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Jay R. Brooks on Beer

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Beer In Ads #27: Hugo Laubi’s Braustube Hurlimann

January 21, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for a Swiss brewer, Braustube Hurlimann in Zurich. It was created by Hugo Laubi, a Swiss illustrator who lived from 1888-1959.

hugo-laubi-braustube-hurlimann-bahnhofplatz

Filed Under: Art & Beer, Breweries Tagged With: Advertising, Europe, Switzerland

Stone To Release Collaboration Video

January 21, 2010 By Jay Brooks

stone-vert
Stone Brewing, at 1:00 p.m. Pacific Time, will be releasing their latest video project, Stone Skips Across the Pond, a record of their collaborations with two breweries. [NOTE: the video, once released at 1:00 p.m. PST, will be available at Stone’s Blog.] If you just can’t wait to see some of it, check out the trailer.

The first collaboration is with Nøgne Ø, the Norwegian craft brewery. After brewing there, the Stone team heads to Scotland to brew yet another collaboration with BrewDog.

I had an opportunity to screen the video last night, and it’s a fun short film at just under 30 minutes. It was filmed again by Redtail Media, the same team that created I Am A Craftbrewer. The production values are amazing. The film stars not just Greg Koch, but also his business partner Steve Wagner and head brewer Mitch Steele, some amazing landscapes, terrific looking food, some beer you’ll be jealous you didn’t have along with the brew crews at both Nøgne Ø and BrewDog. Looks like it was a fun time. It’s a great window into the camaraderie among brewers, regardless of national boundaries, in the craft beer world

Next Thursday, Part 2 will be released, followed by parts three and four on each subsequent Thursday. For now, enjoy part one.

Filed Under: Breweries, Just For Fun Tagged With: Announcements, California, Europe, Norway, Scotland, Southern California, Video

Beer In Ads #26: McEwan’s Everyone’s Choice

January 20, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for the Scottish beer, McEwan’s, which until recently was owned by Scottish & Newcastle, but in 2007 it was split up and bought by both Heineken USA and Carlsberg, who each picked over its bones and took bits of it for themselves. Heineken got the McEwan’s brand.Who knows what its ultimate fate will be, though Heineken’s track record isn’t exactly geared toward preservation.

I don’t know when this ad was produced, but given the burning cigarette dangling above the McEwan’s man — taken from the Laughing Cavalier by Frans Hals — in the ashtray. it certainly must be when smoking still didn’t carry the stigma is does nowadays. I love the tartan background and just the simplicity of the drawing.

McEwans-everyones-choice

Filed Under: Art & Beer, Beers Tagged With: Advertising, Scotland, UK

Beer In Ads #25: Foure’s Biere Titan

January 19, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is by an artist named G. Foure, and that’s about as much as I know about him. The poster, Biere Titan, is for Grandes Brasserie Jarney and Uckange, a French brewery that was created in 1926 when
Brasseries de Pagny sur Moselle merged with Brasseries de Jarny. That means this ad was done some time after 1926. The Biere Titan certainly has a jolly amber giant look to him. I also love the feathery wisps of cloud-like head. Who’s thirsty now?

g-foure-biere-titan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, France

Stuff & Nonsense, Part 10

January 19, 2010 By Jay Brooks

Last week, you probably recall I was following Pete Brown’s brilliant refutation of his national health service’s attack on alcohol, beginning with, Stuff & Nonsense: The UK Health Select Committee Report On Alcohol. The first nine parts of Pete’s rebuke were posted last week and today part ten, the last one, was also posted.

In part 10, Pete tackles an issue that isn’t entirely relevant in the U.S., because as far as I know there aren’t any states that allow it. The issue is Binge drinking has been made much worse by 24 hour licensing. Despite that, it’s a still a great read an interesting peek into the window of manipulation that’s taking place at the hands of the UK Parliament. This, sadly, is similar to our shores where neo-prohibitionists have worked their way — and their agenda — into politics at all levels. The rest of us, understandably were busy just trying to enjoy our lives, and so missed seeing what was going on until it was nearly too late.

Part of the problem here, at least in comparison to the UK, is we don’t have the same tradition of pub culture. When we separated from mother England, our two drinking cultures diverged dramatically. England’s stayed something that was part of their culture, something to be proud of, that had national associations. Ours fractured into taverns, pubs, dive bars, biker bars, fern bars, niteclubs, pool halls, chain bars, etc. And from the beginning of the temperance movements, all those were demonized and continue to be demonized. It’s a rare bar in the U.S. that can call itself a family place. And that’s at least part of the reason why so many can’t see alcohol as part of society, but something to be feared and separated, especially from — gasp — the little children.

