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Beer In Ads #19: Budweiser, I See You Have Excellent Taste

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ad-billboard
Monday’s ad is from 1937 and is again for Budweiser. The gypsy fortune teller must have seemed very exotic in the late 1930s. But I love the assertion that by buying Budweiser you’re complimenting “your own excellent taste.” And you, and three generations before you, have done so not because you liked the taste, not because you were thirsty, not even because you enjoyed beer, but for a more grand reason. You bought Bud “in the interest of good fellowship, contentment and good living.”

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The inset box is signed by Adolphus Busch III, who’d taken over A-B from August A. Busch Sr. just a few years before, in 1934. It also contains some interesting statements. Obviously, the nation was still smarting from the effects of the Great Depression. Busch is insuring customers that buying Budweiser is helping American business; railroads, retailers and even farmers. He concludes with “whenever you drink Budweiser you are helping someone.” I imagine that’s true, but it’s still a bit odd that his focus is on that help going to someone other than A-B itself. I guess he didn’t want to come off like he was being self-serving.

The other thing I’m curious about is he mentions that A-B has “bought millions of dollars worth of barley and hops from American farmers.” Hops, I understand, to a point, at least. Today A-B owns hop farms in Idaho, but also in the Hallertau region of Bavaria, Germany. Obviously, the ad doesn’t claim they buy ALL their hops and barley from U.S. farmers, and they don’t even mention where the rice comes from. But did A-B buy more hops domestically in the past? Also, it’s my understanding that the vast majority of barley used by American breweries comes from Canada, though there is a small percentage grown in the U.S. for brewing. Has that shifted in the last 70+ years since this ad ran? Did brewers used to get more of their grain here in the States? Anybody know? You rarely see local grain touted as a point of pride in advertising, the only recent exception I can think of being Sierra Nevada’s Estate Brewers Harvest Ale. But with all the recent attention paid to buying locally and locavores, that has to be one of beer’s dirty little secrets: that most brewing grains come from outside the U.S., much less from local farmers.

Beer In Art #60: Stained Glass Bier

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art-beer
Today’s works of art is a stained glass sign from the late 19th century. It’s online because a professional photographer, Lar Matre, owns the sign and photographed it. It’s difficult to photograph stained glass, at least in my experience, and it is a great photo, but for my purposes I’m more impressed by the artistry of the signmaker. And I love stained glass, always have. But I imagine seeing the original of this, especially in the context of being at a German bar, would be stunning.

stained_glass-bier

According to Matre, on his website, his “great grandfather bought it in the late 1800s in Germany, or so [he’s been] told.” The photograph itself can be purchased online at Fine Art America.

You can see much more of Matre photos at his website and his Flickr page. As for more stained glass, start with Wikipedia. But there’s also the Corning Museum of Glass, Vidimus and the Stained Glass Museum.

Stuff & Nonsense: The UK Health Select Committee Report On Alcohol

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The stuff and nonsense that neo-prohibitionist groups incessantly attack the unsuspecting public with to further their misguided agenda continues to heat up in Great Britain. Happily, Pete Brown is once again on the case. Last week the Parliament Health Select Committee released a report on alcohol in the UK. Surprising no one, it’s riddled with misleading statistics and statements and even outright lies. I’m continually amazed at how gullible the media is when they want to be, swallowing their nonsense wholesale and not questioning it for reasons that pass understanding. In this interminable war between drink and dry, the dry side appears willing to do nearly anything, no matter how reprehensible. I realize I’m biased, but people who enjoy alcohol are on my mind generally more reasonable about this. We recognize and freely admit that some people abuse alcohol and may be a danger to themselves and others. That’s true not just of alcohol, but virtually everything. That’s the price if living in a free society. Not everyone will act, at least all the time, with the highest ideals and best interests at heart. People are … well, people. We’re human, which means fallible, prone to stupidity and even engage in self-destructive behavior from time to time. But while rational people accept his fact, neo-prohibitionists are determined to use this minority when it comes to alcohol to extrapolate their behavior and insist it means everyone who drinks is ruining society. Every single example of individual bad behavior seems to their addled minds to prove alcohol will and does have this effect on everyone equally. And they have the statistics to support that (never mind that they themselves created those statistics). But enough of my ranting.

