Tuesday’s ad is for Budweiser, from 1949. Part of Bud’s long-running “there’s nothing like it” series, the ad starts with “Waltz time, rhumba, foxtrot, swing,” showing a couple out dancing, dressed to the nines. You gotta love that teeny, tiny thin bow tie the man is wearing with his tux. But my favorite is a throwaway statement in the bottom right corner of the ad. “There’s more Budweiser — and there will be still more as our vast expansion program continues.” Uh oh.
Today in 1942, US Patent 2287500 A was issued, an invention of Peter Solinas, for his “Sanitary Beer Comb And Cocktail Mixer Receptacle.” There’s no Abstract, although in the description it includes this summary:
My invention relates to receptacles for cleansing beer combs and cocktail mixers.
Heretofore in the art where beer has been served over a bar it has been customary for the bartender to use a. beer comb to scoop off the excess top foam of a glass or stein of beer. The bartender by custom then places the beer comb in a glass of stationary water until he needs to use the beer comb again for another service. It is apparent that where a glass is used that the water is stationary and in a comparatively short time becomes stale and mixed with some of the beer leavings which have been introduced into the glass from time to time. It is obvious that very soon after the glass has first been used that the water will be so sour and distasteful that it will not properly clean the beer comb but will on the other hand leave the beer comb in such a condition that when the comb is next used to scoop out the top of a beer glass that the comb will leave stale drippings on top of the latest glass of beer to the distaste of a patron.
It is an object of my invention to provide a device whereby the beer comb may be conveniently held and entirely cleansed before each serving of a glass or stein of beer.
It is a further object of the invention to provide such a device in an accessible position and in which the beer combs may be easily placed.
Today in 1981, US Patent 4275097 A was issued, an invention of Frank L. Shriver, assigned to the Coors Container Company, for his “Protective Coating for Cans and Methods for Application of Coating Thereto.” Here’s the Abstract:
Apparatus and methods of applying a thin narrow width coating to can body members comprising a feed control means associated with a guideway means for causing rotating moving of the can body members across an elongated coating applicator roller member extending parallel to the path of movement of the can body members, the rotation of and spacing of the can body members and the rotation of the applicator roller member being controlled to apply the coating during substantially only one revolution of the can body member and less than one revolution of the roller member.
Today in 1959, US Patent 2891555 A was issued, an invention of Albert E. Brookes, for his “Machine For Plucking Hops or Like Plants.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a machine intended primarily for plucking hop flowers from their bines, but also usable for analogous purposes such, for example, as the plucking of beans form their bines or the separation of seeds from herbs and the like, and has for its object to provide such a machine in a convenient and efficient form, and particularly to provide an improved means for gripping and traversing the bines relative to plucking means.
In a machine according to the invention a plurality of pairs of endless driving chains are arranged parallel with one another, each pair of chains having parallel runs between which the bine is adapted to be held transversely for movement relative to plucking means.
Monday’s ad is for Schlitz, from 1948. This is another of their long-running “I was curious” three-panel series. This one features a young man with no waist wearing Mom jeans being lured into a backyard by an older couple. Check out the leopard print being worn by the cougar in the second panel. Meow.
Today in 1897, US Patent 584863 A was issued, an invention of Jay W. Farmoff, for his “Beer-Tapping Device.” There’s no Abstract, although in the description it includes this summary:
Our invention has for its object to produce an efficient tapping device which is simple and durable in construction, reliable in action, and which can be conveniently operated.
Sunday’s ad is for Goebel Beer, from 1949. The Detroit, Michigan brewery set their ad at night in the desert, presumably to make the association with an arid climate since the tagline is “better try extra-dry Goebel beer.” It certainly makes me thirsty looking at all that sand, not to mention the campfire.
Today in 1966, US Patent 3257033 A was issued, an invention of Reginald W. Stott, for his “Beer Dispensing Apparatus.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a combined apparatus for the semi-automatic dispensing of a predetermined quantity of liquid and to the simultaneous counting of the number of such predetermined quantities of liquid which have been dispersed. A subsidiary aspect of this invention is a valve control means for use in that apparatus, and particularly a switch arrangement associated with said valve. The apparatus is particularly suited for the dispensing of effervescent liquids, and more particularly for the dispensing of beer.
