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Jay R. Brooks on Beer

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More On 2nd Raid Of Pennsylvania Distributor

March 11, 2010 By Jay Brooks

v-mask
Yesterday on Don Russell’s Beer Radar, he had the basic information on a second raid by the PLCB and Pennsylvania State Troopers. As promised, a fuller account was published today, with additional reporting by Bob Warner, in the Philadelphia Daily News. Here’s the account, entitled In Another Raid, State Police Hit Beer Distributor, Origlio’s, in Far Northeast.

The state continues to confiscate Duvel, Monk’s Café Flemish Sour Red Ale and even Hacker-Pschorr, despite all three brands having been registered and sold for many years. Russian River Brewing’ Supplication was also one of the beers confiscated, but in that case Vinnie Cilurzo admitted he’d simply forgotten the paperwork for the very small number of cases shipped to Pennsylvania. As reported by Russell, Cilurzo stated. “We are a small mom-and-pop brewery and every once in a while something slips through the cracks.”

What continues to be troubling is that this is essentially just paperwork errors and miscommunication and it’s being treated like the crime of the century. Did they really need to go in armed, like storm troopers? Were they expecting trouble or that gunfire might be necessary? It’s not like they were raiding a bootlegger’s den and could expect Tommy guns to be carried by everyone inside the distributorship. It seems absurd to think there might be some justification for that level of power display.

As another remarked. “‘It’s just a clerical problem, but they’re treating this stuff like contraband,’ said one distributor who asked not to be identified.” See what we’ve created? Here’s a legitimate businessman who’s afraid to be identified while criticizing the PLCB and the state police for fear of retaliation, despite the fact that as a citizen he has every right to do so. When we aren’t comfortable exercising basic rights like that because we believe we’ll be targeted by the people we’re criticizing (who, let’s not forget, are there to serve the people), that, to me, is a very scary development indeed. Now that’s a chilling effect. This is just going from bad to worse.

UPDATE: Thanks to James Costa for pointing this out. Today, the Philadelphia Inquirer’s food writer, Rick Nichols, gives us his take on the PLCB raids in Beer Raid Backfires on Liquor Agents.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Government, Pennsylvania

Beer In Ads #62: Brewer’s Best, Remember The Name …

March 10, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for a presumably short-lived New York City brewery, Brewer’s Best Associates, Inc., which was located at 620 Fifth Avenue. The ad for their Pilsener Beer is from 1947. The normally authoritative American Breweries II doesn’t even have a listing for the brewery, which is odd. It’s the first time I’ve looked up a brewery and it wasn’t listed. Given that I’ve never heard of it and there doesn’t seem to be a record of the brewery, it’s funny that their slogan is all about remembering their name, “The New Big Name in Beer.” I guess it didn’t work out as they’d hoped. The other funny thing in the ad is the endorsement from “Ted Collins, owner of Boston Yanks Pro-Football Team and famous radio producer.” The Boston Yanks were a short-lived team that only played from 1944-47. In 1948, they relocated to New York City and were the New York Bulldogs for a season before becoming the New York Yanks until 1952, when they played their final season in Texas as the Dallas Texans. As for the beer, I guess it wasn’t “the beer you’ve been waiting for” after all.

brewers-best-47

UPDATE: An alert reader (thanks Beer Dave!) offered some additional information about Brewer’s Best.

Brewers Best was actually not a brewery. This was a franchise of sorts. Brewers Best was brewed at about 25 different small breweries around the US. The headquarters in NY was essentially a sales office. This brand had national distribution through the network of small brewers who brewed the beer under contract.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Your Worst Nightmare

March 10, 2010 By Jay Brooks

n-a
I probably shouldn’t speak for you, but this is certainly my worst nightmare. I tweeted this yesterday, but thought it still deserving of a snarky comment again today. Somewhere near Manchester, England is the Alcohol-Free Shop, a store dedicated to all things non-alcoholic. They carry non-alcoholic beer, wine, cider, ready-made cocktails and celebration drinks. They actually don’t carry that many different N/A Beers — are there very many? — but have plenty of other products.

But here’s the one think that actually bothers me. The company’s motto, slogan, whatever is “alcohol-free is good for you.” My problem with that is, of course, it’s not remotely true. Study after study has shown that people who drink moderately live longer, and are generally healthier, than people who either drink too much or abstain altogether. Being alcohol-free is therefore, in effect, bad for you. It’s good for you at all.

alco-free

Under the heading Why Choose Alcohol Free?, they suggest “it is also recommended that we all have at least two alcohol-free days a week.” I’ve never heard that one before, have you? And how convenient that the first place I’ve heard it is a place trying to sell non-alcoholic drinks.