Pete Brown gives his critique of the overall report, pointing out basic inconsistencies and fabrications. The initial takeaway for him — and me as well, frankly — is this:

Liam Donaldson told the committee (with his usual utter disregard of any factual substantiation whatsoever) that there are “no safe limits of drinking,” and that “alcohol is virtually akin to smoking as one of the biggest public health issues we have to face in this country.”

Bollocks of course. But officially published, sanctioned, and undisputed bollocks.

And that comparison with smoking is quite deliberate. Not all the measures listed above [see original post] will come to pass, but arguably the most important line in the report is this one:

“Education, information campaigns and labelling will not directly change behaviour, but they can change attitudes and make more potent policies more acceptable.”

Smoking hasn’t been banned form British society. But consistent campaigning against smoking eventually changed social attitudes towards it. The smoking ban came in because the majority of people were in favour of it. Nobody but the ad industry minded when advertising and sponsorship were banned. Making smoking socially unacceptable was far more effective than trying to ban it outright. The anti-drink lobby have learned from this, and this report is a naked attempt to make drinking socially unacceptable.

But drinking is NOT the same as smoking. The BMA itself acknowledges the beneficial effects of moderate drinking. Nevertheless, this report seeks to persuade people to treat it the same way, and is meeting with little resistance.

Pete’s become a man obsessed, definitely making him my kind of bloke, and promises to taking apart the arguments in the report in greater detail, with charts and logic, including at least the following topics. The first of the is now up, and it’s linked below. I’ll continue to update these as they come. Regardless of where you live, these are worth your time, because it’s become increasingly obvious that the tactics used cross national orders and are used universally.

  1. “Alcohol consumption in the UK is increasing”
  2. “Binge drinking is increasing”
  3. “25% of the UK population is drinking at hazardous or harmful levels“
  4. “Alcohol is becoming cheapermore affordable”
  5. “Alcohol related hospital admissions — and the cost to the NHS — are soaring”
  6. “Alcohol abuse costs the country £55bn a year”
  7. “The best way to reduce the harmful effects of alcohol is to reduce overall consumption“
  8. “Alcohol advertising and promotion must be tightly regulated because it encourages underage drinking”
  9. “Pubs are a problem“
  10. “Binge drinking has been made much worse by 24 hour licensing”

Stay tuned.

Beer In Ads #18: Leonetto Cappiello’s Bieres de La Fauvette

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Friday’s ad is French, and most likely was created at the beginning 20th century. It was painted by Leonetto Cappiello, an Italian illustrator considered to be the father of modern advertising.

From one biography:

Cappiello was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.

I don’t know what brewery this was done for, but essentially it translates as “Beer of the Warbler.”

leonetto-cappiello-bieres-de-la-fauvette

Three-Year Session Anniversary To Feature A Cask Of Characters

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The next Session, to be held February 5, will mark our three-year anniversary of The Session. Our 36th Session will coincidentally take place on the first day of SF Beer Week this year. Our Host, Thomas Cizauskas of Yours For Good Fermentables, has chosen the topic Cask-Conditioned Beer, which he describes as follows:

Cask-conditioned ale —or “real ale” as it is called, somewhat boastfully, by the Campaign For Real Ale (CAMRA), a beer consumer advocacy group in the UK— is defined by that organization as

beer brewed from traditional ingredients, matured by secondary fermentation in the container from which it is dispensed, and served without the use of extraneous carbon dioxide.

Viewers of [his] blog have read [his] opinions on cask-conditioned ale, and probably once too often. So, let’s hear yours, and not only yours. Why not invite brewers and drinkers and bemused casked-spectators to contribute essays for the Session?

