Thursday’s ad is another one for the Pennsylvania State Brewers Association, from 1917, No. 97 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “97,” is about two things, the revenue lost from closing saloons and how it would lead to illegal speakeasys. There was already proof of that, as the few New England states that had already imposed a state prohibition have seen just that occur, and in fact a couple of them quickly repealed them as being “impracticable.” And in 1913, taxes on alcohol accounted for 48.68% of the “total revenue of the government.” And indeed, the industry honestly believed that politicians would not vote for a national prohibition because of how much money they paid into it, but income tax became permanent in 1913, and that balance began to shift, allowing the federal government to not worry too much about the loss of revenue from prohibition. At least not until the depression.

Wednesday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 93 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “93,” is about the prohibitionist claims that drunkenness is ruining marriages and the leading cause of divorce. Like almost everything they sue to promote their cause, it’s exaggerated to suit their aims, much like today’s anti-alcohol organizations. In the ad, statistics available for 1914 from the city of Chicago clearly show that while there are relationships ruined by one of the parties’ overindulging, it’s in far less numbers than the prohibitionists argue. In fact, for Chicago, of the four leading causes of divorce, drunkenness is last and is just 1.5% of the total.

Tuesday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 92 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “92,” is about who was for and against prohibition. According to the ad, it was the working man, and labor organizations, who were steadfastly against taking away their after-work beer. Samuel Gompers, the president of the AFL at the time, is quoted. “I have see more Real Drunkenness in “DRY” States than any other place in the world.” He recounts that traveling the country for work it was evident everywhere he looked that prohibition was a bad idea and would not work.

Sunday’s ad is another one for the Pennsylvania State Brewers Association, from 1916, No. 90 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “90,” is about King George, the king of England, who apparently had a riding accident. He recovered, but it took some time, and one of the things that he was prescribed to help him get better was a daily amount of alcohol, which they referred to as “a little stimulant daily during convalescence.” This story is told to drive home the point that drinking isn’t the problem, over-drinking is what’s leading people to agitate for a prohibition. As a sign on the ad declares: “Moderate Drinkers Are The TRUE Disciples of Temperance.” I’m not sure why that slogan didn’t catch on.