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Jay R. Brooks on Beer

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Interesting World Maps

December 30, 2019 By Jay Brooks

world-map-3

You probably knew I’m a huge map geek, so I’m always on the lookout for interesting ones. I came across a website recently boasting 100 Amazing World Maps. And while the headline may be a tad hyperbolic, some of them certainly are interesting. Here are a few that fell into that category for me. Check out the rest here if you also like this sort of thing. Enjoy.

Map of Alcohol Consumption Around the World

19map-alcohol-consump-2016

You’re probably not shocked to learn that Ireland, Russia, France and Germany are some of the countries that consume the most alcohol. But you may be surprised to learn that tiny Belarus consumes the most alcohol of all, with an average of 17.5 liters of pure alcohol consumed per capita every year.

Map of Drink of Choice Around the World

19map-drink-choice

Looks like North and South Americans, as well as Australians, love their beer, while Asia, the Caribbean and Russia dig their spirits. Rice wine, rum and vodka, perhaps?

Map of Who Spends the Most on Booze

19map-alcohol-expense-2014

Ahem. Ireland?

Map of Coffee Consumption Around the World

19map-coffee

Can’t live without your cuppa Joe in the morning? Looks like you’re not the only one! In some countries, such as those in (colder) Scandinavia, each person is drinking up to 26 pounds of coffee per year.

Map of the World’s Happiest People

19map-happy

It makes us smile to see a hemisphere filled with happiness!

Also, is anyone surprised that famously cordial Canada, free-spirited Australia and peaceful Scandinavia have some of the happiest locals on earth?

Map of Worldwide Tipping

19map-tipping

Now before you go thinking a country is cheap, remember that they may pay higher wages so employees don’t need tips to make a living. (Unlike in America, which needs to get with the program.)

Map of Water Consumption Around the World

19map-water

You may be surprised to learn the volume of water needed for the production of essential goods and services. This map brings the problem of water scarcity into sharp focus. 

Map of Grapes Yielded by Country

19map-grapes

Where, oh where, does your favorite wine get its grapes from?

Map of Craft Breweries in the U.S.

19map-craft-breweries

Think craft breweries have been popping up all around your state? You’re right, especially if you live in the western part of the country.

Map of Every Pub in the UK

19map-UK-pubs

You knew pubs were popular in England, Scotland, Wales and Northern Ireland, but did you know they were this popular? This map cannot even begin to show each and every one of the pubs, because there are more than 48,000!

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Infographics, International, Statistics

An Appeal By American Brewers To the American People

September 22, 2019 By Jay Brooks

the-sun

This is an interesting piece of history. This piece, sponsored by a trade group of brewers, though I’m not sure which one, whether a national organization or a more local one, something like a New York Brewers Association. It was published today, September 22, 1918, in the time before the passage of Prohibition, in an attempt to persuade citizens not to support the prohibitionists’ agenda and also that brewers were patriotic as World War was beginning. Unfortunately, it didn’t work.

An-Appeal-1918

And here’s the article transcribed.

The press has in the past few days given much space to the fact that certain American brewers loaned the sum of $375,000 to Mr. Arthur Brisbane, which sum he used in the purchase of the Washington Times.
In many publications referring to this matter the word “German” is applied to the word “brewer,” and there is continued and persistent effort to create in the minds of the readers the impression that the brewers are as a class unpatriotic. An attempt to create and foster this impression is to give birth to and nourish what is a malicious and cowardly lie!

MORE THAN NINETY-FIVE PER CENT OF ALL THE BREWERS IN THE UNITED STATES ARE AMERICAN BORN. AND IN A VERY LARGE PORTION OF CASES THEIR PARENTS WERE AMERICAN BORN.

What money they have, has been made in American business and invested in America. Since the beginning of the war brewers have been among the largest purchasers of every Liberty Bond issue, the total of their subscriptions amounting to many millions of dollars. They have contributed in large amounts to the Red Cross and other war activities.

Brewers themselves are wearing uniforms of service and the sons and grandsons of brewers are fighting under the Stars and Stripes.

In the many acts of disloyalty discovered by the Department of Justice prior to and during the war, there is not one single instance where any brewer, directly or indirectly, has in any way been found guilty of any act which could be considered disloyal.

Much publicity has been given to the fact that before the war commenced brewers of the country contributed money to the German-American Alliance for the purpose of contesting Prohibition. Not one single dollar was ever paid to the German-American Alliance by any brewer after the declaration of war between Germany and our country, and this fact is well known to every man who has investigated this subject.

It has never been shown that any American brewer has contributed, directly or indirectly, to any dissemination of any unpatriotic propaganda!

A few days ago our President issued a proclamation forbidding the manufacture of beer after December 1st. Despite the fact that this order destroys a billion dollars’ worth of property, it has been accepted by the brewers without complaint, because they realize that in the judgment of our President such a ruling is necessary to the success of the war programme.

