when your mate gets behind the wheel and morphs into a knob.

Motor_Accident_Commission_(MAC)_Wanker_ibelieveinadv

They continue by saying it’s “For Country People, By Country People:”

This is the first road safety campaign that’s specifically made for country South Australians, by country South Australians. The TV ads don’t use actors, but real people from different regions across SA and were filmed at Callington Football Club oval.

The campaign acknowledges that too many deaths occur on our roads because country roads are different to anywhere else. We all know we can’t change where we drive, but we can change how we drive. And the campaign makes the point that it’s up to all of us to make country roads safer.

Motor_Accident_Commission_(MAC)_Twhat_ibelieveinadv

But they sure seem like they’d get your attention far more effectively because they stop and make you think. Then they make you laugh, which in my mind would make them more memorable, as well.

mac0484_regional-toilet-posters3

Obviously, not all the idioms would translate to American English, but surely we could come up with equally effective and equally funny ones. Not that the folks in MADD and their ilk would, or even could, embrace any strategy that might involve humor. They’d undoubtedly complain that you can’t make light of so serious a problem. But if it furthers their supposed goal of reducing drunk driving, it really shouldn’t matter how the message is communicated, so long as it’s effective. Frankly, I’ve always believed you’d get a lot further being reasonable and human than constantly hammering the same serious propaganda.

mac0484_regional-toilet-posters5.2

And below is one of the billboards in action. I’d much rather see this on the road than a frying pan with an egg in it telling me that’s my brain or a needle sticking out of a bottle of beer equating it to heroin. Such heavy-handed imagery doesn’t work because it doesn’t ring true. It looks like propaganda because it is propaganda. Maybe a little humor would be better? It’s making me laugh … and pay attention.

Motor_Accident_Commission_(MAC)_Cock_ibelieveinadv

Filed Under: Art & Beer, Beers, Editorial, Just For Fun, Politics & Law Tagged With: Australia, Humor, Prohibitionists

Beerstrology Sign: Scorpio

October 23, 2011 By Jay Brooks

zodiac
While I don’t put any stock in astrology, in 1980 Guinness put out a calendar with each month representing one of the zodiac signs, and I thought it would be fun to share these throughout the year.

Scorpio, the scorpion, is from October 23-November 22. To learn more, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Guinness-zodiac-10-scorpio

Filed Under: Art & Beer, Just For Fun Tagged With: Beerstrology, Guinness

Craft Beer: A True Underdog Story

October 21, 2011 By Jay Brooks

cbatus-flag
Here’s a fun video about craft beer’s struggles to get to market. With a hat tip to Brian Stechschulte at Bay Area Craft Beer, it’s a student film by a Michael Jolly, done for his “Motion Graphics class. It’s an animated info graphic concerning American Craft Beer. I created all artwork, narration, and animation myself. Hope you enjoy it…And drink craft beer!” He’s titled it: Craft Beer: A True Underdog Story.

craft-beer-atus

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Film, Law, Video

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