Then there’s this gem:

Our range of non-alcoholic, alcohol-free, and de-alcoholised drinks give people the opportunity to still enjoy a glass of wine with a meal or a bottle of beer on a sunny terrace and keep within healthy alcohol-consumption limits.

I’ve only had a few N/A wines but the ones I’ve tried were every bit as bad as the N/A beers. If you want to lay off the alcohol for a night, just have something naturally non-alcoholic, not an impostor that tastes like crap anyway. What’s the point?

Here’s their list of when and who might want non-alcoholic drinks:

  • Healthy lifestyles [except it’s healthier to drink alcohol moderately]
  • Sports and fitness enthusiasts [wasn’t there something last year about beer being better to hydrate with after a work-out than water?]
  • Weight watchers [except the calorie difference doesn’t make up for the flavor differential]
  • Drivers [sure, but just take the night off if you’re the DD]
  • Expectant mums [actually, some moderate alcohol is fine according to most MD’s]
  • Expectant dads [huh?]
  • Nursing mothers [many pediatricians recommend a beer a day to promote lactation]
  • People on medication [if you’re sick, you’re probably not out drinking]
  • People suffering some illnesses [see previous comment]
  • Alcoholics
  • People with mental health problems [if I’m crazy, I’m drinking, but maybe that’s just me]
  • Religious observations

Filed Under: Beers, Just For Fun Tagged With: Health & Beer, Humor, UK

ABI To Buy Modelo This Year

March 10, 2010 By Jay Brooks

grupo-modelo
Grupo Modelo is the largest beer company in Mexico, and their most popular beer, of course, is Corona. For many years, Anheuser-Busch has owned a non-controlling 50% share of the company, but after the InBev merger they own 50.2% but only 49.3% voting. And I think they’ve been coveting control for a long, long time and now they may finally get it.

Yesterday, Reuters had an item, AB InBev to Buy Modelo This Year, suggesting it’s likely a deal will go through, and will be completed later this year. The price tag looks to be about $10.8 billion. Earlier this year, Heineken bought FEMSA, Mexico’s second largest beer company. So if ABI buys Modelo, the majority of the country’s beer market will be owned by foreign companies, just like in the U.S.

Filed Under: Breweries, Editorial, News Tagged With: Anheuser-Busch, Anheuser-Busch InBev, Business, International

PLCB Conducts Second Raid On Distributor

March 10, 2010 By Jay Brooks

pennsylvania
Pennsylvania’s beer scene appears on the brink of martial law, with the state police last night raiding one of the distributors who carries some of the beer confiscated earlier this week, such as Duvel. Don Russell has posted to his Beer Radar blog what is known so far, and promises to have a fuller account of the shenanigans tomorrow in the Daily News, again with reporting by him and Bob Warner. I’ll update this post with a link when it’s up.

From Beer Radar:

What we’re witnessing isn’t just bureaucratic incompetence or the result of outdated laws. This is an act of unrepentant arrogance. As one local restaurant operator remarked of the BLE [Bureau of Liquor Enforcement], “They don’t answer to anybody. They’re running amok.”

Stay tuned, this is only the beginning ….

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: Pennsylvania

Beer In Ads #61: Mr. Magoo For Stag Beer

March 9, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Stag Beer, whose original name was “Kaiser Beer” until 1907. In an effort to avoid growing anti-German sentiment, Star Brewing held a contest to pick a new name. A winner was chosen today in 1907, and the beer was renamed “Stag Beer.” It proved a very popular name. The ad below ran in a Pennsylvania newspaper in 1959. It features the popular UPA cartoon character Mr. Magoo.

magoo-stag

Mr. Magoo debuted in 1949 and was voiced by Jim Backus, perhaps most well-known as Thurston Howell III on the television series Gilligan’s Island.

magoo-stag-3

But being a cartoon, where Mr. Magoo really shined was in cartoon commercials for Stag.

magoo-stag-2

You have to love the cartoon of an adult character who’s allowed to act like an adult. That would never happen nowadays.

magoo-stag-1

Here’s an example of one of the Mr. Magoo ads for Stag Beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, History, Video

UK Creates New Ministry For Pubs

March 9, 2010 By Jay Brooks

pub-sign
How cool is this. The UK government has just created a new Ministry — similar to our cabinet positions — The Ministry for Pubs. Wentworth MP John Healey was named the firs Minister, and he had the following to say about his appointment.