That’s also why it was great seeing Pete’s addendum to his series, Answering the Neo-Prohibitionists — A Series Disclaimer. In it, Pete relates some personal stories of how alcohol abuse has affected him. It sounds like he didn’t want to recall such painful memories, but felt he had to do so, so that people criticizing him understood where he was coming from and that he did understand that alcohol can be destructive. I get that, too; the criticism for talking about neo-prohibitionists too much. But for whatever reason, I don’t mind talking about my own history with alcohol abuse. I grew up with an abusive, alcoholic, violent, clinically psychotic stepfather. He surrounded himself with other alcoholics and I all but grew up in bars around eastern Pennsylvania.

I’ve even written about it before, both here and as a semi-fictional memoir I did for NaNoWriMo a few years ago. The rough draft I wrote extemporaneously is still online, actually. It’s called Under the Table and hasn’t been edited since 2006, so expect lots of typos, run-on sentences and all manner of grammar horrors, assuming you’ve got a lots of spare hours to kill and have any desire to crawl inside my head (don’t say you haven’t been warned).

But the reason for bringing this up now is that even as a child I understood something the average neo-prohibitionist can’t seem to wrap his or her head around. And that’s the fact that my stepfather was — and indeed most alcoholics are — that way for reasons that have nothing to do with the booze itself. Attacking the product and its manufacturers and consumer’s access to them does absolutely nothing to stop people from drinking. If anything, it exacerbates those problems. Witness American Prohibition. Did it stop people from drinking? No. Did it increase crime? Yes. Did it work? Not even a little, yet there are people for whom that lesson counts for nothing and want to give it another go.

Here’s Pete’s take:

Firstly, because having witnessed it close up, I know that when people step up to fight alcohol abuse, they go for the wrong targets. People don’t drink harmfully because alcohol is there, or because it’s cheap, or because it’s advertised. Restricting the availability of alcohol won’t help alcoholics. These people live for alcohol – it’s the only thing they care about. Make it expensive and they’ll go without food, sell their house, Christ, they’d sell their fucking kids for a drink. Prohibit it altogether and they’ll drink meths, or nail varnish remover, or after shave.

Alcoholics drink not because it’s there, or cheap, or tastes nice, but because they have deeper trauma and/or unhappiness in their lives. Even if you were studying this at GCSE level, if you look at it scientifically, if availability/pricing/advertising of booze caused problem drinking, then everyone exposed to it would be more likely to problem drink. But most people in theUK are drinking less. A minority are drinking to harmful levels. And as far as I can tell, no one is studying that minority in detail and asking what it is about them that makes them different from the majority.

It’s easy to blame the availability of booze. And it is shameful that problem drinkers are not being researched in a way that can highlight what it is that’s different about them that makes them more likely to problem drink.

People drink to excess because they are unhappy, because they feel empty inside, because they are lonely, because they are stressed, because they have shit jobs being bullied in call centres and alcoholic oblivion is the only escape they can see. Why is no one helping them? Because it’s a bit more complicated than just blaming drink, that’s why.

Secondly, I’m doing this because for the vast majority of people, drink is an innocent pleasure with minimal health risks beyond a few extra pounds or the odd hangover. My father died of smoking-related lung cancer when he was 58 and I was 27. I’ve read the science, and I know that there is a direct linear relationship between smoking and ill health – every single cigarette you smoke causes you damage. Drink is not the same. There are healthy levels of alcohol consumption.

My close quarters witnessing of the destruction alcoholism can cause makes me more keenly aware of the benefits of moderate consumption, and the stark difference between the two. So it makes me very angry indeed when someone who doesn’t know what they’re talking about tars all habitual drinkers with the same brush. And even angrier when newspapers distort the facts even further for nothing more than a sensationalist story.

Thirdly – quite simply, because it needs doing. A quick review of press stories about alcohol over the last week alone will show you how drinking is being demonised and made socially unacceptable. It’s based on lies and distortions. The figures say the problem is not getting any worse – if anything, the situation is improving. No one in the media seems to want to report this truth. No one questions press releases from avowedly anti-drink organisations. My blog posts might seem excessive if you’ve been staying tuned over the last week or so, but they amount to a fart in the face of a hurricane compared to the anti-drink propaganda that’s out there every single day.

In summary then – I know the ill effects of alcohol abuse as well as anyone, and care about them as much as anyone. I’ll never deny that there’s a problem, and am not seeking to do so on this blog.

But if that problem is going to be dealt with effectively, it has to be understood properly. I think the neopros are acting against the interests of the majority of drinkers. But worse, because they are approaching the problem over-simplistically, wilfully distorting the evidence, and confusing personal beliefs with real health issues, I don’t think their antics will do anything to help the people who really need helping. And that is just shameful.

That’s why I’m doing this.

Amen, brother.

