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Death By Rattlesnake Beer

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rattlesnake
Continuing my unintentional theme of dead animals and beer, here’s an odd one from the archives of Minnesota news, as highlighted in Yesterday’s News, 140 Years of Minnesota News by Ben Welter. Although reported in the Minneapolis Tribune in 1900, July 19 to be exact, the incident actually occurred in Iowa. The report assures us, however, that it was near the Minnesota border. Since it’s archival, here’s the original news report in its entirety:

DEATH LURKS IN THE BEER

Three Men Die in Agony After Drinking Lager.

By Wire From Fort Dodge, Ia., July 19.

Four young men living in Cerro Gordo county, near the Minnesota line, purchased and drank a keg of Eastern-brewed beer some days ago, and as a result three of them have died and the fourth is now in terrible agony, and is reported to be on the point of death.

The day was warm and the beer was consumed hurriedly by the friends, who little realized that they were sipping a death-dealing draught. They were all taken sick immediately, and although a physician was soon summoned, the taking off of three of the young bibbers could not be prevented.

To ascertain, if possible, the strange cause of the sickness, the keg was broken into and the decomposed remains of a genuine rattlesnake was found. Improbable as the story sounds, it is true; and is rendered plausible by the fact that empty kegs are often left lying around for weeks before being shipped back to the breweries. It is thus easy for reptiles and insects to crawl into the kegs as cool resorts.

The scalding out of the kegs upon their return to the brewery would naturally kill any living organism, which would remain right in the keg. It was only a few years ago that a man here became sick from drinking keg beer and an investigation showed that a dead toad occupied the keg with the beer.

I’m certainly glad sanitation standards in breweries have improved markedly over the last 110 years.

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This mug, believe it or not, is available for purchase at What on Earth.

Some Beery Trends

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trends
Over the weekend, I got the latest newsletter from Michael Kuderka of the DBBB, the book of Domestic Brewers and their Bottled Brands, published by MC Bassett. One highlight was some interesting trends from recent IRI data.

If you’re not familiar with IRI data, it’s one of the two major data reporters, along with Nielsen, of sales trends along a variety of products. IRI is short for Information Resources, Inc., though the company is now known as the Symphony IRI Group. IRI data only covers certain kinds of retailers that sell beer, primarily grocery stores and convenience stores, and usually only chains at that. So it’s of limited use, but because the sales data is collected from consistent sources, it is fairly reliable and can show trends. I used to see it all the time, when I was a beer buyer, because most package brewers subscribe to one or the other service and usually bring carefully mined data to show their own positive trends. Anyway, here’s the interesting bits.

Fat Tire, from New Belgium, apparently “made more gains than any other brand when considering both year-over-year case sales and total dollars,” with case sales up 26% and total dollars just under $50 million. What that doesn’t take into account, of course, is that New Belgium opened several new states and a good portion of that bump may have been from being in new markets that weren’t in the data last year. But that does catapult them into the number 3 spot, making the top three best-selling craft beers as follows:

  1. Samuel Adams Boston Lager
  2. Sierra Nevada Pale Ale
  3. New Belgium Fat Tire

And here’s some additional trends and brands to watch, at least according to IRI:

  • IPAs: Trending up 29%!
  • Sierra Nevada seasonals: Up 23%
  • Magic Hat #9: Up 22%
  • Alaskan Brewing seasonals: Up 21%
  • Amber Ale & Pale Ale also trending up

Beer In Art #86: Erik Olsen’s Faux Beer Posters

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art-beer
Today’s works of art are by an illustrator apparently living in the Bay Area, Erik Olsen. I say apparently, because a number of the links from his blogs are dead ends, and the faux beer poster’s I’m highlighting here were abandoned in 2006 after only three posts on that blog, Faux Posters. He created three posters as an homage to the great beer posters on the early 20th century. There he described the idea for the project:

It’s a tribute to some of the great poster designs in the early twentieth century. (Specifically those early French beer posters) Our first series is focused on the theme “beer”, each series of 12 prints will be focused on a new topic with limited prints runs. We have many sizes of prints available, everything for the beginner collector to the serious collector. Stay tuned as we add new Images and new themes to our gallery as we design more Faux Prints!

Unfortunately, only these three were done, beginning with the monster below.