Are certain politicians, disappointed in their ambitions, and those who are opposed to the consumption of any beverage with the slightest trace of alcohol so powerful that they can use the horrors of this distressing war to heap odium and disgrace upon a class of citizens whose loyalty, measured by whatever standard, is one hundred per cent. American?

WE ARE NOT MAKING THIS APPEAR IN BEHALF OF OUR PROPERTY OR OUR PRODUCT, BUT AS AMERICAN CITIZENS APPEALING TO YOU TO HELP PROTECT THE GOOD NAME OF OURSELVES AND OUR FAMILIES.

Filed Under: Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Media, New York, Prohibition

When Frederick The Great Went To War On Coffee

September 13, 2019 By Jay Brooks

coffee
You’re probably familiar with this great beer quote by Frederick the Great, also known as Frederick II of Prussia:

Many battles have been fought and won by soldiers nourished on beer.

Friedrich_Zweite_Alt

And it is a great quote, but the context in which he said it is even more interesting. It was from a proclamation he made on September 13, 1777. Also said during that proclamation was this. “Everybody is using coffee. If possible, this must be prevented. My people must drink beer.” He was dead set against the use of coffee by his citizens, but especially his troops. Here’s the paragraph the quote is taken from:

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

According to William H. Ukers, in Chapter VIII of “All About Coffee,” entitled “The Introduction of Coffee to Germany,” his prohibition of coffee was short-lived.

For a time beer was restored to its honored place; and coffee continued to be a luxury afforded only by the rich. Soon a revulsion of feeling set in; and it was found that even Prussian military rule could not enforce coffee prohibition. Whereupon, in 1781, finding that all his efforts to reserve the beverage for the exclusive court circles, the nobility, and the officers of his army, were vain, the king created a royal monopoly in coffee, and forbade its roasting except in royal roasting establishments. At the same time, he made exceptions in the cases of the nobility, the clergy, and government officials; but rejected all applications for coffee-roasting licenses from the common people. His object, plainly, was to confine the use of the drink to the elect. To these representatives of the cream of Prussian society, the king issued special licenses permitting them to do their own roasting. Of course, they purchased their supplies from the government; and as the price was enormously increased, the sales yielded Frederick a handsome income. Incidentally, the possession of a coffee-roasting license became a kind of badge of membership in the upper class. The poorer classes were forced to get their coffee by stealth; and, failing this, they fell back upon numerous barley, wheat, corn, chicory, and dried-fig substitutes, that soon appeared in great numbers.

The full story was told in “The World of Caffeine: The Science and Culture of the World’s Most Popular Drug,” by Bennett Alan Weinberg and Bonnie K. Bealer, excerpted below:

CaffeineWorld-1

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

CaffeineWorld-2

“Alas!” Cried the women, “take rather our bread.
Can’t live without coffee! We’ll all soon be dead!”

CaffeineWorld-3

Fred-the-Great-Ripley

Filed Under: Beers, Politics & Law, Related Pleasures Tagged With: Germany, History

A Meditation On A Quart Mugg

July 19, 2019 By Jay Brooks

penn-gazette
The Pennsylvania Gazette “was one of the United States’ most prominent newspapers from 1728, before the time period of the American Revolution, until 1800.” In 1729, Benjamin Franklin, and a partner (Hugh Meredith), bought the paper. “Franklin not only printed the paper but also often contributed pieces to the paper under aliases. His newspaper soon became the most successful in the colonies.”

On July 19, 1733, they published a piece entitled “A Meditation on a Quart Mugg.” It was generally attributed to Benjamin Franklin, and for years was published among collections of his writings. However, the current editors of the National Archives are not convinced that it was indeed written by Franklin, and “believe that the essay is not sufficiently characteristic of Franklin’s style to be attributed to him.” Plus, apparently “no external evidence of authorship has been found.” Despite the uncertainty of who wrote it, it remain an interesting, if odd, piece written from the point of view of the mug. It has held beer, among much else, but had more feelings and experienced more humiliations and bad treatment than I had ever thought about before. I must remember to thank my glassware for its service on a more regular basis.

pennsylvania-gazette-july-19-1733

A Meditation on a Quart Mugg

Wretched, miserable, and unhappy Mug! I pity thy luckless Lot, I commiserate thy Misfortunes, thy Griefs fill me with Compassion, and because of thee are Tears made frequently to burst from my Eyes.