It is necessary, in the dispensing of effervescent or gas charged liquids such as, for example, beer, to dispense such liquid, even by relatively inexperienced help, in such a manner that uniform results are obtained. It is also necessary that such dispensing means be capable of being set quickly and easily for the drawing of varying amounts of such liquids, i.e., for the drawing of two, or more, different sizes of drafts. Furthermore, it is desirable to have means associated with such dispensing means to count the total number of each size of drafts which have been drawn.
It was proposed accomplishing these ends by the use of an auxiliary storage tank where the required amount of beer was stored prior to dispensing. This proved undesirable, since this auxiliary storage, and the means used to dispense the beer therefrom, tended to have a detrimental effect on the delicate quality of the beer.
A prime feature, therefore, of the present invention, is the provision of apparatus whereby beer and similar liquids may be dispensed by relatively inexperienced help, in such a manner that uniform results are obtained.
A further feature is the provision of means whereby the apparatus may be quickly and easily set for the automatic dispensing of two or more different quantities, i.e., two or more different sizes of drafts.
A still further feature of this invention is the provision of counter means for the cumulative totalling of the number of each size of drafts which have been dispensed.
For 101st Session, our host will be Jack Perdue, who writes Deep Beer. For his topic, he’s asking us to look beyond what’s in the bottle, and to the bottle itself, along with the crown, the label, the carrier, the mother carton and all of the odds and ends, or detritus, that go into the beer’s packaging, or as he explains what he has in mind for the July Session, the “Bottles, Caps and Other Beer Detritus,” which he describes below.
There are many great creative people involved in the beer industry: the brewers designing and creating the stuff of our attention, marketers bringing the product to market, graphic artists making the products attractive and informative and writers who tell the story of beer. The list goes on. And thus, many great products, that may or may not get your attention. The focus is on the liquid inside the bottle, can or keg, and rightly so. What about all the other products necessary to bring that beer to you? What about the things that are necessary but are easily overlooked and discarded. This months theme is, “Bottles, Caps and Other Beer Detritus”.
Detritus, according to one definition in the Merriam Webster Dictionary is “miscellaneous remnants : odds and ends”. While the number and quality of our beer choices has certainly improved over the recent decade, have you paid any attention to the rest of the package. Those things we normally glance over and throw away when we have poured and finished our beer. These are sometimes works of art in themselves. Bottle caps, labels, six-pack holders, even the curvature of the bottle. For this month’s The Session theme, I’m asking contributors to share their thoughts on these things, the tangential items to our obsession. Do you have any special fetish with bottle caps, know of someone that is doing creative things with packaging, have a beer bottle or coaster collection.
So drink the beer, but then think about what’s left over when it’s gone.
Let us know about the bits and pieces from your point of view. To participate in the July Session, leave a comment to the original announcement, with , on or before Friday, July 3.
Today in 1933, US Patent 2121458 A was issued, an invention of Wilhelm Vogelbuseh, for his “Apparatus And Process for Aerating Wort in Yeast Production.” There’s no Abstract, although in the description it includes this summary:
In the production of yeast, air is supplied to the wort during the fermentation in order to meet the oxygen requirements of the multiplying cells and also to render harmless the interchange products which are produced. Hitherto, compressed air from an air pump has usually been introduced into the wort through a rigidly mounted tube system which is placed horizontally at the bottom of the fermenting vat and the separate tubes of which are provided with holes. The attempts in recent years to reduce the size of the air bubbles have led to the diameter of the air outlet holes being reduced down to 0.3 mm. On account of the danger of stoppage and the difficulty of keep through such holes. Distributing devices provided with tubes or boxes of burnt clay, stoneware, sintered glass, etc. to act as air outlet surfaces have been used. The saving in power, however, does not correspond to the reduction of the amount of air as these materials, on account of their smaller permeability, require a higher operating pressure. keep such a body perfectly clean as is required for avoiding contamination.
The object of the invention is to avoid these disadvantages, and the invention consists in that a hollow body of suitable shape serving for delivery large openings and which, in the direction of movement, offers as little resistance as possible and allows the air to escape preferably in a direction different from the direction of movement and preferably at right angles or approximately at right angles thereto is moved through could hitherto only be obtained in the yeast industry by using the above-mentioned ceramic materials for the air supply member. In addition, it is difficult to ring the air into the liquid through comparative count of the above-mentioned disadvantages, have not become widely used.