Erik_Olsen-Monster
Bete Biere translates as “Beast Beer,” with the slogan “Ugly But Delicious.”

Erik_Olsen-Mermaid
Biere de Sirene, essentially the Siren’s Beer and the slogan is “Faire attention a l’Appel” or “Heed the Call.”

Erik_Olsen-Prehistoric
“Biere Prehistorique,” simply Prehistoric Beer, “Aged to Perfection.”

The first and the third are available for purchase as a poster, but it’s looks like he abandoned the project before the Mermaid was made available.

You can read Olsen’s biography and see his resume. There’s also a portfolio at his personal website and a few more on Coroflot.

Dead Rabbits, Carrot Beer & Manly Men

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carrots
This is a strange one I stumbled on while searching for something else. It’s about a carrot beer, which isn’t strange in and of itself. I remember reading that turnip beers weren’t uncommon centuries ago, so why not carrots? Anyway, apparently there’s a high-end fashion store in San Francisco called Carrots. They sell primarily women’s clothes but recently added a men’s fashion line. So they hired an ad agency, Pereira & O’Dell, to help them reach male customers. Here’s what they came up with, according to Dieline:

The objective was to create a buzz around this high-end fashion boutique (CARROTS) and specifically around their men’s line, driving new male customers into the store. We created a limited edition, designer beer made from carrots. We brewed the beer, handcrafted the bottle wraps, and applied the labels. The 22(oz.) burlap-wrapped bottles were hand-delivered as gifts to specifically targeted men and the 12 oz. beers were served at CARROTS-sponsored events and in-store to enhance men’s shopping experiences. Among the hundreds that received the bottle as a gift and the ones that tried it in the store, many people actually placed orders for beer to take home, turning a unique promotional item into a sexy and successful new product. Not to mention creating a buzz around the store.

I guess I don’t understand metrosexuals enough or the type of men who might shop at Carrots. While I understand using beer to attract a male customer, I don’t see how a carrot beer would be the best choice to make for that purpose. I get the joke, but still. According to the label, it’s a Belgian Wit. So perhaps carrot juice was added? I know of of other wits that have been made with orange juice. It also says that the ad agency brewed the beer, which I find hard to believe. Since they also claim to have sold some of the beer, they’d have needed to have a brewing license or have had it done by a licensed brewer and paid the taxes on it. There’s not one mention of the beer itself on either Beer Advocate or Rate Beer, which is also surprising given how unusual a carrot beer is. You’d think somebody would have tried it, just for that reason alone.

carrot-beer

I’m also not sure why the rabbit is dead. The packaging is not without its charms, but I’m just not sure it makes much sense if you stop to think about it. But it’s still odd that I discovered two dead rabbit beers the same week. There’s not much chance of trying it apparently, as the Carrots website doesn’t mention the beer at all, so it may no longer be available.

Lovin’ The Ladies: Beer Ads

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women
My wife pointed this one out to me, and it’s pretty funny despite highlighting some fairly ugly trends in beer advertising by the big breweries and imports towards women. From the Current TV show InfoMania, the clip is introduced as follows:

Everybody loves beer — men, women, children with fake IDs. But beer companies don’t want one of these groups to enjoy their beer: women. Modern Lady Erin Gibson is on the case of how beer companies like Miller, Budweiser, and Heineken have gone from depicting women in commercials as eye candy hanging out with Spuds MacKenzie to the target of aggression and humiliation.

Beer In Ads #157: Hamm’s Big Fresh Taste

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ad-billboard
Friday’s ad is from 1963 and is for Hamm’s in the Land of Sky Blue Waters. The text is a wonderfully nonsensical mishmash of adspeak, beginning with “Refreshingly yours!,” whatever that means, followed by “Taste the secret Hamm’s has captured from nature’s purest waters.” Ooh, what could it be, what could it be? The answer, of course, is “BIG FRESH TASTE.” What great meaningless platitudes. And check out the head on that beer. Does that look like a comb over to anyone else?

Hamms-1963

Stand-Up Truths

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microphone
Regular readers know I’m a huge fan of stand-up comedy, and that I often quote one of all-time favorites, Bill Hicks. In the Eighties I followed comedians like other people follow baseball players, but that ended when I got older and stopped going out every weekend. But I still love stand-up, and think it’s one of the few professions where people can tell the truth, and voice their real opinions, with little risk of retribution. Because it’s couched in humor, a lot of truth can get out that otherwise might not be expressed.