To sum up, if this is new to you, start with Pete Brown’s Health Select Committee Report on Alcohol. Part One (of 10) was published Sunday, Alcohol consumption in the UK is increasing. On Monday, parts two, 25% of the UK population is drinking at hazardous or harmful levels, and three, Binge drinking is increasing, were published. Tuesday saw part four: Alcohol is becoming cheaper/more affordable, and yesterday part five, Alcohol related hospital admissions — and the cost of alcohol to the NHS — are soaring, was published online. Overnight and today, part six, Alcohol abuse costs the country £55bn a year, part seven, The best way to reduce the harmful effects of alcohol is to reduce overall consumption, part eight, Alcohol advertising and promotion must be tightly regulated because it encourages underage drinking, and part nine, Pubs are a problem, went up. And finally, part ten, Binge drinking has been made much worse by 24 hour licensing.

Filed Under: Editorial, Politics & Law Tagged With: Prohibitionists, Statistics, UK

Beer In Ads #24: Malti

January 18, 2010 By Jay Brooks

ad-billboard
Monday’s ad is somewhat unusual in that it’s for a non-alcoholic beer. This one’s called Malti and is from Italy. I’m not quite sure why they chose a flute player for the logo, but as stained glass I think it’s pretty cool looking. I’m guessing it’s from the sixties or possibly early seventies. Anybody know anything different? The tagline translates to essentially “good beer without alcohol.”
malti

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, Italy, Non-Alcoholic

Beer In Art #61: Alex Arshansky’s Cheers

January 17, 2010 By Jay Brooks

art-beer
Today’s works of art is quite modern, painted in a style that’s been described as “biomorphic cubism with a touch of surrealism.” The title of the acrylic painting is Cheers, and it was completed last year, in 2009.

Alex_Arshansky-cheers

The artist, Alex Arshansky, moved with his family from Moscow, Russia to Tucson, Arizona when he was 18. From his Fine Art America biography:

Alexander was born in Moscow and has moved to Arizona (USA) at the age of 18. As the East met West, his work has evolved and become more expressive, depicting symbolic, ambiguous forms and subjects. The critics and art lovers define Alexander’s style as Biomorphic Cubism with elements of surrealism. Great attention is paid to numbers, letters, signs and symbols. Alexander’s works feature vivid, saturated colors – they produce a visual impact even without understanding the content of the painting. Some of his art pieces present a challenging interpretation of religious events and common dogmas to the point of insult.

You can see more of Arshansky’s work at his own website and also at Fine Art America.

Filed Under: Art & Beer, Beers Tagged With: Arizona, Russia

Guinness Ad #1: The Balancing Seal

January 16, 2010 By Jay Brooks

guinness-toucan
The first poster John Gilroy did for Guinness is believed to be of a seal balancing a pint of beer. Gilroy apparently got the idea while visiting the circus. The UK Independent related the story last year, when Guinness was celebrating their 250th anniversary, and simultaneously their 80th anniversary of advertising.

The artist was reputedly visiting the circus one day when he was impressed by the sight of a sea lion balancing a ball on his nose. Gilroy, deploying the strange thought processes of great advertising creatives down the decades, conjured the image of a sea lion balancing a bottle of the black stuff and made it the subject of an iconic Guinness poster ad. From there followed a menagerie: an ostrich, a tortoise and then the famous toucan, the best-known Guinness animal.

That would have been in 1930, the year after Guinness began advertising. Gilroy continued to work on this Guinness campaign for the next 35 years.

Guinness Seal

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, Ireland

Beer In Ads Special Edition: John Gilroy

January 16, 2010 By Jay Brooks

guinness-white
You probably know John Gilroy’s advertising artwork, even if the name is not familiar. John Gilroy is responsible for the iconic Guinness ads that ran from 1927 through the 1960s. Featuring toucans, kangaroos, bears, ostriches and other animals along with the occasional steel-carrying strongman, lumberjack and zookeeper, the roughly fifty posters Gilroy produced are some of the most famous beer ads ever done. So many of his posters are famous that it seems a shame not to highlight them separately from the other ads I’ve been featuring during the week. So each Saturday I’ll post a new Guinness poster or ad. Gilroy is believed to have done nearly 50 of the posters and another 100 print ads for Guinness over a 35-year period working on the Guinness account, first with a firm, and later as a freelancer.

Below is a sample of what you’ll see over the coming year or two, every Saturday.

guinness-collage

For more about John Gilroy, see Wikipedia (and their page on Guinness advertising), Celtic Shamrock, Newcastle University (where Gilroy was an alum), Journal Live and especially at the Guinness Collector’s Club, which has a great biography page.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Europe, Guinness, Ireland

Beer In Ads #23: Le Bon Bock

January 15, 2010 By Jay Brooks

ad-billboard
Friday’s ad is another old art poster from France. I don’t know the artist, the brewery or even the year is was created, though it was most likely in the first few decades of the last century. “Le Bon Bock” I presume is “the good beer” and Atlantique may be the brewery, or it may simply refer to beer along the Atlantic coast of France.

le-bon-bock

Filed Under: Art & Beer, Beers Tagged With: Advertising, Europe, France

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