How often have I seen him compell’d to hold up his Handle at the Bar, for no other Crime than that of being empty; then snatch’d away by a surly Officer, and plung’d suddenly into a Tub of cold Water: Sad Spectacle, and Emblem of human Penury, oppress’d by arbitrary Power! How often is he hurry’d down into a dismal Vault, sent up fully laden in a cold Sweat, and by a rude Hand thrust into the Fire! How often have I seen it obliged to undergo the Indignities of a dirty Wench; to have melting Candles dropt on its naked Sides, and sometimes in its Mouth, to risque being broken into a thousand Pieces, for Actions which itself was not guilty of! How often is he forced into the Company of boisterous Sots, who say all their Nonsence, Noise, profane Swearing, Cursing, and Quarreling, on the harmless Mug, which speaks not a Word! They overset him, maim him, and sometimes turn him to Arms offensive or defensive, as they please; when of himself he would not be of either Party, but would as willingly stand still. Alas! what Power, or Place, is provided, where this poor Mug, this unpitied Slave, can have Redress of his Wrongs and Sufferings? Or where shall he have a Word of Praise bestow’d on him for his Well-doings, and faithful Services? If he prove of a large size, his Owner curses him, and says he will devour more than he’ll earn: If his Size be small, those whom his Master appoints him to serve will curse him as much, and perhaps threaten him with the Inquisition of the Standard. Poor Mug, unfortunate is thy Condition! Of thy self thou wouldst do no Harm, but much Harm is done with thee! Thou art accused of many Mischiefs; thou art said to administer Drunkenness, Poison, and broken Heads: But none praise thee for the good Things thou yieldest! Shouldest thou produce double Beer, nappy Ale, stallcop Cyder, or Cyder mull’d, fine Punch, or cordial Tiff; yet for all these shouldst thou not be prais’d, but the rich Liquors themselves, which tho’ within thee, twill be said to be foreign to thee! And yet, so unhappy is thy Destiny, thou must bear all their Faults and Abominations! Hast thou been industriously serving thy Employers with Tiff or Punch, and instantly they dispatch thee for Cyder, then must thou be abused for smelling of Rum. Hast thou been steaming their Noses gratefully, with mull’d Cyder or butter’d Ale, and then offerest to refresh their Palates with the best of Beer, they will curse thee for thy Greasiness. And how, alas! can thy Service be rendered more tolerable to thee? If thou submittest thy self to a Scouring in the Kitchen, what must thou undergo from sharp Sand, hot Ashes, and a coarse Dishclout; besides the Danger of having thy Lips rudely torn, thy Countenance disfigured, thy Arms dismantled, and thy whole Frame shatter’d, with violent Concussions in an Iron Pot or Brass Kettle! And yet, O Mug! if these Dangers thou escapest, with little Injury, thou must at last untimely fall, be broken to Pieces, and cast away, never more to be recollected and form’d into a Quart Mug. Whether by the Fire, or in a Battle, or choak’d with a Dishclout, or by a Stroke against a Stone, thy Dissolution happens; ’tis all alike to thy avaritious Owner; he grieves not for thee, but for the Shilling with which he purchased thee! If thy Bottom-Part should chance to survive, it may be preserv’d to hold Bits of Candles, or Blacking for Shoes, or Salve for kibed Heels; but all thy other Members will be for ever buried in some miry Hole; or less carefully disposed of, so that little Children, who have not yet arrived to Acts of Cruelty, may gather them up to furnish out their Baby-Houses: Or, being cast upon the Dunghill, they will therewith be carted into Meadow Grounds; where, being spread abroad and discovered, they must be thrown to the Heap of Stones, Bones, and Rubbish; or being left until the Mower finds them with his Scythe, they will with bitter Curses be tossed over the Hedge; and so serve for unlucky Boys to throw at Birds and Dogs; until by Length of Time and numerous Casualties, they shall be press’d into their Mother Earth, and be converted to their original Principles.

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Literature, United States

The 1899 Liquor Book

May 9, 2019 By Jay Brooks

liquor

I came across this interesting book, published by Charles Austin Bates in 1899. It’s called “The Liquor Book” and is essentially an early book of clipart for liquor stores to use in advertising.

Bates-liquor-book

It’s 440 pages that begins with around sixteen pages explaining how to advertise your liquor store, along with some examples of ads. Below is their example of a beer ad on page 11.

1899-liquor-book-011

The remainder of the book is hundreds of images to be used for advertising. Printed on just one side of the page, presumably so they can be used in paste-up, each one has one seems to be an arbitrary number at the top for cataloging purposes, I imagine. There is clipart for all kinds of drinks, including whiskey, wine, cocktails, champagne, etc. Here are some of the beer ones in the book.

1899-liquor-book-3008
1899-liquor-book-3010
1899-liquor-book-3032
1899-liquor-book-3034
1899-liquor-book-3042
1899-liquor-book-3047
1899-liquor-book-3048
1899-liquor-book-3052
1899-liquor-book-3053
1899-liquor-book-3054
1899-liquor-book-3057
1899-liquor-book-3058
1899-liquor-book-3060
1899-liquor-book-3061
1899-liquor-book-3090
1899-liquor-book-7110

Filed Under: Beers, Editorial, Just For Fun, Politics & Law Tagged With: Advertising, History

Why Do People Drink Beer?

May 3, 2019 By Jay Brooks

question-mark

That also seems like a silly question, but of course when the temperance movement was in full swing and prohibition might actually happen, it was a question people asked. And the brewers had an answer. This is an ad published in the Cattaraugus Republican on May 3, 1917. The small newspaper served the residents of and around Little Valley, New York, and I suspect the ad appeared in newspapers throughout the state since it was sponsored by the New York State Brewers’ Association.

