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Beer In Ads #4957: I Boom Mansfield Bock Beer

May 2, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Renner & Weber Bock Beer and was published May 2, 1912. The brewery was the Renner & Weber Brewing Co. of Mansfield, Ohio, which was originally founded in 1855. This ad ran in The News Journal, also of Mansfield, Ohio. I’m still not entirely sure about what the text means above the photo of the brewery, which reads: “I Am Glad to See This Building in Mansfield. I Boom Mansfield by Drinking Mansfield Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Historic Beer Birthday: Lorenz Lampel

May 2, 2025 By Jay Brooks

Today is the birthday of Lorenz Lampel (May 2, 1831-March 26, 1888. He was born in Bavaria, Germany, where he was trained as a brewer. In 1853, he emigrated to the U.S. and settled in St. Louis, Missouri, where he worked for several local breweries. Eventually, in 1870, he became a partner in the Samuel Wainwright & Company brewing firm and helped manage the business for another 15 years. He was also later elected president of the United States Brewers Association in 1891.

Here’s a short biography from Find-a-Grave:

Brewery Businessman. Born in Bavaria, Lorenz served an apprenticeship in the brewer’s trade before immigrating to the U.S. in 1853. He came to St. Louis in 1855, where he was employed as brew master and foreman by prominent beer manufacturers of St. Louis such as Lemp, Waggoner, Fritz & Wainwright, Anheuser-Busch. In 1870, he became a partner in the Samuel Wainwright & Company brewing firm and was actively connected with the management of that business for another 15 years. He was elected president of the United States Brewers Association at its 31st annual convention in 1891. [Note: that 1891 date must be wrong since he passed aay in 1888, three years before.

And this is part of an article about the brewery’s history in St. Louis Magazine entitled “Who were the Wainwrights, the preeminent brewers who broke the Teutonic monopoly on beer in St. Louis?” Lampel is mentioned toward the end.

[Charles A.] Fritz lasted until 1870, when two new partners joined: Lorenz Lampel and Robert Jacob, and the brewery changing to Wainwright & Co. Contrary to what is often the case for many of these anonymous partners, Lampel is well-documented in St. Louis history. Born on May 2, 1831, in Bavaria, he was trained as a brewer, coming to America in 1853 and then to St. Louis in 1855. He even worked for Anheuser-Busch as a foreman and brewmaster in addition to the Wainwright Brewery and was not just an owner and investor. Lampel was involved in the Wainwright Brewery for 15 years, dying in 1886 after an extensive visit to Germany.

Filed Under: Beers

Beer Birthday: Anders Kissmeyer

May 2, 2025 By Jay Brooks

norrebro-bryghus
Today is Danish brewer Anders Kissmeyer’s 68th birthday. He was a co-founder of Nørrebro Bryghus in Copenhagen. I first met Anders through corresponding with him for an article on collaboration beers I did for All About Beer magazine several years ago. Then we met in person at GABF a few years ago and judged together at the World Beer Cup in Chicago. Anders more recently started his own company, Kissmeyer Beer & Brewing. Join me in wishing Anders a very happy birthday.

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Anders with Kjetil Jikiun, from Nogne O, at the Local Option during CBC Chicago.

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Anders with Jacob Storm, John Mallett, and Matt Brynildson at the World Beer Cup Gala Awards Dinner in 2012.

Me and Anders at the 2022 World Beer Cup.

Filed Under: Birthdays, Just For Fun Tagged With: Denmark, Europe

Beer Birthday: Bruce Paton

May 2, 2025 By Jay Brooks

beer-chef
Today is the Beer Chef, Bruce Paton’s 70th birthday — The Big 7-O. Bruce has been doing fantastic dinners pairing great beer and gourmet food for over twenty years in the Bay Area starting at Barclay’s Restaurant and Pub in Oakland and continuing at the Clift and Cathedral Hill Hotels in San Francisco. He’s has been doing events and consulting at various food and beverage operations since the hotel closed in 2009, so look for more of his beer dinners in the coming months. I’ve been to many, many of Bruce’s food events and they’re all spectacularly top notch. He did around eight each year. More recently, he’s cooking at Fermentation Labs in San Francisco. Raise a toast and stuff your face in wishing Bruce a very happy birthday.