“Pubs are often at the heart of community life. And they are important meeting places for many people. While we can’t stop every pub from closing it’s right we do everything possible to back them. But they need help now so I am determined to have a deal on the table with a package of practical help in the next few weeks.”

The Morning Advertiser has the full story, to which Drinks International added.

Mark Hastings. British Beer and Pub Association (BBPA) director of communications said: “This is a clear sign of the strong public desire to see British pubs supported and the success of our campaign over the last year. We hope this means that pubs will now have a strategic place in Government policy making, and we are pleased that the agenda echoes so many of the priorities we have identified.

“We couldn’t wish for a better minister than John Healey as the voice for pubs within Government, and look forward to a positive, frank and constructive relationship with him in order to support this great British institution that is so important to the social and economic life of local communities.”

Can you imagine a cabinet post in the U.S. Secretary of Alcohol? Or Drinks Czar? It would give new meaning to the term, “member of the bar.”

Filed Under: Beers, News, Politics & Law Tagged With: Government, Pubs, UK

Beer In Ads #60: Schlitz El Toro Bravo

March 8, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for Schlitz Malt Liquor. I don’t ever remember the can looking so, well, stylish so I have to guess this is from the 60s? The pull-top is another clue, of course, as Schlitz introduced what they called the “pop-top” in 1963. Plus the stylized art looks rather bachelor pad circa mid-60s, too. Plus, I love those bold reds and blacks.

schlitz-toro-bravo

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer Waterfall

March 8, 2010 By Jay Brooks

humor
In a scene straight out of a deranged adult version of Willy Wonka, the beer waterfall on the belated birthday card below arrived in my mailbox today.

beer-waterfall
The card was primarily the work of my friends Ray and Cornelia, both Beer Drinkers of the Year in separate years. But they took it along with them to Brewvival in Charleston, South Carolina and had a few more friends sign it, which was very cool of them. There were separate notes from Julie and Jason from Brusin’ Ales and also Patrick Rue, from the Bruery. Then there’s another birthday greeting from a name I can’t quite read, though the initials look like G.H. Of course, it’s the thought that counts and I really appreciated getting the card. Thanks guys!

But there was one more note, from the John Hancock of the signatories, big and bold. His (or her) message took up nearly the entire inside left side with the following: “I want to see this in your fucking blog!” So how could I refuse? If only I could figure out the identity of my mystery person. Here’s his signature below. Any guesses?

cheers-unknown

Filed Under: Birthdays, Just For Fun Tagged With: Humor, Personal, South Carolina

Craft Beer Numbers Up Again For 2009

March 8, 2010 By Jay Brooks

ba
The Brewers Association released the 2009 numbers for craft beer today, and I’m happy to report it’s good news again. While mainstream beer recently reported their largest negative sales period since the 1950s, craft beer in 2009 was up 7.2% by volume and 10.3% by dollars over the previous year. According to the press release, that represents “a growth of 613,992 barrels equal to roughly 8.5 million cases. Overall, U.S. beer sales were down approximately 5 million barrels (31 gallons per U.S. barrel) in 2009.”

From the press release:

In 2009, craft brewers represented 4.3 percent of volume and 6.9 percent of retail dollars for the total U.S. beer category. With the total U.S. beer industry representing an estimated retail dollar value of $101 billion, the Brewers Association estimates the actual dollar sales figure from craft brewers in 2009 was $7 billion, up from $6.3 billion in 2008.

The total number of U.S. craft brewers grew from 1,485 to 1,542 in 2009, and they produced 9,115,635 barrels, up from 8,501,713 barrels in 2008. Overall U.S. beer sales fell from approximately 210.4 million barrels to 205.8 million barrels.

Print

And here’s the BA’s updated fact sheet:

  • Growth of the craft brewing industry in 2009 was 7.2% by volume and 10.3% by dollars compared to growth in 2008 of 5.9% by volume and 10.1% by dollars.
  • Craft brewers sold an estimated 9,115,635 barrels of beer in 2009, up from 8,501,713 in 2008.
  • Overall, US beer sales were down 2.2% in 2009.
  • Imported beer sales were down 9.8% in 2009, equating to a loss of 2.8 million barrels.
  • The craft brewing sales share in 2009 was 4.3% by volume and 6.9% by dollars.
  • Craft brewer retail dollar value in 2009 was an estimated $6.86 billion, up from $6.32 billion in 2008.
  • 1,585 breweries operated for some or all of 2009, the highest total since before Prohibition.

Filed Under: Breweries, News Tagged With: Business, Press Release, Statistics

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