Initially, brewers were not worried about prohibition because before the U.S. government imposed personal income taxes on all its citizens, a lot of its operating income came from excise taxes and the brewing industry contributed a sizable percentage of the U.S. budget. But once the 16th Amendment was ratified in 1913, and everybody began paying income tax, they understandably grew worried. Without their contributions to the government as a bulwark to prohibition, they felt it was much more likely that the prohibitionists could be successful and jumped into action with ads defending their industry and beer itself. It was too little, too late, and as we all know, the 18th Amendment was passed in 1919, just six years after the imposition of income taxes.

But I have to give them points for trying. This particular ad is Talk No. 10 and the bottom of it references that Talk No. 11 will appear the following week, suggesting a series and concerted effort to get their message out. You can find more like this one, both by the New York association and by other state guilds and they all share the theme of trying to persuade consumers not to support temperance efforts and portray beer as a wholesome drink for everyone. Some of their arguments, naturally are better than others, with a few almost laughably thin. But this one I especially like as it just sings the praises of everyday beer drinking. Who could argue with that?

why-do-people-drink-beer

Why Do People Drink Beer?

The reason most people drink beer is because it tastes good. The reason they go on drinking beer is because it continues to do them good.

Beer is an ideal beverage. It quenches the thirst, gives nutriment to the body, and cheers up the spirits.

It is a wholesome food. The term “food” includes anything, either solid or liquid, that restores the waste tissues of the body or supplies heat and energy. The food contents of beer are all wholesome and nutritious. Besides being a food it is a beverage; that is, it not only sustains the body, but it satisfies thirst.

It contains just enough alcohol to refresh the system, sharpen the appetite and produce a general feeling of well being.

Beer is pleasing to all the senses. It is good to look at, its aroma is attractive, its taste is snappy and it is ideally adapted to gratify the cravings of the human body.

Centuries of use have established beer as the ideal drink, giving the maximum of pleasure.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Advertising, History, Media, New York, Prohibition, Prohibitionists

Top 50 Breweries For 2018

March 12, 2019 By Jay Brooks

ba

The Brewers Association just announced the top 50 breweries and craft breweries in the U.S. based on sales, by volume, for 2018, which is listed below here. I should also mention that this represents “craft breweries” according to the BA’s membership definition, and not necessarily how most of us would define them, as there’s no universally agreed upon way to differentiate the two. For the eleventh year, they’ve also released a list of the top 50 breweries, which includes all breweries. In the past I’ve posted the two lists separately, but have decided going forward to present them together since the two are getting increasingly intermingled. I confess I used to look more forward to this list every year as it represented greater and wider acceptance of craft in the marketplace, but it doesn’t seem to hold the same thrill for me anymore, perhaps I’m getting jaded. Here is this year’s craft brewery list and overall breweries, too:

Top50_both_2018
six-glasses

And below here is a map showing the Top 50 craft breweries, as defined by the BA, on a map. If you look at the press release itself, there are 22 footnotes of explanation for the Top 50 overall (a-v), which is one less than last year, but still seems like too many. I feel like it should be simpler. As many people predicted many years ago, the larger craft breweries seem more like the regional breweries of yesteryear, and have less in common with their smaller brethren than with the big breweries. That’s why many of them also belong to the Beer Institute, along with other organizations. I just realized I whined about this very fact last year, so it’s obvious this is not an issue that’s going away anytime soon. I don’t know what the solution is, but setting up the us vs. them dichotomy no longer feels to me like the right direction to me. I understand it up to a point, but the brewing world is not as black and white as it used to be, and I believe there needs to be a new way to look at it that isn’t so unforgiving. And it isn’t just the BA, I was disheartened to talk to a few brewers this year who were excluded from the SF Beer Week gala because they weren’t, or couldn’t be, guild members, which is not the original idea behind SF Beer Week. When we first started it, we wanted to include everybody. That was, indeed, the point. Anyway, congratulations to all the breweries in the Top 50 for another great year, and especially the few new names on this year’s list.

Top50_2018

Filed Under: Breweries, Editorial, Just For Fun, Politics & Law Tagged With: Brewers Association, Press Release, Statistics

Guy Debord On A Drinking Life

December 28, 2018 By Jay Brooks

spectacle
Today is the birthday of Guy Debord. If you’ve never heard of Guy Debord, don’t worry, you’re by no means in the minority. Lots of people haven’t; undoubtedly most people have not. So who was he? Guy Debord (December 28, 1931–November 30, 1994) “was a French Marxist theorist, philosopher, filmmaker, member of the Letterist International, founder of a Letterist faction, and founding member of the Situationist International (SI).” In 1967, he wrote a book called The Society of the Spectacle (although it wasn’t translated until 1970). At some point when I was reading a lot of political works, maybe twenty years ago, I picked up a copy and really enjoyed it. It was a very prescient look at where society was heading, and was quite interesting.

la-societe-du-spectacle

Anyway, later in his life, he wrote what amounted to a two-volume autobiography called “Panegyric,” in 1989, which was translated into English finally in 2004. Apart from having read his one book, I don’t know very much about Debord’s life, his overall philosophy or anything, really. But having just read this chapter, he must have been amazing. This is his take on the writing life, or more correctly the drinking life of a writer.