My hands down favorite photo of Bruce, which I took for the Chef’s Association of the Pacific Coast newsletter. I don’t think this is the one they used, but, by far, as I think it captures Bruce’s spirit and his great love and passion for what he does with his cooking and beer.

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Giving a cooking demonstration with Garret Oliver, brewmaster at Brooklyn Brewery and author of The Brewmaster’s Table at the 2005 GABF.

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Bruce with Russian River co-owner Natalle Cilurzo.

Me and Bruce Paton, redux
Me and Bruce New Year’s Day a few years ago at Barclay’s.

Filed Under: Birthdays, Food & Beer Tagged With: California, San Francisco

Beer Birthday: Brian Hunt

May 2, 2025 By Jay Brooks

moonlight
Today is iconoclastic brewer Brian Hunt’s 68th birthday. Brian owns and operates Moonlight Brewing in Sonoma County, California, which was almost a one-man show for most of its existence. If you’ve never had his “Death and Taxes,” “Twist of Fate Bitter,” “Bombay by Boat,” or his fresh hop ale, alternately called “Homegrown” or “Greenbud Ale,” then you’re really missing out on some of the most unique and wonderful beers around. Plus, Brian is one of the nicest curmudgeons you’ll ever meet, and one of my favorite people anywhere. Join me in wishing Brian a very happy birthday.

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Hildegard van Ostaden, Urthel’s brewster, one of only a very few female brewers working in Belgium, and Brian.

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Brian in his hopyard, with Russian River’s old assistant brewer Travis (who opened his own place, Societe Brewing), and Vinnie Cilurzo.

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Shaun O’Sullivan and Vinnie Cilurzo with Brian at the Bistro in Hayward, California.

Brian Hunt (Moonlight)
Brian at the Opening Gala for SF Beer Week a number of years back.

Filed Under: Birthdays Tagged With: Bay Area, California, Northern California

Beer In Ads #4956: Primo Bock Beer

May 1, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Primo Bock Beer and was published May 1, 1912. The brewery was the Primo Brewing & Malting Co. of Honolulu, Hawai’i, which was originally founded in 1897. This ad ran in The Honolulu Star Bulletin, also of Honolulu, Hawai’i.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Hawaii, History

Historic Beer Birthday: Robert “Mac” MacTarnahan

May 1, 2025 By Jay Brooks

portland-wh
Today is the birthday of Robert “Mac” MacTarnahan (May 1, 1915-October 25, 2004), one of Oregon’s most famous athletes. Mac was one of the original investors in Portland Brewing Co., which was later named MacTarnahan’s Brewing in his honor. I met Mac twice, once in Portland at an event at the brewery, and once he visited me in California when I was still the beer buyer at BevMo. I hope I have half the energy he did when I’m in my eighties. A couple of years ago, my friend and colleague John Foyston wrote a nice remembrance of Mac in The Oregonian, which included the obituary he wrote in 2004. Raise a glass today to Mac’s memory.

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Brewer Alan Kornhauser, Mac and Portland Brewing co-founder Fred Bowman.

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Mac’s Oregon Sports Hall of Fame photo. Here’s his entry:

Oregon’s most accomplished Masters Athlete, Robert “Mac” MacTarnahan is the first masters competitor ever chosen for induction into the Oregon Sports Hall of Fame. His athletic feats are amazing. Mac is a four-time Masters world record holder with a national record in the mile plus three world record holders in the 3000-meter steeplechase. In the steeplechase, he is a six-time AAU National Masters champion, two-time USA National Senior Olympic champion, two-time World Senior champion. Mac is also a five-time National Masters wrestling champion. The wiry Scot owns more the 50 Masters Gold Medals.

Filed Under: Birthdays Tagged With: Birthdays, Oregon, Portland, Sports

Historic Beer Birthday: Frederick H. Krug

May 1, 2025 By Jay Brooks

krug-neb
Today is the birthday of Frederick H. Krug (May 1, 1870-1914). He was the son of Frederick Krug, who was the “German-immigrant founder of the Frederick Krug Brewing Company of Omaha, Nebraska. Krug is often cited as one of the early settlers of Omaha. In addition to operating the brewery for almost the entire duration of his life, Krug operated Krug Park in the Benson community and was the president of the Home Fire Insurance Company, which was founded in Omaha in 1884.” His son was involved in the business, and was treasurer, but passed away when he was only 44, five years before his father passed away.