He offers several approaches one might take the topic, with a colorful cask of characters:

  • Ale vs. Lager Knockdown: “can lagers be cask-conditioned?”
  • Beer Ticker: “who makes the best, and who serves the best?”
  • Cellarmanship: “how should a pub handle a cask?”
  • Cultural Debate: “how Americans have ‘extremed’ the cask experience, or how Americans need further lessons from the British.”
  • Definitional: ” other than that CAMRA description, what ‘is’ cask-conditioned ale?”
  • Ecomium: “how cask-conditioned ale will transform the world.”
  • Geek: ” at what temperature to serve, to sparkle or not sparkle, and how clear should clear be?”
  • International: “where was the most unexpected place you drank a pint of cask-conditioned ale?”
  • Lifestyle Essay: “how you first lost your cask-conditioned ale virginity.”
  • Pesce PETA: “can one be a vegetarian and drink cask ale?”
  • Style Harangue: “why saisons, for example, should have no place in a cask, or should.”
  • Zymurgical & Practical: “how does your brewery commercially produce and transport cask-conditioned ale?”

But in the end …

Make it a sad story. Make it a love story. But … make it! And make it here, Friday, February 5.

Write your story, then link to it here on the 5th as a comment or at my own post that day. A few days later, I’ll collate, analyze, comment, and link back. Include some photos, too: of casks, of imbibing their contents, of filling them.

Above all, let’s have perspective folks, perspective! Cask-conditioned ale is not a matter of life and death; it’s much more.

So let’s see who can cask new light on this subject and who scrapes the bottom of the barrel.

Hickenlooper Gubernatorial Run A Possibility?

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For those of you, like me, who’ve known Wynkoop founder John Hickenlooper for a number of years, this is potentially great news. By all accounts, he’s been a very effective mayor for Denver, and has for some time been urged to run for Governor of Colorado, though so far he’s declined.

The most likely candidate for the next election had been thought to be Ken Salazar, currently Secretary of the Interior in the Obama administration. But according to the Denver Post today, Salazar will not be running, preferring to stay at his cabinet post, and has endorsed John Hickenlooper as a candidate for Colorado governor. There’s a picture on the Post’s website of both Salazar and Hickenlooper at the press conference where he made the announcement, fueling further speculation that the Denver mayor may indeed choose to run this time.

In a statement released by Salazar, he said of Hickenlooper. “John Hickenlooper is a uniter. He transcends political and geographic divides to bring people together to develop solutions. If he decides to run, he will make an excellent Governor for the State of Colorado.” Still no official word from Hickenlooper, but I assume he’s giving it careful consideration and we should know something soon. Finger crossed, I think a (former — he’s divested himself of Wynkoop) brewery owner governor would be great.

Beer In Ads #17: Budweiser, The Hostess

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Thursday’s ad is from 1892 and is for Budweiser. I assume what she’s wearing was fashionable in the day, but I’d say that dress is a little too busy, especially against that garish background. There’s a small title at the bottom that reads “The Hostess,” perhaps suggesting this was part of a series? It’s hard to see in this size, but if you click through to see it full-sized, you can see she’s wearing a necklace of the Anheuser-Busch “A” and eagle logo. And take a look at the odd-looking crown and the red stripe below it. I’m no breweriana expert, but that looks very different to me, too.

budweiser-1892

A Fermentation Question

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I preordered Michal Pollan’s new book, Food Rules, so it arrived on the day it was published. At 112 sparse pages, it’s really more of a pamphlet but I’ve been enjoying reading it off and on for the last few days. When I reached Rule #33 (of 64) it stopped me in my tracks, and it started me thinking. Here’s the rule:

Rule 33

Eat some foods that have been predigested by bacteria or fungi.