After the circumstances I have just recalled, it is undoubtedly the rapidly acquired habit of drinking that has most marked my entire life. Wines, spirits, and beers: the moments when some of them became essential and the moments when they returned have marked out the main course and the meander of days, weeks, years. Two or three other passions, of which I will speak, have been more or less continuously important in my life. But drinking has been the most constant and the most present. Among the small number of things that I have liked and known how to do well, what I have assuredly known how to do best is drink. Although I have read a lot, I have drunk even more. I have written much less than most people who write, but I have drunk much more than most people who drink. I can count myself among those of whom Baltasar Gracián, thinking about an elite discernible only among the Germans — but here he was quite unjust to the detriment of the French, as I think I have shown — could say, ‘There are those who got drunk only once, but that once lasted them a lifetime.’

Furthermore, I am a little surprised, I who have had to read so often the most extravagant calumnies or quite unjust criticisms of myself, to see that in fact thirty or more years have passed without some malcontent ever instancing my drunkenness as at least an implicit argument against my scandalous ideas — with the one, belated exception of a piece by some young English drug addicts who revealed around 1980 that I was stupefied by drink and thus no longer harmful. I never for a moment dreamed of concealing this perhaps questionable side of my personality, and it was clearly evident for all those who met me more than once or twice. I can even note that on each occasion it sufficed but a few days for me to be highly esteemed, in Venice as in Cadiz, in Hamburg as in Lisbon, by the people I met only by frequenting certain cafés.

At first, like everyone, I appreciated the effect of mild drunkenness; then very soon I grew to like what lies beyond violent drunkenness, once that stage is past: a terrible and magnificent peace, the true taste of the passage of time. Although in the first decades I may have allowed only slight indications to appear once or twice a week, I was, in fact, continuously drunk for periods of several months; and the rest of the time, I still drank a lot.

An air of disorder in the great variety of emptied bottles remains susceptible, all the same, to an a posteriori classification. First, I can distinguish between the drinks I consumed in their countries of origin and those I consumed in Paris; but almost every variety of drink was to be had in mid-century Paris. Everywhere, the premises can be subdivided between what I drank at home, or at friends’, or in cafés, cellars, bars, restaurants, or in the streets, notably on café terraces.

The hours and their shifting conditions almost always retain a decisive role in the necessary renewal of the stages of a binge, and each brings its reasonable preference to bear on the available possibilities. There is what one drinks in the mornings, and for quite a long while that was the time for beer. In Cannery Row a character who one can tell is a connoisseur proclaims, ‘There’s nothing like that first taste of beer.’ But often upon waking I have needed Russian vodka. There is what is drunk with meals; and in the afternoons that stretch out between them. At night, there is wine, along with spirits; later on, beer is welcome, for beer makes you thirsty. There is what one drinks at the end of the night, at the moment when the day begins anew. One can imagine that all this has left me very little time for writing, and that is exactly as it should be: writing should remain a rare thing, since one must have drunk for a long time before finding excellence.

I have wandered extensively in several great European cities, and I appreciated everything that deserved appreciation. The catalogue on this subject could be vast. There were the beers of England, where mild and bitter were mixed in pints; the big schooners of Munich; the Irish beers; and the most classical, the Czech beer of Pilsen; and the admirable baroque character of the Gueuze around Brussels, when it had its distinctive flavor in each local brewery and did not travel well. There were the fruit brandies of Alsace; the rum of Jamaica; the punches, the aquavit of Aalborg, and the grappa of Turin, cognac, cocktails; the incomparable mescal of Mexico. There were all the wines of France, the loveliest coming from Burgundy; there were the wines of Italy, especially the Barolos of the Langhe and the Chiantis of Tuscany; there were the wines of Spain, the Riojas of Old Castille or the Jumilla of Murica.

I would have had very few illnesses if drink had not in the end caused me some, from insomnia to gout to vertigo. ‘Beautiful as the tremor of the hands in alcoholism,’ said Lautreamont. There are mornings that are stirring but difficult.

‘It is better to hide one’s folly, but that is difficult in debauchery or drunkenness,’ Heraclitus thought. And yet Machiavelli would write to Francesco Vettori: ‘Anyone reading our letters … would sometimes think that we are serious people entirely devoted to great things, that our hearts cannot conceive any thought which is not honourable and grand. But then, as these same people turned the page, we would seem thoughtless, inconstant, lascivious, entirely devoted to vanities. And even if someone judges this way of life shameful, I find it praiseworthy, for we imitate nature, which is changeable.’ Vauvenargues formulated a rule too often forgotten: ‘In order to decide that an author contradicts himself, it must be impossible to conciliate him.’

