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Jay R. Brooks on Beer

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A Bacon Creche

December 19, 2010 By Jay Brooks

nativity
Brian Hunt, from Moonlight Brewing, knows well my unbridled love of beacon and sent me a link to Heavenly Grease — A Pork Nativity Scene. It’s meant in good fun, as evidenced by this description. “Away in an oven just kraut for his bed, the little Lord Jesus lay down his meat head.” But if you read the comments on Slashfood, not everyone thought it was kosher, which I found almost funny in and of itself. Still, I’m hungry now.

“Mary and Joseph are made of sausages and cloaked in turkey cold cuts, while the Three Weiner Wise Guys sport tin-foil crowns. Christ himself is a mini chipolata.”

pork-nativity

Filed Under: Food & Beer, Just For Fun, Related Pleasures Tagged With: Humor

Beer In Art #107: Old Man With A Glass Of Beer

December 19, 2010 By Jay Brooks

art-beer
This week’s work of art is an original oil painting done sometime between the 1920s and 40s. Known only as “Beer Company Oil Painting.” The painting is 28″ x 23″ and can be yours, from Inkwell, for only $2,250.

Unk-old-man-with-beer

It’s a pretty cool painting, but it’s a shame we don’t know more about it, especially what brewery may have commissioned it. I picked it today because the old man is wearing distinctive red and green Christmas colors and has a vaguely Santa look to him, what with the white hair and the pipe. But that hat has to go, it makes Santa look like a cab driver.

Filed Under: Art & Beer, Beers Tagged With: Advertising, United States

Guinness Ad #47: Christmas — That’s Guinness Time

December 18, 2010 By Jay Brooks

guinness-toucan
Our 47th Guinness poster wasn’t strictly done by John Gilroy, but it does feature his smiling, anthropomorphized glasses looking up at a clock somehow meant to signify Christmas time. The only text is “Christmas — That’s Guinness Time.”

Guinness-xmas-clock

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Guinness, History, Holidays

Beer In Ads #267: Schlitz, Move Up To Quality

December 17, 2010 By Jay Brooks

ad-billboard
Friday’s holiday ad is a pair of Schlitz winter ads from 1958. They’re almost identical, except that one show a feminine hand while the other a masculine one. The backgrounds re also slightly different, though both show a snowy winter wonderland.

The Female Version:
Schlitz-1958-xmas

The Male Version:
Schlitz-1958-winter

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Schlitz

Beer In Ads #266: Seasons Greetings From Miss Rheingold 1958

December 16, 2010 By Jay Brooks

ad-billboard
Thursday’s holiday ad is for Miss Rheingold of 1958, Madelyn Darrow, who’s getting out of a horse-drawn carriage laden-down with some beautifully Christmas presents. Mine never look that good, though I’m usually too lazy to even include a bow. As far as I’m concerned, it’s the thought that counts, not the wrapping.

Rheingold-1958-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Birds Fly, Men Drink

December 16, 2010 By Jay Brooks

wright-bros-plane
Tomorrow is the anniversary of the Wright Brothers plane flying at Kitty Hawk, North Carolina in 1903. Today, 56 years later, the Man Will Never Fly Memorial Society was founded, also at Kitty Hawk, North Carolina. The society appears to be completely tongue-in-cheek, as evidenced by their “history” and “mission.” Still, you have to long any organization whose motto is “Birds Fly, Men Drink.”

Our History

Our Society was born at Kitty Hawk on one of those dark and windy nights when nothing flew; even the seagulls bounced from place to place like hoppy toads. Our founders, who had been invited to attend a ceremony on December 17, honoring a pair of bicycle mechanics from Dayton Ohio, began drinking and thinking on the evening of December 16. They drank and they thought until the myth of the Wright Brothers’ flight in 1903 became as hard to swallow as the bootleg rye they imbibed.

Thus was born the society’s motto: “Birds Fly, Men Drink”. And thus its purpose: Exposure of the widely held myth of machines moving through the air with men “flying” them. This myth, it was clear, had its origins in folklore, long before the Wright Brothers. First came the nonsense of Cupid flying through the air. Then there was the fairy tale of Pegasus, a winged horse. Next came the fabled Arabian carpet. And the bit of flummery about a flying stork that dropped babies down chimneys. Small wonder that humankind, nourished on such nonsense, would believe that bicycle mechanics could move through the air like winged fowl.