Many traditional cultures swear by the health benefits of fermented foods — foods that have been transformed by live microorganisms, such as yogurt, sauerkraut, soy sauce, kimchi, and sourdough bread.

Pollan goes on to list essential nutrients, vitamins, etc. found in these foods. He ends by mentioning that probiotics are contained in many fermented foods, which studies “suggest improve the function of the digestive and immune systems,” and may combat allergies, too.

So here’s my question. If, as Pollan seems to suggest, that it’s fairly settled that fermented foods have health benefits, doesn’t it then follow that fermented beverages would, too?

In Rule 43 he suggests drinking wine with dinner, while not mentioning beer at all. And the man’s from Berkeley, for chrissakes. He appears to be following the old reservatrol canard in choosing wine over other alcohol, though he admits alcohol of any kind can be beneficial in moderation, something that’s becoming increasingly apparent in study after study.

That slight aside, isn’t fermentation fermentation? It’s an anaerobic process (meaning it takes place without oxygen) in which chemical reactions split complex organic compounds into more simple substances. And if it’s good in food, it should be similarly beneficial in beer, wine and spirits, too.

Beer has been called liquid bread since ancient times. It’s nourished men and women since civilization began, and increasingly is believed to have been the very reason for civilization’s beginnings. Some scientists now believe that our ancestor’s tolerance for alcohol in quantity was an important factor in their survival. So much so, that quite literally you and I owe our very existence to the fact that we have an unbroken chain of ancestors stretching back to the dawn of civilization whose ability to process alcohol insured they lived long enough to reproduce. If that had not been the case, I wouldn’t be here to write these words and you wouldn’t be here, reading them now.

Anyway, just some … ahem … food for thought. Any brewers, chemists or scientists out there know if there would be any substantial difference between fermented food and a fermented beverage? I certainly can’t think of any. If not, I would suggest that Food Rule #33 be amended to “Eat some foods or drink some beverages that have been predigested by bacteria or fungi.”

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Beer In Ads #16: Pabst, What’ll You Have?

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Wednesday’s ad is a Christmas ad — because today is Old Christmas Day, when “on the 12th day after Christmas, Christians celebrate the visit of the Magi, the first Gentile recognition of Christ.” It’s also known as Epiphany, Three Kings Day and Twelfth Day. If I had to guess, I’d say this ad was from the mid-to-late fifties. The tagline “What’ll You Have?” was used by Pabst for a number of years and it appears it a number of their ads from that time period. Happy Christmas.

pabst-whatll-u-have

Top Ten Tuesday: Top 10 Fictional Beers

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For my first Top 10 list of 2010, I’ve decided on a decidedly unreal topic, Fictional Beers. By fictional, I mean beers that were created in literature, film, television or other similar media. I drive my wife nuts whenever we watch a TV show or film, trying to identify the beer on the screen to see if it’s a real brand or one the filmmaker’s made up. At least initially, all of the brands here were conceived and created only in the mind of a writer. You’ve seen them in the hands of your favorite characters on the screen or read about them in the pages of comics or novels. Some proved so popular that they made the jump to real products. So for my 21st Top 10 List, I present my favorite fictional beer brands. Let me know your faves. Here’s List #21:

Top 10 Fictional Beer Brands

   Spud Beer from Saturday Night Live
While SNL spoofed many beers over its long television run, being a potato fanatic makes this one my personal favorite. Most people seem to like Schmitts Gay Beer or ColdCock Malt Liquor, but I prefer “the beer that made Boise famous.”