Probably because he passed away so young and his contributions to the brewery were relatively modest, there’s no biographical information I could find on junior, not even the exact date he died.

fred-h-krug

“The Fred Krug Brewery was located at 2435 Deer Park Boulevard in Omaha, Nebraska. Founded in 1859, Krug Brewery was the first brewery in the city. Krug was one of the “Big 4” brewers located in Omaha, which also included the Storz, Willow Springs and Metz breweries. Later sold to Falstaff in 1936, the facility closed in 1987.

Krug-Brewery-1920
The brewery in 1920.

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And in its heyday.
This is a short history of the brewery.

In 1859 Frederick Krug established the Krug Brewery with an original output of one and a half barrels a day. In 1878 the brewery was located on Farnam between 10th & 11th Streets in Downtown Omaha, and by 1880 it was brewing approximately 25,000 barrels a year. In 1894 the brewery moved to 29th & Vinton Street near South Omaha. It cost $750,000 and was reportedly one of the best equipped breweries in the country. Omaha’s historic Anheuser-Busch Beer Depot is the only remaining building from the original Krug Brewery.

You wouldn’t believe there was such difference in beers until you use one Krug’s popular brands. They are uniform perfectly brewed and well-aged absolutely pure and leave no bad after effects. The kind of beer that acts as a tonic and a system builder. Order a trial case and begin to enjoy. – Text from a 1910 advertisement by Fred Krug Brewing Company.

Krug brewed beer under several labels: Fred Krug, Cabinet, and Luxus. Krug supported an amateur baseball team called Luxus, taking them as far as the Amateur Baseball World Championship in 1915.

PaxtonHotel

Krug-Luxus-Beer--Labels-Fred-Krug-Brewing-Company

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Nebraska

Beer Birthday: Kyle Manigold

May 1, 2025 By Jay Brooks

Today is the 40th birthday of Kyle Manigold, who’s been brewing in the Bay Area for over a decade. He brewed for a time at Morgan Territory Brewing, but more recently is working the hoses at Faction Brewing in Alameda. He’s been instrumental at both places in bringing home medals from various competitions. Join me in wishing Kyle a very happy birthday

With his GABF medal.
In the tasting room at Morgan Territory.

Filed Under: Birthdays, Just For Fun

Historic Beer Birthday: Jacob Best

May 1, 2025 By Jay Brooks

jacob-best
Today is the birthday of Jacob Best (May 1, 1786-February 26, 1861). Best founded the brewery that eventually became Pabst Brewing Co., with his four sons in 1844. The Best family’s business was originally called “The Empire Brewery,” and then as the “Jacob Best & Sons Brewery” until 1859 when Phillip Best took over the firm and renamed it the “Phillip Best Brewing Company.” Upon Phillip’s retirement Frederick Pabst and Emil Schandein became the company’s president and vice-president in the mid-1860s and the brewery’s name was amended to Phillip Best & Company. After Schandein died, the company was renamed the Pabst Brewing Company in 1889.

jacob-best-sr

Here’s a short biography from Find a Grave:

Business Magnate. Jacob Best learned the brewer’s trade in his hometown of Hesse Darnstadt, Germany, and then moved on to operate a small brewery in Mattenheim. In 1840, two of Best’s four sons immigrated to America, settling in the Kilbourntown section of Milwaukee. They were joined by Jacob Best, his two younger sons and other family members in 1844. With his sons, Jacob Best opened the Empire Brewery producing lager beer, whiskey and vinegar. As demand increased of light lager beer, the firm changed its name to Best & Company. Retiring in 1853, Jacob Best transferred ownership to Lorenz and Phillip. After 1860, Phillip assumed sole control of the brewery which became the Pabst Brewing Company. While retired, Jacob Best held local political offices, first as a ward assessor and the school commissioner. He remained active until his death.

jacob-best

Immigrant Entrepreneurship has a lengthy article about the Bests, centered around Frederick Pabst, but with background that includes Jacob Best:

In 1844, Phillip Best (born September 26, 1814, in Mettenheim, Grand Duchy of Hesse; died July 17, 1869, in Altenglan, Kingdom of Bavaria), together with his father and three brothers, opened the Jacob Best & Sons Brewery in Milwaukee, Wisconsin. Twenty years later, Phillip’s son-in-law Frederick Pabst (born March 28, 1836, in Nikolausrieth, Kingdom of Prussia; died January 1, 1904, in Milwaukee, Wisconsin) joined the company and helped to transform it into the nation’s leading beer producer – first in 1874 and then again in 1879, a position that was maintained until the turn of the twentieth century. As the company’s president, the former ship captain led the firm through a remarkable period of growth and the Pabst Brewing Company (as it came to be called from 1889 onwards) became the epitome of a successful national shipping brewery. Pabst not only contributed to the firm’s (and Milwaukee’s) economic growth, he also left a permanent cultural and social mark both on the German-American community and on the public at large. A decade after the height of his success, Pabst died on New Year’s Eve of 1904, passing on his commercial and cultural legacy to his sons.

The Best family’s relocation from Mettenheim to Milwaukee went relatively smoothly. After spending a few weeks in the summer of 1844 looking for a suitable location, Jacob Sr. purchased two lots on Chestnut Street (today West Juneau Avenue) on September 10 and founded the Empire Brewery. Jacob Sr.’s sons, Charles and Lorenz, soon went on to establish independent brewing ventures, so Jacob Sr. formed a new partnership with his other two sons, Phillip and Jacob Jr., in 1851, which stayed in place until Jacob Sr. retired two years later. After several arguments about the expansion of the firm, Jacob Jr. sold out to Phillip on October 1, 1859, who continued the business as its sole proprietor under the name of the Phillip Best Brewing Company.

In its inaugural year, the Best brewery produced 300 barrels (one barrel equaling 31 US gallons). The firm initially produced ale and porter, but added German-style lager on February 22, 1845. In 1847, Phillip reported in a letter to his wife’s family that the business was developing well and selling 28-30 barrels of beer weekly for $4.50 per barrel ($5 if delivered). The brewery owned three horses for the malt grinding mill, as well as for deliveries in the city and county, and planned to buy another. By 1850, the company’s 2,500-barrel annual production classified it as a medium-sized producer, ranking fourth out of the twelve largest reported breweries in Wisconsin.

As production increased, the company acquired and built new facilities. In 1850, the family purchased a lot on Market Street between Biddle and Martin Streets (today East Kilbourn Avenue and East State Street). Five years later, the company built a new brick house on Market Street with a beer hall on the ground floor, and in 1857 it erected a new main brewery on the north side of Chestnut Street between Ninth and Tenth Streets with large storage cellars. The Milwaukee Sentinel reported on October 9, 1857, that the brewery had the “deepest cellars in the city” and it may be seen from almost any part of the city. The building is a fine looking one, and were it not for a life-sized figure of a sturdy Teuton which is perched on top, in the act of sipping a glass of lager, one would never suspect its being a brewery. It has much more the appearance of a public building of some sort.

The article went on to explain that demand for Best beer was not only “constantly increasing” locally but also across the whole nation: “Everybody has tasted Best’s beer, and it’s very generally acknowledged to be the best in the country.” Although the article certainly exaggerated the national impact of Best’s beer at mid-century, the company had begun to sell their brands outside Wisconsin in the early 1850s when it established a sales office in Chicago, Illinois. While Milwaukee and the surrounding region provided the main market for Best products throughout the second half of the nineteenth century, this early effort to serve the national and – beginning in the 1860s – international market was a distinctive feature of the company’s development.

Best’s production and profits increased during the nationwide economic boom of the 1850s, but the panic of 1857 and the economic disruption of the Civil War slowed the firm’s growth rate. At the height of its early prosperity in 1857, the brewery employed steam power to produce nearly 40,000 barrels a year and was valued at $50,000 (approximately $1.4 million in 2014$). It employed eight men and used ten horses for delivery. Not until after the Civil War would these production levels be reached again. But as the expansion of the family business began to stall, Phillip made his two sons-in-law, Frederick Pabst and Emil Schandein, equal partners in 1864 and 1866 – a decision which turned out to have a lasting impact on the future development of the company.

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The Best’s brewery in 1880, a few years after Jacob died and it became the Philip Best Brewing Co.

philip-best-bock

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Wisconsin

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