Accepting the challenge these myths have perpetuated, The Man Will Never Fly Memorial Society has fought the hallucination of airplane flight with every weapon at its command save sobriety. We remain dedicated to the principle that two Wrights made a wrong at Kitty Hawk.

birds-fly

Our Mission

Members of the Man Will Never Fly Society are not opposed to flight. Birds do it, Bees do it, even educated fleas do it, as Cole Porter once said. But when you stop to think about it, do you actually believe that a machine made of tons of metal will fly? Small wonder that the editor of a Dayton newspaper said, when informed of the mythical first flight in 1903. “Man will never fly. And if he does, he will never come from Dayton.”

The Society’s members believe that balloons fly, but we do not believe in flying machines. Indeed, members of the Society have proposed a variety of apparati for movement through the ozone. One of our members is even cultivating an enormous jumping bean which, when saddled and heated by a laser, will propel a human for great distances.

But let us hear no more of plane moving through the air, unless they are hurled by carpenters. Airports and airplanes are for the gullible. Little do “plane” passengers realize that they are merely boarding Greyhound buses with wings, and that while aboard these winged buses, given the illusion of flight when cloud like scenery is moved past their windows by stagehands in a very expensive theatrical performance.

We ask you to gather under our banner and combat the myth that man can, did, or will ever fly, except in his or her imagination.

Filed Under: Just For Fun, Related Pleasures Tagged With: History, Humor, Science

Beer In Ads #265: It’s Always Winter In Your Refrigerator

December 15, 2010 By Jay Brooks

ad-billboard
Wednesday’s holiday ad is also for Ballantine, this one from 1953. It shows an invisible refrigerator outdoors during winter, with the idea that the reader will equate Ballantine beer with the “Flavor that chill can’t kill,” whatever that means.

Ballantine-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, Christmas, History, Holidays

Beer In Ads #264: Ballantine’s Early American Custom

December 14, 2010 By Jay Brooks

ad-billboard
Tuesday’s holiday ad is for Ballantine, from 1940. Part of a series of dioramas Ballantine used in their ads at that time, the holiday one uses a triple wreath on the door with the pilgrim kissing his gal on the cheek.

Ballantine-xmas-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, Christmas, History, Holidays

The OLCC’s “How To Throw A Party”

December 14, 2010 By Jay Brooks

olcc
The Oregon Liquor Control Commission (OLCC) has produced a couple of PSA videos about safe drinking during the holiday season. The latest, How To Throw A Party is hilarious. With wonderfully cheesy music, faux grainy 8mm school film quality, and purposely groovy language it manages to get across a relatively good message about safe drinking over the holidays and even includes some decent party tips. Enjoy.

A week earlier, the OLCC debuted Safe Oregon Holidays. While not quite as retro as How To Throw A Party, it does still include a few gems.

Not to be snarky, but I especially love the designated driver … on horseback. Are they suggesting that’s how she’ll transport her drunk friends home?

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Oregon, State Agencies, Video

Rich Higgins Named One of 3 “Master Cicerones”

December 14, 2010 By Jay Brooks

cicerone-logo
Join me in congratulating our own Rich Higgins on being named a “Master Cicerone.” That makes Rich one of only three people to achieve the designation of “master.” If you don’t know Rich, he’s currently the brewmaster at San Francisco’s Social Kitchen & Brewery, a brewpub at 9th Ave. and Irving St. in San Francisco’s Inner Sunset neighborhood, and is also the President of the San Francisco Brewers Guild and Director of SF Beer Week. He also operates the beer consultancy Rich Higgins Consultant à la Bière.

From the press release:

Rich Higgins is one of two candidates to pass this year’s Master Cicerone exam, becoming one of three individuals to achieve this pinnacle certification of beer expertise. The Master Cicerone exam was offered in the Chicago area in October of this year, occurring over two days and consisting of ten hours of essay questions, two hours of tasting and sensory panels, and two hours of oral examination.

Congratulations Rich!

Rich Higgins at the Social Kitchen Brewery
Rich Higgins in his Social Kitchen brewery.

Filed Under: Beers, Food & Beer Tagged With: Announcements, Cicerone, San Francisco

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