Moreover, some of my reasons for drinking are respectable. Like Li Po, I can indeed exhibit this noble satisfaction. ‘For thirty years, I’ve hidden my fame in taverns.’

The majority of the wines, almost all the spirits, and every one of the beers whose memory I have evoked here today completely lost their tastes, first on the world market and then locally, with the progress of industry as well as the disappearance of economic re-education of the social classes that had long remained independent of large industrial production; and thus also through the interplay of the various government regulations that not prohibit virtually anything that is not industrially produced. The bottles, so that they can still be sold, have faithfully retained their labels; this attention to detail gives the assurance that one can photograph them as they used to be — but not drink them.

Neither I nor the people who drank with me have at any moment felt embarrassed by our excesses. ‘At the banquet of life’ — good guests there, at least — we took a seat without thinking even for an instant that what we were drinking with such prodigality would not subsequently be replenished for those who would come after us. In drinking memory, no one had ever imagined that he would see drink pass away before the drinker.

Panegyric

Filed Under: Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Philosophy, Writing

We Want Beer Parade

May 14, 2018 By Jay Brooks

we-want-beer-parade
You’ve undoubtedly seen the photographs or men marching through the streets carrying signs that read “We Want Beer.” The parade, held on May 14, 1932, was organized by the city’s mayor, Jimmy Walker, and was originally called the Beer for Taxation march, although it quickly became known more popularly as the “We Want Beer!” parade. Mayor Walker was a flamboyant showman, but prohibition was also making life difficult for New Yorkers. The criminal element took over the sale and distribution of illegal alcohol and something like 400 murders each year were attributed to bootleggers and gangsters in New York. And the increased crime was harder to combat because of the city’s lost revenue from various alcohol taxes, which forced the mayor to dramatically reduce both his police and fire departments. There was also rampant unemployment as the nation was in the throes of the Great Depression.

we-want-beer-parade-1
This is the iconic photo of marchers in the We Want Beer parade.

The photo above shows marchers at night, which may be surprising, but the parade actually lasted all day long, and continued into the evening.

jimmy-walker
NYC Mayor Jimmy Walker.

Mayor Walker gave a speech in the evening over station WEAF of the National Broadcasting Company, in which he challenged the opponents of his “Beer for Taxation” plan to produce any other form of taxation that would be “less of a burden upon people already overburdened with taxation.”

Anti Prohibition Rally 1933

The parade began down Fifth Avenue from 80th Street in Manhattan, “with picket signs, in costume, and cars festooned with slogans. The marchers went west on 59th Street and back north on Central Park West, parading into the night,” with Mayor Jimmy Walker, “dapper in his derby and suit (and about to be brought up on corruption charges before resigning as mayor), led the procession.” Within the month, other cities held similar parades.

we-want-beer-parade-6

“Interestingly, at noon, the marchers paused for a minute of silence in honor of Charles Lindbergh Jr., whose body was found dead in woods in New Jersey two days earlier.”

we-want-beer-parade-5

It started as a fairly small protest, but quickly swelled to an estimated 100,000 marchers (and some accounts put that number closer to 150,000). One of the slogans they chanted was “Beer for Prosperity” and they also chanted the call and response “Who wants beer?” followed by “We Do!”

we-want-beer-parade-4

Today I Found Out also has an account of the parade, including:

When Congressman Emanuel Celler heard about the event, he said he’d come and bring a bunch of friends. You’d be able to pick him out in the crowd by the two signs he’d be holding: “Never Say Dry” and “Open the Spigots and Drown the Bigots.” The Veterans of Foreign Wars, the American Legion and the Grand Army of the Republic (a group of Civil War veterans) also turned out to march in the parade. Students and society matrons also joined the fray.

we-want-beer-parade-2

They even created a souvenir program for the parade.

beer-parade-1932-souvenir

And Steuben Taverns created a hanger to put on your car’s rear view mirror.

car-hanger-1

car-hanger-2

And to get a sense of the parade itself, here is a video from the event.

Mayor James J. Walker leads the great Beer Parade in New York City:

Filed Under: Events, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, New York, Prohibition, Video

Top 50 Breweries For 2017

March 14, 2018 By Jay Brooks

ba
The Brewers Association just announced the top 50 breweries and craft breweries in the U.S. based on sales, by volume, for 2017, which is listed below here. I should also mention that this represents “craft breweries” according to the BA’s membership definition, and not necessarily how most of us would define them, as there’s no universally agreed upon way to differentiate the two. For the tenth year, they’ve also released a list of the top 50 breweries, which includes all breweries. In the past I’ve posted the two lists separately, but have decided going forward to present them together since the two are getting increasingly intermingled. Here is this year’s craft brewery list:

Top 50 Craft Brewing Companies

RankBrewery NameCityState
1D. G. Yuengling & Son, IncPottsvillePA
2Boston Beer CoBostonMA
3Sierra Nevada BrewingChicoCA
4New Belgium BrewingFort CollinsCO
5Duvel MoortgatPaso Robles/Kansas City/CooperstownCA/MO/NY
6GambrinusSan Antonio/Berkeley/PortlandTX/CA/OR
7Bell’s Brewery, IncComstockMI
8Stone BrewingEscondidoCA
9CANarchyLongmont/Tampa/Salt Lake City/
Comstock Park
CO/FL/UT/MI
10Deschutes BreweryBendOR
11Brooklyn BreweryBrooklynNY
12Dogfish Head Craft BreweryMiltonDE
13Minhas Craft BreweryMonroeWI
14Artisanal Brewing VenturesDowningtown/LakewoodPA/NY
15SweetWater BrewingAtlantaGA
16New Glarus BrewingNew GlarusWI
17Matt BrewingUticaNY
18Harpoon BreweryBostonMA
19Alaskan BrewingJuneauAK
20Great Lakes BrewingClevelandOH
21Abita BrewingAbita SpringsLA
22Odell BrewingFort CollinsCO
23Stevens Point BreweryStevens PointWI
24August Schell BrewingNew UlmMN
25Summit BrewingSaint PaulMN
2621st Amendment BreweryBay AreaCA
27Shipyard BrewingPortlandME
28Flying Dog BreweryFrederickMD
29Full Sail BrewingHood RiverOR
30Troëgs BrewingHersheyPA
31Long Trail BrewingBridgewater CornersVT
32Rogue AlesNewportOR
33Rhinegeist BreweryCincinnatiOH
34Narragansett BrewingProvidenceRI
35Gordon Biersch BrewingSan JoseCA
36Allagash BrewingPortlandME
37Uinta BrewingSalt Lake CityUT
38Ninkasi BrewingEugeneOR
39Surly BrewingMinneapolisMN
40Revolution BrewingChicagoIL
41Karl Strauss BrewingSan DiegoCA
42Bear Republic BrewingCloverdaleCA
43Green Flash BrewingSan DiegoCA
44Left Hand BrewingLongmontCO
45Three Floyds BrewingMunsterIN
46Saint Arnold BrewingHoustonTX
47Lost Coast BreweryEurekaCA
48North Coast BrewingFort BraggCA
49Wachusett BrewingWestminsterMA
50Avery BrewingBoulderCO

six-glasses

This list, by contrast, is the Top 50 Overall Brewing Companies in the U.S. based on sales, by volume, for 2017. This includes all breweries, regardless of size or any other definitions or parameters.

Breweries in bold are considered to be “small and independent craft brewers” under the BA’s current definition. That there are so many footnotes (23 in total, or almost half of the list) explaining exceptions or reasons for the specific entry, seems illustrative of a growing problem with the definition of what is a craft brewery. I certainly understand the need for a trade group to have a clearly defined set of criteria for membership, but I think the current one is getting increasingly outdated again, and it’s only been a few years since the contentious debate that resulted in the current BA one. But it may be time to revisit that again. This is the same number of footnotes as last year, so this is a problem that is not resolving itself.

Top 50 Overall Brewing Companies

RankBrewery NameCityState
Bold = small and independent craft brewery
1Anheuser-Busch, Inc (a)Saint LouisMO
2MillerCoors (b)ChicagoIL
3Constellation (c)ChicagoIL
4Heineken (d)White PlainsNY
5Pabst Brewing (e)Los AngelesCA
6D. G. Yuengling & SonPottsvillePA
7North Amer. Breweries (f)RochesterNY
8Diageo (g)NorwalkCT
9Boston Beer Co (h)BostonMA
10Sierra Nevada BrewingChicoCA
11New Belgium Brewing (i)Fort CollinsCO
12Craft Brew Alliance (j)PortlandOR
13Duvel Moortgat (k)Paso Robles/Kansas City/CooperstownCA/MO/NY
14Gambrinus (l)San Antonio/Berkeley/PortlandTX/CA/OR
15Founders Brewing (m)Grand RapidsMI
16Bell’s Brewery, Inc (n)ComstockMI
17Sapporo USA (o)La CrosseWI
18Stone BrewingEscondidoCA
19CANarchy (p)Longmont/Tampa/Salt Lake City/Comstock ParkCO/FL/UT/MI
20Deschutes BreweryBendOR
21Brooklyn BreweryBrooklynNY
22Dogfish HeadMiltonDE
23Minhas Craft Brewery (q)MonroeWI
24Artisanal Brewing Ventures (r)Downingtown/LakewoodPA/NY
25SweetWater BrewingAtlantaGA
26New Glarus BrewingNew GlarusWI
27Matt Brewing (s)UticaNY
28Harpoon BreweryBostonMA
29Alaskan BrewingJuneauAK
30Great Lakes BrewingClevelandOH
31Abita BrewingAbita SpringsLA
32Odell BrewingFort CollinsCO
33Stevens Point (t)Stevens PointWI
34August Schell (u)New UlmMN
35Summit BrewingSaint PaulMN
3621st AmendmentBay AreaCA
37Shipyard Brewing (v)PortlandME
38Flying Dog BreweryFrederickMD
39Full Sail BrewingHood RiverOR
40Troëgs BrewingHersheyPA
41Long Trail Brewing (w)Bridgewater CornersVT
42Rogue AlesNewportOR
43Rhinegeist BreweryCincinnatiOH
44Narragansett BrewingProvidenceRI
45Gordon Biersch BrewingSan JoseCA
46Allagash Brewing CoPortlandME
47Uinta BrewingSalt Lake CityUT
48Ninkasi BrewingEugeneOR
49Surly BrewingMinneapolisMN
50Revolution BrewingChicagoIL