Spud-Beer
   Olde Frothingslosh from the Pittsburgh radio show “Cordic & Company,” with host Rege Cordic
Olde Frothingslosh Pale Stale Ale might have stayed a footnote in radio history, had it not been for Iron City Brewery (then Pittsburgh Brewing) making up actual cans of this beer (with just regular Iron City inside) for collectors. The beer started out out as just another joke on Cordic’s radio show in the 1950s with the beer’s taglines “A whale of an ale for the pale stale male” and “Hi dittom dottom, the foam is on the bottom.” The first cans were done in 1955, but they were revived again in the 1970s, this time featuring plus size go-go dancer Fatima Yechberg (real name: Marsha Phillips) on the label and the popularity of the cans soared even more than in the fifties.

olde-frothing-can
   Dharma Beer from the TV show “Lost”
This might be higher if I was still a fan of Lost, but I stopped following the show somewhere in the muddled season three. Still, like Repo Man before it, I love it when everything looks the same, as if it was all made by one entity.

dharma-cans
   Heisler Beer from the ISS, featured on countless programs.
Heisler Beer is the most famous beer you’ve never heard of. It was created by Independent Studio Services as a prop to be used in television and films. A partial list of TV and films it’s been used in includes American Pie Presents: Band Camp, Beerfest, Bionic Woman, Bones, Burn Notice, CSI: Crime Scene Investigation, CSI: Miami, Desperate Housewives, Dollhouse, Everybody Hates Chris, How I Met Your Mother, The Hulk, Malcom in the Middle, My Name Is Earl, The Pretender, Prison Break, The Rainmaker, Star Trek: Enterprise, Stealing Harvard, Superbad, The Shield, Terminator: The Sarah Connor Chronicles, Training Day, Two and a Half Men, Veronica Mars and Weeds. See Wikipedia for a more complete list.
Heisler-sixpack
   Olde Fortran Malt Liquor from “Futurama”
Also created by Matt Groening, Futurama had several fake beer brands on the animated series, such as Benderbrau Cold-Fusion Steam Beer, Löbrau Beer, Pabst Blue Robot and St. Pauli Exclusion Principle Girl Beer. But Olde Fortran is the one I recall seeing most often, so that’s why it’s number six.
olde-fortran
   Buzz Beer from the “Drew Carey Show”
Years before the FDA stuck their nose into caffeine and beer, Drew Carey was working on Buzz Beer in his garage.
buzz-beer-logo
   Samuel Jackson from “Chappelle’s Show”
I loved Dave Chappelle’s show, and while he had many more poignant and funny moments, as far as beer spoofs go, this one was freaking hilarious.
Samuel-Jackson-1
   Shotz Beer from the TV show “Laverne & Shirley”
This one may be lost on the young folks, as this Happy Days spin-off has been off the air since 1983, having run for eight seasons beginning in 1976. But all the leads worked at a brewery, Shotz in Milwaukee, so it sticks with me in my memory, at least, and perhaps those who are old curmudgeons like me, too. In retrospect, it’s surprising no brewery stepped up and made a Shotz Beer.
shotz
   Elsinore Beer from the film “Strange Brew”
Given that Strange Brew is the greatest beer movie ever made (though I still hesitate to actually call it a “good” movie), it’s only natural that Elsinore Beer — no longer with rats or drugs in each bottle — should be one of the top fake beers, too.
elsinore
   Duff Beer from the TV show “The Simpsons”
How could it be otherwise? No brand so thoroughly explored all that’s repugnant in big beer advertising and marketing as Duff Beer has done for twenty years.
duff_beer

It was, as always, really difficult to keep the list to ten, and to put together this list I also compiled a more complete list of Fictional Beer Brands, listing as many as I could remember or research. Take a look and see if there’s any you can think of that I missed. Here’s a few more that nearly made the list:

Butterbeer, from the Harry Potter series, Flager Lager, from “Magnum P.I.,” Newton & Ridley from England’s “Coronation Street” (I have friends who are fanatical about the show), Pawtucket Patriot Ale, from “Family Guy,” Rocketfuel Malt Liquor, from “News Radio,” Romulan Ale, from “Star Trek,” Tenku Beer, from “Kill Bill,” and last, but not least, the generic Beer (like every other product in) the film “Repo Man.”

repo-beer

Let me know your favorites, and if you see any that you think should have made the list, please post a comment.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.