I often watch the Daily Show from the night before when I’m eating my lunch, but it’s in reruns, so I took a chance on Live at Gotham, a program showcasing new stand-up comedians. There wasn’t anybody on the show I knew by name, but I figured what the heck. As it happened, I watched the first episode from Season 1, from 2006.

The last comedian on was named Auggie Smith, originally born in Santa Rosa, California, but he grew up in Montana and now lives in Portland, Oregon. His set included a lot of material about social politics, things about smoking, gambling and drinking — generally pretty funny stuff, I thought. Below is his brilliant conclusion, an argument I’ve often made but never quite so humorously.

When we call drinking a sin, when we call smoking a sin, when we call gambling a sin it takes the responsibility off the people doing it. When we call drinking a sin it’s like saying that the problem is the booze. America, don’t blame the booze. Here’s the thing, no matter what your problems in life are, I assure you it is not the booze’s fault.

Let’s get this straight once and for all. If you’re a jackass when you’re drinking … it’s because you’re a jackass, okay. That’s what’s going on there. There ain’t no magical equation of add liquid, make jackass, no. In the insurance game it’s what they call a pre-existing condition.

Amen brother. If only the anti-alcohol folks could get that message.

A Stiff Drink

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brew-dog
It’s hard not to chuckle a bit when BrewDog manufactures another controversy to get free publicity. Their latest, and possibly greatest, stunt is their new world-record beater — at 55% a.b.v. — The End of History. As if a 110 proof beer wasn’t enough, each of the limited bottles (only 12 were made) cost £500 (approx. $770 U.S.). And they sold out in mere hours to consumers from the Canada, Denmark, England, Italy, Scotland and the U.S. Why, you may ask — besides of course supply and demand? The answer is no doubt designed to bait the press and especially animal lovers, because each of the twelve bottles is inside a small stuffed animal. That’s right, a taxidermist placed a bottle inside the body of 4 squirrels, 7 weasels and 1 hare, all collected as roadkill.

stoat-beer-1

The BBC was the first to weigh in, calling it “perverse.” They got a twofer of outrage from both Advocates for Animals and Alcohol Focus Scotland. Libby Anderson, policy director for Advocates for Animals was quoted as saying “[i]t’s just bad thinking about animals, people should learn to respect them, rather than using them for some stupid marketing gimmick,” forgetting that animals are nearly ubiquitous in advertising, from cute and cuddly to perverse and scary. Remember the Foster’s Farm chickens driving around hoping to be eaten? She adds “[i]t’s pointless and it’s very negative to use dead animals when we should be celebrating live animals. I think the public would not waste £500 on something so gruesome and just ignore it.” Sorry Libby, I guess you don’t know the public as well as you thought, because it sold out in less than a day. Others have called it “shocking” and in “bad taste.”

Here’s how BrewDog describes the beer:

The End of History, at 55%, is the final installment of our efforts to redefine the limits of contemporary brewing.

This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries. Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill.

To me, the proof that it’s a put up lies in this fact. If you read much philosophy, perhaps the title of the beer, The End of History, sounds familiar? It should, because it’s taken from a 1992 book by Francis Fukuyama, “The End of History and the Last Man,” which itself was based on an earlier essay published in the international affairs journal The National Interest. Fukuyama’s original 1989 essay is online, and a percentage of the later book can be read online through Google Books. In referencing the title, BrewDog comments that “this is to beer what democracy is to history.”
stoat-beer-2
There’s also a pretty funny video about the End of History, you can find more about the beer at BrewDog’s website.

The End of History from BrewDog on Vimeo.

Beer In Ads #156: Goebel Lighthouse

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ad-billboard
Thursday’s ad is from 1951 and is for Goebel Beer, a brewery in Detroit, Michigan from 1873 to 1964. Through the mergermania of the latter half of the 20th century it ended up being owned by Stroh’s. They did a series of ads featuring beautiful landscapes with a glass of Goebel’s in the foreground. My favorite part of the text is “Goebel Beer — It’s Mello-ized.”

Goebel-1951-lighthouse