six-glasses

2017 Top 50 Overall U.S.
Brewing Companies Notes

Footnotes from brand lists are illustrative, and may not be exhaustive – ownership stakes
reflect greater than 25% ownership:

(a) Anheuser-Busch, Inc includes 10 Barrel, Bass, Beck’s, Blue Point, Bud Light,
Budweiser, Breckenridge, Busch, Devils Backbone, Elysian, Four Peaks, Golden
Road, Goose Island, Karbach, King Cobra, Landshark, Michelob, Natural Rolling
Rock, Shock Top, Wicked Weed, Wild Series brands and Ziegenbock brands.
Does not include partially owned Coastal, Craft Brew Alliance, Fordham, Kona,
Old Dominion, Omission, Red Hook, and Widmer Brothers brands;
(b) MillerCoors includes A.C. Golden, Batch 19, Blue Moon, Colorado Native,
Coors, Hamms, Hop Valley, Icehouse, Keystone, Killian’s, Leinenkugel’s,
Mickey’s, Milwaukee’s Best, Miller, Olde English, Revolver, Saint Archer, Steel
Reserve, Tenth & Blake, and Terrapin brands;
(c) Constellation Brewing Co includes domestic brands Ballast Point, Funky Buddha,
and Tocayo Brands; it also includes imported brands Corona, Modelo, Pacifico,
and Victoria;
(d) Heineken Brewing Co includes domestic brand Lagunitas Brewing Co as well as
imported brands Dos Equis and Tecate;
(e) Pabst Brewing Co includes Ballantine, Lone Star, Pabst, Pearl, Primo, Rainier,
Schlitz and Small Town brands;
(f) North American Breweries includes Dundee, Genesee, Labatt Lime,
Mactarnahan’s, Magic Hat, Portland and Pyramid brands as well as import
volume;
(g) Diageo Brewing Co includes both domestically produced and imported Guinness
brands;
(h) Boston Beer Co includes Alchemy & Science and Sam Adams brands. Does not
include Twisted Tea or Angry Orchard brands;
(i) New Belgium Brewing Co includes Magnolia Brewing Brands (partial year);
(j) Craft Brew Alliance includes Kona, Omission, Red Hook and Widmer Brothers
brands;
(k) Duvel Moortgat includes Boulevard, Firestone Walker, and Ommegang brands;
(l) Gambrinus includes BridgePort, Shiner and Trumer brands;
(m)Founders ownership stake by Mahou San Miguel;
(n) Bell’s Brewery, Inc includes Bell’s and Upper Hand brands;
(o) Sapporo USA includes Anchor Brewing Co (partial year), Sapporo and Sleeman
brands as well as export volume;
(p) CANarchy includes Cigar City, Oskar Blues Brewing Co, Perrin and Utah
Brewers Cooperative brands;
(q) Minhas Craft Brewery includes Huber, Mountain Crest and Rhinelander brands as
well as export volume;
(r) Artisanal Brewing Ventures includes Victory and Southern Tier brands;
(s) Matt Brewing Co includes Flying Bison, Saranac and Utica Club brands;
(t) Stevens Point Brewery includes James Page and Point brands;
(u) August Schell Brewing Co includes Grain Belt and Schell’s brands;
(v) Shipyard Brewing Co includes Casco Bay, Sea Dog and Shipyard brands;
(w)Long Trail Brewing Co includes Long Trail, Otter Creek and The Shed brands;

BEER-generic

Here is this year’s press release. For a few years, the BA had helpfully annotated the list, saving me lots of time, since I’d been annotating the list for nearly a decade, but they abandoned that practice three years ago. And I’ve also given up on annotating, too. It used to be fun to see who was doing well and rising and who was slipping, but it’s as much about business dealings as hard work and brewing, so I give up.

And similar to the last couple of years, the BA created a map showing the relative location of each of the breweries that made the list.

Top50_2017

Filed Under: Breweries, Editorial, Just For Fun, News, Politics & Law, Related Pleasures Tagged With: Big Brewers, Brewers Association, Business, Statistics, United States

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